Cloudentity
Cloudentity is a Seattle-based, privately held provider of cloud-based Identity-Aware Authorization and Application Security solutions founded in 2011, serving enterprises operating in the API-first economy.
- Company typePrivate
- Founded2011
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Cloudentity does
Cloudentity is a Seattle-based, privately held company founded in 2011 that provides cloud-based Identity-Aware Authorization and Application Security solutions targeting the API-first economy. The company's core product offering centers on authorization and security enforcement for modern API-driven architectures, addressing the authentication and policy-control requirements of enterprises building distributed, service-oriented applications. Cloudentity operates with a 51-100 person organization under a leadership team comprising CEO Jason Needham, CTO Lukasz Radosz, President Dan Coffing, marketing lead Annie Wang, and Chief Architect Konrad Hołowiński, indicating concentrated technical and product depth required to deliver authorization primitives for complex API ecosystems.
The company's go-to-market model is implicitly enterprise-focused given the technical complexity of API authorization and the specialization required to deploy identity-aware security at scale. Cloudentity has raised $13,000,000 in a funding round closed on 2020-08-18, led by Forgepoint Capital with participation from WestWave Capital — both investors with cybersecurity domain focus — providing growth capital to scale product development and market reach. The company has maintained continuous operations since founding, with a current headcount of 51-100 employees consistent with a mid-stage, product-led growth profile.
The revenue model and pricing structure for Cloudentity are not disclosed in the available source material. As a cloud-based authorization platform serving the API-first economy, the company likely employs a subscription-based SaaS revenue model with deployment flexibility for enterprise customers. No customer logos, named accounts, or segment distribution are disclosed in the input data, which limits visibility into commercial traction. A redirection of cloudentity.com traffic to secureauth.com with utm_source=cloudentity tracking parameters suggests a potential corporate consolidation or platform integration that may reshape the company's commercial trajectory.
Cloudentity firmographics
Firmographics- Name
- Cloudentity
- Legal name
- SecureAuth Corporation
- Website
- https://cloudentity.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cloudentity is a Seattle-based, privately held provider of cloud-based Identity-Aware Authorization and Application Security solutions founded in 2011, serving enterprises operating in the API-first economy.
- Ownership category
- akta.pro rank
Cloudentity industry classification
Industry- Product category
- API Security and Authorization
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Information (51)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)
- akta.pro secondary industries
- Private Cloud Platforms (On‑Prem Cloud Stacks) (HDABABAA), Cloud Security Managed Services (CSPM/CWPP/CNAPP) (BPAEADAF)
Keywords
Where Cloudentity is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cloudentity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS/Cloud Identity Platform: Subscription-based access to SecureAuth's Continuous Authority platform including Customer Authority, Workforce Authority, B2B Authority, and other product lines deployed in cloud environments.
- Professional Services: Operational Services Consultancy offered alongside platform deployment, including embedded resources within customer teams for implementation and ongoing support.
- On-Premises/Appliance Licenses: On-premises deployment options including virtual appliance images for VMware ESXi and AWS EC2, and AirGap products for air-gapped environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Platform Subscription |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Cloudentity product offering
Product offeringCore offering
Cloudentity is a cloud-based provider of Identity-Aware Authorization and Application Security solutions targeted at the API-first economy. Its platform secures and governs access to APIs and application resources, enabling organizations to enforce fine-grained, identity-based controls on API-driven services in cloud environments.
Product overview
SecureAuth provides a Continuous Authority identity security platform with modular products organized around different identity use cases: Customer Authority (CIAM for consumer applications), B2B Authority (B2B identity with delegated administration), Workforce Authority (enterprise employee identity), Agent Authority (AI agent authorization), and Assurance Authority (risk-based authentication with behavioral analytics). The platform also includes acquired products Arculix (Biobehavioral AI for continuous identity) and SessionGuardian (session security with continuous facial authentication). Deployment options include cloud, hybrid, and air-gapped (Private Authority) configurations. Desktop and mobile apps include SecureAuth Login for endpoint OS MFA, Authenticate mobile app for OTP generation, and Arculix Mobile for push authentication. Infrastructure components include RADIUS server, Connector for hybrid DMZ deployments, and extensive SAML/OIDC/API integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Arculix: Adaptive authentication platform with Biobehavioral AI/ML approach for continuous risk scoring and smart MFA
- SessionGuardian
- Agent Authority
- Assurance Authority
- Workforce Authority
- Customer Authority
- B2B Authority
Products and services
- Identity-Aware Authorization Platform Cloud-based platform for identity-aware authorization and application security aimed at organizations building API-first products and services.
Quantifiable outcome
- 99.9% uptime SLA
- +4 more outcomes
Companies that use Cloudentity
Customer profileNamed customers8 records
Segments8 records
Ideal customer profiles1 record
Cloudentity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration97 records
AI capability4 records
Feature8 records
Cloudentity partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights3 records
Cloudentity competitors and assessment
Company assessmentBroad incumbents
- Microsoft Entra ID (Azure Active Directory): Microsoft Entra ID is the dominant enterprise identity provider bundled with Microsoft 365 and Azure, offering SSO, MFA, conditional access and CIAM. It represents the primary incumbent that SecureAuth integrates with via SAML/OIDC and competes against in workforce identity, particularly for Microsoft-centric enterprises.
Direct peers
- Auth0: Auth0 (now part of Okta) is a developer-focused CIAM platform for B2C, B2B and SaaS applications. It directly competes with SecureAuth's Customer Authority and B2B Authority modules in the customer identity space.
- CyberArk: CyberArk is a leader in identity security and privileged access management, with expanding workforce MFA and CIAM offerings. SecureAuth has a documented CyberArk integration and competes in workforce identity and privileged access adjacencies.
- Ping Identity: Ping Identity provides enterprise IAM, SSO, MFA and CIAM with strong federation capabilities. It is a direct competitor in mid-to-large enterprise identity deployments and is referenced directly in SecureAuth's PingFederate integration material.
- Okta: Okta is the leading pure-play identity and access management vendor offering workforce SSO, MFA, CIAM and identity governance. It directly competes with SecureAuth's Continuous Authority platform across workforce and customer identity use cases, with SecureAuth's Continuous Authority positioning itself as a composable alternative to Okta's suite.
- OneLogin: OneLogin delivers unified access management (SSO, MFA, identity) for workforce and customer use cases. It is a named SecureAuth integration partner and competes for mid-market and enterprise SSO/MFA deals.
Emerging players
- Transmit Security: Transmit Security provides CIAM and fraud prevention for large enterprises, focusing on passwordless, identity verification and account takeover prevention. It overlaps with SecureAuth's Customer Authority and Assurance Authority offerings.
- JumpCloud: JumpCloud offers a cloud directory platform with MFA, SSO, device management and conditional access, primarily targeting SMB and mid-market. It competes with SecureAuth's workforce identity offering for smaller, cloud-centric IT teams.
- Beyond Identity: Beyond Identity offers passwordless, device-bound authentication for workforce and customer use cases. It competes with SecureAuth's passwordless authentication and FIDO2 capabilities, particularly for enterprise workforce deployments.
- HYPR: HYPR focuses on passwordless MFA and FIDO2 authentication for workforce and consumer use cases. It overlaps with SecureAuth's passwordless and FIDO2 positioning, particularly for AirGap and Passkey deployments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Cloudentity social profiles
Digital presenceCloudentity compliance and trust
Trust signalCompliance4 records
Cloudentity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloudentity leadership team
Management profileNumber of profiles
Profiles5 records
Cloudentity subsidiaries and ownership
Company hierarchySubsidiaries2 records
Cloudentity funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloudentity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloudentity
What does Cloudentity do?
Cloudentity is a cloud-based provider of Identity-Aware Authorization and Application Security solutions targeted at the API-first economy. Its platform secures and governs access to APIs and application resources, enabling organizations to enforce fine-grained, identity-based controls on API-driven services in cloud environments.
Is Cloudentity a public or private company?
Cloudentity is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cloudentity founded?
Cloudentity was founded in 2011. It employs 51 to 100 people.
Where is Cloudentity based?
Cloudentity is headquartered in Seattle, United States, in the North America region.
How does Cloudentity make money?
Three revenue lines are on record. SaaS/Cloud Identity Platform is the primary driver. The others are professional Services and on-Premises/Appliance Licenses.
Who are Cloudentity's main competitors?
Microsoft Entra ID (Azure Active Directory) is listed as a broad incumbent. Direct peers are Auth0, CyberArk, Ping Identity, Okta and OneLogin. Emerging players are Transmit Security, JumpCloud, Beyond Identity and HYPR.
Does Cloudentity have an API?
Yes. SecureAuth provides multiple API products including: Identity Management API, Authentication API, Biometric API endpoints, Device Recognition authentication API, FIDO2 WebAuthn API endpoints, Multi-Factor Authentication API, Multi-factor throttling authentication API, Phone Profiling Service authentication API, Profile Validation API, Symbol-to-Accept API endpoints, User status API endpoints, Validate OTP Authentication API, and SCIM API for provisioning. Developer documentation is at docs.secureauth.com/home/index.html.
What industry is Cloudentity in?
Cloudentity's product category is API Security and Authorization. Its primary akta.pro industry code is HDABAHAK, Data Security & Privacy for Cloud (DLP, DSPM, Tokenization), with a secondary code of HDABABAA, Private Cloud Platforms (On‑Prem Cloud Stacks). Its NAICS code is 51821 and its SIC code is 7372.