What Servislet does

Servislet is a Turkey-based digital marketplace for tires and related automotive aftermarket services, connecting individual vehicle owners and corporate fleet operators with tire sellers and physical service points. Its core offering is a transactional e-commerce platform that lets buyers search for tires by vehicle make/model, by size, or by AI-powered visual identification through its sub-brand TireOptic, and complete purchases with three fulfillment options: in-store mounting at partner service points, on-site mobile mounting, or courier delivery. The platform aggregates 30+ tire brands including Michelin, Continental, Pirelli, Goodyear, Bridgestone, Hankook, Lassa, Nexen, and Nokian, and holds Michelin Approved Website and Continental Approved Webshop certifications. Coverage spans passenger car, SUV, van, motorcycle, and heavy commercial vehicle tires.

The company operates a marketplace commission revenue model, earning transaction-based fees on sales routed through the platform. Its go-to-market is product-led growth via the servislet.com website and iOS/Android mobile apps, supplemented by SEO, organic social (Facebook, Instagram, LinkedIn, YouTube, X/Twitter, Spotify), and partnership-driven promotions such as Türkiye Sigorta co-marketing campaigns. Servislet PRO (pro.servislet.com) extends the platform to tire retailers as a seller-side portal, converting it into a two-sided marketplace. Distribution today is single-country, focused exclusively on Turkey.

Servislet is a privately held, venture-backed company. According to the funding record, it raised a seed round in late 2020, a larger round in mid-2021, and a $12 million Series A in December 2021 led by Ethos and Attributed Holdings Turkey, with a stated 130x year-over-year valuation increase at that event. Stated use of funds includes international expansion and the development of new digital products, including SaaS and blockchain-based solutions. Note: firmographic data lists Doha, Qatar and a 2017 founding year, which conflicts with the company website's Istanbul, Turkey footprint and with funding-history dating back to December 2020; the first-party Turkish sources are treated as authoritative here.

Name

Servislet

Legal name

Servislet

Website

https://servislet.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Servislet is a Turkey-based digital tire marketplace connecting individual vehicle owners and corporate fleet operators with 30+ tire brands, partner service points, and mobile mounting services, featuring AI-powered visual tire search through its TireOptic sub-brand.

Ownership category

akta.pro rank

Product category

Online Tire Marketplace

NAICS

Tire Dealers (44134), Tire Dealers (441340)

akta.pro primary industry

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Mobile Tire Service & Emergency Roadside (On-Site) (TLAKADAC), Tire Management Programs (Procurement, Monitoring, Retreads) (TLABAIAH)

Keywords

• Tire marketplace
• Automotive aftermarket
• Online tire retail
• Tire e-commerce
• Vehicle tire search

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Marketplace Commission: Servislet operates as a tire marketplace connecting customers with tire sellers and service points. The platform facilitates transactions between buyers and sellers, earning revenue through transaction fees and commissions on sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Servislet is an online tire marketplace operating in Turkey that aggregates 30+ tire brands and connects vehicle owners with tire sellers and mounting service points. The platform enables users to search and purchase tires via a visual AI search tool (TireOptic) and provides a dedicated seller portal (Servislet PRO) for tire retailers and service providers.

Product overview

Servislet is a digital tire marketplace platform that connects vehicle owners with tire retailers and service providers across Turkey. The core platform enables users to search and compare tires by vehicle make/model, tire size, or visual image recognition via the TireOptic feature, and purchase tires with various delivery options including installation at partner service points, mobile installation, or courier delivery. The product portfolio consists of the Servislet marketplace (web platform), the AI-powered TireOptic visual search tool, and a mobile app for iOS and Android devices.

Differentiator

Problem solved

Functional benefit

Brands

• TireOptic: AI-powered tire search technology that allows users to find the right tires by taking a photo or using advanced filters. The TireOptic technology is integrated into the Servislet platform and offers promotional codes for discounts.

Products and services

• Servislet Marketplace Online tire marketplace in Turkey aggregating 30+ tire brands and connecting vehicle owners with tire sellers and partner mounting service points; designed for individual consumers, corporate fleet operators, and tire sellers.
• TireOptic AI-powered visual search engine that allows users to identify tires by capturing or uploading a photograph; used by vehicle owners and tire buyers to discover compatible tire products on the Servislet platform.
• Servislet PRO Dedicated B2B sales platform and seller portal for tire brands, retailers, and mounting service providers to list products, manage sales, and serve customers transacting on the Servislet marketplace.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered flagship and core.

• MichelinflagshipChannel Partner/ Reseller/ DistributorMichelin is sold on the Servislet marketplace. The platform is recognized as a Michelin Approved Website, indicating a certified partnership relationship.
• ContinentalflagshipChannel Partner/ Reseller/ DistributorContinental tires are sold through the Servislet marketplace. The platform holds Continental Approved Webshop certification.
• TireOpticcoreTechnology or IntegrationAI-powered tire identification technology partner integrated into Servislet platform, enabling customers to find the right tires by taking a photo or using advanced filters.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blackcircles.com: UK-based online tire marketplace that pioneered the model of selling tires online and arranging fitting at a network of independent service centers. Directly comparable to Servislet in marketplace structure, fitter network, and consumer-plus-fleet orientation.
• Tire Rack: US online tire retailer offering search by vehicle, side-by-side comparison, and installer network for mounting. Same fundamental value proposition as Servislet (search, compare, ship-to-installer) at much larger scale.
• Delticom AG: European online tire retailer operating multiple country storefronts (mytyres, 123pneus, gommadue). Closest peer to Servislet's pan-regional online marketplace model, including multi-brand catalog and delivery-to-garage fulfillment.
• Lastik.com.tr: Turkish online tire retailer offering multi-brand catalog and home/office installation. Most direct domestic competitor to Servislet, competing for the same Turkish consumer and fleet tire demand.
• Oponeo.pl: Polish online tire marketplace with extensive brand assortment, fitment guides, and partner garage network. Comparable in product/marketplace structure and emerging-market consumer tire e-commerce dynamics.
• 1010tires.com: Canadian online tire retailer with vehicle search, multi-brand catalog, and installer locator model. Directly comparable in search-to-installation marketplace mechanics to Servislet.
• Allopneus: Leading French online tire retailer with multi-brand catalog, fitting partner network, and fleet B2B offering. Comparable marketplace model and dual consumer/fleet go-to-market similar to Servislet.

Peers

• Michelin (Michelin Solutions / OTR):

Broad incumbents

• Goodyear Tire & Rubber Company: Global tire OEM operating its own online tire sales and fleet management offerings. A current brand partner on Servislet and a potential competitor if it expands DTC channels in Turkey.

Emerging players

• Otoshops: Turkish automotive aftermarket platform aggregating workshops and auto services with digital booking. Adjacent rather than direct competitor, but increasingly overlapping in service network and consumer tire purchase flow in Turkey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/servislet
• YouTubeyoutube.com/channel/UChFJ3m8oAoN8mQAqLyEJUqQ
• Facebookfacebook.com/servislet
• LinkedInlinkedin.com/company/servislet/?originalSubdomain=tr
• Instagraminstagram.com/servislet

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Servislet