What 1010TIRES.COM does

1010TIRES.COM is a privately held online tire and wheel retailer founded in 1999, operating across Canada and the United States. The company sells tires (summer, winter, all-season, all-weather, and EV-specific), wheels (alloy, steel, and EV-optimized), bundled tire-and-wheel packages, and automotive accessories through a direct-to-consumer e-commerce site, supplemented by physical retail stores in both countries, mobile installation vans, and a preferred certified installer network. Revenue is generated primarily through one-time retail transactions, with ancillary revenue from installation services, shipping fees, and merchant fees from its Affirm buy-now-pay-later partnership.

The underlying platform is built around a vehicle fitment matching system supported by a tire size calculator, a wheel offset calculator, and a vehicle-by-wheel-size reverse lookup tool. The company differentiates on a 100% Fitment Guarantee, a 25-year catalog of independent customer reviews (50,000+ since 2000), bundled package discounts of up to 15%, and flexible fulfillment options spanning ship-to-home, ship-to-installer, in-store installation, and mobile on-site installation including fleet services. Marketing is conducted through organic SEO, paid search, email newsletters, social media, live chat, and verified review integration via ShopperApproved.

The business is bootstrapped and founder-led, with no disclosed external funding, no subsidiaries, and no public financial reporting. GTM is purely direct-to-consumer horizontal, targeting individual vehicle owners across passenger cars, light trucks, SUVs, minivans, and EVs. The company competes against national tire e-commerce players, regional tire chains, and OEM dealer networks, with its principal differentiators being fitment assurance, omnichannel installation, and a long-standing review corpus.

Name

1010TIRES.COM

Legal name

1010TIRES.COM

Website

https://1010tires.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

1010TIRES.COM is a privately held, bootstrapped online tire and wheel retailer operating across Canada and USA since 1999, selling tires, wheels, packages, and accessories to individual vehicle owners through its e-commerce site, physical stores, mobile installation vans, and preferred installer network.

Ownership category

akta.pro rank

Product category

Online Tire and Wheel Retail

NAICS

Tire Dealers (441340), Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industry

Retail Tire Sales & Installation (Consumer) (TLAKADAA)

Keywords

• Online tire retail
• Wheel e-commerce
• Tire fitment tools
• Tire installation services
• Automotive accessories

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Tire Sales: E-commerce retail sales of tires across multiple categories including summer, winter, all-season, all-weather, and EV-specific tires. Revenue generated through direct online sales to consumers.
2. Wheel Sales: E-commerce retail sales of wheels including alloy, steel, winter-approved, and EV-optimized wheels.
3. Tire & Wheel Packages: Bundled sales of tires and wheels together as complete packages, offering up to 15% savings versus buying separately. Includes fitment guarantee.
4. Accessories Sales: Sales of automotive accessories including exterior, interior, lighting, performance parts, wheel & tire accessories, auto detailing, and suspension products.
5. Installation Services: Revenue from in-store installation services and mobile installation services delivered to customer locations.
6. Shipping & Handling: Shipping revenue on orders under $600 threshold; orders $600+ receive free shipping on tires, wheels, and packages.
7. Financing (Affirm Partnership): Partner financing option allowing customers to pay over time; 1010TIRES.COM earns merchant fees from Affirm transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

1010TIRES.COM is an online retailer selling tires, wheels, tire-and-wheel packages, and automotive accessories (TPMS sensors, hub centric rings, installation kits) directly to vehicle owners across the USA and Canada. The company pairs e-commerce purchasing with optional installation services delivered through its own stores, mobile units, and a preferred installer network, and supports purchases with fitment-matching tools, promotions, and financing.

Product overview

1010TIRES.COM is an online e-commerce platform for tires, wheels, and automotive accessories operating across Canada and USA. The core offering consists of a comprehensive tire catalog (summer, winter, all-season, all-weather, and EV tires), wheel products (alloy and steel), and bundled tire & wheel packages with fitment guarantee. The platform integrates online tools including a Tire Size Calculator, Wheel Offset Calculator, and Vehicle By Wheel Size lookup to help customers find compatible products. Additional offerings include accessories (TPMS sensors, hub centric rings, wheel installation kits), installation services through physical stores, mobile installation vans, and a preferred installer network. The company supports Affirm financing and provides free shipping promotions on qualifying orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Tires Summer-season tires including ultra-high-performance and competition SKUs, sold online to vehicle owners seeking warm-weather/dry-road performance.
• Winter / Snow Tires Winter and snow tires designed for cold-weather and severe winter driving conditions, sold online to consumers in cold-climate regions.
• All-Season Tires All-season tires providing year-round traction and comfort for passenger vehicles, sold online to consumers seeking one tire for varied conditions.
• All-Weather Tires All-weather tires carrying the severe winter service description, providing year-round usability including winter-rated performance, sold online to consumers.
• EV Tires Electric-vehicle-specific tires designed for the weight, torque, and noise characteristics of EVs, sold online to EV owners.
• Wheels (Alloy, Steel, Winter-Approved, EV-Optimized) Wheels in alloy, steel, winter-approved, and EV-optimized variants, sold online to vehicle owners seeking replacement or upgrade wheels.
• Tire & Wheel Packages Pre-matched, mounted, and balanced sets of tires and wheels sold as a single bundle online, simplifying fitment for consumers and offered with package promotional pricing.
• Automotive Accessories (TPMS, Hub Centric Rings, Installation Kits) Accessories required to complete a tire/wheel installation, including TPMS sensors, hub centric rings, and lug nuts/bolts, sold online to vehicle owners.
• In-Store Installation Service Professional mounting, balancing, and installation service delivered at licensed 1010TIRES.COM retail locations for tire and wheel purchases.
• Mobile Installation Service Professional mounting and installation service delivered at the customer's home or office via mobile installation crews.
• Preferred Installer Network Brought-in installation service through a partner network of third-party shops that mount and balance tires and wheels purchased online.

Quantifiable outcome

• Save up to 15% off with tire & wheel package deals
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AffirmcoreGTM or Marketing PartnerAffirm provides buy-now-pay-later financing services integrated at checkout, allowing customers to pay for tires and wheels in installments rather than upfront. This partnership enables higher average order values and makes expensive tire purchases more accessible to budget-conscious consumers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Discount Tire Direct: Discount Tire Direct is the e-commerce arm of Discount Tire/America's Tire, the largest independent tire retailer in the US. It competes head-to-head with 1010TIRES.COM on tires, wheels, and accessories with comparable fitment tools and a nationwide installer/store footprint.
• TireBuyer: TireBuyer.com is an online tire retailer (owned by TireHub, a Goodyear joint venture) offering tires, wheels, and accessories with a national installer network. It is a direct competitor with overlapping product catalog and e-commerce-plus-installation positioning.
• SimpleTire: SimpleTire is an online tire and wheel marketplace aggregating installers across the US. It competes with 1010TIRES.COM on online tire sales and installer network model, though it operates as a marketplace rather than an inventory-led retailer.
• Tire Rack: Tire Rack is the leading US online tire and wheel retailer, founded in 1979, offering tires, wheels, suspension, and accessories with distributed warehouse/installer model. It is the closest direct competitor to 1010TIRES.COM in assortment, fitment tools, and customer review depth.
• Priority Tire: Priority Tire is an online tire retailer offering a broad catalog of tires and wheels with ship-to-home or installer delivery. It overlaps with 1010TIRES.COM in assortment and target customer (DIY and convenience-oriented vehicle owners).

Regional players

• Canadian Tire: Canadian Tire is a major Canadian retailer carrying tires, wheels, and automotive accessories across a national store network. It is comparable as a competitor in the Canadian market where 1010TIRES.COM also operates, though its primary business is broader general merchandise.
• Les Schwab Tire Centers: Les Schwab is a US West/Mountain-West regional tire retailer offering tires, wheels, alignment, and installation across hundreds of owned stores. It is comparable to 1010TIRES.COM as a hybrid retail-and-service tire business, though it is regionally concentrated rather than national.

Broad incumbents

• Goodyear: Goodyear is a major tire manufacturer that increasingly sells direct to consumers online and through its own retailer network. It overlaps with 1010TIRES.COM on tire distribution and competes through Goodyear-branded DTC channels and exclusive promotions.
• Amazon (Tires category): Amazon offers tires, wheels, and accessories through its marketplace with rapid shipping and broad assortment. As a broad incumbent, it competes with 1010TIRES.COM on selection and delivery speed, though it lacks specialized fitment tooling and installation services.
• Costco Tires: Costco sells tires online and through its warehouse clubs with installation services. As a broad incumbent, it competes with 1010TIRES.COM on tire pricing, package deals, and installation convenience for value-oriented consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/1010tires
• Facebookfacebook.com/1010TIRES
• LinkedInlinkedin.com/company/1010tires-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1010TIRES.COM