Lendit
Lendit (렌딧) operated a South Korean online investment-linked lending marketplace, connecting individual borrowers with retail investors through a regulated, non-face-to-face platform featuring a proprietary credit evaluation model. The company ceased operations on October 2, 2025.
- Company typePrivate
- Founded2015
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lendit does
Lendit (주식회사 렌딧) was a Seoul-based online investment-linked financial services company, founded March 25, 2015, that operated a non-face-to-face marketplace connecting Korean individual borrowers with retail investors under Korea's Online Investment-Linked Financial Services Act. The platform's core product combined a borrower-facing loan origination flow (credit assessment, loan limit inquiry, and loan management) with an investor-facing investment-matching service, supplemented by a paid membership add-on offering features such as loan-limit inquiries. Underwriting decisions were driven by a proprietary credit evaluation model, refined using pseudonymized loan-application data processed by an internal credit analysis team between August 2019 and January 2023, and the company held a Financial Services Commission registration as an online investment-linked financial services provider granted June 10, 2021.
The business monetized through transaction fees and interest spread on investment-linked loan products, distributing directly to Korean consumers through its self-serve digital platform at lendit.co.kr. Lendit raised approximately $67.9M in cumulative disclosed funding across seven rounds between 2015 and 2021, with a $42.8M round in December 2021 led by H&Q Korea (with Hashed) as the largest, and Altos Ventures as the most consistent early and repeat investor. As of 2024, the company employed 49 people, the vast majority (47) in service development and support. On October 2, 2025, Lendit formally ceased operations and terminated its online investment-linked financial services business, citing changes in the financial environment and business strategy, with all loan repayments, investor returns, and deposit settlements completed per applicable laws.
Lendit firmographics
Firmographics- Name
- Lendit
- Legal name
- 주식회사 렌딧
- Website
- https://lendit.co.kr
- Company type
- Private
- Founded year
- 2015
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Lendit (렌딧) operated a South Korean online investment-linked lending marketplace, connecting individual borrowers with retail investors through a regulated, non-face-to-face platform featuring a proprietary credit evaluation model. The company ceased operations on October 2, 2025.
- Ownership category
- akta.pro rank
Lendit industry classification
Industry- Product category
- Online Consumer Lending (P2P Lending)
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231), Credit Intermediation and Related Activities (522)
- SIC
- Loan Brokers (6163), Personal Credit Institutions (6141)
- akta.pro primary industry
- Consumer P2P Personal Loans (Unsecured) (FSAKAHAA)
- akta.pro secondary industries
- Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC), P2P Loan Syndication & Participation Platforms (FSAKAHAL)
Keywords
Where Lendit is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Lendit business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Online Investment-Linked Financial Services: Platform connecting investors with borrowers through online investment-linked loans, generating revenue through transaction fees and interest spread on investment products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Online investment-linked financial services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Lendit product offering
Product offeringCore offering
Lendit operated a Korea-based online investment-linked financial platform that connects individual retail investors with borrowers through non-face-to-face P2P lending. The platform provided loan origination, credit evaluation, and investment matching services, generating revenue through transaction fees and interest spreads on investment-linked loan products. The company ceased operations on October 2, 2025.
Product overview
Lendit (렌딧) operated as a single unified online investment-linked financial platform connecting investors with borrowers through P2P lending services. The core platform offered loan services for borrowers (including credit evaluation, loan origination, and loan management) and investment services for investors (matching investors with verified loan opportunities). Additional membership services provided premium features such as loan limit inquiries. The company ceased operations on October 2, 2025, after completing all loan repayments, investor returns, and deposit withdrawals.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Investment-Linked Financial Platform (온라인투자연계금융 플랫폼) A Korea-based online platform connecting individual retail investors with borrowers through investment-linked financial services, enabling non-face-to-face loan origination and investment matching.
- Loan Services (대출 서비스) Loan origination, credit assessment, and loan management services provided to individual Korean borrowers through the online investment-linked financial platform.
- Investment Services (투자 서비스) Investment matching services that connect retail investors with verified borrowers, enabling investors to fund loans and receive returns based on loan performance.
- Membership Services (멤버십서비스) Membership services offering customers additional premium features, including loan limit inquiry and other value-added services.
Quantifiable outcome
- 50.4 billion won investment secured from H&Q Korea
Companies that use Lendit
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Lendit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lendit partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights4 records
Lendit competitors and assessment
Company assessmentDirect peers
- 8Percent: One of the largest Korea-based P2P lending platforms operating in the online investment-linked financial services space, directly comparable to Lendit in product, regulatory regime, and target customer.
- PeopleFund: Korean P2P lending platform focused on personal and SME loans under the same FSC online investment-linked financial services framework as Lendit.
- Honestfund (정직한펀딩): Korean online investment-linked P2P lending platform competing in the same unsecured personal loan category and regulatory regime.
- Terafin (테라핀): Korean P2P lending platform offering personal and business loans via the online investment-linked finance model, with similar product scope and Korean consumer-borrower focus.
- Lendbox: Korea-based P2P lending marketplace registered under the same Online Investment-Linked Financial Services Act, serving overlapping retail investor and borrower segments.
Broad incumbents
- Viva Republica (Toss): Korea's leading super-app fintech operating consumer credit and brokerage products at much larger scale; competes for the same retail financial-services customer and represents the broader incumbent landscape Lendit competed within.
- KakaoBank: Korea's largest internet-only bank with significant consumer lending operations, representing the depository incumbent that absorbs demand Lendit targeted through unsecured personal loans.
- LendingClub: U.S.-listed P2P lending marketplace that pioneered the unsecured personal loan P2P model Lendit operated in, providing a public-market comparable for unit economics and regulatory evolution in the category.
- Prosper Marketplace: U.S. P2P consumer lending platform with a directly comparable business model — connecting retail investors with unsecured personal loan borrowers — used widely as a category benchmark.
- Funding Circle: Global online lending platform operating P2P-style marketplace lending, listed in the UK historically; serves as a comparable for platform lending scale, regulatory interaction, and fee-based revenue dynamics.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lendit social profiles
Digital presenceLendit compliance and trust
Trust signalCompliance2 records
Lendit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lendit leadership team
Management profileNumber of profiles
Profiles3 records
Lendit funding detail
Funding detailFunding overview
Funding rounds7 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lendit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lendit
What does Lendit do?
Lendit operated a Korea-based online investment-linked financial platform that connects individual retail investors with borrowers through non-face-to-face P2P lending. The platform provided loan origination, credit evaluation, and investment matching services, generating revenue through transaction fees and interest spreads on investment-linked loan products. The company ceased operations on October 2, 2025.
Is Lendit a public or private company?
Lendit is a private company. It is classified as venture growth investor backed and is currently closed.
When was Lendit founded?
Lendit was founded in 2015. It employs 11 to 50 people.
Where is Lendit based?
Lendit is headquartered in Seoul, South Korea, in the Asia region.
How does Lendit make money?
One revenue line is on record: online Investment-Linked Financial Services.
Who are Lendit's main competitors?
Direct peers on record are 8Percent, PeopleFund, Honestfund (정직한펀딩), Terafin (테라핀) and Lendbox. Broad incumbents are Viva Republica (Toss), KakaoBank, LendingClub, Prosper Marketplace and Funding Circle.
Does Lendit have an API?
No public API is recorded for Lendit.
What industry is Lendit in?
Lendit's product category is Online Consumer Lending (P2P Lending). Its primary akta.pro industry code is FSAKAHAA, Consumer P2P Personal Loans (Unsecured), with a secondary code of FSAGAHAC, Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking). Its NAICS code is 52231 and its SIC code is 6163.