88i Seguradora Digital S.A.

What 88i Seguradora Digital S.A. does

88i Seguradora Digital S.A. is a Brazilian digital insurance carrier founded in 2018 and headquartered in São Paulo. The company operates a B2B2C, embedded-insurance model in which its products are distributed through API integration into partner digital platforms rather than sold directly to consumers. It targets the operational insurance needs of last-mile delivery, urban mobility, fintech, and gig-economy platforms, with named partner integrations including PicPay (cell phone insurance), Vá de Taxi, U4, Motoboy, Bitify, and 100+ additional platforms.

The company's product portfolio centers on parametric 'liga-desliga' (on/off) insurance that activates at the start of a trip or delivery and deactivates upon completion, covering both the worker (personal accident, daily allowances, medical/hospital expenses) and the merchandise in transit (theft, robbery, accident damage). Core products include Seguro Acidentes Pessoais, Seguro para Mercadorias, Seguro Last Mile, Seguro Celular, and AP Delivery (which aligns with Brazil's Law 14.297/2022 minimum-coverage requirements for app-based delivery riders). The technology stack is cloud-native on AWS with 99.99% stated uptime, built around an Open Insurance API architecture that supports real-time policy ticket generation per trip, with documentation published at docs.88i.io.

88i monetizes through usage-based premiums (pay-per-trip / per-protection-event) and platform monetization for partners, who can offer cashback or revenue-share to drivers for each policy sold. The company operates under Brazil's LGPD data protection regime with a named DPO, and in December 2025 became one of only six insurtechs to receive definitive SUSEP authorization (S4 segment) after completing the regulatory Sandbox program. Cumulative disclosed funding across 2019-2022 totals approximately US$2.89M, with backing from Dash, The Hashgraph Association, Hannover Re, Scor, and DOMO.VC; strategic alliances include eBaoTech (core technology) and Starr Seguros (co-development).

Name

88i Seguradora Digital S.A.

Legal name

88i Seguradora Digital S.A.

Website

https://88iseguradora.digital

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

88i Seguradora Digital is a Brazilian SUSEP-licensed digital insurer (S4 segment) offering embedded, parametric trip-level insurance for gig workers, delivery personnel, and drivers, distributed via API integration into fintech, mobility, and e-commerce partner platforms.

Ownership category

akta.pro rank

Product category

Embedded Digital Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Property and Casualty Insurance Carriers (524126), Other Insurance Related Activities (52429), Insurance Carriers and Related Activities (524)

SIC

Insurance Carriers, Nec (6399), Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Embedded Travel Insurance/Protection Payments & Claims Disbursement (THALAHAJ)

akta.pro secondary industries

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL), Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Assistance & Claims Management Platforms (FNOL, TPA Tech) (THALALAF), Travel & Accident (Non-Life) Insurance (FSAJAMAN)

Keywords

• Embedded insurance
• Digital insurance
• Parametric insurance
• Last mile insurance
• Insurtech platform

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Embedded Insurance Premiums: Revenue generated from insurance premiums collected when protection is sold through embedded platform integrations. Policies are created per trip/delivery event via API ('liga-desliga' model), with coverage activated during specific journeys. The company charges for each protection event, making it a usage-based or per-transaction revenue model integrated into partner platforms.
2. Insurance Premiums - Digital Platforms: Digital insurance products sold directly to consumers through partner platforms. Products include Personal Accident insurance, Goods/Delivery insurance, Last Mile insurance, and Cell Phone insurance. Revenue is generated through premium payments, with 100% digital acquisition and claims process.
3. Platform Monetization for Partners: Partners (mobility and delivery platforms) can receive financial participation or offer cashback to drivers for each policy sold. The company provides Growth Hacking services to partners at no cost to help maximize sales and generate the best customer experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

88i Seguradora Digital is a 100% digital insurer that delivers embedded insurance products — personal accident, cargo, last-mile, and cell phone coverage — through API integrations directly into partner platforms. Its proprietary "liga-desliga" (on/off) parametric model activates and deactivates coverage in real time at the start and end of each trip or delivery, with policies generated automatically via API and claims processed within 48 hours.

Product overview

88i Seguradora Digital is a 100% digital insurance company focused on the Brazilian gig economy and digital ecosystems (fintechs, e-commerce, delivery, and mobility). The company operates a platform architecture with multiple insurance products distributed through embedded APIs and partner platforms. Core products include Seguro Acidentes Pessoais (personal accident insurance for drivers/deliverers), Seguro para Mercadorias (cargo insurance), Seguro Last Mile (combined coverage for both person and merchandise), Seguro Celular (mobile device insurance), and Seguro Embarcado (white-label embedded insurance API for partners). All products feature parametric 'liga-desliga' (on/off) insurance with real-time policy activation, fully digital claims processing, and coverage tailored to each partner's operational profile.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro Acidentes Pessoais (Personal Accident Insurance) Personal accident insurance for drivers and delivery professionals in the gig economy, providing financial protection including medical and hospital expenses and daily allowances for work incapacity due to accidents. Targeted at mobility and delivery platform users.
• Seguro para Mercadorias (Cargo Insurance) Cargo insurance covering merchandise during transit against qualified theft, robbery, and accident damage. Designed for delivery and logistics platforms needing per-shipment protection.
• Seguro Last Mile (Last Mile Combined Insurance) Comprehensive insurance solution covering both the delivery person and merchandise throughout the entire last-mile journey, combining personal accident and cargo coverage for complete operational protection.
• Seguro Celular (Cell Phone Insurance) Cell phone insurance protecting against theft, qualified theft, screen breakage, liquid damage, and oxidation, with claims paid within 48 hours through a fully digital process. Distributed through partner platforms including PicPay.
• Seguro Embarcado (Embedded Insurance API) Embedded insurance solution that allows platforms to offer insurance products directly within their own systems, without friction or external action. Fully customizable with dedicated integration team, payments processed directly on the partner's platform, and rapid liga-desliga activation/deactivation per trip.
• AP Delivery Insurance solution for transportation and delivery companies, providing coverage for drivers, merchandise, and operational protection aligned with Law 14.297/2022 requirements for minimum insurance coverage.

Quantifiable outcome

• Claims processed within 48 hours
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Starr SeguroscoreStrategic or Co-development Partner · 8 November 2021Strategic alliance between 88i and Starr Seguros to boost personal insurance in the digital environment. This partnership aims to strengthen insurance in the digital ecosystem, combining Starr's established insurance expertise with 88i's digital-first approach.
• eBaoTechcoreTechnology or Integration · 4 March 2021eBaoTech is a global insurance technology leader providing the software infrastructure that enables 88i's operations. The partnership dates back to 2019 when 88i was a customer. After 88i received its sandbox authorization, eBaoTech helped complete missing processes for insurance operations, expanding integration to enable new product offerings. eBaoTech provides the infrastructure and technology supporting 88i's 'pay per use' business model.
• Posta Ja Solucoes em Logistica LTDAminorChannel Partner/ Reseller/ DistributorLogistics solutions company listed as a representative of 88i. Located in Curitiba, PR, Brazil.
• Cover Genius Brasil Servicos e Tecnologia LTDAminorChannel Partner/ Reseller/ DistributorInsurance technology company listed as a representative of 88i in São Paulo, Brazil.
• Let's Tech & Innovation LTDAminorChannel Partner/ Reseller/ DistributorTechnology and innovation company listed as a representative of 88i on Av. Paulista in São Paulo, Brazil.
• Telefônica Brasil S.A.minorGTM or Marketing PartnerTelefônica Brasil (Vivo) is listed as a representative of 88i with WhatsApp contact. This partnership likely enables distribution of insurance products through Telefonica's telecom customer base.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sami: Sami is a Brazilian digital health-insurance provider using employer and partner distribution — a comparable Brazilian insurtech pursuing digital ecosystem distribution, though focused on health rather than 88i's mobility/delivery niches.
• Pier: Pier is a Brazilian digital auto-insurer using AI underwriting and embedded distribution — overlaps with 88i on digital-first insurance for gig-economy and mobility drivers in Brazil.

Direct peers

• Akko: Akko is a digital-first device and gadget protection insurer offering embedded electronics protection through partner platforms — directly overlapping 88i's Seguro Celular and embedded-insurance distribution model for consumer electronics.
• Cover Genius: Cover Genius is a global embedded-insurance platform (XCover) powering partner-distributed protection products — directly comparable to 88i's API-driven embedded insurance model for digital ecosystems and listed in 88i's representative network in Brazil.
• Justos: Justos is a Brazilian insurtech using telematics and AI to price auto insurance — a SUSEP-licensed digital insurer competing for the same embedded / digital-ecosystem distribution 88i targets in the Brazilian market.
• 180 Graus Seguros: 180 Graus is a Brazilian digital insurer focused on personal lines (life, accident, health) sold through digital channels — competing head-to-head with 88i for embedded personal-accident distribution via platforms.

Others

• eBaoTech: eBaoTech is a global insurance-core-system vendor that provides the policy administration and 'pay-per-use' infrastructure powering 88i since 2019 — an enabling technology peer rather than a competitor, comparable as the stack on which 88i's parametric engine runs.
• Hannover Re: Hannover Re is a top global reinsurer that co-invested in and reinsures 88i — a capital and risk-transfer peer illustrating the underwriting and reinsurance ecosystem in which 88i's parametric book sits.

Broad incumbents

• Porto Seguro: Porto Seguro is Brazil's largest insurance incumbent with broad P&C, auto, and embedded digital offerings — competes with 88i across mobile, auto, and personal-accident insurance but at much larger scale across traditional channels.
• Starr Seguros: Starr Seguros is the Brazilian arm of global carrier Starr — both a strategic ally and a competitive carrier in personal lines, demonstrating the overlap between 88i's product focus and broader commercial insurers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/88iseguradoradigital
• Xx.com/88iSeguradora
• Facebookfacebook.com/88iseguradoradigital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds7 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 88i Seguradora Digital S.A.