Sole Threads
Sole Threads is an India-based D2C casual footwear brand founded in 2020, selling flip-flops and sneakers to youth consumers online and through 600+ multi-brand outlets and exclusive brand stores, now wholly owned by Mirza International.
- Company typePrivate
- Founded2020
- HeadquartersNew Delhi, India
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sole Threads does
Sole Threads (marketed as Solethreads) is an India-based direct-to-consumer casual footwear brand founded in 2020 in Gurugram, Haryana. Its product portfolio is focused on two core categories — flip-flops and sneakers — designed for the youth and young-adult segment, with positioning in the accessible semi-premium price tier. The company extended beyond its core range with 'The Solester REUSE Programme,' a circular-fashion initiative launched in December 2021 that promotes recycling and upcycling of footwear.
The company operates a digital-first go-to-market model through its own e-commerce storefront, layered with offline retail distribution through 600 multi-brand outlets and 8 exclusive brand outlets across India by 2025. It had stated a target of reaching 1,000+ multi-brand outlets, and disclosed a monthly revenue run rate of approximately INR 6 crore as of 2025/2026. The company is funded by venture and venture-debt capital from Alteria Capital (Rs 2.5 crore debt, December 2021), DSG Consumer Partners and Saama Capital (seed/seed-extension in 2021), Fireside Ventures-led $3.7M Series A (July 2023), and earlier participation from Propel Accelerator.
In March 2026, Tauseef Mirza, Managing Director of Mirza International, acquired 100% of the company for an undisclosed amount, converting Sole Threads into a wholly-owned subsidiary. The stated rationale combines Solethreads' digital-first youth brand with Mirza International's established manufacturing and design capabilities for entry into India's semi-premium footwear segment. Co-founders Gaurav Chopra and Sumant Kakaria are identified as founder & CEO; headcount is reported at 51–100. The brand's own website is currently offline, consistent with post-acquisition restructuring.
Sole Threads firmographics
Firmographics- Name
- Sole Threads
- Website
- https://solethreads.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Sole Threads is an India-based D2C casual footwear brand founded in 2020, selling flip-flops and sneakers to youth consumers online and through 600+ multi-brand outlets and exclusive brand stores, now wholly owned by Mirza International.
- Ownership category
- akta.pro rank
Sole Threads industry classification
Industry- Product category
- Casual Footwear
- NAICS
- Shoe Retailers (458210), Footwear Manufacturing (3162)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Casual & Lifestyle Footwear Retail (CRAAADAB)
- akta.pro secondary industry
- Casual & Lifestyle Footwear (CRAAACAB)
Keywords
Where Sole Threads is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Sole Threads business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Footwear Product Sales: Direct-to-consumer sales of casual footwear including flip-flops and sneakers through both online D2C channels and offline retail distribution.
Go-to-market motion2 records
Distribution channels3 records
Sole Threads product offering
Product offeringCore offering
Sole Threads is a digital-first direct-to-consumer casual footwear brand that designs, markets, and sells flip-flops and sneakers targeting Indian youth consumers. The company sells its products through its own online storefront as well as offline retail via multi-brand outlets and exclusive brand stores across India.
Product overview
Sole Threads is a digital-first D2C casual footwear brand founded in 2020 and based in Gurugram, India. The company offers a focused product portfolio consisting of flip-flops and sneakers targeting the youth segment. In addition to its core footwear products, the company operates 'The Solester REUSE Programme,' a circular fashion initiative focused on recycling and upcycling footwear. The brand has expanded from online-only D2C operations to offline retail presence, reaching 600 multi-brand outlets and 8 exclusive brand outlets by 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Flip-Flops Casual flip-flops designed as core footwear offering for everyday wear by Indian youth consumers.
- Sneakers Casual sneakers targeting the youth-oriented market segment for everyday wear.
- The Solester REUSE Programme Circular fashion initiative promoting recycling and upcycling of footwear to reduce environmental impact, aimed at sustainability-conscious consumers.
Companies that use Sole Threads
Customer profileSegments2 records
Ideal customer profiles2 records
Sole Threads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sole Threads partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights6 records
Sole Threads competitors and assessment
Company assessmentEmerging players
- Bacca Bucci: India D2C sneaker and casual footwear brand with strong social-commerce positioning; comparable in trend-led, youth-targeted, digital-first GTM.
- HRX (Hrithik Roshan Extreme): Celebrity-led Indian active and casual footwear/apparel brand targeting youth through D2C and marketplaces — competes for the same fashion-forward, social-media-native youth buyer.
Direct peers
- Campus Activewear: India's largest listed D2C casual and athleisure footwear brand targeting youth with sneakers, running shoes and slippers — directly overlapping Solethreads on customer, price band and channel mix.
- Flatheads: India-based D2C casual footwear startup offering everyday sneakers for young professionals — closest direct competitor to Solethreads on product, GTM (D2C-first) and target buyer.
- Neeman's: India D2C sustainable footwear brand (knit sneakers, slippers) with a clear sustainability narrative overlapping Solethreads' Solester REUSE circular-fashion positioning.
- Asian Footwears: Indian casual and sports footwear brand (Asian, Footfun) selling sneakers, slippers and slides through online and offline channels — direct overlap in casual youth footwear.
Broad incumbents
- Metro Brands: Listed Indian multi-brand footwear retailer with Crocs, FitFlop, Walkstar and own brands; competes with Solethreads in casual/lifestyle footwear but at much larger scale and with a mall-and-MBO-led retail footprint.
- Relaxo Footwears: Listed mass-market Indian footwear leader (Flite, Sparx, Bahamas) with deep pan-India distribution including flip-flops and casual sneakers — competes on price and reach in the same youth segment.
- Bata India: Heritage pan-India footwear retailer and manufacturer covering casual, formal and school segments; competes with Solethreads at the entry and mid price points through its extensive retail network.
- Liberty Shoes: Listed Indian footwear manufacturer and retailer with casual and fashion lines (Force 10, Senorita); comparable on channel and casual/athleisure focus but broader product mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sole Threads social profiles
Digital presenceSole Threads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sole Threads leadership team
Management profileNumber of profiles
Profiles2 records
Sole Threads funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sole Threads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sole Threads
What does Sole Threads do?
Sole Threads is a digital-first direct-to-consumer casual footwear brand that designs, markets, and sells flip-flops and sneakers targeting Indian youth consumers. The company sells its products through its own online storefront as well as offline retail via multi-brand outlets and exclusive brand stores across India.
Is Sole Threads a public or private company?
Sole Threads is a private company. It is classified as corporate owned and is currently acquired.
When was Sole Threads founded?
Sole Threads was founded in 2020. It employs 51 to 100 people.
Where is Sole Threads based?
Sole Threads is headquartered in New Delhi, India, in the Asia region.
How does Sole Threads make money?
One revenue line is on record: footwear Product Sales.
Who are Sole Threads's main competitors?
Emerging players on record are Bacca Bucci and HRX (Hrithik Roshan Extreme). Direct peers are Campus Activewear, Flatheads, Neeman's and Asian Footwears. Broad incumbents are Metro Brands, Relaxo Footwears, Bata India and Liberty Shoes.
Does Sole Threads have an API?
No public API is recorded for Sole Threads.
What industry is Sole Threads in?
Sole Threads's product category is Casual Footwear. Its primary akta.pro industry code is CRAAADAB, Casual & Lifestyle Footwear Retail, with a secondary code of CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 458210 and its SIC code is 5661.