Lemon Cash

What Lemon Cash does

Lemon Cash operates a mobile-first crypto-fintech super-app that combines a multi-currency digital wallet (Argentine pesos, Brazilian reais, Peruvian soles, Colombian pesos, Chilean pesos, and USDT stablecoin), VISA prepaid and credit card issuance, DeFi-powered yield generation on USDT (~4% effective annual rate), U.S. stock investing (10,000+ equities via Alpaca Securities LLC custody), and cross-border P2P transfers across seven or more Latin American countries. The underlying platform is blockchain-based, supports 50+ digital assets including Bitcoin, and provides real-time Proof of Reserves and Proof of Solvency using Merkle Tree cryptographic verification with open-source user-level balance auditing. Automated stablecoin conversion (USDC/USDS to USDT) includes depeg detection logic and integrates local instant payment rails including PIX (Brazil), PSE and Bre-B (Colombia), and ACH transfers. The company is incorporated as The Place S.A. de C.V. in El Salvador (parent), with regional operating subsidiaries in Argentina (Bay Treasure Caramel S.A. and Digifin S.A.), Peru and Chile (Lanin Pay SpA), and Brazil (Dock Soluções em Meios de Pagamento S.A. and Lemon Instituição de Pagamento Ltda.).

The business model is transaction-based with no account, maintenance, or card fees. Revenue is generated through commissions on crypto buy/sell/swap/withdrawal operations, automated stablecoin conversions, and fiat currency transfers — each composed of a disclosed network cost plus a service commission shown to users in-app before execution. Go-to-market is product-led growth via app store distribution, biometric self-serve onboarding, the Lemon Nation community, the $lemontag referral/handle system, and the Bitcoin cashback incentive (~2%) on the VISA card. The company has raised $66 million in total across a $16.3M Series A led by Kingsway Capital (2021) and a $20M Series B co-led by F-Prime and ParaFi (2025), with participation from DRW Venture Capital, Endeavor Catalyst, and VanEck. Primary customers are Latin American retail consumers, particularly in high-inflation and currency-controlled markets, plus a secondary segment of freelancers and small businesses receiving cross-border payments.

The platform reports over 4 million validated users (with one source citing 5M+), over 2 million VISA cards issued, and US$9.3 billion processed in 2025, with operations spanning Argentina, Peru, Brazil, Colombia, Chile, and El Salvador under a 101–250 employee base. Founder Marcelo Cavazzoli leads the company alongside CFO Maximiliano Raimondi and COO Federico Biskupovich. The 2026 launches of the VISA Lemon Credit Card and full Brazil and Colombia operations mark Lemon's transition from an Argentina-led crypto wallet into a multi-country, multi-product consumer financial platform.

Name

Lemon Cash

Legal name

The Place S.A. de C.V.

Website

https://lemon.me

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

251–500 employees

Short description

Lemon Cash is a mobile-first crypto-fintech super-app serving Latin American retail consumers with a multi-currency digital wallet, USDT stablecoin yields, VISA card with Bitcoin cashback, U.S. stock investing, and cross-border P2P transfers across Argentina, Peru, Brazil, Colombia, and Chile.

Ownership category

akta.pro rank

Product category

Crypto Banking

NAICS

Credit Card Issuing (52221)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

General-Purpose Digital Wallets (P2P + Merchant) (FSAMAEAA)

akta.pro secondary industries

Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG), International / Multi-Currency Wallets (FSAMAEAL)

Keywords

• Crypto digital wallet
• Bitcoin trading platform
• Stablecoin yield accounts
• Visa prepaid card
• Cross-border remittances

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Crypto Transaction Fees: Fees charged on buy, sell, swap, and withdrawal transactions in crypto assets. Each transaction is composed of a network cost and a service commission, both disclosed to the user before execution. This is the primary revenue mechanism described in the terms of service.
2. Automated Stablecoin Conversion Fees: Commission applied on automated conversions of stablecoins (USDC/USDS to/from USDT) executed on behalf of users. Commission rates are displayed in the platform and consent is obtained via terms acceptance.
3. Fiat Currency Transfer Fees: Fees associated with fiat currency transfers, including international transfers to bank accounts, mobile operator payments, and cross-border remittances. Free transfers are available to 7+ countries in the region.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Lemon Cash is a mobile crypto-fintech super-app that operates a multi-currency digital wallet supporting Argentine pesos and USDT-backed "Digital Dollars," offering Bitcoin and 50+ crypto trading, DeFi-powered daily yields (~4% APR), VISA prepaid and credit cards with ~2% Bitcoin cashback, stock investing in 4,000+ U.S. equities, peer-to-peer transfers via $lemontag, and cross-border remittances to 7+ Latin American countries. The platform has over 4 million validated users and processed more than US$9.3 billion in transaction volume in 2025.

Product overview

Lemon is a multi-currency crypto-fintech super-app offering a unified platform for digital wallets, crypto trading (Bitcoin, 50+ digital assets), stock investing, and payment services. The core product is the Lemon App combining a digital wallet (pesos, dollars, USDT), VISA prepaid/credit cards with Bitcoin cashback, daily yield accounts (~4% APR via DeFi), and international transfers. Key modules include Lemon Nation (NFTs), P2P marketplace, QR payments with Bitcoin rewards, $lemontag for peer transfers, and PIX integration for Brazil. The platform serves over 4 million users across Argentina, Peru, Colombia, and Brazil, processing over US$9.3 billion, and issues VISA cards offering ~2% Bitcoin cashback. Proof of Reserves/Solvency features provide transparent cryptographic verification of company reserves.

Differentiator

Problem solved

Functional benefit

Brands

• Lemon Card: VISA prepaid card offering approximately 2% Bitcoin cashback on purchases, available in Argentina, Peru, and Colombia.
• Lemon Credit Card
• Dólares Digitales
• Lemon Nation
• $lemontag
• Lemon Drops

Products and services

• Lemon App (Digital Wallet Platform) Multi-currency digital wallet mobile application enabling users in Latin America to hold and transact in Argentine pesos, USDT-backed Digital Dollars, and 50+ cryptocurrencies; activate daily DeFi yields; send and receive cross-border transfers; and access investing and payment features. Available on iOS and Android via app stores with self-serve biometric onboarding.
• VISA Lemon Card (Prepaid) VISA prepaid card offering approximately 2% Bitcoin cashback on purchases, accepted internationally and supporting QR payments in Argentina and Brazil; over 2 million cards issued across Argentina and Peru.
• VISA Lemon Credit Card VISA credit card launching in 2026 offering credit facilities to Lemon Cash users, expanding the product line beyond the prepaid card with continued Bitcoin cashback rewards on purchases.
• Digital Dollars (Dólares Digitales / USDT) USD stablecoin (USDT) holdings branded as "Digital Dollars" with daily yield generation powered by DeFi protocols, earning approximately 4% effective annual rate; incoming USDC and USDS are automatically converted to USDT via the platform's Automated Stablecoin Conversion system.
• Bitcoin Trading Buy and sell Bitcoin directly with Argentine pesos or USDT-backed Digital Dollars through the Lemon mobile app; positions Bitcoin as a core asset of the platform with cashback rewards paid in Bitcoin on card and QR purchases.
• Stock Investing (U.S. Equities) Investment platform allowing users to buy fractional shares in more than 10,000 companies including Apple, Tesla, and Nvidia, with U.S. equity custody and compensation provided by Alpaca Securities LLC (a FINRA/SIPC member); investment advisory provided by Quaestus Advisory S.A. (AAGI N°1098/CNV).
• Crypto Trading (50+ Digital Assets) Trading platform for more than 50 digital assets beyond Bitcoin, enabling users to buy, sell, swap, and withdraw crypto with transaction-based network costs and service commissions disclosed in-app prior to execution.

Quantifiable outcome

• Over $9.3 billion processed in 2025
• +7 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• VISAflagshipStrategic or Co-development PartnerVISA is Lemon's card network partner for the Lemon VISA prepaid card (and credit card launching in 2026). The partnership enables Lemon to issue internationally accepted VISA cards to its user base across Argentina, Peru, Colombia, and Brazil, with Bitcoin cashback rewards on all purchases. This is a core product partnership without which the card program would not function.
• Banco Central do Brasil (PIX)coreTechnology or IntegrationPIX is Brazil's central bank instant payment rail, which Lemon integrated in 2025. This integration enables Brazilians to deposit and withdraw Brazilian Reais via PIX, and allows Brazilians living in Argentina to access Pix for cross-border payments. PIX integration is credited with driving significant crypto adoption in Argentina.
• PayPalcoreTechnology or IntegrationPayPal integration enables Lemon users to receive USD transfers from PayPal accounts directly into their Lemon wallets. This is a key inbound transfer pathway for freelancers and contractors receiving international payments.
• Wise (TransferWise)coreTechnology or IntegrationWise integration allows Lemon users to receive international transfers from the Wise platform, facilitating cross-border remittances for users who receive payments through Wise from international clients or employers.
• PayoneercoreTechnology or IntegrationPayoneer integration enables Lemon users to receive funds from the Payoneer platform, a common payment processor for freelancers and marketplace sellers in Latin America, directly into their Lemon accounts.
• DeelcoreTechnology or IntegrationDeel integration allows Lemon users to receive payroll and contractor payments from the Deel global payroll platform directly into their Lemon wallets, streamlining international payroll disbursements for Latin American contractors.
• PSE (Pagos Seguros en Línea)coreTechnology or IntegrationPSE is Colombia's online payment gateway. Lemon integrates with PSE for Colombian peso deposits and withdrawals, enabling local fiat on-ramps and off-ramps for Colombian users. The integration supports Lemon's expansion into the Colombian market.
• Bre-BcoreTechnology or IntegrationBre-B is Colombia's instant payment system for peso transfers. Lemon integrates with Bre-B for real-time peso transfers in Colombia, complementing the PSE integration. The status page shows that Lemon had operational issues with Bre-B in June 2026, indicating this is an active and monitored integration.
• Tether (USDT)flagshipTechnology or IntegrationTether's USDT stablecoin is the primary underlying asset for Lemon's Digital Dollars product. Lemon's wallet stores USDT as its USD stablecoin, and all digital dollar operations (yields, transfers, conversions) are powered by USDT. The stability and reliability of USDT is fundamental to the Digital Dollars value proposition.
• Alpaca Securities LLCcoreTechnology or IntegrationAlpaca Securities LLC, a FINRA/SIPC member, provides U.S. equity custody and compensation services for Lemon's stock investment product. This enables Lemon to offer U.S. stock trading (Apple, Tesla, Nvidia, etc.) to its Latin American users, a key differentiator for the platform.
• Quaestus Advisory S.A.minorImplementation/ SI/ Consulting PartnerQuaestus Advisory S.A. (AAGI N°1098/CNV) serves as the investment advisor for Lemon's financial instrument investments, providing guidance on the regulated investment products available within the app.

Scale indicators11 records

Recent moves12 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/LemonCashApp
• YouTubeyoutube.com/c/LemonCashApp
• LinkedInlinkedin.com/company/lemoncash
• Instagraminstagram.com/lemoncash.app/?hl=es
• TikToktiktok.com/@lemonapp.ar
• Facebookfacebook.com/LemonCashApp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds7 records

Investors24 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemon Cash