Tree.ly
- Company typePrivate
- Founded2021
- HeadquartersDornbirn, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Tree.ly firmographics
Firmographics- Name
- Tree.ly
- Legal name
- Tree.ly FlexCo
- Website
- https://tree.ly
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tree.ly industry classification
Industry- Product category
- Voluntary Carbon Credit Platform
- NAICS
- Support Activities for Forestry (1153), Forest Nurseries and Gathering of Forest Products (1132)
- SIC
- Forestry (800)
- akta.pro primary industry
- Carbon Sequestration & Forest Carbon Credits (AFAMAMAA)
- akta.pro secondary industries
- Nature-Based Credits Trading (Forestry/REDD+, Soil Carbon, Blue Carbon) (EUAGAIAK), ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB), Carbon Credit Brokerage & Trading (Spot, Forward, Structured Products) (EUABADAB), Carbon Accounting, Verification & Registry Services (MRV, Audits, Certification) (IMAMAJAE)
Keywords
Where Tree.ly is headquartered
LocationHeadquarters
- HQ city
- Dornbirn
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Tree.ly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Carbon Credit Sales: Tree.ly generates revenue through the sale of TÜV-verified carbon credits from improved forest management projects. The company sells both reduction credits (preventing future emissions) and removal credits (directly reducing emissions). Revenue is transaction-based with companies purchasing credits and retiring them for climate action.
- Climate Contribution Integration: Tourism companies and businesses can add climate contributions at checkout or point of sale, integrating carbon offset options directly into customer transaction flows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Custom carbon credit packages based on project selection and volume |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Tree.ly product offering
Product offeringCore offering
Tree.ly operates a SaaS platform that sells TÜV-verified and ISO 14064-2 certified forest-based carbon credits to corporate buyers, with three primary product lines: tourism checkout-integrated climate contributions, product-brand credit pools retired per sale, and direct regional carbon credit investment. The platform includes an Impact Dashboard, API for real-time credit retirement, public registry recording, and CSRD/GRI/SBTi compliance integration, sourced from 18 verified forest projects across 7 European countries.
Product overview
Tree.ly is a climate technology company offering a unified platform for forest-based carbon offset projects across Europe. The core offering includes three integrated solutions: Carbon Credits for Tourism (allowing businesses to offer climate contributions at checkout), Carbon Credits for Product Brands (enabling product-level credit purchasing and retirement), and Regional CO2 Credits Investment (for direct investment in verified European forest projects). All offerings are supported by the Impact Dashboard for real-time tracking and sustainability reporting. The company manages TÜV-verified forest climate projects with 30-50 year permanence and recently merged with Pina Earth in July 2025 to create Europe's largest forest carbon platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Carbon Credits for Tourism
Quantifiable outcome
- 2.8 million tons CO₂ sequestered across managed forests
- +2 more outcomes
Companies that use Tree.ly
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Tree.ly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Tree.ly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pina EarthflagshipClimatetech companies Pina Earth and Tree.ly announced their merger to create Europe's largest forest carbon platform. The combined entity manages over 80,000 hectares of forests, certifies over 500,000 tons of CO₂ in credits, and serves more than 100 corporate buyers. The merger enhances scale and variety of climate projects across European countries.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Tree.ly competitors and assessment
Company assessmentBroad incumbents
- South Pole: Global climate solutions provider developing and selling verified carbon credits across forestry, renewables, and engineered removal. Directly comparable to Tree.ly in the forest/nature-based credit space but at significantly larger scale and broader project portfolio.
- ClimatePartner: Germany-headquartered carbon offsetting consultancy and credit provider serving European corporates across multiple project types including forestry. Comparable buyer overlap with Tree.ly but operating as a broader climate consultancy.
- myclimate: Swiss non-profit carbon offset provider with a long-standing portfolio of forestry and nature-based projects and strong DACH corporate relationships. Comparable to Tree.ly in European nature-based credit supply and DACH buyer base.
Direct peers
- Pachama: Tech-enabled forest carbon credit marketplace using satellite and ML-based MRV to certify nature-based projects. Directly comparable to Tree.ly as a technology-forward forestry carbon platform selling to corporate ESG buyers.
- Klima: Berlin-based carbon removal marketplace offering curated nature-based and tech-based credits to consumers and businesses. Comparable to Tree.ly in European nature-based credit distribution but with broader consumer focus.
- Ceezer: Berlin-based B2B carbon credit marketplace that aggregates verified credits from project developers for corporate buyers. Comparable to Tree.ly as a European distribution layer for verified credits and visible on Tree.ly's own partner/customer page.
- Patch: API-first carbon credit infrastructure that lets businesses embed offsetting into product and booking flows. Closely comparable to Tree.ly's API-enabled real-time retirement model for tourism and product brands.
Emerging players
- Sylvera: London-based carbon credit ratings and analytics platform applying independent assessment to forestry and nature-based projects. Comparable to Tree.ly's focus on credit quality and verification, but positioned as an evaluation layer rather than a project developer.
- Carbmee: Berlin-based carbon accounting and ESG reporting platform with CSRD-aligned workflows for European corporates. Comparable to Tree.ly's Impact Dashboard and CSRD compliance capabilities from a software/analytics angle rather than project origination.
- Code Gaia: European carbon project developer and software platform focused on nature-based solutions with corporate buyer distribution. Comparable niche overlap with Tree.ly in tech-enabled forest project development and appears on Tree.ly's partner page.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Tree.ly social profiles
Digital presenceTree.ly compliance and trust
Trust signalCompliance6 records
Tree.ly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tree.ly leadership team
Management profileNumber of profiles
Profiles12 records
Tree.ly subsidiaries and ownership
Company hierarchySubsidiaries1 record
Tree.ly funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tree.ly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tree.ly
What does Tree.ly do?
Tree.ly operates a SaaS platform that sells TÜV-verified and ISO 14064-2 certified forest-based carbon credits to corporate buyers, with three primary product lines: tourism checkout-integrated climate contributions, product-brand credit pools retired per sale, and direct regional carbon credit investment. The platform includes an Impact Dashboard, API for real-time credit retirement, public registry recording, and CSRD/GRI/SBTi compliance integration, sourced from 18 verified forest projects across 7 European countries.
Is Tree.ly a public or private company?
Tree.ly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tree.ly founded?
Tree.ly was founded in 2021. It employs 11 to 50 people.
Where is Tree.ly based?
Tree.ly is headquartered in Dornbirn, Austria, in the Europe region.
How does Tree.ly make money?
Two revenue lines are on record. Carbon Credit Sales are the primary driver. The others are climate Contribution Integration.
Who are Tree.ly's main competitors?
Broad incumbents on record are South Pole, ClimatePartner and myclimate. Direct peers are Pachama, Klima, Ceezer and Patch. Emerging players are Sylvera, Carbmee and Code Gaia.
Does Tree.ly have an API?
Yes. Tree.ly offers API integration for easy integration with existing systems, saving time and cutting costs. The API enables businesses to integrate carbon credit purchasing and retirement processes, and supports real-time credit retirement tied to bookings and product sales.
What industry is Tree.ly in?
Tree.ly's product category is Voluntary Carbon Credit Platform. Its primary akta.pro industry code is AFAMAMAA, Carbon Sequestration & Forest Carbon Credits, with a secondary code of EUAGAIAK, Nature-Based Credits Trading (Forestry/REDD+, Soil Carbon, Blue Carbon). Its NAICS code is 1153 and its SIC code is 800.