What Pina Earth does

Pina Earth is a European climate technology platform that develops and certifies nature-based forest carbon projects, connecting corporate sustainability buyers with forest owners seeking to finance climate-resilient forest management. Founded in 2022 and headquartered in Munich with a parent entity (Pina Technologies FlexCo) in Dornbirn, Austria, the company sells TÜV-verified CO2 removal and avoidance certificates from projects in Germany, Austria, Switzerland, with Italy and Czechia in planning. It serves two primary segments: enterprise sustainability teams needing verifiable, regionally-attributable credits for CSRD/SBTi/EU Green Claims Directive reporting, and forest owners (Waldbesitzende) undertaking forest conversion to climate-resilient mixed forests, improved forest management, nature reserves, or afforestation/reforestation.

The platform's core technology is a digital twin engine that builds individual-tree-level models from forest inventory data, projects forest growth and carbon sequestration over 30-year horizons using proprietary climate-based simulation modules, and surfaces results through interactive digital dashboards. Projects are validated by TÜV Nord or TÜV Austria under ISO 14064-2 and the eva Wald-Klimastandard, with ICROA Conditional Endorsement adding third-party quality assurance. The July 2025 merger with Tree.ly created Europe's largest forest carbon platform, managing over 80,000 hectares, certifying 500,000+ tons of CO2 credits across 80+ projects, and serving more than 100 enterprise customers including Airbnb, Deutsche Telekom, McDonald's, Kearney, Celonis, Yello, EnBW, Polarstern, Plansee, STRATO, Blum, Tiroler Rohre, and Sparkasse Barnim.

Revenue is generated transactionally: Pina Earth acts as project developer and sells certified credits directly to corporate buyers via a combination of enterprise field sales, inside sales (website consultation booking), and direct outreach to forest owners for project origination. Pricing is project-specific, varying by certificate type (removal vs. avoidance), volume, geography, and verification standard, with proceeds flowing primarily to forest owners. Complementary offerings include website integration modules, marketing packages, and guided project visits that deepen enterprise relationships.

Name

Pina Earth

Legal name

Pina Technologies GmbH

Website

https://pina.earth

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Pina Earth is a European climate technology platform that develops TÜV-certified forest carbon projects across Germany, Austria, Switzerland, Italy, and Czechia, connecting corporate sustainability buyers with forest owners through proprietary digital twin and simulation technology for high-quality nature-based carbon credits.

Ownership category

akta.pro rank

Product category

Carbon Credit Project Development

NAICS

Support Activities for Forestry (1153), Support Activities for Forestry (11531)

SIC

Forestry (800)

akta.pro primary industry

Forestry & Ecosystem Carbon Removal (Afforestation/Reforestation, Improved Forest Management) (EUABAFAH)

akta.pro secondary industries

Avoided Conversion & Ecosystem Protection (REDD+, Blue Carbon Conservation) (EUABABAC), Carbon Accounting, Verification & Registry Services (MRV, Audits, Certification) (IMAMAJAE)

Keywords

• Forest carbon credits
• Nature-based solutions
• Voluntary carbon market
• Climate tech platform
• Forest carbon projects

Headquarters

HQ city

Starnberg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CO2 Certificate Sales: Revenue generated from selling carbon credits to companies. Prices depend on project specifics, volume available, geographic location, supply/demand dynamics, standard used, and certificate type (removal vs avoidance). Proceeds flow directly to forest owners to finance climate protection measures. Company acts as project developer, selling certificates directly to buyers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pina Earth develops certified forest climate protection projects across Europe (Germany, Austria, Switzerland, with Italy and Czechia in planning) and sells high-quality CO2 removal and avoidance certificates to corporate buyers. The platform uses proprietary digital twin technology with individual tree modeling, scientifically validated forest growth simulations, and interactive digital dashboards to quantify and verify climate impact. The company also partners with private and corporate forest owners to finance the conversion of monoculture forests into climate-resilient mixed forests through four project types: Waldumbau (Forest Adaptation), Improved Forest Management, Nature Reserves, and Reforestation.

Product overview

Pina Earth is a climate technology platform that develops certified forest climate protection projects across Europe, combining digital twin technology, climate-based simulation, and digital dashboards with nature-based carbon credit offerings. The platform serves two main segments: businesses purchasing CO2 certificates for sustainability goals, and forest owners seeking financing for climate-resilient forest management. Core offerings include four project types (Forest Adaptation, Improved Forest Management, Nature Reserves, and Reforestation), supported by proprietary digital twin and forest growth simulation technology. The platform provides interactive dashboards for project monitoring, website integration services, marketing packages, and guided project visits. Following the 2025 merger with Tree.ly, the combined entity manages over 80 projects across 170,000 hectares, serving more than 100 corporate buyers across 5 European countries.

Differentiator

Problem solved

Functional benefit

Products and services

• CO2-Zertifikate (Carbon Credits) High-quality carbon removal and avoidance certificates from TÜV-certified regional forest climate protection projects in Germany, Austria, and Switzerland, combining CO2 storage with biodiversity for climate-resilient forests. Sold directly to corporate buyers to support sustainability goals, CSRD/SBTi/EU Green Claims Directive reporting, and voluntary climate contribution programs.
• Waldumbau (Forest Adaptation) Conversion project service converting single-layer pure stands (predominantly pine or spruce monocultures) into diverse, climate-resilient mixed forests for private and corporate forest owners. Minimum 150 ha, converted over 5-8 years, with 30-year project duration under Wald-Klimastandard certification.
• Verbessertes Waldmanagement (Improved Forest Management) Improved Forest Management project service preserving existing forests or increasing standing stock through targeted management measures to enhance long-term CO2 storage capacity. Minimum 500 ha, available to forest owners seeking certified carbon revenue from sustainable forestry practices.
• Naturreservate (Nature Reserves) Nature reserve project service generating income through forest set-aside while increasing stock, biodiversity, and climate resilience. Minimum 100 ha, 50-year project duration, designed for forest owners wishing to dedicate land to permanent conservation with associated carbon credit revenue.
• Wiederaufforstung (Afforestation, Reforestation and Revegetation) Afforestation, Reforestation, and Revegetation (ARR) project service establishing stable forest ecosystems on damaged or previously unwooded areas with at least three tree species. Minimum 50 ha, aimed at forest owners developing new forest on degraded land.

Quantifiable outcome

• 1M+ tons of CO2 sequestered or avoided
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Tree.lycoreStrategic or Co-development Partner · 29 July 2025Merger to create Europe's largest forest carbon platform. Combined entity manages over 80,000 hectares of forests, certifies over 500,000 tons of CO2 credits, and serves more than 100 corporate buyers. Strengthens software, project development, and sales capabilities.
• TÜV Nord CERT GmbHcoreImplementation/ SI/ Consulting PartnerExternal auditor and validator for climate protection projects. Validates and verifies project reports and emissions certificates. Accredited by DAkkS and UNFCCC.
• TÜV AustriacoreImplementation/ SI/ Consulting PartnerExternal auditor and validator for climate protection projects. Validates and verifies project reports and emissions certificates. Accredited by DAkkS and UNFCCC.
• eva foundation (Ecosystem Value Alliance)coreStrategic or Co-development PartnerDeveloped first standard for forest climate projects in Germany (Wald-Klimastandard/WKS). Eva foundation provides certification framework and ICROA endorsement for quality assurance.
• ICOA (International Carbon Reduction and Offset Alliance)coreOthersProvides Conditional Endorsement for WKS standard, validating quality of Pina Earth CO2 certificates from forest projects.
• AirbnbmajorGTM or Marketing PartnerIntegration enabling travelers to contribute to local climate protection when booking German accommodations. Over 130,000 guests have contributed; over 213 football fields converted to climate-resilient forests. Includes Lunch & Learn events and joint marketing.
• myclimateminorGTM or Marketing PartnerPartnership with non-profit climate protection organization to advance forest conversion in Herzfelde project. Joint video and marketing materials.
• Swiss Forest Climate NetworkmajorStrategic or Co-development PartnerExclusive partnership providing access to 13.5% of Swiss forest area. Strengthens European climate protection portfolio and expands project locations.
• AWS (Amazon Web Services)minorOthersCloud infrastructure partner providing technology stack support.
• Greentech AllianceminorOthersMembership network of greentech companies effectively combating climate change.
• Leaders for Climate ActionminorOthersMembership in entrepreneurial community committed to climate protection.
• Bundesverband Nachhaltige WirtschaftminorOthersMembership in German Federal Association for Sustainable Business, an independent business association promoting sustainability.
• respACTminorOthersMembership in Austria's leading corporate platform for sustainable business practices and climate protection.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tree.ly: Direct peer and former competitor that merged with Pina Earth in July 2025 to form Europe's largest forest carbon platform. Operated the same business model (forest carbon projects + digital dashboard) in the DACH region.
• Pachama: Forest and nature-based carbon project developer using satellite imagery and AI-based MRV. Closest international analog to Pina Earth's digital twin + simulation platform, serving corporate voluntary carbon buyers globally.
• Sylvera: Carbon credit ratings and analytics provider focused on forestry and nature-based projects. Comparable in applying technology (remote sensing, ML) to forest carbon MRV, though positioned as an analytics layer rather than project developer.
• myclimate: Swiss-German non-profit climate protection organization offering forest carbon projects and corporate voluntary climate contribution programs. Direct competitor in DACH with overlap in forest conversion and reforestation project types.
• ClimatePartner: Munich-based carbon offset and climate action platform serving European corporates with voluntary climate contribution offerings including forestry and nature-based projects. Overlaps directly in customer segment and product category.
• Climate Neutral Group (CNG): Dutch carbon project developer and consultancy serving European corporates with certified voluntary carbon credits including forestry and land-use projects. Comparable customer base and project origination model.

Broad incumbents

• South Pole: Large global climate solutions provider offering forest carbon, renewables, and emissions reduction projects to corporate buyers. Overlaps in nature-based project development but operates across many categories and geographies.
• Verra: Operator of the VCS (Verified Carbon Standard), a leading global registry for voluntary carbon credits including forestry. Indirect peer as standard-setter whose methodology choices affect Pina Earth's market access and pricing.

Regional players

• KlimaKollekte: German non-profit compensation program focused on forest and land-use projects within Germany. Direct overlap in project type (German forest conversion) and customer base (German corporate sustainability buyers).
• Forest Carbon: UK-based developer of woodland creation and improved forest management carbon projects. Comparable in being a technology-enabled nature-based carbon project developer serving corporate voluntary buyers, though UK-focused rather than European-wide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInde.linkedin.com/company/pina-de
• Xx.com/pinaearth

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pina Earth