Haru Invest
Haru Invest was a Singapore-headquartered digital asset management platform, founded in South Korea in 2019, offering crypto yield products of up to 17% to retail and institutional investors across 140+ countries. Operations collapsed in June 2023 after over $1 billion in deposits routed through FTX via B&S Holdings were impaired.
- Company typePrivate
- Founded2019
- HeadquartersSingapore, Singapore
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
Haru Invest firmographics
Firmographics- Name
- Haru Invest
- Legal name
- Haru Invest
- Website
- https://haruinvest.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Closed
- Headcount range
- 51–100 employees
- Short description
- Haru Invest was a Singapore-headquartered digital asset management platform, founded in South Korea in 2019, offering crypto yield products of up to 17% to retail and institutional investors across 140+ countries. Operations collapsed in June 2023 after over $1 billion in deposits routed through FTX via B&S Holdings were impaired.
- Ownership category
- akta.pro rank
Haru Invest industry classification
Industry- Product category
- Digital Asset Management
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Other Financial Investment Activities (5239)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Centralized Crypto Lending Platforms (CeFi) (FSADAFAA)
- akta.pro secondary industry
- Active Crypto Asset Managers (Discretionary) (FSADAHAA)
Keywords
Where Haru Invest is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Haru Invest business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Digital Asset Management Fees: Revenue generated from managing digital assets on behalf of users, processing over $2 billion in transactions since 2019. The platform offered yield products as high as 17% to attract investors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Yield investment products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Haru Invest product offering
Product offeringCore offering
Haru Invest operated a digital asset management platform that allowed users to deposit cryptocurrency and earn advertised yields of up to 17%. The platform routed user funds through trading partners to deploy diverse crypto and DeFi strategies, processing over $2 billion in transactions across more than 140 countries since 2019 before suspending withdrawals in June 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- Haru Invest Platform Web-based digital asset management platform enabling retail and institutional users to deposit cryptocurrency and earn yields (advertised up to 17%) via managed crypto and DeFi strategies. Held over $1 billion in user deposits before suspending withdrawals in June 2023.
Quantifiable outcome
- Processed over $2 billion in transactions across more than 140 countries since 2019
Companies that use Haru Invest
Customer profileSegments1 record
Ideal customer profiles2 records
Haru Invest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Haru Invest partnerships and signals
Strategic signalScale indicators6 records
Haru Invest competitors and assessment
Company assessmentDirect peers
- Celsius Network: CeFi crypto lending and yield platform that similarly offered retail yield products and ultimately halted withdrawals in mid-2022 amid its own counterparty and solvency collapse, making it the most direct historical parallel to Haru Invest's CeFi yield model and collapse trajectory.
- BlockFi: CeFi crypto lending and yield provider that offered retail yield accounts and became insolvent largely due to its exposure to FTX, mirroring the exact FTX-counterparty channel failure that triggered Haru Invest's June 2023 collapse.
- Voyager Digital: CeFi crypto yield and brokerage platform that filed for bankruptcy in 2022, comparable to Haru Invest in targeting retail investors with yield-bearing crypto accounts and in being undone by counterparty and liquidity risk rather than technical product failure.
- Genesis Global Capital: Institutional and high-net-worth CeFi crypto lending desk that suspended withdrawals in late 2022, providing the same "centralized asset manager meets counterparty-driven unwind" reference point as Haru's FTX-linked collapse.
- Nexo: CeFi crypto lending and yield platform that survived the 2022–2023 shakeout by pursuing proactive licensing; the most comparable "same category, but compliantly run" benchmark against which any restructured Haru entity would compete.
- Vauld: Singapore-based CeFi crypto yield and lending platform that suspended withdrawals in mid-2022 and entered restructuring, directly comparable on geography, product (retail crypto yield), and operational trajectory.
Others
- FTX: The centralized crypto exchange on which Haru Invest's customer funds were traded via B&S Holdings; not a peer in product, but a critical counterparty whose November 2022 bankruptcy was the proximate cause of Haru's June 2023 withdrawal suspension.
Emerging players
- Aave: Leading decentralized lending protocol that competes for the same digital-asset yield use case purely on-chain; relevant because it represents the DeFi-native alternative that compliant post-collapse CeFi managers must be benchmarked against.
Broad incumbents
- Coinbase Asset Management: Large, U.S.-regulated crypto exchange and asset management franchise that offers yield and custody products broadly; comparable as a benchmark for institutional-grade regulated CeFi yield that any Haru successor would have to compete with.
Market position
Customer concentration
Haru Invest social profiles
Digital presenceHaru Invest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haru Invest leadership team
Management profileNumber of profiles
Profiles1 record
Haru Invest funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haru Invest M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haru Invest
What does Haru Invest do?
Haru Invest operated a digital asset management platform that allowed users to deposit cryptocurrency and earn advertised yields of up to 17%. The platform routed user funds through trading partners to deploy diverse crypto and DeFi strategies, processing over $2 billion in transactions across more than 140 countries since 2019 before suspending withdrawals in June 2023.
Is Haru Invest a public or private company?
Haru Invest is a private company. It is classified as venture growth investor backed and is currently closed.
When was Haru Invest founded?
Haru Invest was founded in 2019. It employs 51 to 100 people.
Where is Haru Invest based?
Haru Invest is headquartered in Singapore, Singapore, in the Asia region.
How does Haru Invest make money?
One revenue line is on record: digital Asset Management Fees.
Who are Haru Invest's main competitors?
Direct peers on record are Celsius Network, BlockFi, Voyager Digital, Genesis Global Capital, Nexo and Vauld. FTX is listed as an others. Aave is listed as an emerging player. Coinbase Asset Management is listed as a broad incumbent.
Does Haru Invest have an API?
No public API is recorded for Haru Invest.
What industry is Haru Invest in?
Haru Invest's product category is Digital Asset Management. Its primary akta.pro industry code is FSADAFAA, Centralized Crypto Lending Platforms (CeFi), with a secondary code of FSADAHAA, Active Crypto Asset Managers (Discretionary). Its NAICS code is 5231 and its SIC code is 6200.