Name

57hours

Legal name

57hours

Website

https://57hours.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Adventure Travel Marketplace

NAICS

Tour Operators (561520), Tour Operators (56152)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Multi-Country/Regional Circuit Tour Operators (THAKADAK)

Keywords

• Adventure travel marketplace
• Guided outdoor adventures
• Local guide booking
• Outdoor recreation platform
• Adventure tourism services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Booking Commission/Transaction Fees: 57hours earns revenue by taking a commission or transaction fee on bookings made through their platform. The marketplace connects travelers with local guides and handles the booking logistics, including payments, logistics coordination, and customer support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

57hours is an online marketplace that lets travelers discover and book guided outdoor adventures hosted by 2,125+ vetted local guides across 500+ destinations. Customers purchase pre-designed multi-day adventures or build custom trips via the Adventure Architect tool, with 57hours handling booking logistics, payments, and optional add-ons such as e-bike upgrades, single-occupancy upgrades, and travel insurance.

Product overview

57hours is a booking platform for guided outdoor adventures that connects travelers with over 1,000 vetted local guides offering 500+ unique adventures worldwide. The platform operates a multi-product portfolio including the core booking platform (57hours Adventure Booking Platform) with Adventure Architect for custom trip design, supplemented by editorial content (57hours Magazine and Webinars). Core adventure activities span Hiking, Mountain Biking, Cycling, Backcountry Skiing, Rock Climbing, Kayaking, Surfing, Sailing, Trail Running, Mountaineering, Kiteboarding, Ice Climbing, and Multisport combinations. Featured destination-specific tours include Galapagos Island Hopping (8-12 days), Vietnam Cycling Tours including Saigon to Hoi An (10 days) and Ha Giang Loop (8 days), Shikoku Cycling Japan (6 days), Arctic Kayaking Expeditions in Svalbard and Greenland, and Sea Kayaking Prince William Sound Alaska (8 days). The platform also offers Private Adventures for customized group bookings and Gift Cards as add-on products. The business model pairs independent local guides with travelers, handling booking logistics while guides lead the actual adventures.

Differentiator

Problem solved

Functional benefit

Products and services

• 57hours Adventure Booking Platform Online marketplace where travelers discover, compare, and book guided outdoor adventures with vetted local guides across 500+ destinations and 12+ activity types; handles booking, payments, logistics coordination, and customer support.
• Adventure Architect Custom adventure design tool that lets travelers build their own personalized multi-day adventure from scratch, with 57hours handling logistics, guide matching, and arrangements.
• Hiking Adventures Guided hiking tours across destinations including the Appalachian Trail, Camino de Santiago, Dolomites, Grand Canyon, Iceland, Machu Picchu, Mont Blanc, Patagonia, Switzerland, and Nepal.
• Cycling Tours Guided cycling tours across France, Italy, Japan, New Zealand, Tuscany, Southeast Asia, and other cycling destinations.
• Mountain Biking Guided mountain biking tours covering destinations such as Croatia and the European Alps.
• Backcountry Skiing Guided backcountry skiing experiences in British Columbia, the European Alps, Japan, and Norway.
• Rock Climbing Guided rock climbing adventures in California, Colorado, Kalymnos, Sardinia, Utah, and Mexico.
• Kayaking Adventures Guided kayaking experiences ranging from Arctic expeditions in Svalbard and Greenland to Florida rivers and tropical destinations.
• Sailing Guided sailing adventures, often combined with hiking or climbing, including destinations like Sardinia.
• Mountaineering Guided mountaineering expeditions for various skill levels.
• Surfing Guided surfing adventures and lessons at various coastal destinations.
• Trail Running Guided trail running adventures across various terrain and destinations.
• Kiteboarding Guided kiteboarding experiences at suitable coastal wind locations.
• Ice Climbing Guided ice climbing adventures in suitable cold-weather destinations.
• Multisport Adventures Combined adventure trips incorporating multiple activities such as kayaking and cycling in a single journey.
• Private Adventures Private, fully customized adventure bookings for groups with tailored dates, sizes, terrain, guides, and accommodations.
• Gift Cards Gift cards available for purchase to give outdoor adventure experiences as gifts.
• Galapagos Island Hopping 8-12 day island hopping adventure in the Galapagos including Santa Cruz, Santa Fe, Bartolomé, and Isabela islands with wildlife viewing, snorkeling, and volcanic landscapes.
• Vietnam Cycling Tours Multi-day cycling tours in Vietnam including the Ultimate Vietnam Cycling Trip (Saigon to Hoi An, 10 days) and the Northern Vietnam Cycling Tour (Ha Giang Loop, 8 days).
• Shikoku Cycling 6-day cycling tour of Shikoku Island, Japan, covering approximately 380 km through all four prefectures including the Shimanami Kaido bridge route.
• Arctic Kayaking Expeditions Multi-day kayaking expeditions in Svalbard and Greenland, including West Greenland kayak adventures, with wildlife viewing and glacier experiences.
• Sea Kayaking Prince William Sound 8-day sea kayaking adventure in Alaska's Prince William Sound, including glacier viewing and wildlife encounters.

Quantifiable outcome

• 4x revenue growth in one year through paid marketing and SEO
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Saga Lif (Iceland)minorChannel Partner/ Reseller/ DistributorIndependent local guide in Iceland offering women-only trips through the 57hours platform. Reported 12.5x revenue growth under women-only trip model. One of 2,125+ certified local guides partnered with 57hours.
• Active JunkyminorGTM or Marketing PartnerCashback and deals partner offering users up to 20% cash back at thousands of stores when booking through 57hours.
• The DyrtminorGTM or Marketing PartnerCamping app partnership offering free year of The Dyrt PRO when booking a U.S. based trip through 57hours.
• RedpointminorStrategic or Co-development PartnerOfficial insurance partner of 57hours, offering travel protection packages tailored for adventure travel including trip cancellation, medical evacuation, and primary medical expenses coverage.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GetYourGuide: Global marketplace connecting travelers with bookable tours, activities, and experiences including guided outdoor adventures. Most direct competitor in the online tours-and-activities category with a much larger catalog and capital base.
• Viator: TripAdvisor-owned marketplace for tours, attractions, and guided experiences worldwide. Directly comparable as a commission-based marketplace aggregating local operators across adventure and sightseeing categories.
• TourRadar: Online marketplace specializing in multi-day guided tours and adventure trips from hundreds of operators. Closely aligned with 57hours' multi-day adventure and small-group expedition focus.
• Intrepid Travel: Established adventure tour operator running small-group guided trips across hiking, cycling, kayaking, and cultural experiences globally. Comparable product offering with owned-operator rather than marketplace model.
• Backroads: Premium active-travel company offering guided biking, hiking, and multi-activity trips worldwide. Comparable premium guided adventure positioning targeting affluent older travelers.
• Mountain Travel Sobek: Pioneer in adventure travel offering guided hiking, trekking, kayaking, and expedition trips worldwide. Closely aligned product mix in multi-day guided active adventures.
• G Adventures: Small-group adventure tour operator with global itineraries across hiking, trekking, and active travel. Directly comparable guided adventure offering at scale.

Broad incumbents

• REI Adventures: Co-op-operated guided adventure travel program covering hiking, kayaking, backpacking, and skiing trips. Overlaps with 57hours' outdoor adventure focus but operates as part of REI's broader retail and membership ecosystem.
• Airbnb Experiences: Online marketplace of host-led experiences and activities, including outdoor adventures. Competes for the same traveler demand pool with a much larger brand and platform.
• Klook: Asia-rooted global activities and experiences marketplace. Comparable commission-based marketplace model aggregating local operators across tours and outdoor activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/57hours
• Facebookfacebook.com/57hours
• Instagraminstagram.com/57hours_adventures
• Xx.com/57hours

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 57hours