&SISTERS
&SISTERS (Mooncup Ltd) is a UK-based feminine care company that designs, manufactures, and sells reusable menstrual cups, period pants, and organic cotton pads, tampons, and liners via direct-to-consumer e-commerce, 200+ retailers in 20 countries, and a B2B workplace program.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What &SISTERS does
&SISTERS, legally Mooncup Ltd, is a UK-based feminine care company that designs and sells reusable menstrual cups, reusable period pants, and organic cotton pads, tampons, and liners. The company's flagship technology is the Mooncup, the world's first medical-grade silicone menstrual cup, launched in 2002 and available in two main variants — Original (sizes A and B) and Beginner (sizes A, B, and TEEN) — each engineered for up to 12 hours of wear and approximately 3x the fluid capacity of standard tampons. A cup has a stated functional life of up to 10 years, and the portfolio is built around ingredients and materials free from BPA, PFAS, phthalates, petroleum plastic, bleach, and chlorine.
The commercial model is omnichannel. Direct-to-consumer e-commerce through wearemooncup.com is the primary route, supported by retail distribution across 200+ UK and international stockists including Boots, Holland & Barrett, Sainsbury's, Ocado, Whole Foods, and Look Fantastic. A 'Periods for Business' B2B program supplies bulk period care to workplaces and shared spaces, and the company is developing the SISTERLY community platform for menstrual wellbeing. Pricing is one-time per reusable unit (e.g., £23.50 per cup, £17.95 per pair of period pants) with a 90-day satisfaction guarantee designed to lower first-time buyer risk.
The company is privately held, B Corp certified (claimed as the highest B Corp score in UK period care), Vegan Society certified, and led by co-founders Claire and Lucy Lettice alongside CEO Charles Cohen. Funding history comprises three Crowdcube rounds, with the largest disclosed raise approximately $1.0 million in October 2023. Headcount is reported at 1-10 employees, and the company has no disclosed AI/ML infrastructure or proprietary data flywheel.
&SISTERS firmographics
Firmographics- Name
- &SISTERS
- Legal name
- Mooncup Ltd
- Website
- https://andsisters.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- &SISTERS (Mooncup Ltd) is a UK-based feminine care company that designs, manufactures, and sells reusable menstrual cups, period pants, and organic cotton pads, tampons, and liners via direct-to-consumer e-commerce, 200+ retailers in 20 countries, and a B2B workplace program.
- Ownership category
- akta.pro rank
&SISTERS industry classification
Industry- Product category
- Feminine Hygiene Products
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Menstrual Cups (CRABAIAE)
- akta.pro secondary industries
- Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG), Tampons (CRABAIAC), Menstrual Pads (Reusable/Cloth) (CRABAIAB)
Keywords
Where &SISTERS is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
&SISTERS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Direct-to-consumer online sales through owned e-commerce platform (wearemooncup.com). Products include menstrual cups, period pants, pads, tampons, liners, accessories, and bundles. Primary revenue channel with global shipping.
- Retail Distribution: Products sold through major UK retail chains including Boots, Holland & Barrett, Sainsbury's, Ocado, Whole Foods, and Look Fantastic. Revenue generated through wholesale and retail partnerships.
- Corporate/B2B Sales: Bulk corporate purchasing for workplaces and shared spaces through the 'Periods for Business' program, offering display boxes and volume pricing for businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Mooncup Original Menstrual Cup - Core reusable cup product |
| One time/ perpetual license | Pay-as-you-go | Mooncup Beginner Menstrual Cup - Entry-level softer cup |
| One time/ perpetual license | Pay-as-you-go | Period Pants - Reusable leakproof underwear |
| One time/ perpetual license | Pay-as-you-go | Starter Packs - Bundled cup and pants combination |
| Unit Pricing | Pay-as-you-go | Accessories and Add-ons |
| Other | Pay-as-you-go | UK Shipping Options |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels9 records
&SISTERS product offering
Product offeringCore offering
&SISTERS (operating as Mooncup) manufactures and sells reusable and disposable feminine hygiene products, anchored by two medical-grade silicone menstrual cup variants — the Mooncup Original and the Mooncup Beginner — alongside reusable period pants, organic cotton pads with wings, panty liners, applicator and non-applicator tampons, and accessories such as a cleaning pot. Products are sold direct-to-consumer through the owned e-commerce storefront and through major UK and international retailers (Boots, Holland & Barrett, Sainsbury's, Ocado, Whole Foods), with a B2B corporate program for workplace period care provisions.
Product overview
&SISTERS (operating as Mooncup) offers a comprehensive range of menstrual care products centered around two main menstrual cup variants: the Mooncup Original (the world's first medical grade silicone menstrual cup, available in 2 sizes) and the Mooncup Beginner (a softer, more flexible variant designed for first-time users, available in 3 sizes including a teen option). The product portfolio includes reusable period pants (high waist and low waist), organic cotton pads with wings, panty liners, applicator and non-applicator tampons, and accessories such as the Mooncup Cleaning Pot. Products are sold individually and in value bundles. The company also operates the SISTERLY™ community platform focused on menstrual wellbeing. All products emphasize medical-grade materials, cruelty-free credentials, and sustainability through reusability.
Differentiator
Problem solved
Functional benefit
Brands
- SISTERLY™: Community platform for menstrual wellbeing.
Products and services
- The Mooncup Original Menstrual Cup The original medical-grade silicone menstrual cup, available in two sizes (A and B), designed to last up to 10 years with up to 12 hours of protection per wear and approximately 3x the fluid capacity of standard tampons. Sold direct to consumer and through retail partners at £23.50.
- The Mooncup Beginner Menstrual Cup A softer, more flexible menstrual cup designed for first-time users, made from medical-grade silicone and available in three sizes (A, B, and Teen) with a shorter Pebble Pull stem that does not require trimming and folds up to seven ways for easier insertion and removal. Sold direct to consumer and through retail partners at £23.50.
- Period Pants (High Waist and Low Waist) Reusable, washable, leakproof period underwear available in High Waist and Low Waist styles and sizes 8 to 28, absorbing up to 10 tampons' worth of fluid for day and night protection. High Waist priced at £17.95.
Quantifiable outcome
- Saves approximately £1,000 over 10 years compared to disposable products
- +4 more outcomes
Companies that use &SISTERS
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
&SISTERS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
&SISTERS partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
&SISTERS competitors and assessment
Company assessmentDirect peers
- DivaCup: DivaCup is a pioneering North American menstrual cup brand directly comparable to Mooncup as a medical-grade silicone reusable menstrual cup serving the same health-conscious consumer segment through DTC and retail channels.
- Saalt: Saalt offers reusable menstrual cups and period underwear targeting sustainability-minded consumers via DTC e-commerce, overlapping directly with Mooncup's product portfolio and target customer.
- Ruby Cup: Ruby Cup sells medical-grade silicone menstrual cups with an ethical, B-Corp-aligned positioning similar to Mooncup, often bundled with give-back programs targeting the same eco-conscious femcare buyer.
- OrganiCup: Organicup is a Danish reusable menstrual cup brand expanding across Europe and the U.S., directly competing with Mooncup in the European market on sustainability positioning and DTC retail distribution.
- INTIMINA: INTIMINA offers reusable menstrual cups (Lily Cup, Ziggy Cup) plus complementary femcare devices, overlapping with Mooncup's cup range and broader reusable product portfolio across international markets.
- Wuka: Wuka is a UK-based reusable period underwear brand directly competing with Mooncup's Period Pants range in the same UK market, sustainability-focused segments, and retail channels including Boots and Sainsbury's.
Emerging players
- Modibodi: Modibodi offers reusable period underwear and leakproof apparel, an adjacent reusable femcare category targeting the same sustainability-driven women consumers as Mooncup's period pants line.
- Thinx: Thinx pioneered the period underwear category in the U.S. and competes with Mooncup's reusable pants offering, sharing the same value proposition of replacing disposable products with sustainable alternatives.
- TOTM: TOTM is a UK organic cotton period care brand (pads, tampons, liners) directly comparable to Mooncup's organic cotton disposable range, serving the same UK health-conscious consumer via Boots and other stockists.
- Heyuts: Heyuts (and similar emerging cup brands like Pixie Cup, Cora) are smaller reusable menstrual cup brands entering the UK/European market, raising competitive pressure on Mooncup's category-pioneer position.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
&SISTERS social profiles
Digital presence&SISTERS compliance and trust
Trust signalCompliance1 record
&SISTERS financial estimates
Financial estimateRevenue estimate
Valuation estimate
&SISTERS leadership team
Management profileNumber of profiles
Profiles3 records
&SISTERS funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
&SISTERS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about &SISTERS
What does &SISTERS do?
&SISTERS (operating as Mooncup) manufactures and sells reusable and disposable feminine hygiene products, anchored by two medical-grade silicone menstrual cup variants — the Mooncup Original and the Mooncup Beginner — alongside reusable period pants, organic cotton pads with wings, panty liners, applicator and non-applicator tampons, and accessories such as a cleaning pot. Products are sold direct-to-consumer through the owned e-commerce storefront and through major UK and international retailers (Boots, Holland & Barrett, Sainsbury's, Ocado, Whole Foods), with a B2B corporate program for workplace period care provisions.
Is &SISTERS a public or private company?
&SISTERS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was &SISTERS founded?
&SISTERS was founded in 2002. It employs 1 to 10 people.
Where is &SISTERS based?
&SISTERS is headquartered in London, United Kingdom, in the Europe region.
How does &SISTERS make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and corporate/B2B Sales.
Who are &SISTERS's main competitors?
Direct peers on record are DivaCup, Saalt, Ruby Cup, OrganiCup, INTIMINA and Wuka. Emerging players are Modibodi, Thinx, TOTM and Heyuts.
Does &SISTERS have an API?
No public API is recorded for &SISTERS.
What industry is &SISTERS in?
&SISTERS's product category is Feminine Hygiene Products. Its primary akta.pro industry code is CRABAIAE, Menstrual Cups, with a secondary code of CRADALAG, Feminine Hygiene Products (Pads, Tampons, Liners). Its NAICS code is 456 and its SIC code is 2844.