Modibodi
Modibodi is an Australian-founded direct-to-consumer brand that designs and sells patented, reusable leak-proof underwear and adjacent apparel (period, swim, sleep, active, teen, men's) across AUNZ, US, and European markets via owned Shopify storefronts and a flagship PUMA co-branded partnership.
- Company typePrivate
- Founded2012
- HeadquartersBalmain, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Modibodi does
Modibodi is an Australian-founded, privately-held consumer products company founded in 2012 and headquartered in Balmain, Australia, that designs, manufactures, and sells reusable, leak-proof underwear and adjacent apparel for menstruation, incontinence, and sweat. The company's flagship offering is period underwear built around a patented 3-layer absorbent lining (moisture-wicking top, fluid-locking middle, water-resistant bottom) with absorbency tiers calibrated to Light (20ml / 4 tampons), Moderate (30ml / 6 tampons), and Super/Maxi (50ml / 10 tampons), plus a patented Modifier Swim Technology for period swimwear and additional technologies including Moisture Wicking, ModiCool, and Seamfree construction. The portfolio extends beyond women's core period underwear into period swimwear, sleepwear, teen-specific products (including a First Period Kit), men's incontinence underwear, plus-size offerings up to 6XL, toddler training pants, sweat-proof bras, and accessories such as reusable waterproof bags and e-gift cards.
Modibodi monetizes primarily through direct-to-consumer e-commerce on a Shopify-based platform with localized storefronts for AUNZ, US, UK, EU, France, and Germany, supplemented by a wholesale inquiry channel and a flagship global co-branded partnership with PUMA for activewear, leggings, and period swimwear. Pricing is unit-based, ranging from approximately $13.99 to $154.99, with no subscription required; the company offers a 60-day risk-free trial for new customers, 30-day returns, free shipping over $99, and payment optionality through Shop Pay Installments. Customer segments span adult women, teens, plus-size, active/sweat-conscious consumers, and men — addressed through both owned collections and licensed collaborations (PUMA, SmileyWorld). Marketing relies on organic social (Instagram, TikTok, Facebook), earned media in major fashion publications (Vogue, Marie Claire, Elle, Cosmopolitan), email, content marketing, and an affiliate program. Operational credibility is supported by B Corp certification and OEKO-TEX Standard 100 material certification.
Modibodi firmographics
Firmographics- Name
- Modibodi
- Legal name
- Modibodi
- Website
- https://us.modibodi.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Modibodi is an Australian-founded direct-to-consumer brand that designs and sells patented, reusable leak-proof underwear and adjacent apparel (period, swim, sleep, active, teen, men's) across AUNZ, US, and European markets via owned Shopify storefronts and a flagship PUMA co-branded partnership.
- Ownership category
- akta.pro rank
Modibodi industry classification
Industry- Product category
- Reusable Period Underwear / Menstrual Hygiene Apparel
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (31599), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Women's, Misses', Children's & Infants' Undergarments (2340)
- akta.pro primary industry
- Incontinence & Bladder Leak Products (Feminine) (CRABAIAM)
- akta.pro secondary industries
- Incontinence Products (Adult & Baby Diapers/Training Pants) (IMAMAGAE), Baby Diapers & Training Pants (CRADALAE), Panties & Briefs (CRAAAIAB), Underwear & Socks (Children) (CRAAAHAI)
Keywords
Where Modibodi is headquartered
LocationHeadquarters
- HQ city
- Balmain
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Modibodi business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Direct E-commerce Product Sales: One-time purchases of period underwear, swimwear, sleepwear, and accessories through owned e-commerce websites. Products range from individual items to multi-packs. No subscription required but repeat purchases drive customer lifetime value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Period Underwear |
| Unit Pricing | Pay-as-you-go | Period Swimwear |
| Unit Pricing | Pay-as-you-go | Sleepwear |
| Unit Pricing | Pay-as-you-go | Value Packs and Bundles |
| Unit Pricing | Pay-as-you-go | PUMA x Modibodi Collaboration |
| Unit Pricing | Pay-as-you-go | E-Gift Cards |
| Unit Pricing | Pay-as-you-go | Teen Products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Modibodi product offering
Product offeringCore offering
Modibodi designs, manufactures, and sells reusable, leak-proof apparel — including period underwear, period swimwear, sleepwear, activewear, toddler training pants, plus-size lines, and men's leak-proof underwear — built around a patented 3-layer absorbent lining that replaces or supplements disposable pads, tampons, and liners. Products are sold direct-to-consumer through regional e-commerce stores and via wholesale partners, serving menstruators, post-partum users, individuals with bladder leakage, teens going through first periods, and active-sport consumers.
Product overview
Modibodi is the original period and leak-proof underwear brand offering a comprehensive range of absorbent menstrual products. The core offering consists of patented 3-layer period underwear that wicks moisture, absorbs menstrual blood, and prevents leaks, available in multiple absorbency levels (Light 20ml, Moderate 30ml, Super/Maxi 50ml). The portfolio includes period underwear in various styles (bikini, boyshort, brief, thong, hi-waist), period swimwear with Modifier Swim Technology, teen-specific products (underwear, swimwear, First Period Kits), sleepwear, activewear through the PUMA collaboration, and plus-size options up to 6XL. Additional offerings include value packs/bundles, toddler training pants, accessories (waterproof bags), and e-gift cards. The company emphasizes sustainability through reusable products and holds B Corp certification.
Differentiator
Problem solved
Functional benefit
Brands
- PUMA x Modibodi: Collaborative collection with PUMA featuring period underwear, activewear, and swimwear made for movement
Products and services
- Period Underwear Reusable, leak-proof underwear with patented 3-layer absorbent lining in multiple absorbency levels (Light to Super Heavy), designed to replace or supplement pads/tampons for menstruating individuals.
- Period Swimwear Leak-proof swimwear pieces (bottoms, one-pieces) for menstruating swimmers, using Modifier Swim Technology so users can swim during their period with confidence.
- Teen Period Underwear Reusable leak-proof period underwear in teen sizing, designed for first periods and younger users with age-appropriate absorbency.
- Teen Period Swimwear Leak-proof swimwear bottoms and one-pieces in teen sizing for school swim class and sports during menstruation.
- Teen First Period Kit Bundled starter kit of teen period underwear plus information and accessories for first-period support and education.
- Sleepwear & Sleep Shorts Overnight leak-protection sleepwear and sleep shorts with moisture-wicking and absorbent technology for confident sleep during periods.
- PUMA x Modibodi Activewear Co-branded activewear (sports bras, leggings/shorts) with PUMA, delivering leak-protection and moisture-wicking performance for high-impact exercise.
- ModiComfort Collection Sub-brand collection of comfort-led everyday leak-proof underwear positioned as an easy, every-day alternative to pads and liners.
- Plus Size Period Underwear Reusable leak-proof period underwear in extended inclusive sizing up to 6XL for plus-size menstruators.
- Toddler Training Pants Reusable, absorbent training pants for toddlers transitioning out of diapers using Modibodi's leak-proof lining technology.
- Men's Leak-Proof Underwear Reusable leak-proof underwear for men managing light bladder leakage, post-prostate or post-surgical incontinence as an alternative to disposable incontinence products.
- Sweat-Proof Bras Sweat- and moisture-managing bras for everyday and active wear, supporting active lifestyle use cases.
- Modibodi Gift Cards (E-Gift Cards) Digital gift cards denominated in fixed amounts (e.g., $20, $50, $100, $200) redeemable on Modibodi's regional e-commerce sites.
- SmileyWorld x Modibodi Collaboration Limited-edition co-branded leak-proof underwear and sleepwear with SmileyWorld, adding playful designs to core ranges.
- Accessories (e.g., Waterproof Bags) Supporting accessories such as waterproof carry bags/pouches for discreetly transporting used Modibodi products while away from home.
- Value Packs & Multi-Packs Bundled multi-packs of period underwear and related items at a discount (e.g., 10% off value packs) for trial, household stocking, or repeat use.
Quantifiable outcome
- Products proven effective for up to 100 washes while maintaining leak-proof technology
- +1 more outcomes
Companies that use Modibodi
Customer profileSegments5 records
Ideal customer profiles4 records
Modibodi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Modibodi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PUMAflagshipBest-selling global partnership between PUMA and Modibodi producing period underwear and activewear collaboration. Expanded to include first-ever period swimwear. Products feature PUMA branding with Modibodi's patented leak-proof technology. Includes activewear, swimwear, and leggings designed for movement and performance.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Modibodi competitors and assessment
Company assessmentDirect peers
- Thinx: Thinx is a leading U.S.-based period underwear brand offering reusable leak-proof underwear for periods, incontinence, and sweat. Directly comparable to Modibodi across product category, customer base (women and teens), DTC e-commerce distribution, and patented absorbent technology.
- Knix: Knix (now Knix Wear) is a Canadian direct-to-consumer intimates and leak-proof underwear brand offering period underwear, bras, activewear, and postpartum products. Comparable to Modibodi on product category (leak-proof underwear), inclusive sizing, and digital-first GTM, and competes head-to-head in U.S. and Canada.
- Saalt: Saalt is a U.S. reusable period and incontinence care brand selling period underwear, menstrual cups, and postpartum products through DTC and retail. Comparable to Modibodi in core period underwear category, B Corp/sustainability positioning, and reusable product positioning.
- Ruby Love (formerly Lunapads / Aisle): Ruby Love (formerly Lunapads/Aisle) makes reusable period underwear, menstrual cups, and cloth pads. Directly comparable to Modibodi in reusable menstrual products, B Corp credentials, and category-defining brand status, with overlapping teen and adult customer bases.
- Period. (the brand): Period. is a UK-based period underwear brand selling reusable leak-proof underwear, swimwear, and activewear via DTC e-commerce. Comparable to Modibodi in product range (period underwear, swim, activewear) and target demographic, with overlapping UK/EU distribution.
Regional players
- TOM Organic: TOM Organic is an Australian organic feminine hygiene brand selling tampons, pads, liners, and period underwear through Australian retail and DTC. Comparable to Modibodi on Australia home market, sustainability positioning, and feminine care product portfolio.
Emerging players
- Bambaw: Bambaw is a Belgium-based sustainable personal care brand offering reusable menstrual products including period underwear, cups, and cloth pads. Comparable to Modibodi on reusable/sustainable positioning and DTC e-commerce, though with a broader eco-product portfolio.
- Cariloha: Cariloha sells bamboo-based activewear, sleepwear, and underwear with sustainability positioning. Comparable to Modibodi on sustainable underwear category expansion and B2C e-commerce, though not focused on period protection.
- Proof (period underwear brand): Proof is a U.S. period underwear brand selling leak-proof underwear, swimwear, and activewear for women and teens via DTC. Comparable to Modibodi in core product (period underwear), inclusive sizing, and teen-targeted lines.
Broad incumbents
- Always (Procter & Gamble) / Kotex (Kimberly-Clark): Always (P&G) and Kotex (Kimberly-Clark) are mass-market feminine hygiene incumbents now expanding into reusable period underwear. Comparable to Modibodi as the dominant competitive force in feminine care, with massive distribution and marketing budgets that pressure niche DTC brands.
Market position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Modibodi social profiles
Digital presenceModibodi compliance and trust
Trust signalCompliance2 records
Modibodi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modibodi leadership team
Management profileNumber of profiles
Profiles1 record
Modibodi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modibodi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modibodi
What does Modibodi do?
Modibodi designs, manufactures, and sells reusable, leak-proof apparel — including period underwear, period swimwear, sleepwear, activewear, toddler training pants, plus-size lines, and men's leak-proof underwear — built around a patented 3-layer absorbent lining that replaces or supplements disposable pads, tampons, and liners. Products are sold direct-to-consumer through regional e-commerce stores and via wholesale partners, serving menstruators, post-partum users, individuals with bladder leakage, teens going through first periods, and active-sport consumers.
Is Modibodi a public or private company?
Modibodi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Modibodi founded?
Modibodi was founded in 2012. It employs 1 to 10 people.
Where is Modibodi based?
Modibodi is headquartered in Balmain, Australia, in the Oceania region.
How does Modibodi make money?
One revenue line is on record: direct E-commerce Product Sales.
Who are Modibodi's main competitors?
Direct peers on record are Thinx, Knix, Saalt, Ruby Love (formerly Lunapads / Aisle) and Period. (the brand). TOM Organic is listed as a regional player. Emerging players are Bambaw, Cariloha and Proof (period underwear brand). Always (Procter & Gamble) / Kotex (Kimberly-Clark) is listed as a broad incumbent.
Does Modibodi have an API?
No public API is recorded for Modibodi.
What industry is Modibodi in?
Modibodi's product category is Reusable Period Underwear / Menstrual Hygiene Apparel. Its primary akta.pro industry code is CRABAIAM, Incontinence & Bladder Leak Products (Feminine), with a secondary code of IMAMAGAE, Incontinence Products (Adult & Baby Diapers/Training Pants). Its NAICS code is 31599 and its SIC code is 2340.