&SISTERS

What &SISTERS does

&SISTERS, legally Mooncup Ltd, is a UK-based feminine care company that designs and sells reusable menstrual cups, reusable period pants, and organic cotton pads, tampons, and liners. The company's flagship technology is the Mooncup, the world's first medical-grade silicone menstrual cup, launched in 2002 and available in two main variants — Original (sizes A and B) and Beginner (sizes A, B, and TEEN) — each engineered for up to 12 hours of wear and approximately 3x the fluid capacity of standard tampons. A cup has a stated functional life of up to 10 years, and the portfolio is built around ingredients and materials free from BPA, PFAS, phthalates, petroleum plastic, bleach, and chlorine.

The commercial model is omnichannel. Direct-to-consumer e-commerce through wearemooncup.com is the primary route, supported by retail distribution across 200+ UK and international stockists including Boots, Holland & Barrett, Sainsbury's, Ocado, Whole Foods, and Look Fantastic. A 'Periods for Business' B2B program supplies bulk period care to workplaces and shared spaces, and the company is developing the SISTERLY community platform for menstrual wellbeing. Pricing is one-time per reusable unit (e.g., £23.50 per cup, £17.95 per pair of period pants) with a 90-day satisfaction guarantee designed to lower first-time buyer risk.

The company is privately held, B Corp certified (claimed as the highest B Corp score in UK period care), Vegan Society certified, and led by co-founders Claire and Lucy Lettice alongside CEO Charles Cohen. Funding history comprises three Crowdcube rounds, with the largest disclosed raise approximately $1.0 million in October 2023. Headcount is reported at 1-10 employees, and the company has no disclosed AI/ML infrastructure or proprietary data flywheel.

Name

&SISTERS

Legal name

Mooncup Ltd

Website

https://andsisters.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

&SISTERS (Mooncup Ltd) is a UK-based feminine care company that designs, manufactures, and sells reusable menstrual cups, period pants, and organic cotton pads, tampons, and liners via direct-to-consumer e-commerce, 200+ retailers in 20 countries, and a B2B workplace program.

Ownership category

akta.pro rank

Product category

Feminine Hygiene Products

NAICS

Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Menstrual Cups (CRABAIAE)

akta.pro secondary industries

Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG), Tampons (CRABAIAC), Menstrual Pads (Reusable/Cloth) (CRABAIAB)

Keywords

• Reusable menstrual cups
• Organic cotton tampons
• Period underwear
• Feminine hygiene products
• Sustainable period care

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through owned e-commerce platform (wearemooncup.com). Products include menstrual cups, period pants, pads, tampons, liners, accessories, and bundles. Primary revenue channel with global shipping.
2. Retail Distribution: Products sold through major UK retail chains including Boots, Holland & Barrett, Sainsbury's, Ocado, Whole Foods, and Look Fantastic. Revenue generated through wholesale and retail partnerships.
3. Corporate/B2B Sales: Bulk corporate purchasing for workplaces and shared spaces through the 'Periods for Business' program, offering display boxes and volume pricing for businesses.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels9 records

Core offering

&SISTERS (operating as Mooncup) manufactures and sells reusable and disposable feminine hygiene products, anchored by two medical-grade silicone menstrual cup variants — the Mooncup Original and the Mooncup Beginner — alongside reusable period pants, organic cotton pads with wings, panty liners, applicator and non-applicator tampons, and accessories such as a cleaning pot. Products are sold direct-to-consumer through the owned e-commerce storefront and through major UK and international retailers (Boots, Holland & Barrett, Sainsbury's, Ocado, Whole Foods), with a B2B corporate program for workplace period care provisions.

Product overview

&SISTERS (operating as Mooncup) offers a comprehensive range of menstrual care products centered around two main menstrual cup variants: the Mooncup Original (the world's first medical grade silicone menstrual cup, available in 2 sizes) and the Mooncup Beginner (a softer, more flexible variant designed for first-time users, available in 3 sizes including a teen option). The product portfolio includes reusable period pants (high waist and low waist), organic cotton pads with wings, panty liners, applicator and non-applicator tampons, and accessories such as the Mooncup Cleaning Pot. Products are sold individually and in value bundles. The company also operates the SISTERLY™ community platform focused on menstrual wellbeing. All products emphasize medical-grade materials, cruelty-free credentials, and sustainability through reusability.

Differentiator

Problem solved

Functional benefit

Brands

• SISTERLY™: Community platform for menstrual wellbeing.

Products and services

• The Mooncup Original Menstrual Cup The original medical-grade silicone menstrual cup, available in two sizes (A and B), designed to last up to 10 years with up to 12 hours of protection per wear and approximately 3x the fluid capacity of standard tampons. Sold direct to consumer and through retail partners at £23.50.
• The Mooncup Beginner Menstrual Cup A softer, more flexible menstrual cup designed for first-time users, made from medical-grade silicone and available in three sizes (A, B, and Teen) with a shorter Pebble Pull stem that does not require trimming and folds up to seven ways for easier insertion and removal. Sold direct to consumer and through retail partners at £23.50.
• Period Pants (High Waist and Low Waist) Reusable, washable, leakproof period underwear available in High Waist and Low Waist styles and sizes 8 to 28, absorbing up to 10 tampons' worth of fluid for day and night protection. High Waist priced at £17.95.

Quantifiable outcome

• Saves approximately £1,000 over 10 years compared to disposable products
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DivaCup: DivaCup is a pioneering North American menstrual cup brand directly comparable to Mooncup as a medical-grade silicone reusable menstrual cup serving the same health-conscious consumer segment through DTC and retail channels.
• Saalt: Saalt offers reusable menstrual cups and period underwear targeting sustainability-minded consumers via DTC e-commerce, overlapping directly with Mooncup's product portfolio and target customer.
• Ruby Cup: Ruby Cup sells medical-grade silicone menstrual cups with an ethical, B-Corp-aligned positioning similar to Mooncup, often bundled with give-back programs targeting the same eco-conscious femcare buyer.
• OrganiCup: Organicup is a Danish reusable menstrual cup brand expanding across Europe and the U.S., directly competing with Mooncup in the European market on sustainability positioning and DTC retail distribution.
• INTIMINA: INTIMINA offers reusable menstrual cups (Lily Cup, Ziggy Cup) plus complementary femcare devices, overlapping with Mooncup's cup range and broader reusable product portfolio across international markets.
• Wuka: Wuka is a UK-based reusable period underwear brand directly competing with Mooncup's Period Pants range in the same UK market, sustainability-focused segments, and retail channels including Boots and Sainsbury's.

Emerging players

• Modibodi: Modibodi offers reusable period underwear and leakproof apparel, an adjacent reusable femcare category targeting the same sustainability-driven women consumers as Mooncup's period pants line.
• Thinx: Thinx pioneered the period underwear category in the U.S. and competes with Mooncup's reusable pants offering, sharing the same value proposition of replacing disposable products with sustainable alternatives.
• TOTM: TOTM is a UK organic cotton period care brand (pads, tampons, liners) directly comparable to Mooncup's organic cotton disposable range, serving the same UK health-conscious consumer via Boots and other stockists.
• Heyuts: Heyuts (and similar emerging cup brands like Pixie Cup, Cora) are smaller reusable menstrual cup brands entering the UK/European market, raising competitive pressure on Mooncup's category-pioneer position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Mooncupltd
• LinkedInlinkedin.com/company/mooncup-ltd
• Instagraminstagram.com/mooncupltd
• TikToktiktok.com/@mooncupltd
• Pinterestpinterest.co.uk/mooncupltd
• Xx.com/andsistersuk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about &SISTERS