Modii
Modii provides a cloud-based digital parking infrastructure platform for US universities and cities. Its SaaS combines real-time parking data aggregation, a consumer Parking Finder app, and an administration dashboard with predictive analytics, distributed via direct sales and the Sourcewell cooperative purchasing channel.
- Company typePrivate
- Founded2016
- HeadquartersDenver, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Modii does
Modii is a Denver-based, privately held software company that operates a cloud-based digital parking infrastructure platform serving US universities and municipal governments. The platform combines a consumer-facing Parking Finder web application, a centralized Modii Administration Dashboard, and a Parking Intelligence analytics module to aggregate, visualize, and operationalize real-time parking data for both end-users and administrators. Technology is delivered via API-first architecture supporting Open Mobility Foundation Curb Data Specification (CDS) and Alliance for Parking Data Standards (APDS), enabling integration with sensor providers (ECO Parking Technologies, Parking Logix), payment systems (ParkMobile), EV charging networks (ChargePoint), and bikeshare (Reddy Bikeshare).
Underlying functionality includes prediction algorithms for future availability, attribute-level filtering (ADA, EV charging, reserved, general), event-driven rule modification for campus and city events, and curbside digitization technology originally developed as Spot Parking prior to the February 2023 rebrand to Modii. The platform is web-based and accessible without an app download, addressing both demand-side (driver guidance) and supply-side (administrator operations) pain points such as curb management, traffic congestion from circling, and event parking.
Modii's business model centers on SaaS subscription licensing for the platform supplemented by professional services for deployment and integration. Go-to-market combines direct enterprise sales to city parking administrators and university parking departments, channel distribution through the Sourcewell cooperative purchasing contract (which exposes the platform to 50,000+ government and education members), technology integration partners (ECO Parking, Parking Logix), and industry event presence (IPMI, ITS World Congress). Named deployments span 10+ US states and include University of Texas at Arlington, UNLV, Northeastern University (via MasParc), University at Buffalo, UW-Milwaukee, Ohio State University (via CampusParc), the Town of West Hartford, the Downtown Tempe Authority, St. Augustine, Colorado Springs, Arvada, and Chattanooga. The company is venture-backed, having closed an undisclosed seed round led by EVP in June 2025 after a $500,000 NCTCOG research grant in 2023.
Modii firmographics
Firmographics- Name
- Modii
- Legal name
- Modii
- Website
- https://modii.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Modii provides a cloud-based digital parking infrastructure platform for US universities and cities. Its SaaS combines real-time parking data aggregation, a consumer Parking Finder app, and an administration dashboard with predictive analytics, distributed via direct sales and the Sourcewell cooperative purchasing channel.
- Ownership category
- akta.pro rank
Modii industry classification
Industry- Product category
- Parking Management Software
- NAICS
- Parking Lots and Garages (812930), Parking Lots and Garages (81293)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- Parking & Toll Payment/Reservation Platforms (BPAMAIAL), Parking Guidance, Wayfinding & Occupancy Management (Sensors, Signage) (BPABAKAH), On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA)
Keywords
Where Modii is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Modii business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Licensing: Subscription-based access to Modii's digital parking and mobility platform including Parking Finder, Administration Dashboard, and Parking Intelligence tools. Platform provides ongoing value through software updates, data integration, and cloud hosting.
- Professional Services: Implementation, customization, and consulting services for deployment and integration of Modii platform with customer existing systems and technology stacks.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Modii product offering
Product offeringCore offering
Modii provides a cloud-based digital parking infrastructure platform that digitizes curbside and off-street parking inventory and delivers real-time availability, predictive guidance, and administrative analytics for cities and universities. The platform combines a consumer-facing Parking Finder web application, a Modii Administration Dashboard for parking operators, and a Parking Intelligence analytics module, integrating with third-party sensors, payment systems, EV charging networks, and bikeshare platforms through API-based interoperability aligned with Open Mobility Foundation Curb Data Specification standards.
Product overview
Modii is a unified platform combining three core product pillars: Digital Infrastructure (parking data collection and visualization), Parking Finder (consumer-facing guidance app), and Parking Intelligence (administrative analytics). The platform operates across two market segments—Cities (municipal parking management) and Universities (campus parking systems)—with branded deployments for each client. Modii Administration Dashboard serves as the central management interface. The ecosystem includes modular services like Digital Infrastructure, System Integration, and Event Planning Module, all connected via API to integrate with third-party sensors, payment systems (ParkMobile), and EV/bike share providers (ChargePoint, Reddy Bikeshare).
Differentiator
Problem solved
Functional benefit
Products and services
- Parking Finder Modii's consumer-facing mobile-first web application that helps drivers find parking spaces, view real-time availability, check rates, access payment options, and navigate to parking locations based on permit types and destination. Accessible from any device without app download and deployed as branded instances for city and university clients.
- Modii Administration Dashboard Comprehensive administration portal for parking managers to assess, plan, manage, and communicate parking and mobility. Includes event planning and communication tools, end-user messaging, integration management, and access to the Parking Intelligence dashboard.
- Modii Parking Intelligence Analytics and reporting module that aggregates data from a customer's existing technology stack into a customized dashboard of live utilization metrics, on-demand and automated reports for trend analysis, utilization reporting, and revenue forecasting.
- Digital Infrastructure Parking digitization technology that aggregates, analyzes, and presents comprehensive parking inventory including off-street and curbside spaces, generating interactive, real-time, and granular visualizations of entire parking asset portfolios.
- System Integration Integration service that unifies real-time information from existing parking and mobility solutions into a single platform, including payment providers, live occupancy data, and traffic flow software.
- Sourcewell Curb Management Solution Cooperative purchasing offering that bundles Modii's digital parking, transportation, data, and planning management capabilities into a contract accessible by Sourcewell's 50,000+ government and education members across North America.
Quantifiable outcome
- 40% reduction in customer service calls related to parking issues at Ohio State University
- +3 more outcomes
Companies that use Modii
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Modii technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature10 records
Modii partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- Downtown Tempe AuthorityflagshipTempe TRiP smart mobility hub - Arizona's first all-in-one smart mobility platform. Digitized 20,000+ parking spaces across 26-block district with real-time management capabilities.
- Town of West Hartford, ConnecticutcoreWeHa Parking Finder and centralized Administrator Dashboard for municipal parking management. First Vision Zero municipality in Connecticut.
- University at BuffalocoreUB Parking Finder with predictive technology. Integration with ParkMobile for payments, ChargePoint for EV charging, and Reddy Bikeshare for alternate transportation modes. Serves 30,000+ students.
- ParkMobile (part of EasyPark Group)coreIntegration for payment processing in applicable parking areas at University at Buffalo and other customer deployments.
- University of Wisconsin-MilwaukeecoreUWM Parking Finder deployment with Event Planning Module for campus-wide parking management serving 22,000 students.
- ECO Parking TechnologiescoreAvailability by Attributes partnership combining ECO's Falcon Vision occupancy sensors with Modii's Parking Finder for detailed category-based availability (ADA, EV, reserved, general) before departure.
- Parking LogixcoreOmni-Channel Availability partnership integrating Parking Logix sensors with Modii platform for real-time garage and lot occupancy data at universities and cities.
- SourcewellflagshipAwarded winners of Sourcewell Curb Management Initiative providing access to 50,000+ government and education members through cooperative purchasing.
- Northeastern University (via MasParc and Mobility, LLC)coreMasParc NU Parking Finder for 3,000+ parking spaces at Northeastern University campus. Real-time occupancy, EV charger usage, and permit-based filtering for 36,000+ students and staff.
- University of Nevada, Las VegascoreUNLV Park & Go deployment for Maryland and Shadow Lane campuses. Provides real-time occupancy percentages, EV charging station visibility, and event parking management for university community.
- University of Texas at Arlingtoncore$500,000 NCTCOG-funded research partnership to develop smart campus mobility solutions. Includes Parking Finder deployment and 12-month research study on sustainability, safety, and efficiency improvements. Sensor deployment planned to cover 85% of campus parking spaces over three years.
- Athena Partners Strategy GroupminorPartnership to expand digital parking technologies across U.S. parking industry through strategic consulting relationships.
- Colorado Smart City AlliancecoreStrategic partnership supporting smart city initiatives in Colorado with Colorado Springs and Arvada deployments.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Modii competitors and assessment
Company assessmentBroad incumbents
- ParkMobile (EasyPark Group): ParkMobile, now part of EasyPark Group, is the largest U.S. parking payment app and integrates with Modii's deployments. It serves the same university and municipal customers but at vastly larger scale, with broader payment and enforcement offerings.
- SpotHero: SpotHero is a leading North American parking reservation marketplace targeting drivers, universities, and venues. While primarily a consumer reservation platform, it overlaps with Modii in university and city parking digital experiences.
- T2 Systems: T2 Systems provides parking management hardware, software, and analytics for universities, municipalities, and private operators. It competes with Modii's Parking Intelligence analytics and administration dashboard in higher education and city segments.
- PayByPhone: PayByPhone is a major mobile parking payment provider in North America and Europe, serving many of the same municipalities and university customers as Modii. It overlaps at the consumer payment and digital infrastructure layer.
- Flowbird (Parkeon): Flowbird is a global supplier of parking meters, pay-and-display machines, and back-office platforms for municipalities. It overlaps with Modii in city parking infrastructure and digital modernization initiatives.
Direct peers
- Passport Labs: Passport provides mobile payment, parking enforcement, and digital permitting for cities and universities, and competes head-to-head with Modii for municipal parking digitization and curb management RFPs.
- FlashParking: FlashParking offers PARCS hardware and a cloud platform for municipal and university parking operations, including payment, guidance, and enforcement. Listed as a Modii partner/integrator on the company website, indicating direct overlap.
- CivicSmart (Curbie): CivicSmart produces smart parking meters, sensors, and curb-management software for municipalities. Listed as a Modii integration partner, it competes directly in the on-street and curb-data categories.
- Automotus: Automotus provides computer-vision curb and parking management for cities, focused on curb data and dynamic pricing. Listed as a Modii partner, it competes in the same curb-management and digitization RFPs.
Emerging players
- ParkHub: ParkHub provides parking management and payment solutions tailored to event venues, universities, and stadiums. It overlaps with Modii's Event Planning Module and campus parking deployments, particularly in higher education.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Modii social profiles
Digital presenceModii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modii leadership team
Management profileNumber of profiles
Profiles7 records
Modii funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modii
What does Modii do?
Modii provides a cloud-based digital parking infrastructure platform that digitizes curbside and off-street parking inventory and delivers real-time availability, predictive guidance, and administrative analytics for cities and universities. The platform combines a consumer-facing Parking Finder web application, a Modii Administration Dashboard for parking operators, and a Parking Intelligence analytics module, integrating with third-party sensors, payment systems, EV charging networks, and bikeshare platforms through API-based interoperability aligned with Open Mobility Foundation Curb Data Specification standards.
Is Modii a public or private company?
Modii is a private company. It is classified as venture growth investor backed and is currently operating.
When was Modii founded?
Modii was founded in 2016. It employs 1 to 10 people.
Where is Modii based?
Modii is headquartered in Denver, United States, in the North America region.
How does Modii make money?
Two revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are professional Services.
Who are Modii's main competitors?
Broad incumbents on record are ParkMobile (EasyPark Group), SpotHero, T2 Systems, PayByPhone and Flowbird (Parkeon). Direct peers are Passport Labs, FlashParking, CivicSmart (Curbie) and Automotus. ParkHub is listed as an emerging player.
Does Modii have an API?
Yes. Modii's platform offers API capabilities that allow systems to expose select datasets to be leveraged by external solutions. The company supports data standards including Curb Data Specification (CDS) and Alliance for Parking Data Standards (APDS) for interoperability between parking entities, automotive industry, IT developers, and map/app providers. The API enables real-time data sharing between cities and private mobility providers.
What industry is Modii in?
Modii's product category is Parking Management Software. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of BPAMAIAL, Parking & Toll Payment/Reservation Platforms. Its NAICS code is 812930 and its SIC code is 7500.