ParkHub
ParkHub is a Dallas-based parking technology company that provides integrated mobile valet, contactless payment, and parking analytics software to operators across North America, built primarily through serial acquisitions since 2010.
- Company typePrivate
- Founded2010
- HeadquartersDallas, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What ParkHub does
ParkHub is a Dallas-based parking technology company founded in 2010 that builds and integrates software for parking operators across North America. The company provides a portfolio of solutions spanning mobile valet platforms, contactless payment processing, centralized payment data management, and parking analytics, targeting operators of venues, events, hospitality, and municipal parking assets. Rather than building organically, ParkHub has assembled its platform primarily through serial acquisitions, including Wireless Carpark (2019), Bonfire (2020), CurbTrac (2021), Fuzse (2022), Smarking (2022), and ElimiWait (2025), each contributing a distinct technology layer to the unified stack.
The underlying technology combines acquired proprietary platforms covering the full parking operations lifecycle: pre-booking and on-demand reservations, contactless in-lane and valet payments, payment processing and reconciliation, and analytics on parking utilization. Integration focus areas cited across sources include ease of use, implementation speed, and interoperability across the acquired product set. The company operates in the B2B segment, with revenue mechanics driven by software licensing, payment processing fees, and operator contracts, although specific pricing models are not publicly disclosed.
ParkHub's commercial trajectory was materially catalyzed by a $100 million growth investment from LLR Partners in January 2022, following earlier rounds led by Arrowroot Capital Management ($13 million in 2019) and several seed/Series A rounds between 2010 and 2016. The company has 101-250 employees and is privately held, with founder George Baker Sr. serving as Founder & Chairman and Jeff Shanahan as Executive Chairman. The operating geography is North America, with the company pursuing ongoing buy-and-build expansion as evidenced by its most recent acquisition of ElimiWait in February 2025.
ParkHub firmographics
Firmographics- Name
- ParkHub
- Website
- https://parkhub.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ParkHub is a Dallas-based parking technology company that provides integrated mobile valet, contactless payment, and parking analytics software to operators across North America, built primarily through serial acquisitions since 2010.
- Ownership category
- akta.pro rank
ParkHub industry classification
Industry- Product category
- Parking Management Software
- NAICS
- Parking Lots and Garages (812930)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD)
Keywords
Where ParkHub is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Markets served
ParkHub business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
ParkHub product offering
Product offeringCore offering
ParkHub provides an integrated parking management and payment technology platform serving parking operators across North America. The platform combines contactless mobile valet solutions, vehicle request tools, centralized parking payment management, and payment processing capabilities — assembled through acquisitions of CurbTrac, Fuzse, Smarking, and ElimiWait — into a unified offering for enterprise parking operations.
Product overview
ParkHub is a parking technology provider that has built its comprehensive parking solutions portfolio through strategic acquisitions. The company offers a unified platform comprising acquired products including CurbTrac (parking payment management with centralized payment data and contactless options), Fuzse (payment processing capabilities), Smarking (parking analytics for market expansion), and ElimiWait (contactless mobile valet and vehicle request platforms). The platform enables parking operators to manage payments, provide contactless experiences, and serve customers across North American markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Contactless Mobile Valet Platform Contactless mobile valet platform that enables hands-free valet parking ticketing and operations for hospitality venues, hotels, stadiums, and event operators.
- Vehicle Request Platform On-demand vehicle request platform that allows valet guests to summon their vehicles via mobile, reducing wait times and improving the guest pickup experience.
- Parking Payment Management Platform (CurbTrac) Centralized parking payment management platform providing unified payment data and contactless payment options for parking operators.
- Payment Processing (Fuzse) Payment processing technology that processes parking transactions and expands customer insights and industry applications within ParkHub's parking management software.
- Parking Analytics Platform (Smarking) Parking analytics and yield management platform that helps parking operators optimize pricing, utilization, and performance across their portfolios.
Companies that use ParkHub
Customer profileIdeal customer profiles3 records
ParkHub technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ParkHub partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
ParkHub competitors and assessment
Company assessmentDirect peers
- ParkMobile: Largest US mobile parking payment app (now owned by EasyPark Group), serving operators and drivers across thousands of locations. Directly comparable to ParkHub on payment, enforcement, and operator-side parking management, and the most direct competitive overlap in the North American market.
- SpotHero: Online parking reservation marketplace and operator software provider. Comparable to ParkHub in serving parking operators with digital inventory, payment, and analytics tools, while adding a strong consumer-facing demand layer.
- Passport Labs: Mobile payment, parking enforcement, and transit platform serving municipalities and operators across the US. Closely aligned with ParkHub's CurbTrac and Fuzse payment processing capabilities and operator-centric GTM.
- FlashParking: Parking access and revenue control (PARCS) plus mobile payment platform focused on garage operators. Directly overlaps ParkHub's PARCS, contactless payment, and operator-management positioning.
- PayRange: Mobile payment and management solution for unattended vending, parking, and laundry operators. Highly comparable to ParkHub's Fuzse and CurbTrac payment-processing focus on small-to-mid operator deployments.
- T2 Systems: Enterprise parking management software serving universities, municipalities, and commercial operators. Overlaps with ParkHub's analytics (Smarking) and operator management capabilities at the higher end of the market.
- TIBA Parking Systems: Provider of PARCS hardware and software for off-street parking operators globally. Directly comparable to ParkHub on access control, revenue management, and operator-side workflow automation.
- PayByPhone: Mobile parking payment app owned by Volkswagen Financial Services, widely deployed across North America and Europe. Closely comparable to ParkHub's consumer payment experience and operator integrations.
Regional players
- JustPark: UK-based parking marketplace and operator SaaS platform serving 14M+ drivers. Comparable technology stack (reservations, payments, analytics) but primarily a UK/Europe operator versus ParkHub's North American focus.
Broad incumbents
- EasyPark Group: Global parking technology platform operating across 20+ countries, owner of ParkMobile and RingGo. Overlaps with ParkHub in mobile parking payments and operator software but at much broader geographic and capital scale.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ParkHub social profiles
Digital presenceParkHub financial estimates
Financial estimateRevenue estimate
Valuation estimate
ParkHub leadership team
Management profileNumber of profiles
Profiles8 records
ParkHub subsidiaries and ownership
Company hierarchySubsidiaries4 records
ParkHub funding detail
Funding detailFunding overview
Funding rounds6 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ParkHub M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ParkHub
What does ParkHub do?
ParkHub provides an integrated parking management and payment technology platform serving parking operators across North America. The platform combines contactless mobile valet solutions, vehicle request tools, centralized parking payment management, and payment processing capabilities — assembled through acquisitions of CurbTrac, Fuzse, Smarking, and ElimiWait — into a unified offering for enterprise parking operations.
Is ParkHub a public or private company?
ParkHub is a private company. It is classified as private equity controlled and is currently operating.
When was ParkHub founded?
ParkHub was founded in 2010. It employs 101 to 250 people.
Where is ParkHub based?
ParkHub is headquartered in Dallas, United States, in the North America region.
Who are ParkHub's main competitors?
Direct peers on record are ParkMobile, SpotHero, Passport Labs, FlashParking, PayRange, T2 Systems, TIBA Parking Systems and PayByPhone. JustPark is listed as a regional player. EasyPark Group is listed as a broad incumbent.
Does ParkHub have an API?
No public API is recorded for ParkHub.
What industry is ParkHub in?
ParkHub's product category is Parking Management Software. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of TLAJAIAE, Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt). Its NAICS code is 812930 and its SIC code is 7500.