What Quartz does

Quartz is a digitally native business news media outlet founded in 2012 and headquartered in New York, serving business professionals and executives with global coverage of economics, markets, technology, and leadership. The company's core product is the qz.com digital platform, organized into editorial sections including Business News, Money & Markets, Tech & Innovation, A.I., Lifestyle, and Leadership. Quartz distributes content through a portfolio of at least nine email newsletters (Daily Brief, Obsession, Leadership, News Alert, AI & Tech, The Founder's Report, Washington, Markets, Weekend Brief), the Quartz Obsession podcast, and social channels across Facebook, X, Instagram, and YouTube. Proprietary editorial products include the Quartz 250 ranking of top U.S. publicly traded companies and Earnings Snapshots financial reporting features.

Quartz operates an advertising-supported business model with free content access and a premium membership tier offering exclusive content such as the Weekend Brief. The company generates revenue primarily through display advertising and sponsored content, reaching C-suite executives, business leaders, investors, and time-constrained professionals. In April 2025, Quartz was acquired by Redbrick from G/O Media, with stated plans to leverage enhanced advertising and monetization features via integration with the Paved platform to support growth into next-generation media. The company previously acquired Intelligentsia.ai in 2017, though the disposition of those capabilities is not evident in current disclosures.

Quartz employs 101-250 people and operates as a privately held subsidiary of Redbrick, following a sequence of prior ownership changes (Atlantic Media → Uzabase → G/O Media → Redbrick). The legal entity is Quartz Media Network, incorporated in the United States, and the company maintains a global content footprint with English-language coverage.

Name

Quartz

Legal name

Quartz Media Network

Website

https://qz.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Quartz is a digital news and media platform covering global business, economics, markets, technology, and leadership for executives and professionals. It operates the qz.com website, a portfolio of nine email newsletters, and the Quartz Obsession podcast, monetized primarily through advertising and premium membership.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and sponsorship: Quartz generates revenue through display advertising and sponsored content on its digital platform, reaching business professionals and executives with business news coverage.

Distribution channels1 record

Marketing channels4 records

Core offering

Quartz is a digital media company that publishes a global business news platform (qz.com) covering business, markets, technology, AI, leadership, and lifestyle topics. Its portfolio includes a flagship website with multiple editorial sections, nine themed email newsletters delivered across different days and topics, a podcast series, and data-driven editorial features such as an annual ranking of top U.S. publicly traded companies and earnings report snapshots.

Product overview

Quartz is a digital media company offering a comprehensive news platform (qz.com) focused on global business and economy coverage. The portfolio includes multiple email newsletters (Daily Brief, Obsession, Leadership, News Alert, AI & Tech, The Founder's Report, Washington, Markets, Weekend Brief) delivered across various schedules, a podcast series (Quartz Obsession), and analytical features (Quartz 250 rankings, Earnings Snapshots). Content is organized into editorial sections: Home, Latest, Business News, Money & Markets, Tech & Innovation, A.I., Lifestyle, and Leadership. Quartz was acquired by Redbrick from G/O Media in April 2025, with plans to integrate enhanced advertising and monetization features via Paved.

Differentiator

Problem solved

Functional benefit

Brands

• Quartz Daily Brief: Free weekday morning briefing on global economy and business news
• Quartz Obsession
• Quartz 250

Products and services

• Quartz Website Quartz's core digital news platform at qz.com, offering editorial coverage across business, markets, technology, AI, leadership, and lifestyle.
• Quartz Daily Brief The most important and interesting news on global business and the economy delivered to subscribers' inboxes every weekday morning.
• Quartz Obsession An interactive email for curious minds delivered the first Wednesday of every month, featuring fun diversions, forgotten histories, and surprising discoveries.
• Quartz Leadership The latest news, analysis, and ideas about leadership, workplace, and careers delivered every Monday afternoon.
• Quartz News Alert Breaking news alerts delivered as news breaks.
• Quartz AI & Tech The news, analysis, and what's coming next in the business of artificial intelligence and technology, delivered every Tuesday afternoon.
• The Founder's Report Stories about progress, innovation, and the future of work, delivered every Tuesday.
• Quartz Washington Exploring the intersection of politics, policy, business, and the economy from Washington D.C., delivered every Thursday afternoon.
• Quartz Markets Incisive analysis of what's really going on in the markets and the broader economy, delivered every Saturday morning.
• Quartz Weekend Brief Goes deeper on important stories for the future of business and the economy, delivered every Sunday morning. Membership-only content.
• Quartz Obsession Podcast Podcast series featuring interactive content for curious minds.
• Quartz 250 Ranking of the top 250 publicly traded companies on U.S. markets.
• Earnings Snapshots Financial reporting snapshots for publicly traded companies showing earnings reports.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Business Insider: Digital-first business and economics news outlet reaching similar executive/professional audiences with newsletters, podcasts, and free ad-supported content. Closely comparable business model and content mix to Quartz.
• Axios: Digitally native news publisher built around concise reporting, smart brevity, and a large newsletter franchise covering business and policy. Competes with Quartz for the same time-constrained professional reader and ad dollar.
• Fortune: Long-running global business news brand with strong digital presence, newsletters, and executive-focused franchises. Overlaps directly with Quartz's C-suite audience and global business coverage mandate.

Emerging players

• The Information: Subscription-based tech and business news outlet focused on the technology industry and its intersection with global business. Comparable audience overlap with Quartz's AI & Tech readers, with a stronger paywall model.
• Semafor: Newer global business news startup launched in 2022 with a newsletter-led, signal-over-noise editorial stance. A more direct head-to-head with Quartz in format, audience, and stage than the legacy incumbents.

Broad incumbents

• Financial Times: Subscription-based international business news brand with global readership, strong executive mindshare, and growing B2B services. Adjacent business model (subscription) but same target audience and editorial category.
• Reuters: Global newswire and digital publisher with substantial business, markets, and technology coverage. Competes for executive attention and advertiser spend across the same business news category.
• The Wall Street Journal (Digital): Flagship U.S. business newspaper with a large digital subscriber base covering global business, markets, and technology. A premium incumbent that anchors the same audience Quartz targets with its free, ad-supported alternative.
• Forbes: Established business and finance publication covering global markets, leadership, and technology with a large digital audience. Comparable in covering the same C-suite business professional demographic Quartz serves.
• Bloomberg: Global financial and business news giant with deep markets coverage and a broader data/terminal ecosystem. Overlaps with Quartz on Markets, AI, and leadership coverage for the same executive readership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/qz
• YouTubeyoutube.com/channel/UC9f78Z5hgtDt0n8JWyfBk8Q
• Facebookfacebook.com/quartznews
• Instagraminstagram.com/qz

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quartz