What Koddi does

Koddi is a Fort Worth, Texas-based commerce media technology company founded in 2013 that builds the ad serving, supply-side, and optimization platform used by major retailers, marketplaces, travel brands, and quick-commerce companies to operate their own retail and commerce media networks. The platform unifies on-site, off-site, and in-store ad serving with AI-driven decisioning, reporting, and demand/supply integrations into a modular system that can plug into a network operator's existing auction logic without disrupting data flow or user experience. Its core products include Koddi Ads (the enterprise ad server and SSP), Koddi SSP for Publishers and Advertisers, Koddi Enterprise (multi-channel marketing management), Koddi Demand (franchisee marketing), and Koddi Reserve (managed retail media operations for the beverage alcohol vertical), with verticalized solutions for Retail, Travel, Automotive, QSR, Financial Services, Home Services, and Real Estate. AI capabilities — including the Auggie embedded assistant, Semantic Search, a multi-model relevancy ensemble, and a Model Context Protocol server exposing 71 tools — underpin auction-level decisioning at sub-15ms latency.

Koddi monetizes primarily through enterprise SaaS licensing of its platform, supplemented by professional services (strategic consulting, implementation, and program management), managed services via Koddi Reserve, and take-rate economics on the approximately $2B in advertiser spend managed across its customer base. Go-to-market is enterprise field sales, supported by native DSP integrations (DV360, The Trade Desk, Yahoo, StackAdapt, SA360, Skai), direct self-serve platform access, and a regional sales operation based in Düsseldorf, Germany. The company operates with approximately 200+ employees (89% in tech or customer success roles), serves enterprise logos including Kroger, Booking.com, Fanatics, Babylist, Gopuff, Grubhub, Kohl's, Cars Commerce, and Wolt, and has secured 4 of the 8 known billion-dollar commerce media networks as customers while sustaining customer churn below 5% over 10+ years. Koddi is privately held by its founders (CEO George Popstefanov and President Nicholas Ward) and is bootstrapped or self-funded — no institutional funding rounds are disclosed in available sources.

Name

Koddi

Legal name

Koddi, Inc.

Website

https://koddi.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Koddi is a Fort Worth-based commerce media platform that provides ad serving, SSP, and AI-powered optimization software to enterprise retailers, travel brands, marketplaces, and quick-commerce companies operating their own commerce media networks. It powers 4 of the 8 known billion-dollar commerce media networks.

Ownership category

akta.pro rank

Product category

Commerce Media Technology

NAICS

Advertising Material Distribution Services (54187)

akta.pro primary industry

Affiliate/Acquisition Tech, Tracking & Marketing Automation (MPAEAKAK)

Keywords

• Commerce media platform
• Retail media network
• Ad serving technology
• Programmatic advertising
• Supply-side platform

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform/SaaS Licensing: Enterprise software platform licensing for commerce media networks including Koddi Ads, Koddi SSP, Koddi Enterprise, and Koddi Demand solutions
2. Professional Services: Strategic consulting, technical account management, program management, and implementation services for commerce media operators
3. Managed Services (Koddi Reserve): Internally-run retail media operations for specific industries such as beverage alcohol, managed by Koddi's team

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Koddi sells an enterprise commerce media technology platform that combines ad serving, supply-side platform (SSP) capabilities, AI-powered optimization, and reporting for on-site, off-site, and in-store advertising. Its primary offering Koddi Ads unifies monetization across commerce media networks, complemented by Koddi SSP for Publishers and Advertisers, Koddi Enterprise for cross-channel marketing management, and Koddi Demand for franchise marketing. The platform is sold to major retailers, travel brands, marketplaces, and other commerce operators globally.

Product overview

Koddi is a commerce media technology platform offering a modular, enterprise-grade system comprised of core products and vertical solutions. The primary platform is Koddi Ads (ad server and SSP), complemented by Koddi SSP for Publishers and Koddi SSP for Advertisers (supply-side modules), Koddi Enterprise (marketing management), and Koddi Demand (franchisee marketing). These products share common AI optimization capabilities including Auggie (embedded AI assistant) and Semantic Search (relevancy system), and are offered alongside industry-specific solutions for Retail, Travel, Home Services, Financial Services, Automotive, Real Estate, and Quick-Service Restaurants verticals. Koddi Academy provides certification training. All products leverage first-party data, privacy-safe architecture, and integration with major DSPs (DV360, The Trade Desk, Yahoo, StackAdapt, SA360, Skai) for unified commerce media operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Koddi Ads Enterprise-grade commerce media ad server and SSP platform unifying ad serving, AI optimization, reporting, and demand/supply integrations into a modular system. Enables on-site, off-site, and in-store activation for retailers, travel brands, and other commerce media operators.
• Koddi SSP for Publishers Supply-side platform for publishers enabling programmatic access to commerce media inventory across sponsored listings, display, in-store screens, and audio. Connects publishers with DSP buyers.
• Koddi SSP for Advertisers Supply-side platform enabling advertisers to access retailer and e-commerce inventory through preferred DSPs with customizable attribution windows, advanced targeting, and consistent measurement.
• Koddi Enterprise Marketing management platform for enterprise brands providing precise control across metasearch, paid search, display, social, and sponsored listings channels, with AI algorithms for bid customization, automated alerts, and tailored reporting dashboards.
• Koddi Demand Multi-channel marketing solution for franchisee businesses providing AI-powered automation, co-op structure for growth, and simplified campaign management across multiple channels.
• Koddi Retail Solutions Commerce media solution for retailers that transforms media networks into growth engines, unlocks incremental demand, delivers AI-powered ads, and offers seamless activation across on-site, off-site, and in-store surfaces.
• Koddi Travel Solutions Travel media and marketing solutions for airlines, hotels, OTAs, and travel brands to monetize first-party customer data, including Koddi Demand for franchise operations and Koddi Enterprise for full-funnel marketing.
• Koddi Home Services Solutions Commerce media solution for home services businesses enabling franchisees and enterprises to collaborate on marketing strategies, driving higher sales through AI yield optimization and actionable insights.
• Koddi Financial Services Solutions Solutions for Financial Media Networks (FMNs) enabling fintech leaders to leverage first-party data for targeted ad campaigns with deeper transaction insights and privacy-safe, data-driven advertising.
• Koddi Automotive Solutions Commerce media solution for automotive enabling seamless, engaging, and profitable experiences for consumers and advertisers through self-serve interfaces and in-car advertising capabilities.
• Koddi Real Estate Solutions Platform technology enabling property portals to scale promotional offerings through automated advertising operations, leveraging Koddi's experience in marketplace environments.
• Koddi Quick-Service Restaurant Solutions Solution for QSR brands to transform digital and in-store channels into growth engines, including rewards program optimization, franchise growth tools, and full-funnel marketing capabilities.
• Koddi Reserve Koddi's internally-run retail media operation for specific industries such as beverage alcohol, providing managed services with Koddi's team operating the network on behalf of the customer.
• Koddi Academy Commerce media certification and expert training program offering courses on commerce media foundations, architecture, optimization, supply-side and demand-side dynamics, yield optimization, and performance measurement.

Quantifiable outcome

• +21% click-through rate (CTR)
• +8 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature7 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Search Ads 360 (Google)coreTechnology or Integration · 17 June 2026Integration enabling advertisers to access and activate commerce media campaigns across Koddi's retailer ecosystem directly within SA360, Google's enterprise search management platform. Unifies onsite/offsite inventory, paid search, Google Shopping, display, and commerce media activations within a single workflow with comprehensive reporting for campaign analysis and optimization.
• Wolt AdscoreTechnology or Integration · 19 May 2026Programmatic access to Wolt's in-app retail media inventory launching first in Germany. Koddi's SSP integrates directly into Wolt's existing auction and product architecture, enabling brands to access Wolt's commerce media through programmatic infrastructure while Wolt retains control over its auction logic and ad experience. Marks Koddi's active entry into the German commerce media market.
• Universal Ads (Comcast)coreTechnology or Integration · 5 May 2026Strategic partnership making Koddi the first commerce ad tech platform to natively integrate with the Universal Ads API. Enables brands to reach high-intent retailer audiences in premium CTV environments with measurable performance outcomes including closed-loop attribution and incrementality. Access to streaming inventory from 20+ publishers including DirecTV, Fox Corporation, NBCUniversal, Paramount, Roku, and Warner Bros. Discovery.
• BabylistcoreStrategic or Co-development Partner · 1 June 2025Babylist selected Koddi to power its advertising business, replacing in-house tech tools used since 2019. Koddi provides technology for pacing, forecasting, attribution, and revenue optimization for Babylist's ad platform generating over $500M in revenue in 2024 with over 1 billion impressions annually. Awarded after RFP in June 2025, switched services prior to 2025 holiday season.
• The Trade DeskcoreTechnology or IntegrationIntegration enabling programmatic purchases of sponsored product ads on Gopuff. Advertisers can access retail media inventory for the first time through The Trade Desk platform, unifying onsite and offsite advertising efforts.
• GopuffcoreTechnology or IntegrationEnhanced advertising platform with new incrementality measurement tools allowing advertisers to quantify incremental sales. Pilot program demonstrated 40%+ average boost in incremental purchases per user. Tools measure incremental conversions, revenue, and return on ad spend using control and test groups.
• DV360 (Google Display & Video 360)coreTechnology or IntegrationNative DSP integration enabling programmatic access to commerce media inventory through DV360
• Yahoo DSPcoreTechnology or IntegrationNative DSP integration enabling programmatic access to commerce media inventory through Yahoo DSP
• StackAdaptcoreTechnology or IntegrationNative integration enabling programmatic access to commerce media inventory through StackAdapt DSP
• SkaicoreTechnology or IntegrationNative integration with Skai DSP for commerce media programmatic access and campaign management
• MagnitecoreTechnology or IntegrationPartnership with Magnite for programmatic header bidding and offsite ad extensions enabling linking of offsite ad interactions directly to in-app purchases
• SMG (Strata), The DrumminorGTM or Marketing PartnerCo-hosting 'Canapés & Cocktails Club' event at Cannes Lions 2026 in partnership with The Drum. Event brings together retail and commerce media community for connection and conversation.
• Ascendant NetworkminorGTM or Marketing PartnerHosting invite-only CMN leaders dinner at Cannes Lions 2026 with Ascendant Network, bringing senior commerce media leaders together for connection and conversation

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Pubmatic: Pubmatic is a public SSP and programmatic ad infrastructure company competing in commerce media supply and omnichannel publisher monetization. It serves as an indirect competitor to Koddi SSP for Publishers in programmatic header bidding and retail media extensions.
• StackAdapt: StackAdapt is a multi-channel programmatic DSP and a native Koddi DSP integration partner. While broader in scope (display, video, CTV, native), it increasingly competes in retail media activation through commerce-aware integrations similar to Koddi's SSP for Advertisers.
• Yahoo Advertising: Yahoo Advertising operates a DSP and broader ad platform that competes in commerce media activation and is also a Koddi integration partner. It serves as an incumbent in display, native, and connected TV, overlapping with Koddi's programmatic access products.
• Adform: Adform is a global independent adtech platform offering DSP, SSP, DMP, and ad serving capabilities. It competes with Koddi's modular stack across supply-side and demand-side commerce media functions, particularly in EMEA markets.
• Magnite: Magnite is one of the largest independent SSPs in programmatic advertising and is a Koddi partner for header bidding and offsite extensions. It overlaps with Koddi's SSP offering in programmatic supply-side infrastructure, particularly for CTV and off-site retail extensions.

Direct peers

• Criteo: Criteo is a publicly-traded commerce media and retargeting platform that powers ad serving and monetization for retailers and marketplaces globally. It directly competes with Koddi Ads in commerce media and retargeting, with overlapping retail customers and similar DSP-integrated programmatic access.
• The Trade Desk: The Trade Desk is a leading independent DSP and a key Koddi integration partner. Its Solimar retail media offering directly competes with Koddi's SSP for Publishers and programmatic access layer, and TTD's broader agency reach creates overlapping demand competition for commerce media budgets.
• Kevel: Kevel is an enterprise ad serving and API-driven ad platform enabling retailers and marketplaces to build custom ad products. It is a direct competitor to Koddi Ads in retail and commerce media ad serving with comparable modular architecture and enterprise focus.
• Skai: Skai is a commerce media and omnichannel marketing platform serving retailers, brands, and agencies. It directly competes with Koddi in retail media network enablement and is also a Koddi DSP integration partner, making it a close functional peer with overlapping customer base.

Emerging players

• CommerceIQ: CommerceIQ is an AI-driven retail media optimization and e-commerce management platform. While primarily focused on advertiser-side automation (similar to Koddi SSP for Advertisers), it overlaps with Koddi's commerce media AI optimization capabilities for enterprise brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/koddi
• GitHubgithub.com/koddi
• Xx.com/koddiyak

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koddi