Search Ads
Search Ads is a Bucharest-based full-service digital marketing agency managing EUR 5M in annual paid media across 100+ active accounts, serving enterprise and SMB clients in Romania with Google Ads, Meta Ads, TikTok Ads, SEO, web development, and email marketing services.
- Company typePrivate
- Founded2012
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Search Ads does
Search Ads Interactive SRL is a Romanian full-service digital marketing agency headquartered operationally in Bucharest and legally registered in Drăgănești-Olt, founded in 2012. The firm delivers paid media management across Google Ads (Search, Display, YouTube, Shopping, App Install), Meta Ads (Facebook and Instagram), and TikTok Ads; organic growth through SEO audits, on-page/off-page optimization, local SEO and CRO; social media management; email marketing automation on platforms including Klaviyo, Mailchimp, ActiveCampaign, Sendinblue/Brevo, and MailerLite; digital development of landing pages, presentation sites, and e-commerce stores on WordPress/WooCommerce/PHP/MySQL stacks; and graphic design and branding. As of 2024, it managed approximately EUR 5 million in annual advertising budgets across 100+ active accounts and reported an average ROAS of 8.78x, serving enterprise and SMB clients across real estate, eCommerce/fashion, finance, manufacturing, automotive, healthcare, and publishing verticals.
The business operates on a professional-services revenue model with quote-based, contact-driven pricing and no public rate card. It holds official Google Partner, Meta Business Partner, and TikTok agency credentials, and is founder/partner-owned by Paul Smarandache, Cristian Stoenică, Adelina Smarandache, and Alexandru Roman, with no external institutional investment. Go-to-market is sales-led B2B with both direct enterprise engagement (account managers, regular reporting, long-tenure clients such as Forty Management) and SMB project-based work; the firm has additionally added a hunter sales/business development function for outbound mid-market acquisition. Its primary marketing channels are content marketing via its blog and case studies, SEO for its own site, social presence, and earned media (e.g., founder appearances on ZF Live, plus motorsport sponsorship of Romanian racing driver Victor Ionescu).
Search Ads firmographics
Firmographics- Name
- Search Ads
- Legal name
- Search Ads Interactive SRL
- Website
- https://searchads.ro
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Search Ads is a Bucharest-based full-service digital marketing agency managing EUR 5M in annual paid media across 100+ active accounts, serving enterprise and SMB clients in Romania with Google Ads, Meta Ads, TikTok Ads, SEO, web development, and email marketing services.
- Ownership category
- akta.pro rank
Search Ads industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
- akta.pro secondary industries
- Paid Social Advertising (BPAFACAB), E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE), Performance Marketing Automation & Bid Management Services (MPAAACAM)
Keywords
Where Search Ads is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices2 records
Markets served
Search Ads business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Services: Professional services revenue from managing client advertising campaigns across Google Ads, Meta Ads, TikTok Ads platforms. They charge management fees for overseeing client ad budgets and provide strategy, implementation, and optimization services.
- SEO Services: Search engine optimization services including audits, on-page optimization, off-page SEO, and local SEO.
- Web Development: Website creation services including landing pages, presentation sites, and eCommerce stores.
- Social Media & Email Marketing: Social media management and email marketing services including content creation, automation flows, and campaign management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | No public pricing available. Services appear to be quote-based, tailored to client needs and managed ad budgets. They manage €5M in annual ad spend across clients. |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Search Ads product offering
Product offeringCore offering
Search Ads is a full-service digital marketing agency based in Bucharest, Romania that manages paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), and TikTok, alongside SEO, social media management, web development, email marketing, and graphic design services for business clients. The agency manages approximately €5M in annual advertising budgets across 100+ active accounts, delivering campaign strategy, implementation, optimization, and reporting.
Product overview
Search Ads is a full-service digital marketing agency based in Bucharest, Romania, offering a coordinated suite of online marketing services. The core offering encompasses paid advertising across Google Ads (Search, Display, YouTube, Shopping, App Install), Meta Ads (Facebook & Instagram), and TikTok Ads; organic growth through SEO services; social media management; email marketing (using platforms such as Klaviyo, Mailchimp, ActiveCampaign, Sendinblue/Brevo, MailerLite); digital development (landing pages, presentation sites, e-commerce stores); and graphic design & branding. The agency primarily serves B2B and B2C clients across diverse verticals including real estate, fashion, electronics, automotive, healthcare, and publishing.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Average ROAS of 8.78x across client portfolio
- +5 more outcomes
Companies that use Search Ads
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Search Ads technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Search Ads partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GooglecoreOfficial Google partner status. Agency provides Google Ads services including Search, Display, YouTube, Shopping, and App Install campaigns. Certified expertise in Google advertising platform management.
- Meta (Facebook/Instagram)coreMeta Business Partner status. Agency manages Facebook and Instagram advertising campaigns for clients across various objectives: Awareness, Traffic, Engagement, Leads, Sales, Video Views, App Promotion.
- TikTokcoreAgency provides TikTok Ads services including Awareness campaigns (Reach), Consideration campaigns (Traffic, App Installs, Video Views, Lead Generation), and Conversion campaigns (Conversions, Catalog Sales).
- Victor Ionescu (Racing Driver)minorSponsorship/partnership with young Romanian racing driver Victor Ionescu representing Romania in European racing circuits. 'SearchAds intră în cursa către Formula 1 alături de Victor Ionescu' - brand sponsorship initiative.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Search Ads competitors and assessment
Company assessmentDirect peers
- Brainlabs: Global digital marketing agency specializing in paid media (Google, Meta, programmatic) and SEO with a data-led, engineering-focused model. Directly comparable to Search Ads on its core PPC and SEO service lines, but operates at materially larger scale.
- 2Performant: Romanian-headquartered performance and affiliate marketing platform/agency serving CEE markets. Direct geographic and product overlap with Search Ads, particularly for eCommerce performance clients.
- Wpromote: US-based performance marketing agency with strong Google/Media partner status offering SEM, SEO, paid social, and integrated digital services. Directly comparable on multi-channel paid media offering and platform partnerships.
- Croud: Performance marketing agency offering paid search, paid social, SEO, and content powered by a global 'Croudian' network. Closely mirrors Search Ads' full-funnel digital service mix and agency-with-talent-pool model.
Regional players
- Mediative: North American digital marketing agency offering SEM, SEO, and media services. Comparable on service mix but operates in a different geography than Search Ads' Romania-centric footprint.
Broad incumbents
- GroupM: World's largest media investment group (WPP) operating agencies like Mindshare, Wavemaker, and Essence. Sets the competitive ceiling for performance agencies like Search Ads in their respective markets.
- Publicis Groupe: Global advertising holding company with extensive digital media agency network (Starcom, Zenith, Digitas). Competes for large advertisers in Romania/CEE that might otherwise engage Search Ads.
- Dentsu: Global advertising services group with significant digital media planning/buying presence across Europe including Romania. Represents the incumbent competitive set Search Ads competes against for enterprise clients.
- Tinuiti: Large US independent performance marketing agency spanning paid search, paid social, SEO, Amazon, and CRM. Overlaps with Search Ads' paid media + SEO + email offering but at much greater scale and breadth.
- Jellyfish: Global digital marketing agency within Brandtech Group offering media planning, paid search, paid social, and creative. Overlaps Search Ads on paid media execution with broader media-planning capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Search Ads social profiles
Digital presenceSearch Ads financial estimates
Financial estimateRevenue estimate
Valuation estimate
Search Ads leadership team
Management profileNumber of profiles
Profiles7 records
Search Ads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Search Ads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Search Ads
What does Search Ads do?
Search Ads is a full-service digital marketing agency based in Bucharest, Romania that manages paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), and TikTok, alongside SEO, social media management, web development, email marketing, and graphic design services for business clients. The agency manages approximately €5M in annual advertising budgets across 100+ active accounts, delivering campaign strategy, implementation, optimization, and reporting.
Is Search Ads a public or private company?
Search Ads is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Search Ads founded?
Search Ads was founded in 2012. It employs 11 to 50 people.
Where is Search Ads based?
Search Ads is headquartered in Bucharest, Romania, in the Europe region.
How does Search Ads make money?
Four revenue lines are on record. Digital Marketing Services are the primary driver. The others are SEO Services, web Development and social Media & Email Marketing.
Who are Search Ads's main competitors?
Direct peers on record are Brainlabs, 2Performant, Wpromote and Croud. Mediative is listed as a regional player. Broad incumbents are GroupM, Publicis Groupe, Dentsu, Tinuiti and Jellyfish.
Does Search Ads have an API?
No public API is recorded for Search Ads.
What industry is Search Ads in?
Search Ads's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC), with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 54181 and its SIC code is 7311.