OnDiem
OnDiem is a nationwide W-2 compliant online marketplace that connects 13,000+ dental practices and DSOs with 34,000+ verified dental professionals for temporary staffing and temp-to-perm hiring across all 50 US states.
- Company typePrivate
- Founded2017
- HeadquartersPortland, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What OnDiem does
OnDiem (legal entity Gig Forces, Inc., headquartered in Portland, Oregon) is a two-sided online marketplace for dental staffing, founded in 2017 and operating nationwide across all 50 US states. The platform connects 13,000+ dental practices and dental service organizations (DSOs) with 34,000+ verified dental professionals — hygienists, dentists, dental assistants, and front-office staff — for temporary shift coverage and temp-to-perm placement. OnDiem's core differentiator is its W-2 employment model: the company acts as the employer of record nationwide, handling payroll, taxes, insurance, and compliance, in contrast to 1099-based gig staffing competitors. Underlying this model are three proprietary technology components: Digital ID, an automated primary source verification service that monitors state licenses and compliance with OIG, SAM, DEA, and NPI registries; ClearPay, a transparent line-item pricing tool that breaks out wages, labor-burden costs (FUTA/SUTA), and service fees; and the onDiem mobile application for shift booking, schedule management, and pay tracking.
OnDiem monetizes through volume-based transaction fees on completed temp shifts (with volume discounts and free temp-to-perm conversions), through a freemium Premium tier that was made free for all practices and DSOs in 2023, and through newer recurring revenue lines: UnitedHealthcare Gold and Silver OAP healthcare plan premiums (priced at $748.71/mo employee-only and $2,133.82/mo family for the Gold plan) plus Care Benefits wellness stipends of up to $250/month ($3,000/year). The platform supports self-serve sign-up for SMBs and individual professionals, with an enterprise field-sales motion targeting DSOs and large group practices. Distribution is augmented by partnerships with major US dental associations (ADHA flagship, plus CDHA, ADA, ADAA, NYSDA, NYDHA), which provide member pricing benefits and exclusive referral channels. Recent product expansion includes the June 2024 launch of locum tenens dentists, bringing higher-bill-rate professionals into the verified workforce.
OnDiem firmographics
Firmographics- Name
- OnDiem
- Legal name
- Gig Forces, Inc.
- Website
- https://ondiem.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- OnDiem is a nationwide W-2 compliant online marketplace that connects 13,000+ dental practices and DSOs with 34,000+ verified dental professionals for temporary staffing and temp-to-perm hiring across all 50 US states.
- Ownership category
- akta.pro rank
OnDiem industry classification
Industry- Product category
- Dental Staffing Platform
- NAICS
- Temporary Help Services (561320), Professional Employer Organizations (561330)
- SIC
- Services-Employment Agencies (7361), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Gig / On-Demand Generalist Staffing Platforms (BPACACAK)
- akta.pro secondary industry
- Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms) (HLABAKAN)
Keywords
Where OnDiem is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OnDiem business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Temporary Staffing Transaction Fees: onDiem charges dental practices for connecting with and hiring temporary dental professionals. Volume-based pricing model with industry-best pricing for association members.
- onDiem Premium Subscription: Premium subscription tier for practices and DSOs offering enhanced features. Made free for all practices and DSOs as of 2023.
- Temp-to-Perm Placement: Free temp-to-perm fee for converting temporary placements to permanent hires.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | onDiem Premium - Free tier for practices and DSOs |
| Usage-based | Pay-as-you-go | Volume-based pricing for practice users |
| Subscription | Monthly | UnitedHealthcare Gold OAP Plan - Employee Only |
| Subscription | Monthly | UnitedHealthcare Gold OAP Plan - Family Coverage |
| Subscription | Monthly | UnitedHealthcare Silver OAP Plan - Employee Only |
| Subscription | Monthly | UnitedHealthcare Silver OAP Plan - Family Coverage |
| Usage-based | Monthly | Care Benefits - Monthly wellness stipend |
| Usage-based | Pay-as-you-go | NYSDA Member Benefits Package |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
OnDiem product offering
Product offeringCore offering
OnDiem operates a national on-demand staffing platform that connects dental practices and DSOs with verified dental hygienists, dentists, dental assistants, and front office professionals across all 50 states, employing the workers as W-2 staff. The platform bundles automated credentialing (Digital ID), transparent shift pricing (ClearPay), payroll and tax administration, healthcare plans, PTO, and Care Benefits into a single workforce solution sold to dental practices on a per-shift basis.
Product overview
onDiem operates as a unified platform-plus-modules architecture. The core product is the onDiem Staffing Platform, a national on-demand W-2 compliant staffing solution connecting dental practices with verified professionals (hygienists, dentists, assistants, front office) in all 50 states. This platform integrates key modules including Digital ID for automated credentialing and compliance verification, ClearPay for transparent pricing breakdowns, and the onDiem Mobile App for schedule management. Value-added modules include Care Benefits (monthly wellness stipends), Healthcare Plans (Gold & Silver OAP through UnitedHealthcare), onDiem Premium (enhanced practice features), and the Brand Ambassador Program. The company also runs the Changemakers in Dentistry Award program. All professionals receive W-2 employment benefits including healthcare, PTO, employer-paid taxes, and malpractice insurance.
Differentiator
Problem solved
Functional benefit
Brands
- ClearPay: A dental HR solution providing line-item breakdowns for temp shift costs including wages, labor-burden costs, and onDiem's service fee, with transparency into FUTA and SUTA contributions.
- Digital ID
- Care Benefits
Products and services
- onDiem Staffing Platform National on-demand W-2 compliant staffing platform that connects dental practices and DSOs with verified dental hygienists, dentists, dental assistants, and front office professionals in all 50 states, handling payroll, taxes, compliance, and benefits administration.
- Digital ID Credentialing service using automated primary source verification to monitor dental professionals' state licenses and ensure compliance with regulating entities including OIG, SAM, DEA, and NPI; includes COVID-19 vaccination, exemption, and test result record storage.
- ClearPay Transparent pricing enhancement that gives dental practices a line-item breakdown of every temp shift's cost, separating professional wages, labor-burden costs (FUTA, SUTA), and onDiem's service fee, with FUTA/SUTA savings passed to practices once tax caps are reached.
- Care Benefits Monthly wellness stipend program that provides eligible dental professionals up to $250/month ($3,000/year) to cover health- and wellness-related costs including childcare, eldercare, copays, gym memberships, and wellness retreats.
- UnitedHealthcare Healthcare Plans (Gold OAP & Silver OAP) UnitedHealthcare Gold OAP and Silver OAP (NexusACO Network) health insurance plans available to dental professionals working at least 68 hours per month through onDiem, the first comprehensive major PPO healthcare offered to temp dental workers.
- onDiem Mobile App iOS and Android mobile application for dental professionals to manage their schedule, browse and book shifts, track PTO earnings, and get paid faster via direct deposit.
Quantifiable outcome
- 34,000+ dental professionals served
- +3 more outcomes
Companies that use OnDiem
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
OnDiem technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OnDiem partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- NYSDA (New York State Dental Association)corePartnership to improve access to quality dental care in New York. NYSDA members receive industry-best pricing, up to $500/year usage rebate, 45-day invoicing terms, 50% discount on Premium, and free temp-to-perm fee.
- NYDHA (New York Dental Hygienists' Association)corePartnership providing NYDHA members with ADHA membership discount of 50%, up to $100 existing member rebate, $600 additional Care Benefits per year, and access to UnitedHealthcare health insurance plans.
- ADHA (American Dental Hygienists' Association)flagshipFlagship partnership providing ADHA members with 50%+ discount on membership dues and up to $250/month ($3,000/year) in Care Benefits. Focuses on providing tangible benefits for dental hygienists including healthcare access and wellness support.
- Dental Products Report (DPR)minorStrategic partnership expanding education and tools for hygienists and dental practices. DPR and Modern Hygienist provide expert educational content to onDiem's community on the latest technology, compliance, and industry topics.
- ADAA (American Dental Assistants Association)coreStrategic partnership to support dental assistants with access to resources, continuing education, and career development. onDiem's Digital ID will serve as the trusted single source of verification and credentialing for ADAA members.
- Elijah Desmond (The Dental Festival, Smiles at Sea)minorElijah Desmond serves as Dental Influencer Advisor, bringing expertise in connecting dental professionals and leveraging non-clinical opportunities.
- Dr. Roshan Parikh, DDS (DNTL BAR, DSO Strategy)minorDr. Parikh serves as Client Journey and Team Impact Advisor, bringing passion for helping entrepreneurial dentists achieve growth in their dental group practices.
- Women in DSOminorPartnership to expand Women in DSO's leadership and career opportunities to the onDiem community, opening invaluable mentoring resources for career growth.
- Dr. Aman Kaur (AiM Dental Alliance)minorDr. Kaur serves as Career Growth and Social Equity Advisor, focusing on promoting women leaders across the DSO industry and fostering equity in dental careers.
- CDHA (California Dental Hygienists' Association)corePartnership to give California's dental hygienists more benefits and perks, including access to onDiem Care Benefits.
- ADA (American Dental Association)corePartnership providing FAQs and resources on the onDiem and ADA partnership for dental professionals and practices.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
OnDiem competitors and assessment
Company assessmentDirect peers
- Vivian Health: Healthcare job marketplace connecting clinicians with per-diem, contract, and permanent roles across facilities. Comparable marketplace model with transparent pricing and credentialing; serves allied health including dental hygienists.
- Clipboard Health: Two-sided marketplace matching healthcare facilities with nurses, aides, and allied health professionals for shift work. Closely comparable business model: self-serve shift booking, employer-of-record W-2 compliance, and geographic expansion model.
- CareRev: On-demand marketplace for per-dem clinical healthcare professionals at hospitals and outpatient facilities. Direct competitor with similar shift-based model, self-serve platform, and emphasis on credentialing and compliance.
- Gale Healthcare Solutions: Healthcare staffing platform offering on-demand shift coverage for nursing homes, hospitals, and dental practices. Direct competitor with similar W-2 employer model, mobile app, and rapid-fill marketplace positioning.
- DentalPost: Dental-specific job board and hiring platform for permanent and temporary dental positions including hygienists, assistants, and dentists. Comparable dental vertical focus and dual professional/practice audience, though more job-board than shift marketplace.
- ShiftKey: On-demand staffing marketplace connecting healthcare facilities (including dental practices) with credentialed W-2 healthcare professionals. Direct competitor with overlapping professional categories, shift-based model, and W-2 employer positioning.
Emerging players
- Instawork: On-demand staffing marketplace for hospitality, warehouse, and light industrial work. Comparable business model (self-serve, gig/on-demand) but not healthcare-focused; relevant as a benchmark for PLG-led staffing platforms.
- iHire: Industry-specific job board network with dedicated dental channel for permanent and temp dental hiring. Comparable dental vertical focus and two-sided marketplace, but operates as a job board rather than a managed W-2 staffing platform.
Broad incumbents
- AMN Healthcare: Largest US healthcare staffing company offering travel, per-diem, and permanent placement across nursing, allied, and physician roles. Broad incumbent with overlapping dental/allied coverage but enterprise-focused, not on-demand marketplace.
- Aya Healthcare: Major US healthcare staffing firm with travel nursing, allied health, and per-diem offerings. Broad incumbent serving similar facility customers (including dental) but at enterprise contract scale, not shift-based SMB self-serve.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
OnDiem social profiles
Digital presenceOnDiem financial estimates
Financial estimateRevenue estimate
Valuation estimate
OnDiem leadership team
Management profileNumber of profiles
Profiles4 records
OnDiem funding detail
Funding detailFunding overview
Funding rounds6 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OnDiem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OnDiem
What does OnDiem do?
OnDiem operates a national on-demand staffing platform that connects dental practices and DSOs with verified dental hygienists, dentists, dental assistants, and front office professionals across all 50 states, employing the workers as W-2 staff. The platform bundles automated credentialing (Digital ID), transparent shift pricing (ClearPay), payroll and tax administration, healthcare plans, PTO, and Care Benefits into a single workforce solution sold to dental practices on a per-shift basis.
Is OnDiem a public or private company?
OnDiem is a private company. It is classified as venture growth investor backed and is currently operating.
When was OnDiem founded?
OnDiem was founded in 2017. It employs 51 to 100 people.
Where is OnDiem based?
OnDiem is headquartered in Portland, United States, in the North America region.
How does OnDiem make money?
Three revenue lines are on record. Temporary Staffing Transaction Fees are the primary driver. The others are onDiem Premium Subscription and temp-to-Perm Placement.
Who are OnDiem's main competitors?
Direct peers on record are Vivian Health, Clipboard Health, CareRev, Gale Healthcare Solutions, DentalPost and ShiftKey. Emerging players are Instawork and iHire. Broad incumbents are AMN Healthcare and Aya Healthcare.
Does OnDiem have an API?
No public API is recorded for OnDiem.
What industry is OnDiem in?
OnDiem's product category is Dental Staffing Platform. Its primary akta.pro industry code is BPACACAK, Gig / On-Demand Generalist Staffing Platforms, with a secondary code of HLABAKAN, Dental Support Services Organizations (Non-Clinical MSO/Back-Office Platforms). Its NAICS code is 561320 and its SIC code is 7361.