Pelliot
Pelliot is a Beijing-based Chinese consumer brand founded in 2012 that designs and develops innovative outdoor sports products. The privately held company employs 51-100 people and serves China's outdoor recreation market with proprietary branded gear.
- Company typePrivate
- Founded2012
- HeadquartersBeijing, China
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pelliot does
Pelliot is a Chinese consumer brand specializing in outdoor sports, with a self-described focus on the innovative design and research and development of outdoor functional products. Founded in 2012 and headquartered in Beijing, the company operates with a headcount of 51-100 employees and is privately held. Its core activity centers on building and selling branded outdoor sports equipment and apparel, leveraging in-house R&D to differentiate functional design within China's competitive outdoor recreation category.
The company has attracted institutional capital from top-tier Chinese technology and consumer-focused investors. In August 2024, Pelliot closed a Series B financing round of hundreds of millions of RMB (approximately $39.3 million), led by Qiming Venture Partners with participation from GSR Ventures and Sinovation Ventures. This capital event represents the most recent disclosed funding milestone and signals a growth-stage positioning relative to early-stage peers in the Chinese outdoor segment.
The business model is consistent with a branded consumer goods company: revenue is generated through the sale of proprietary outdoor products, with no publicly disclosed pricing tiers, channel mix, or distribution arrangements. No enterprise/B2B customer contracts, no disclosed geographic markets served, and no operational metrics beyond headcount and funding history are available in the source material. There is also a notable inconsistency in the inputs: the firmographic profile and funding data describe a Beijing-based outdoor brand, while the website associated with the company domain (pelliot.jp) displays a Japanese-language entertainment blog with no apparent relation to the outdoor brand — this discrepancy is recorded as a data-integrity flag rather than reconciled here.
Pelliot firmographics
Firmographics- Name
- Pelliot
- Website
- https://pelliot.jp
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 51–100 employees
- Short description
- Pelliot is a Beijing-based Chinese consumer brand founded in 2012 that designs and develops innovative outdoor sports products. The privately held company employs 51-100 people and serves China's outdoor recreation market with proprietary branded gear.
- Ownership category
- akta.pro rank
Pelliot industry classification
Industry- Product category
- Outdoor Sports Equipment
- NAICS
- Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Camping, Hiking & Backpacking Gear Retail (CRAMAMAA)
- akta.pro secondary industries
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Trekking, Hiking Poles & Trail Accessories Retail (CRAMAMAJ)
Keywords
Where Pelliot is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Markets served
Pelliot business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Pelliot product offering
Product offeringCore offering
Pelliot is a Chinese outdoor sports brand that designs, develops, and sells outdoor equipment and apparel for activities such as camping and hiking. The company places emphasis on innovative design and R&D of outdoor functions, targeting consumers who participate in outdoor recreational activities.
Differentiator
Problem solved
Functional benefit
Companies that use Pelliot
Customer profileIdeal customer profiles1 record
Pelliot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pelliot partnerships and signals
Strategic signalScale indicators1 record
Recent moves2 records
Expansion highlights1 record
Pelliot competitors and assessment
Company assessmentDirect peers
- Naturehike: Chinese outdoor brand specializing in lightweight tents, sleeping bags, backpacks and camping gear sold globally via DTC and marketplaces. Closest direct competitor to Pelliot in product mix, target consumer (young urban Chinese outdoor enthusiasts), and price point.
- Mobi Garden (牧高笛): Established Chinese outdoor brand producing tents, sleeping bags, backpacks and outdoor apparel. Comparable in product category, Chinese market focus, and brand positioning as a domestic mid-to-premium outdoor label.
- Kailas (凯乐石): Chinese outdoor brand focused on technical climbing, hiking, and mountaineering gear. Comparable to Pelliot in target market (Chinese outdoor enthusiasts), R&D emphasis, and premium positioning in domestic outdoor retail.
- Black Yak: Asian-origin outdoor apparel and equipment brand with strong presence in China and Korea. Directly comparable in product mix (outdoor apparel and gear) and target consumer, with similar positioning in the mid-to-premium outdoor segment.
Broad incumbents
- Toread (探路者): One of China's largest and most established outdoor brands, listed on the Shenzhen Stock Exchange. Overlaps with Pelliot across outdoor apparel, footwear, and equipment categories, but operates at significantly larger scale with a more diversified product portfolio.
- Camel (骆驼): Mass-market Chinese outdoor and casual apparel/footwear brand with extensive distribution. Overlaps with Pelliot in outdoor-adjacent product categories but competes more on price and broad distribution than on technical differentiation.
- Decathlon: Global sporting goods retailer with extensive China footprint offering private-label outdoor, hiking, and camping gear. Competes with Pelliot across multiple outdoor product categories and price points, and benefits from massive scale and in-store trial.
- The North Face: Global outdoor brand and VF Corporation subsidiary with deep penetration in China's premium outdoor segment. Competes with Pelliot for aspirational Chinese consumers seeking hiking, trail, and camping gear, but operates from a much stronger brand and distribution position.
- Patagonia: Premium global outdoor brand known for sustainability and technical apparel. Sets the upper bound of price and brand expectation in China's outdoor category, shaping consumer benchmarks that Pelliot must either match or differentiate against.
Emerging players
- MHW (Mountain Hardwear): Technical outdoor gear brand with growing distribution in Asia. Comparable to Pelliot in technical product positioning (hiking, backpacking, trail equipment) and in being a focused specialist rather than a broad generalist outdoor brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Pelliot social profiles
Digital presencePelliot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pelliot leadership team
Management profileNumber of profiles
Pelliot funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pelliot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pelliot
What does Pelliot do?
Pelliot is a Chinese outdoor sports brand that designs, develops, and sells outdoor equipment and apparel for activities such as camping and hiking. The company places emphasis on innovative design and R&D of outdoor functions, targeting consumers who participate in outdoor recreational activities.
When was Pelliot founded?
Pelliot was founded in 2012. It employs 51 to 100 people.
Where is Pelliot based?
Pelliot is headquartered in Beijing, China, in the Asia region.
Who are Pelliot's main competitors?
Direct peers on record are Naturehike, Mobi Garden (牧高笛), Kailas (凯乐石) and Black Yak. Broad incumbents are Toread (探路者), Camel (骆驼), Decathlon, The North Face and Patagonia. MHW (Mountain Hardwear) is listed as an emerging player.
Does Pelliot have an API?
No public API is recorded for Pelliot.
What industry is Pelliot in?
Pelliot's product category is Outdoor Sports Equipment. Its primary akta.pro industry code is CRAMAMAA, Camping, Hiking & Backpacking Gear Retail, with a secondary code of CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail. Its NAICS code is 45911 and its SIC code is 3949.