bobbie

What bobbie does

bobbie (legal entity: Bobbie Deutschland Vertriebs GmbH) is a German digital construction materials procurement platform founded in 2017 and active in the market since 2018, positioned as a "Baustoffhandel 4.0" intermediary. The company operates a Magento-based e-commerce marketplace cataloguing 3,800+ construction material objects across roofing (Dach), landscaping (Galabau), and civil engineering (Tiefbau), paired with a "Procurement as a Service" model that handles Leistungsverzeichnis (LV/quantity survey) intake, manufacturer matching, pricing, logistics coordination, and direct shipment from 18+ partner manufacturers (Bachl, BMI, Kingspan, Rockwool, Knauf, Holcim, Mapei, among others). It serves private customers, tradespeople, construction companies, public-sector buyers, and large "object customers" running multi-supplier projects, and accepts project-based LV quotes alongside self-serve e-commerce orders with optional 24-hour delivery.

The technology stack is API-first and built around machine-readable data standards. Proprietary components include the 1Lieferschein digital delivery note system (QR-code signature handshake, mobile app, OCR-based digitization of paper notes), ZUGFeRD-compliant electronic invoicing, the bobbieversum flat-roof ecosystem (drone measurement, planning, procurement, project mediation), eProcurement and BIMProcurement integrations, and a Bestpreis Finder that prices freight into the product search. The Maschinenraum developer program exposes 1Lieferschein, DTRANS, CMPS, and ZUGFeRD APIs to software partners. Operations run from three German offices: Aachen (headquarters), Munich, and Cologne-Deutz (opened November 11, 2025), with shipping available across Germany, the EU, and globally for orders above €100,000.

Revenue is generated through transparent-margin resale of construction materials (fixed margins openly disclosed to both suppliers and customers) and fees on professional procurement services. Pricing is quote-based and not publicly listed. The company is privately held; founder and managing director Alexander Gran led a recovery from a near-insolvency event in early 2024, following which an undisclosed anchor partner closed a ~$12.9M financing round in December 2024 and the company resumed geographic and product expansion.

Name

bobbie

Legal name

Bobbie Deutschland Vertriebs GmbH

Website

https://bobbie.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

bobbie is a German digital procurement platform for construction materials, connecting tradespeople, construction firms, public buyers, and private customers with 18+ building material manufacturers through a transparent-margin marketplace and Procurement-as-a-Service.

Ownership category

akta.pro rank

Product category

Construction Materials Marketplace

NAICS

Building Material and Supplies Dealers (4441)

SIC

Wholesale-Lumber & Other Construction Materials (5030), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Construction Materials & Building Supplies Marketplaces (CRAFAHAB)

akta.pro secondary industry

Construction, Home Improvement & Building Materials Marketplaces (CRAFABAO)

Keywords

• Construction materials procurement
• Building materials marketplace
• Digital procurement platform
• Construction logistics services
• E-procurement solutions

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Construction Materials Trading: bobbie acts as a procurement service provider, connecting customers with manufacturers for building materials. The company works with transparent margins, purchasing from suppliers and selling to customers at prices that include a fixed margin, rather than negotiating hidden bonuses. Products are delivered via direct shipment from manufacturers or through warehouses.
2. Procurement as a Service: Full-service procurement offering including quote requests, supplier matching, pricing negotiation, and logistics coordination for complex construction projects, serving object customers, professional customers, and private customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

bobbie operates a digital construction materials marketplace (Baustoffhandel 4.0) connecting private customers, tradespeople, construction firms, and public-sector buyers with 18+ building material manufacturers. The platform offers 3,800+ construction material objects across roofing, landscaping, and civil engineering categories, complemented by a full Procurement as a Service model covering quote requests, supplier selection, pricing, and logistics coordination.

Product overview

bobbie is a digital construction materials marketplace (Baustoffhandel 4.0) operating as a platform connecting customers (private individuals, tradespeople, construction companies) with manufacturers of building materials. The core offering combines the bobbie Online Marketplace (with 3,800+ products across roofing, landscaping, and civil engineering categories) with Procurement as a Service for customized procurement support. The platform is anchored by bobbieversum — a unified ecosystem for flat roof projects combining drone-based roof measurement, planning, and material procurement. Key product modules include 1Lieferschein (digital delivery note system with mobile app and QR handshake), eProcurement, BIMProcurement, Bestpreis Finder, ZUGFeRD e-invoicing, and the Mein Konto customer portal. For software partners, bobbie exposes APIs (1Lieferschein, DTRANS, CMPS) through its Maschinenraum ecosystem. The company was founded in 2018 and achieved its largest single project milestone in 2024 (280,000 m² roof surface delivery).

Differentiator

Problem solved

Functional benefit

Brands

• 1Lieferschein: Digital delivery note system and mobile app for processing delivery documentation in construction logistics.

Products and services

• bobbie Online Marketplace (Baustoffhandel 4.0) Digital platform offering 3,800+ construction material objects across roofing (Dach), landscaping (Garten- und Landschaftsbau), and civil engineering (Tiefbau) categories, with real-time pricing, manufacturer-neutral selection, and direct shipment from manufacturer warehouses.
• Procurement as a Service A procurement service that connects customers with manufacturers of construction materials, offering manufacturer-neutral selection, transparent pricing, and complete site delivery logistics for object customers, professional customers, and private customers.
• bobbieversum (Flat Roof Universe) A unified digital ecosystem for the entire flat roof project lifecycle, combining drone-based roof measurement, flat roof planning, construction material procurement, and project coordination in one seamless platform.
• 1Lieferschein (Digital Delivery Note System) Digital delivery note system with QR handshake for digital signatures between supplier and recipient, eliminating paper-based processes and enabling immediate accounting data availability. Includes a mobile app for on-site use.
• Drohnenaufmaß (Drone Roof Measurement) Drone-based roof measurement service providing precise digital site surveys for flat roof planning and material estimation, integrated within the bobbieversum platform.
• Hochkranlogistik (Crane Logistics) High-crane logistics service for delivering construction materials to elevated work locations, particularly valuable for high-rise construction projects.
• 1Lieferschein API API for delivery note processing, enabling software partners to integrate digital delivery note workflows into their own systems via the Maschinenraum ecosystem.
• DTRANS API API for transportation data exchange, enabling integration of logistics and freight information with the bobbie platform.
• CMPS API API for construction materials processing system, enabling product data integration with the bobbie platform.

Quantifiable outcome

• 280,000 m² roof area supplied in 2024 (largest project)
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Aachen Building Experts e.V.coreStrategic or Co-development Partnerbobbie is a member of Aachen Building Experts e.V., a network of companies focused on digital construction innovation.
• Bundesverband digitales Bauen (bdbau.org)coreStrategic or Co-development PartnerPartner association focused on digital construction standards and practices in Germany.
• Deutsche Gesellschaft für Nachhaltiges Bauen (DGNB)coreStrategic or Co-development PartnerLong-standing member of the German Sustainable Building Council, demonstrating commitment to sustainability in construction.
• Bundesministerium für Bildung und Forschung (BMBF)minorOthersFederal ministry partner, likely connected to ReNeReb project membership for sustainable building research.
• fabbrain Software GmbHcoreTechnology or IntegrationStrategic partnership initiated two months prior to August 2018, producing first results with the fabbrain needs calculator integration on bobbie.de for construction material quantity calculations.
• FH-Aachen (University of Applied Sciences)coreTechnology or IntegrationConducted successful penetration testing of bobbie's e-commerce platform to ensure IT security compliance as a priority for the eCommerce company.
• Godelmann and ScasacoreStrategic or Co-development PartnerJoint digital sample garden project allowing customers to visualize landscaping products like paving stones and garden elements with technical data integration.
• 18+ Building Material ManufacturerscoreChannel Partner/ Reseller/ DistributorPartnership network including Bachl, BMI, EPDM, Eurofast, Foamglas, Grumbach, Hirsch Porozell, Holcim, IKO Insulations, Pohl Kantmanufaktur, Kingspan, Knauf, Mapei, Mogat, Puren, Rockwool, Vaeplan, and Zinco for building materials supply and distribution.
• STRABAG and Rhomberg Construction GroupcoreStrategic or Co-development PartnerLeadership partners of DataCon.AI conference focused on AI in construction. bobbie participated and presented at the conference, engaging with these major construction industry players on AI and sustainability topics.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• McMaster-Carr: Large US-based industrial supplies e-commerce platform with an extensive catalog, manufacturer-direct sourcing, and 24-hour fulfillment. Comparable to bobbie as a B2B digital procurement platform for trade and industrial customers, though broader in scope.
• Grainger: US-listed industrial MRO distributor with a significant digital channel. Comparable as a broad incumbent serving trade customers with online procurement, though much larger and more diversified than bobbie.
• Hilti: Global construction tools and consumables supplier with a direct e-commerce and digital sales operation. Comparable on the construction-industry customer base and on the push to digitize procurement of construction-related products, but with proprietary branded products rather than a marketplace.

Direct peers

• Zoro: US-focused B2B e-commerce marketplace for industrial and construction supplies, owned by Grainger. Closely comparable business model: digital-first procurement of building/industrial materials with transparent pricing and broad SKU coverage.
• wlw (formerly Wer liefert was): German B2B marketplace connecting business buyers with manufacturers and wholesalers across industrial categories including construction materials. Closely comparable marketplace model, German market, and target audience of professional buyers.
• Mercateo (Conrad Sourcing Platform): European B2B procurement platform offering multi-supplier catalogs, e-procurement, and OCI/PunchOut integrations. Highly comparable on digital procurement infrastructure, transparency, and B2B e-invoicing for industrial and construction materials.

Regional players

• Hagebau: Large German building materials and DIY retail cooperative. Comparable as a major German Baustoffhandel player now expanding digital channels, representing both a customer-supply channel and a direct competitor to bobbie in the German market.
• Hornbach: German home improvement and building materials retailer with strong digital and pro-customer focus. Comparable as a German B2B/B2C construction materials channel investing in e-commerce and pro-segment service.
• Bauhaus: Major European DIY and building materials retail chain with operations in Germany. Comparable on the German construction materials customer base and on growing professional/trade services alongside DIY.

Emerging players

• ConWize: Construction procurement SaaS platform focused on tendering and cost estimation for building projects. Comparable as a digital procurement solution for the construction industry, though more software-focused and less transactional than bobbie.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bobbie