Nannybag
Nannybag operates a collaborative luggage storage network connecting travelers with vetted local shops and hotels in 500+ cities worldwide. The Paris-based company also offers luggage shipping across Europe, and was acquired by Bounce in February 2026.
- Company typePrivate
- Founded2016
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Nannybag does
Nannybag, founded in 2016 in Paris, operates a collaborative luggage storage network that connects travelers needing temporary bag storage with vetted local shops, hotels, and restaurants ("Nannies"). The platform is accessed via a website and native iOS/Android apps available in 10+ languages, and uses a QR-code based booking and verification flow to manage drop-off and pick-up. Pricing is tiered by bag size — small bags at €2.50/day, regular bags at €4.90/day, and odd-size items (bikes, surfboards, golf bags) at €6.90/day — and every booking includes up to €10,000 in luggage protection, free cancellation, and 24/7 human customer support.
Beyond storage, Nannybag also offers a Luggage Shipping product that transports bags between France and other European countries via a network of 100,000+ parcel shops at flat rates from €35 per bag, with 2-3 business day delivery. The company monetizes purely on a transactional, pre-paid basis with no disclosed recurring contracts, and its go-to-market is product-led/self-serve, relying on city-specific SEO pages, a multilingual content blog, and Trustpilot social proof (4.5/5 across 33,660+ reviews) for top-of-funnel acquisition.
Nannybag raised approximately $2.2M in equity funding (lead investor Expon Capital) in 2020 and, as of February 2026, was acquired by Bounce — a competitor backed by Andreessen Horowitz, General Catalyst, and Lightspeed Venture Partners — combining the two largest players in on-demand luggage storage into a 10,000+ point, 500+ city global network. Pre-acquisition, the company operated with a lean team of 1–10 employees, was led by co-founders Matthieu Ballester (CEO) and Samir Senouci (CTO), and was domiciled in France.
Nannybag firmographics
Firmographics- Name
- Nannybag
- Legal name
- Nannybag
- Website
- https://nannybag.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Nannybag operates a collaborative luggage storage network connecting travelers with vetted local shops and hotels in 500+ cities worldwide. The Paris-based company also offers luggage shipping across Europe, and was acquired by Bounce in February 2026.
- Ownership category
- akta.pro rank
Where Nannybag is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Nannybag business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Luggage Storage Fees: Transaction-based fees charged per bag per day for luggage storage services at partner shops. Pricing varies by bag size: small bags (handbags, tote bags) at €2.50/day, regular bags (suitcases, backpacks) at €4.90/day, and odd-size items (bikes, surfboards, golf bags) at €6.90/day. Payment is collected upfront during online booking.
- Luggage Shipping: Luggage shipping service within Europe (France to France, France to Europe, Europe to France) at flat rates starting from €35 per bag, with 2-3 business day delivery. Revenue generated per shipment transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small bag storage - handbags, tote bags, shopping bags |
| Unit Pricing | Pay-as-you-go | Regular bag storage - suitcases, backpacks |
| Unit Pricing | Pay-as-you-go | Odd-size item storage - bikes, surfboards, golf bags |
| Unit Pricing | Pay-as-you-go | Luggage shipping within Europe |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Nannybag product offering
Product offeringCore offering
Nannybag operates a collaborative luggage storage marketplace that connects travelers with vetted local partner shops, hotels, and restaurants to store bags on a per-day basis, with pricing from €2.50/day and €10,000 protection coverage included. The company also provides a luggage shipping service across Europe (France to France, France to Europe, Europe to France) starting at €35 per bag with 2–3 business day delivery. Both services are booked through a multilingual website and mobile app, with QR-code verification at drop-off and pick-up.
Product overview
Nannybag operates two interconnected travel-services: a collaborative luggage storage network (partner shops accepting bags for €2.50–€6.90/day with €10,000 protection) and a luggage shipping service (France ↔ Europe routes from €35/bag via 100,000+ parcel shops, 2-3 day delivery). Both services share the same booking platform, customer accounts, and partner-vetting infrastructure, and both are available in multiple languages across their website and app.
Differentiator
Problem solved
Functional benefit
Products and services
- Luggage Storage Collaborative luggage storage service allowing travelers to store bags at certified partner shops (hotels, restaurants, retail stores) across 500+ cities worldwide. Booked online or via mobile app with QR-code drop-off and pick-up verification, free cancellation, 24/7 customer support, and €10,000/$10,000 protection coverage included per bag. Pricing is €2.50/day for small bags, €4.90/day for regular bags, and €6.90/day for odd-size items such as bikes, surfboards, and golf bags.
- Luggage Shipping Luggage transport service enabling travelers to ship bags between locations within Europe (France to France, France to Europe, Europe to France) via a network of 100,000+ parcel shops. Bags under 20 kg are accepted at flat rates starting from €35, with 2–3 business day delivery and real-time tracking with automatic notifications at key delivery stages.
Quantifiable outcome
- 27-55% cheaper than traditional luggage lockers (SNCF)
- +3 more outcomes
Companies that use Nannybag
Customer profileSegments2 records
Ideal customer profiles2 records
Nannybag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nannybag partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Nannybag competitors and assessment
Company assessmentDirect peers
- Bounce: Bounce is the direct acquirer of Nannybag (February 2026) and operates an identical on-demand luggage storage marketplace partnering with local shops. Same product, same customer segments, same booking model; the acquisition explicitly consolidated the two largest players.
- LuggageHero: LuggageHero is a leading direct competitor running a partner-network luggage storage marketplace in major cities worldwide. Same core product (per-bag daily storage at vetted local shops), same target customer (tourist and business travelers), competing on price and network density.
- Radical Storage: Radical Storage operates a luggage storage network of partner shops and hotels (called "Angels") in hundreds of cities globally. Same model and same target customer as Nannybag; one of the larger independent European competitors.
- StowEasy: StowEasy provides short-term luggage storage at partner locations in US and international cities. Competes with Nannybag on the same traveler persona and same pay-per-bag transaction model.
- Vertoe: Vertoe offers on-demand luggage storage at partner shops with similar pricing tiers and insurance coverage. Targets the same leisure traveler segment and operates in comparable geographies.
- CityStasher: CityStasher provides luggage storage through partner hotels and shops, primarily in the UK and Europe. Direct marketplace competitor with the same underlying partner-shop model and target customers.
Emerging players
- Knock (now part of Airbnb network): Knock operated a luggage storage marketplace at partner locations before being absorbed into a broader travel platform. Comparable in product and customer but smaller historic scale.
- ShipBags: ShipBags provides door-to-door luggage shipping for travelers, comparable to Nannybag's secondary shipping product rather than its primary storage service.
Broad incumbents
- Luggage Forward: Luggage Forward is a US-focused luggage shipping service for travelers. Comparable to Nannybag's shipping service (not storage), with an older brand and broader booking pattern.
Regional players
- Schaindl Storage: Regional luggage storage operators in major tourist cities (e.g., Eastern Europe, Japan) compete on the same traveler use case but within limited geographies, distinct from Nannybag's global footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Nannybag social profiles
Digital presenceNannybag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nannybag leadership team
Management profileNumber of profiles
Profiles2 records
Nannybag funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nannybag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nannybag
What does Nannybag do?
Nannybag operates a collaborative luggage storage marketplace that connects travelers with vetted local partner shops, hotels, and restaurants to store bags on a per-day basis, with pricing from €2.50/day and €10,000 protection coverage included. The company also provides a luggage shipping service across Europe (France to France, France to Europe, Europe to France) starting at €35 per bag with 2–3 business day delivery. Both services are booked through a multilingual website and mobile app, with QR-code verification at drop-off and pick-up.
Is Nannybag a public or private company?
Nannybag is a private company. It is classified as corporate owned and is currently acquired.
When was Nannybag founded?
Nannybag was founded in 2016. It employs 1 to 10 people.
Where is Nannybag based?
Nannybag is headquartered in Paris, France, in the Europe region.
How does Nannybag make money?
Two revenue lines are on record. Luggage Storage Fees are the primary driver. The others are luggage Shipping.
Who are Nannybag's main competitors?
Direct peers on record are Bounce, LuggageHero, Radical Storage, StowEasy, Vertoe and CityStasher. Emerging players are Knock (now part of Airbnb network) and ShipBags. Luggage Forward is listed as a broad incumbent. Schaindl Storage is listed as a regional player.
Does Nannybag have an API?
No public API is recorded for Nannybag.