LuggageHero
LuggageHero operates a peer-to-peer luggage storage marketplace connecting travelers with vetted local businesses (shops, hotels, cafes) across 200+ cities in 25+ countries, monetizing via per-bag service fees and usage-based pricing with optional Lloyd's of London–backed insurance.
- Company typePrivate
- Founded2016
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What LuggageHero does
LuggageHero operates a two-sided peer-to-peer luggage storage marketplace that connects travelers needing temporary bag storage with local businesses — retail outlets, hotels, cafes, and similar venues — that have unused physical space to monetize. Founded in 2016 by Jannik Lawaetz and headquartered in Copenhagen, the company serves individual leisure and business travelers across 200+ cities in 25+ countries, addressing pain points around early check-in, late check-out, layovers, and sightseeing without baggage. Each partner location is personally vetted and certified by local LuggageHero employees, who also conduct ongoing quality checks via mystery-shopper audits, and all bookings are backed by a Lloyd's of London–insured $500 base guarantee with optional premium coverage up to $3,000/€2,500. The company reports 2M+ bags safely stored and a 4.7★ average across 290,000+ reviews.
The platform is built as a self-serve web application and mobile app (iOS and Android via Ionic/Capacitor), running on AWS infrastructure with an Angular/TypeScript/Hapi.js/MongoDB stack. It supports a flexible pricing model combining hourly, daily, and multi-day rates plus a per-bag service fee, with cash-free payment collected through LuggageHero directly. Distribution operates across three layers: direct web/app SEO and ASO acquisition; GTM partnerships with Booking.com, Kiwi.com, and Revolut; and a 10+ partner integration ecosystem spanning vacation-rental PMSs (Guesty, GuestReady, eviivo, Hosthub, BookingSync, Flatio, Stay U-nique, Halldis, Olala, City Relay, airgreets).
LuggageHero monetizes primarily via transaction fees — a per-bag service fee ($1.99 NYC, €1.60 Rome) plus a usage-based rate — supplemented by optional insurance upsells and a revenue-share arrangement with partner venues that supply storage space. The company maintains dual-entity legal structure (LuggageHero A/S in Denmark and LuggageHero LLC in the US) with operational offices in Copenhagen, New York, Barcelona, and Frederiksberg. Cumulative disclosed funding totals approximately $3.85M across five rounds (2017–2020) from Nordic institutional investors including Innovation Fund Denmark, Nordic Eye Venture Capital, and Vaekstfonden. The 2019 acquisition of Knock Knock City signaled an M&A-led consolidation posture in a fragmented competitive landscape.
LuggageHero firmographics
Firmographics- Name
- LuggageHero
- Legal name
- LuggageHero A/S
- Website
- https://luggagehero.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LuggageHero operates a peer-to-peer luggage storage marketplace connecting travelers with vetted local businesses (shops, hotels, cafes) across 200+ cities in 25+ countries, monetizing via per-bag service fees and usage-based pricing with optional Lloyd's of London–backed insurance.
- Ownership category
- akta.pro rank
LuggageHero industry classification
Industry- Product category
- Luggage Storage Marketplace
- NAICS
- Warehousing and Storage (493), Freight Transportation Arrangement (488510)
- SIC
- Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Baggage Services (Porters, Wrapping, Storage, Lost & Found) (THABALAG)
- akta.pro secondary industries
- Baggage/Personal Belongings Protection Platforms (THALALAD), Baggage & Personal Effects Insurance (FSAJAJAE)
Keywords
Where LuggageHero is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices4 records
Markets served
LuggageHero business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Storage Service Fees: Transaction-based fees charged per bag per booking. Includes a one-time service fee per bag at checkout (varies by market: $1.99 in NYC, €1.60 in Rome, etc.) plus usage-based hourly or daily rates.
- Insurance Upsells: Optional premium insurance coverage available at checkout. Covers bags for up to $3,000/€2,500 while being stored. Base guarantee of $500/€500 included free with every booking.
- Partner Network Revenue Share: Revenue sharing arrangement with partner businesses (retail shops, hotels, cafes) who provide storage space. Partner locations monetize unused space while LuggageHero takes a commission on bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly rate for short-term storage needs |
| Usage-based | Pay-as-you-go | Daily rate for full-day storage |
| Usage-based | Pay-as-you-go | Multi-day rate for extended storage from day 2 onwards |
| Other | Pay-as-you-go | Service fee per bag at checkout |
| Subscription | Pay-as-you-go | Optional premium insurance coverage |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
LuggageHero product offering
Product offeringCore offering
LuggageHero operates a two-sided marketplace that connects travelers needing short-term luggage storage with a network of certified local businesses (retail shops, hotels, cafes) that have unused space. Customers book online or via iOS/Android apps, choose hourly or daily rates, and pay at pickup, with a $500 base guarantee included on every booking and optional premium insurance up to $3,000/€2,500 underwritten through First Marine Insurance Ltd. (Lloyd's of London).
Product overview
LuggageHero is a travel-tech platform offering a peer-to-peer luggage storage marketplace. The core product is the LuggageHero Platform (web-based booking system) and Mobile App (iOS/Android) which together enable travelers to find and book secure luggage storage at a network of certified local partner shops and hotels. The platform operates on a flexible pricing model offering both hourly and daily rates. An optional insurance add-on provides coverage up to $3,000/€2,500 per bag, while a $500 base guarantee is included on all bookings. Business partners can use the Storage Manager tool to onboard and manage their storage operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Luggage Storage Service Short-term luggage storage at certified partner shops, hotels, and cafes in 200+ cities; available in hourly, daily, and multi-day durations with no size or weight limits. Targeted at individual travelers needing storage between hotel check-in/check-out, flights, layovers, or sightseeing.
- LuggageHero Web Booking Platform Online booking platform at luggagehero.com / app.luggagehero.com for searching, comparing, and reserving luggage storage locations globally, with email and SMS confirmations and a pay-at-pickup flow. Targeted at individual travelers on desktop and mobile web.
- LuggageHero Mobile App Native iOS and Android app for finding nearby storage locations, booking, managing reservations, and accessing customer support. Targeted at individual travelers who want a faster, mobile-first booking and check-in experience.
- Luggage Insurance Coverage Optional premium insurance that covers each stored bag against damage, loss, and theft for up to $3,000/€2,500/£2,200, with a free $500/€500 base guarantee automatically included on every booking. Available at checkout to any traveler using the luggage storage service.
- Storage Manager (Partner Tool) Web-based self-service platform that allows local business owners (hotels, shops, cafes) to onboard as certified LuggageHero partners, manage daily luggage storage operations, and earn revenue share from bookings routed to their location. Targeted at local SMB hosts supplying storage capacity.
Quantifiable outcome
- 2M+ bags safely stored with base guarantee coverage
- +2 more outcomes
Companies that use LuggageHero
Customer profileSegments1 record
Ideal customer profiles2 records
LuggageHero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LuggageHero partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Booking.comcoreIntegration with Booking.com for luggage storage services offered to hotel guests. Booking.com displays LuggageHero as a luggage storage option for travelers booking accommodations.
- Kiwi.comcorePartnership with Kiwi.com for luggage storage integration with flight and travel booking platform, reaching travelers at point of travel planning.
- RevolutminorPartnership with fintech company Revolut, potentially offering integrated payment or promotional benefits for Revolut users.
- GuestReadycoreProperty management company offering short-term rentals (Airbnb property management) that partners with LuggageHero for guest luggage storage services.
- GuestycoreVacation rental property management platform that integrates LuggageHero services for guests of properties they manage.
- FlatiominorMonthly rental housing platform partnering to offer luggage storage to long-stay travelers.
- BookingSyncminorVacation rental software provider integrating LuggageHero booking capabilities for property management clients.
- HosthubminorVacation rental management company in Europe partnering for guest services integration.
- Stay U-niqueminorVacation rental company offering unique stay accommodations, integrating LuggageHero services.
- HalldisminorApartment rental company in Italy offering furnished apartments with LuggageHero storage partnership.
- eviivominorUK-based hotel and accommodation management software provider with partner network integrating LuggageHero.
- City RelayminorShort-term rental property management service in London partnering for guest luggage storage.
- airgreetsminorVacation rental management company offering personalized services for travelers with LuggageHero integration.
- OlalaminorCurated short-term rental platform offering design-led accommodations with guest services partnership.
- First Marine Insurance Ltd. (Lloyd's of London)coreInsurance partnership providing coverage for stored luggage. First Marine Insurance Ltd. is a cover holder for Lloyd's of London, providing optional premium insurance up to $3,000/€2,500 and base guarantee coverage of $500/€500 per bag.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
LuggageHero competitors and assessment
Company assessmentDirect peers
- Vertoe: US-based short-term luggage storage marketplace connecting travelers with verified local businesses. Closely comparable product, pricing model, and target customer base, with overlap in major US markets.
- Nannybag: France-headquartered luggage storage marketplace operating across European cities with a similar partner-shop model. Directly comparable in offering, customer segment, and operational approach, with strongest overlap in continental Europe.
- Radical Storage: One of the largest direct competitors globally, operating a peer-to-peer luggage storage marketplace with thousands of partner locations in hundreds of cities. Closely aligned two-sided marketplace model, hourly/daily pricing, and traveler target customer.
- CityStasher: UK-based luggage storage marketplace partnering with hotels and shops in major cities. Comparable peer-to-peer storage proposition targeting travelers in European markets.
- StashBelt: Short-term luggage storage service operating in UK and European cities with a similar verified-partner marketplace model. Direct overlap in product offering and traveler customer base.
Broad incumbents
- Self-service locker operators (e.g., Luggage Storage lockers at stations): Station and transit-hub locker operators (e.g., Schain24/Schwarz24-style networks) providing automated luggage lockers. Incumbent alternatives in the same customer use case with broader infrastructure footprints but less flexibility and higher price points than LuggageHero.
- Airport Left Luggage Services (e.g., Excess Baggage): Traditional station and airport left-luggage counters operated by incumbent travel service providers. Broad incumbents in the baggage storage category with established airport/station locations but limited geographic flexibility, higher pricing, and fixed opening hours.
Emerging players
- StowHub: Early-stage luggage storage marketplace operating in selected European cities. Comparable two-sided proposition but with smaller network scale and geographic reach than LuggageHero.
- Luggage Forward: US-based luggage shipping and storage service focused on door-to-door baggage transport. Partial overlap in addressing traveler baggage pain points, but with a different primary delivery mechanism (shipping rather than local partner storage).
Others
- Knock Knock City: Luggage storage startup acquired by LuggageHero in August 2019 (per the provided acquisitions data). Previously a direct competitor; referenced here to acknowledge historical competitive overlap rather than current standalone operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
LuggageHero social profiles
Digital presenceLuggageHero compliance and trust
Trust signalCompliance1 record
LuggageHero financial estimates
Financial estimateRevenue estimate
Valuation estimate
LuggageHero leadership team
Management profileNumber of profiles
Profiles2 records
LuggageHero funding detail
Funding detailFunding overview
Funding rounds5 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LuggageHero M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LuggageHero
What does LuggageHero do?
LuggageHero operates a two-sided marketplace that connects travelers needing short-term luggage storage with a network of certified local businesses (retail shops, hotels, cafes) that have unused space. Customers book online or via iOS/Android apps, choose hourly or daily rates, and pay at pickup, with a $500 base guarantee included on every booking and optional premium insurance up to $3,000/€2,500 underwritten through First Marine Insurance Ltd. (Lloyd's of London).
Is LuggageHero a public or private company?
LuggageHero is a private company. It is classified as venture growth investor backed and is currently operating.
When was LuggageHero founded?
LuggageHero was founded in 2016. It employs 11 to 50 people.
Where is LuggageHero based?
LuggageHero is headquartered in Copenhagen, Denmark, in the Europe region.
How does LuggageHero make money?
Three revenue lines are on record. Storage Service Fees are the primary driver. The others are insurance Upsells and partner Network Revenue Share.
Who are LuggageHero's main competitors?
Direct peers on record are Vertoe, Nannybag, Radical Storage, CityStasher and StashBelt. Broad incumbents are Self-service locker operators (e.g., Luggage Storage lockers at stations) and Airport Left Luggage Services (e.g., Excess Baggage). Emerging players are StowHub and Luggage Forward. Knock Knock City is listed as an others.
Does LuggageHero have an API?
No public API is recorded for LuggageHero.
What industry is LuggageHero in?
LuggageHero's product category is Luggage Storage Marketplace. Its primary akta.pro industry code is THABALAG, Baggage Services (Porters, Wrapping, Storage, Lost & Found), with a secondary code of THALALAD, Baggage/Personal Belongings Protection Platforms. Its NAICS code is 493 and its SIC code is 4220.