What Pickleball Vision AI does

Pickleball Vision AI, Inc. (dba PB Vision) is a software-only AI analytics company purpose-built for pickleball, founded in 2023 and headquartered in Richmond Hill, USA, with a Delaware corporate domicile. The platform converts smartphone-recorded game footage into structured performance data using computer vision trained on pickleball rather than adapted from tennis. The AI tracks players, the court, and every shot, reconstructing the full game in 3D and producing automatic skill ratings across six dimensions (Serve, Return, Offense, Defense, Agility, Consistency), shot-by-shot quality scores with accuracy data, 3D shot trajectories, court coverage analytics, auto-generated highlights, and generative AI coaching feedback. The product is delivered through iOS, Android, and web self-serve surfaces with a free first-game analysis for new users.

PB Vision serves four customer segments: individual recreational and competitive players (the primary base), professional and semi-professional pickleball coaches (for lesson delivery and student progress tracking), pickleball clubs (for league placement and member assessments), and commercial facilities (through camera-integration partnerships with Save My Play and PodPlay). Revenue is generated through recurring annual and monthly subscriptions ($99.99 Starter / $396 Premium per year), usage-based per-game analytics (~$1.60 per 12-minute game), facility revenue-sharing arrangements through hardware partners, virtual gift cards, and a per-video-minute API licensing program for enterprise partners. The company has raised $1.15M in seed funding (March 2024) and operates with a team of 1-10, led by co-founders Michael Arney (CEO/President) and Ryan Hampton.

Name

Pickleball Vision AI

Legal name

Pickleball Vision AI, Inc.

Website

https://pb.vision

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Pickleball Vision AI (PB Vision) is an AI computer vision platform that converts smartphone pickleball recordings into 3D analytics with six-dimension skill ratings, shot-by-shot breakdowns, and AI coaching insights, serving individual players, coaches, clubs, and facilities.

Ownership category

akta.pro rank

Product category

Sports Analytics Software

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

3D Vision, Depth Sensing & Point Cloud Analytics (HDAAAEAK)

Keywords

• Pickleball analytics software
• AI video analysis
• Computer vision platform
• Sports performance tracking
• Player skill ratings

Headquarters

HQ city

Richmond Hill

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Individual Subscriptions (Annual): Annual subscription plans (Starter at $99.99/yr, Premium at $396/yr) providing video minute allowances for game analysis. Starter includes 1,200 minutes/year (~100 games), Premium includes 4,800 minutes/year (~400 games) with unlimited storage and API access
2. Monthly Subscriptions: Monthly billing option for Starter and Premium plans, offering flexibility for users not committed to annual plans
3. Gift Cards (One-time Purchase): One-time purchase gift cards valid for 1 year. Options include 1 Month Starter ($19.99, 100 minutes), 1 Month Premium ($49.99, 400 minutes), 1 Year Starter ($99.99, 1,200 minutes), 1 Year Premium ($396, 4,800 minutes)
4. Facility Analytics Revenue Share: Facilities pay for camera infrastructure (Save My Play cameras at $185/camera, $49/court/month software) while PB Vision provides analytics free. Players can purchase PBV analytics for ~$1.60 per 12-minute game, with potential revenue sharing with facilities
5. API Licensing: API access for Premium subscribers and enterprise partners, billed per video-minute processed. Fees determined through mutual agreement with each API licensee

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Pickleball Vision AI (PB Vision) sells a software platform that converts pickleball game videos into AI-generated analytics, including 3D shot trajectories, six-dimension skill ratings, court-coverage tracking, and personalized AI coaching insights. The platform is delivered as a subscription-based mobile and web app, with adjacent offerings for pickleball coaches, clubs, facilities (via Save My Play and PodPlay hardware integrations), tournament organizers, and an enterprise API for video processing.

Product overview

Pickleball Vision AI (PB Vision) is a pickleball-specific AI analytics platform that operates primarily through its core PB Vision product with tiered offerings for different user segments. The platform consists of: the main PB Vision app for individual players (with Starter and Premium subscription tiers), PB Vision Clubs for club administrators and league organizers, PB Vision Facilities for court operators (offering Self-Serve, Save My Play, and PodPlay integration options), PB Vision Coaches for teaching professionals, and the PB Vision API for partners. Key feature modules include Shot Explorer for shot filtering, 3D Shot Trajectories for trajectory visualization, Court Coverage Analytics for movement tracking, Automatic Highlights for AI-curated compilations, Player Ratings across six skill dimensions, and AI Coach for personalized feedback. The platform supports Android, iOS, and Web browsers, and offers Virtual Gift Cards and an Ambassador Program as supplementary offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• PB Vision (Pickleball Vision) AI-powered pickleball analytics platform that transforms game recordings into actionable insights for individual players. Available on iOS, Android, and web.
• PB Vision Clubs Subscription tier for pickleball clubs providing objective skill ratings for player assessments, league placement, and data-driven member engagement.
• PB Vision Facilities Facility integration program bringing AI-powered pickleball analytics to commercial courts, with Self-Serve phone recording (free), Save My Play cameras ($185/camera + $49/court/month software), and PodPlay full infrastructure solutions.
• PB Vision Coaches Tools for pickleball coaches to deliver objective feedback with AI-powered video analysis, built-in skill ratings, and video review tools including telestration, bookmarks, and highlight export.
• PB Vision API Partner-facing API for processing uploaded pickleball game videos and returning analytics. Licensees pay fees based on the number of video-minutes processed monthly, governed by an API License Agreement.
• Virtual Gift Cards

Quantifiable outcome

• Player improved from DUPR 4.0 to 4.5 after switching to PB Vision from SwingVision
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Coachella Valley ScorpionscoreStrategic or Co-development PartnerProfessional pickleball team whose Manager & Assistant Coach Ryan Wills has publicly endorsed PB Vision, stating excitement to partner with a company investing in analytics technology for both amateur and pro levels.
• Save My PlaycoreTechnology or IntegrationCamera hardware provider offering lightweight, easy-to-install cameras with QR code access. PB Vision provides AI analytics while Save My Play handles camera infrastructure. Players start recording by scanning QR code, no app download required. Pricing: $185/camera, $49/court/month software.
• PodPlaycoreTechnology or IntegrationFull in-venue experience combining video capture, PB Vision analytics, instant replays, digital scoreboards, and court management. Built for multi-court commercial facilities. Includes revenue sharing options and club management software.
• Rally VisionminorChannel Partner/ Reseller/ DistributorTournament filming partnership where Rally Vision handles recording, production, and delivery of PB Vision analytics to players. Available in California currently. PB Vision refers tournament organizers to Rally Vision team.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PBvision
• Instagraminstagram.com/pickleballvisionai

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pickleball Vision AI