What Rally Software does

Rally Software provides enterprise agile management software that connects portfolio, program, and product teams to top-level business strategy through an AI-powered execution layer. Founded in 2001 in Boulder, Colorado and now operating as a wholly-owned product brand under Broadcom Inc., Rally sits inside the ValueOps Platform alongside Clarity (Strategic Portfolio Management), ConnectALL (integration middleware), and Insights (analytics). The product ingests structured delivery data — progress, spend, dependencies, and value metrics — across portfolios, programs, and teams, and surfaces predictive forecasts, bottleneck detection, and capacity modeling for executives. It is available both on-premise and in the cloud, integrates natively with Jira, ServiceNow SPM, CI/CD pipelines, ITSM, and collaboration tools, and holds ISO/IEC 27001:2013, AICPA SOC, and FedRAMP Authorized certifications that qualify it for regulated workloads including U.S. federal agencies.

Rally serves large enterprise customers across automotive (Cox Automotive), financial services (a Global Financial Institution that cites 29% lower TCO and 40% less admin overhead versus Jira), insurance (Unum), technology (a Fortune 100 Technology Leader), and federal government. The go-to-market is enterprise field sales through Broadcom's direct salesforce, with quote-based pricing and bundled ValueOps procurement. Named differentiators versus team-level agile tools include real-time visibility into initiative progress and spend, ledger-grade audit reporting for CapEx/OpEx and regulatory needs, and Digital Product Management at scale.

Rally's revenue model is subscription/recurring enterprise software licensing, sold both standalone and bundled within the ValueOps platform; specific pricing tiers and contract values are not publicly disclosed. As a Broadcom subsidiary, Rally does not report revenue independently. Historical funding as an independent company totaled approximately $72 million across six disclosed venture rounds between 2003 and 2011, with prior acquisitions including AgileZen (2010), Agile Advantage (2012), and Flowdock (2013).

Name

Rally Software

Legal name

Broadcom Inc.

Website

https://rallydev.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Rally Software provides enterprise agile management software that connects portfolios, programs, and products to business strategy via an AI-powered execution layer, serving large enterprises as part of Broadcom's ValueOps Platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Software Licensing: Rally is sold as part of Broadcom's enterprise software portfolio, offered as both on-premise and cloud deployment. Revenue is generated through software licenses, subscriptions, and maintenance contracts typical of enterprise software.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rally is an enterprise agile management platform that connects portfolios, programs, and products to top-level business strategy with an AI-powered execution layer. Available on-premise or in the cloud, it provides real-time visibility into initiative progress, spend, and value delivered. It is sold as part of Broadcom's integrated ValueOps Platform alongside Clarity, ConnectALL, and Insights.

Product overview

Rally Software operates as a core product within the ValueOps Platform, which is a unified platform-plus-modules architecture. The platform integrates four key components: Clarity (Strategic Portfolio Management), Rally (Enterprise Agile Management), ConnectALL (Integration Middleware), and Insights (Analytics). Rally serves as the primary product for connecting agile teams to enterprise strategy, while Clarity handles top-level strategic portfolio planning, ConnectALL enables cross-tool integration, and Insights provides AI-powered analytics across the unified platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Rally Enterprise Agile Management platform that connects portfolio, program, and product teams to top-level business strategy, providing real-time visibility into progress, spend, and value delivered. Available on-premise or in the cloud with an AI-powered execution layer; designed for enterprises pursuing business agility and digital transformation.
• ValueOps Platform Integrated enterprise platform combining Clarity (Strategic Portfolio Management), Rally (Enterprise Agile Management), ConnectALL (Integration), and Insights (Analytics) to connect strategy, funding, and execution across the enterprise with live insights that power dynamic planning and investment decisions.

Quantifiable outcome

• 29% lower total cost of ownership compared to Jira
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Jira (Atlassian)coreTechnology or IntegrationDeep product integration enabling enterprise visibility and alignment. Rally integrates with Jira for teams already using Atlassian tools, providing enhanced enterprise agile management capabilities beyond Jira's team-level functionality.
• ServiceNowcoreTechnology or IntegrationIntegration with ServiceNow SPM platform for organizations using ServiceNow for strategic portfolio management. Rally complements ServiceNow by providing enhanced agile planning and execution capabilities.
• ClaritycoreTechnology or IntegrationPart of Broadcom's ValueOps platform alongside Clarity. Rally and Clarity work together to connect strategy to delivery, with Rally providing agile execution layer and Clarity providing financial and resource planning.
• ConnectALL (ValueOps)coreTechnology or IntegrationValueOps ConnectALL enables integration across the enterprise ecosystem, connecting Rally to other tools and platforms to keep data flowing and teams aligned.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• monday.com: Work management platform expanding into enterprise project and portfolio workflows. Competes with Rally at the program/portfolio layer with a more collaborative, lower-friction UX.
• Asana: Work management platform with growing enterprise traction, often evaluated alongside Rally for program- and portfolio-level visibility, though generally lighter on scaled agile governance.
• Smartsheet: Cloud-based work execution platform increasingly expanding up-market into portfolio and program management, competing for the same agile-at-scale buyer with lighter-weight, more accessible tooling.

Direct peers

• ServiceNow: Provider of Strategic Portfolio Management (SPM) and broader enterprise workflow platform. ServiceNow competes with Rally in portfolio-level planning while also integrating with it, making it both competitor and partner in large enterprises.
• Planview: Enterprise PPM and agile planning vendor (Planview LeanKit, Planview Clarity PPM) targeting the same portfolio-to-execution buyer as Rally. Highly comparable in customer profile and product positioning.
• Microsoft (Azure DevOps): Azure DevOps provides agile planning, boards, and delivery capabilities deeply embedded in Microsoft enterprise stacks. A frequent incumbent that Rally must displace in Microsoft-centric IT organizations.
• Digital.ai: Vendor of enterprise agile planning tools (including former VersionOne/AgileCraft). Directly comparable to Rally in scaled agile and enterprise agile transformation use cases.
• Adobe (Workfront): Enterprise work and project management platform targeting large organizations with portfolio, program, and product management needs overlapping Rally's enterprise focus.
• Atlassian: Maker of Jira and Jira Align, the dominant team- and enterprise-level agile management platforms that Rally competes against directly. Atlassian's installed base and developer ecosystem are the primary competitive frame for Rally's positioning.

Broad incumbents

• IBM (Apptio / Targetprocess): IBM's Apptio subsidiary includes Targetprocess, an enterprise agile and product management platform directly comparable to Rally. Operates inside a much larger IT portfolio management and FinOps franchise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rally-dev

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rally Software