Mad Agriculture

Name

Mad Agriculture

Legal name

Mad Agriculture, LLC

Website

https://madagriculture.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Regenerative Agriculture Services

NAICS

Oilseed and Grain Combination Farming (111191)

SIC

Agricultural Services (700)

akta.pro primary industry

Regenerative Agriculture (Soil Carbon, Cover Crops, Reduced/No-Till) (AFAGAMAA)

akta.pro secondary industries

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD), Sustainable Agriculture & Food Systems (BPAGAGAI), Succession, Governance & Ownership Transition Advisory (AFACAJAO), Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO)

Keywords

• Regenerative agriculture consulting
• Farm transition financing
• Regenerative agriculture nonprofit
• Agricultural stewardship planning
• Soil health programs

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and charitable contributions: As a 501(c)(3) nonprofit organization, Mad Agriculture relies on donations from individuals, which are processed via its website, IRA charitable rollovers (QCDs), ACH/wire transfers, donor-advised funds, corporate matching, and vehicle donations. The organization's EIN is 84-2223405.
2. Grants and institutional funding: The organization receives grant funding from foundations and corporate partners, including a $500,000 matching grant from Whole Foods Market and support from The Rockefeller Foundation and Schmidt Family Foundation through the Perennial Fund II.
3. Mad Capital financing programs: Mad Capital (a subsidiary PBC launched in 2022) manages the Perennial Fund II, a $50 million investment fund providing loans to U.S. farmers transitioning to regenerative/organic agriculture. Mad Agriculture itself is nonprofit; the financing arm operates as a separate entity.
4. Alternative giving (vehicle donation, estate planning): The organization accepts vehicle donations (processed via Careasy.org) and legacy bequests through estate planning, providing additional revenue streams from supporters.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mad Agriculture is a 501(c)(3) nonprofit that supports U.S. farmers and ranchers transitioning to regenerative organic agriculture through four integrated branches: Mad Capital provides transition financing including the $50M Perennial Fund II; Mad Lands delivers stewardship consultation, land and business planning, and the Regenerative Stewardship Curriculum; Mad Markets connects regeneratively grown crops with food brands through supply chain partnerships; and Mad Revolution builds a nationwide community via a bi-annual magazine, journal, and educational resources.

Product overview

Mad Agriculture is a 501(c)(3) nonprofit organization operating as a platform of four interconnected branches: Mad Capital (financing), Mad Lands (strategic planning), Mad Markets (marketplace solutions), and Mad Revolution (community). These four core offerings work together to support farmers through the complete regenerative agriculture journey—from financing and land planning to market access and community building. Additional programs include the Wilding Program for ecosystem restoration, Bison Program for bison rancher support, Restore Colorado for rapid funding, Regenerative Research Program for scientific monitoring, and the Regenerative Stewardship Curriculum for farmer education. The organization also maintains the Grain Revival Guide and Journal/Recipes as educational resources. Mad Capital launched the Perennial Fund II in March 2024 as a $50 million investment fund to accelerate farmer transitions to regenerative agriculture.

Differentiator

Problem solved

Functional benefit

Brands

• Mad Capital: Financing branch offering loans for farmers transitioning to regenerative and organic agriculture, with a 10-year commitment and flexible repayment terms.
• Mad Lands
• Mad Markets
• Mad Revolution
• Restore Colorado
• Wilding Program
• Bison Program

Products and services

• Mad Capital Financing arm offering loans for farmers at all stages of transition to regenerative agriculture, with adaptive loan terms, 10-year commitments, quick fund releases, and flexible repayment structures. Designed for farmers just beginning the transition as well as those seeking to expand certified organic operations.
• Mad Lands Land and business planning services that are farmer-first and place-based, helping farmers succeed at any stage in the regenerative journey through consultation, analysis, strategy, financial clarity, and management guidelines grounded in deep land understanding. Encompasses Stewardship Consultation, Impact Assessment, the Regenerative Stewardship Curriculum, Restore Colorado, and the Regenerative Research Program.
• Mad Markets Marketplace solutions connecting farmers, brands, and supply chain intermediaries (processors, distributors, retailers) to drive regenerative agriculture and improve farmers' economic resilience. Partners with supply shed intermediaries to ensure regeneratively grown crops reach buyers and turn into nourishing food.
• Mad Revolution Community-building platform serving a nationwide coalition of farmers, scientists, businesspeople, artists, and activists committed to a regenerative future. Publishes a bi-annual magazine and offers events, products, and resources ranging from educational to practical to creative and cultural.
• Wilding Program Initiative creating a Wild Grid across America to restore biodiversity and resilience on marginal farmland, including the Wilding Pilot project that converts degraded farmland into native ecosystems.
• Bison Program National Bison Production and Marketing Grant program supporting bison ranchers and conservation efforts; the grant is currently open to applicants.
• Perennial Fund II $50 million investment fund offering loans to U.S. farmers transitioning to regenerative and organic agriculture, with a 10-year commitment and adaptive loan terms. Managed by Mad Capital and backed by The Rockefeller Foundation and Schmidt Family Foundation.

Quantifiable outcome

• Traded nearly 6 million pounds of regeneratively-grown crops in 2022
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

21 partnerships are on record, tiered core and minor.

• Ecdysis FoundationcoreStrategic or Co-development PartnerResearch partner in Mad Agriculture's 10-year Regenerative Research Program. Ecdysis contributes to monitoring biodiversity and ecological health across dozens of U.S. farms, specifically contributing expertise in monitoring farm ecosystems and farmer wellbeing.
• RES (Restoration Environmental Services)coreStrategic or Co-development PartnerRES (Restoration Environmental Services) partners with Mad Agriculture to monitor breeding bird biodiversity across the 28 research fields in the Regenerative Research Program. RES staff conduct bird surveys and ecological assessments on enrolled farms.
• Earth OpticscoreTechnology or IntegrationTechnology partner in the Regenerative Research Program contributing soil sensing and monitoring capabilities. Earth Optics provides technological tools for measuring and tracking soil health metrics across research farms.
• Xerces SocietycoreStrategic or Co-development PartnerXerces Society is a conservation nonprofit partnering with Mad Agriculture's Regenerative Research Program to monitor and study pollinator and insect biodiversity on regenerative farms, contributing to understanding of biodiversity outcomes.
• Restore Colorado (Zero Foodprint)coreStrategic or Co-development PartnerRestore Colorado is a public-private collaboration led by Zero Foodprint with support from Boulder County, USDA, and Denver Sustainability. Mad Agriculture oversees climate-beneficial practices funded by consumer contributions through participating restaurants. Grants support compost application, cover cropping, perennial planting, and technical assistance for Colorado farmers.
• Zero FoodprintcoreStrategic or Co-development PartnerZero Foodprint leads the Restore Colorado fund, collecting a 1% fee from participating restaurants and food businesses and distributing funds to Colorado farmers for climate-beneficial practices overseen by Mad Agriculture.
• Boulder County SustainabilityminorStrategic or Co-development PartnerPartner in the Restore Colorado public-private collaboration, contributing to funding and support for regenerative farming projects in Boulder County, Colorado.
• USDAminorStrategic or Co-development PartnerUSDA is listed as a partner in the Restore Colorado initiative, providing support and potential funding through programs like EQIP for regenerative practices on Colorado farms.
• Colorado Grain ChaincoreStrategic or Co-development PartnerColorado Grain Chain is a 501(c)(5) membership organization of locally-owned farms, mills, bakers, brewers, distillers, and chefs promoting heritage grain production. Mad Agriculture is a founding/organic partner in this regional grain economy network.
• Noble Grain AllianceminorStrategic or Co-development PartnerCo-founded by chef Kelly Whitaker (IE Hospitality Group) in 2016 to support revitalization of local heirloom grains through farming, milling, and distribution. Worked with local farmers to plant and trial heritage wheat varieties.
• FrontLine FarmingminorStrategic or Co-development PartnerRestore Colorado grant recipient; BIPOC and womxn-led farmer advocacy and food justice organization operating three urban farms in Denver. Dedicated to seed saving, culturally significant crops, and community food sovereignty education.
• Olander FarmsminorStrategic or Co-development PartnerFifth generation family farm and Restore Colorado grant recipient specializing in high-quality local grain and craft malt for local beer and distilling industries. Received funding for compost application across hundreds of acres.
• Grama Grass & LivestockminorStrategic or Co-development PartnerRestore Colorado grant recipient practicing rotational grazing that imitates historic bison interactions with the prairie. Received funding to spread 450 yards of compost on 40 acres of degraded land.
• Speedwell Farm & GardenminorStrategic or Co-development PartnerNext-generation Front Range farmers and Restore Colorado grant recipient operating 17 acres through the Treehouse Collective. Received grant for compost needed on their regenerative farming journey.
• Boulder Valley HoneyminorStrategic or Co-development PartnerRestore Colorado grant recipient operating apiaries across Boulder County. Grant enabled planting of 500 woody plant species to support honey bees and native pollinators, plus earthwork and compost application.
• McCauley Family FarmminorStrategic or Co-development PartnerRestore Colorado grant recipient — a regenerative whole-farm ecosystem dedicated to healing people and the planet. Applied 315 yards of compost through Restore Colorado funding.
• Drylands Agroecology Research (DAR)minorStrategic or Co-development PartnerRestore Colorado grant recipient — organization on a mission to restore the Earth and communities through regenerative design. Has planted thousands of trees and educated hundreds of community members on Indigenous seeds, plants, and livestock practices. Applied compost across 23 acres with Restore Colorado funding.
• Elevations Credit UnionminorOthersBanking partner for Mad Agriculture's business savings account (Account #: 1007000385083, Routing #: 307074580). Located at 1301 Walnut St. Suite 100, Boulder, CO 80302.
• Careasy.orgminorOthersVehicle donation partner enabling donors to contribute cars, farm equipment, or other vehicles to Mad Agriculture. Careasy handles pickup, sale, and IRS Form documentation.
• USDA NRCSminorStrategic or Co-development PartnerUSDA Natural Resources Conservation Service is an acknowledged partner in the Regenerative Stewardship Curriculum, which was created in partnership with Quivira Coalition and USDA-NRCS, and funded by USDA-NRCS CIG and CCG grants.
• Quivira CoalitionminorStrategic or Co-development PartnerConservation organization co-creator of the Regenerative Stewardship Curriculum alongside Mad Agriculture and USDA-NRCS, funded by USDA-NRCS CIG and CCG grants received in 2020 and 2021.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kiss the Ground: 501(c)(3) regenerative-agriculture advocacy and storytelling organization with overlapping mission (soil health, farmer storytelling, media-led community building) and a similarly West Coast/US footprint.
• Rodale Institute: Long-running regenerative-organic research and education nonprofit; directly comparable on the research-program and farmer-curriculum side of Mad Agriculture's Mad Lands work.
• Quivira Coalition: Conservation nonprofit co-creating Mad Agriculture's Regenerative Stewardship Curriculum; operates rancher apprenticeship and land-stewardship programs in the same Western U.S. geographies.
• Savory Institute: Global nonprofit promoting holistic management and regenerative grazing; comparable as a peer in regenerative education, land-stewardship training, and farmer community building.
• Soil Health Academy: Farmer-training nonprofit teaching regenerative soil-health principles; overlapping curriculum and farmer-coaching mission with Mad Lands.
• Iroquois Valley Farmland REIT: Public-purpose farmland investment company providing long-term capital to organic and regenerative farmers; the closest for-profit analog to Mad Capital's Perennial Fund II.
• Dirt Capital Partners: Impact investment firm financing farmland transition to organic/regenerative production; directly comparable to Mad Capital on farmer financing and land-access products.
• Regenerative Organic Alliance: Stewards of the Regenerative Organic Certified (ROC) standard; comparable as the certification and standards counterpart to Mad Agriculture's market-access and stewardship work.

Emerging players

• Zero Foodprint: Nonprofit running Restore Colorado alongside Mad Agriculture; adjacent rather than directly competitive, operating the consumer-restaurant funding mechanism that funnels grants into Mad Agriculture's programs.

Broad incumbents

• The Nature Conservancy: Large, established environmental nonprofit working at scale on regenerative agriculture, soil carbon, and working-lands conservation; comparable as a much larger incumbent competing for the same foundation and corporate funding pools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds3 records

Investors21 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad Agriculture