What Kiss The Ground does

Kiss the Ground is a 501(c)(3) nonprofit organization founded in 2013 and headquartered in Los Angeles, California, that works to accelerate the adoption of regenerative agriculture in the United States. Its core activities span three pillars: (1) media and storytelling, including a feature-documentary franchise ("Kiss the Ground" in 2020, "Common Ground" in 2023, and "Groundswell" in development), a mini-doc and short-form content library, a "5 with a Farmer" interview series, and a "Regen Rundown" briefing; (2) education, anchored by the paid "Regenerative Agriculture Essentials" course (5,000+ students across 30 countries) and a network of purchasing guides covering 20+ product categories; and (3) on-the-ground farmer support, including a Regenerative Farm Map listing 1,000+ farms and 2.2M+ transitioned acres and a direct grant program that disbursed $500,000 to 215 farms covering 73,000 acres in 2025.

The organization's business model is a hybrid nonprofit revenue stack rather than a single pricing line. Funding comes from individual donations, tiered corporate partnerships (10K Acre at $100K+, 5K at $50K+, 2.5K at $25K+, 1K at $10K+) with named partners including Anthropologie (largest disclosed, $300K+ cumulative), Spindrift, OLIPOP, PLUNGE, Gaia Herbs, Brother's Bond Bourbon, King Arthur, Clover Sonoma, and GreenFi; paid course tuition; a "Round Up for Regeneration" point-of-sale micro-donation program; and documentary distribution/licensing. Lifetime fundraising is stated at $15M across the organization's history. The organization is led by CEO Evan Harrison (appointed July 2022) and governed by a board chaired by David Lewis, with operational staff of approximately 18 distributed remotely across the United States, and added a standalone Farmer Relations Board in March 2026 as a new governance layer for the farmer segment.

Name

Kiss The Ground

Legal name

Kiss the Ground

Website

https://kisstheground.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Kiss the Ground is a 501(c)(3) nonprofit founded in 2013 that accelerates U.S. adoption of regenerative agriculture through a documentary franchise, paid education courses, a 1,000+ farm Regenerative Farm Map, direct farmer grants, and tiered corporate partnerships.

Ownership category

akta.pro rank

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Support Activities for Agriculture and Forestry (115)

SIC

Agricultural Services (700)

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industries

Regenerative Agriculture (Soil Carbon, Cover Crops, Reduced/No-Till) (AFAGAMAA), Environmental & Climate Grantmaking Foundations (BPAGAKAM), Education Grantmaking Foundations (BPAGAKAK), Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO), Soil Health & Regenerative Agronomy Consulting (AFACABAA)

Keywords

• Regenerative agriculture education
• Nonprofit environmental advocacy
• Sustainable storytelling content
• Farmer grant programs
• Consumer sustainability courses

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Kiss the Ground is an audience-supported 501(c)(3) nonprofit that relies on donations. Tax-deductible contributions fund storytelling, education, farmer grants, and partnership programs. EIN: 46-4507696.
2. Course Sales: The Regenerative Agriculture Essentials 90-minute on-demand course generates revenue. Scholarships available in English and Spanish. Lifetime access upon purchase.
3. Round Up for Regeneration: Partner brands integrate optional micro-donations at checkout, with 100% of funds raised going to Kiss the Ground's impact programs.
4. Brand Partnerships: Corporate partnerships through tiered Acre Partner programs (10K, 5K, 2.5K, 1K Acre Partners) where brands donate to support regenerative agriculture in exchange for content sponsorship, event activations, and brand recognition.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Kiss the Ground is a 501(c)(3) nonprofit that educates consumers and supports farmers on regenerative agriculture through three pillars: Storytelling (documentary films, mini-documentaries, and short video series), Education (on-demand courses, free purchasing guides, and educational resources), and Partnerships (corporate Acre Partner tiers and Round Up for Regeneration checkout micro-donations). The organization also awards direct grants to small farms and operates the Regenerative Farm Map to connect consumers with regenerative producers. Revenue is primarily driven by donations, course sales, and corporate sponsorships.

Product overview

Kiss the Ground is a 501(c)(3) nonprofit organization operating as an audience-supported platform promoting Regeneration and healthy soil as a solution for human and planetary health. The organization operates through three interconnected pillars: Storytelling (featuring mini-documentaries, feature films, 5 with a Farmer series, and Regen Rundown), Education (offering Regenerative Purchasing Guides, the Regenerative Agriculture Essentials course, and free educational resources), and Partnerships (including the Round Up for Regeneration program and corporate partnership tiers). Key products include the Regenerative Farm Map connecting consumers to local farms, the Farmer Grants Program providing $500K annually to small farms, and over 20 free purchasing guides. The organization reaches 20 million people annually and has raised $15M to transition 2.12M acres to regenerative agriculture.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• For every $100 donated, 10 acres are transitioned to regenerative agriculture
• +6 more outcomes

Named customers9 records

Segments5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered core and minor.

• AnthropologiecoreGTM or Marketing Partner10K Acre Partner and flagship brand partnership. Anthropologie runs Earth Month Round Up campaigns with 37% of shoppers choosing to support Regeneration at checkout. The company has donated over $300K to Kiss the Ground, including over $80K raised through customer participation.
• SpindriftcoreGTM or Marketing Partner5K+ Acre Partner in the regenerative beverage space, supporting Kiss the Ground's mission through brand partnership and funding.
• PLUNGEminorGTM or Marketing Partner10K+ Acre Partner brand focused on regenerative wellness.
• GreenFicoreGTM or Marketing Partner10K+ Acre Partner bringing regenerative finance solutions to the partnership ecosystem.
• Brother's Bond BourbonminorGTM or Marketing Partner5K+ Acre Partner in the bourbon/spirits category supporting regenerative agriculture.
• Gaia HerbsminorGTM or Marketing Partner2.5K Acre Partner - For more than 35 years, Gaia Herbs has been growing and crafting herbal supplements guided by the belief that healthy people begin with a healthy planet. Their support enables the transition of 2,500 acres into regenerative farmland.
• New ChapterminorGTM or Marketing Partner2.5K+ Acre Partner in the herbal supplement space supporting regenerative agriculture.
• OLIPOPminorGTM or Marketing Partner1K+ Acre Partner in functional beverages with a focus on sustainability and regenerative ingredients.
• MegaFoodminorGTM or Marketing Partner1K+ Acre Partner in the dietary supplement category supporting regenerative agriculture.
• King Arthur Baking CompanyminorGTM or Marketing Partner1K+ Acre Partner supporting regenerative agriculture through their baking and ingredient sourcing.
• Ancient NutritionminorGTM or Marketing Partner1K+ Acre Partner focused on regenerative superfoods and supplements.
• HowGoodcoreStrategic or Co-development PartnerStrategic Partner providing sustainability ratings and product intelligence for regenerative products.
• 1% for the PlanetcoreStrategic or Co-development PartnerStrategic partner allowing member companies to pledge 1% of sales to environmental causes including Kiss the Ground.
• Regen HouseminorStrategic or Co-development PartnerStrategic partner in the regenerative living and wellness space.
• Spec's Wines, Spirits & Finer FoodsminorGTM or Marketing PartnerRound Up for Regeneration partner that has raised over $68,000 with customer donations at checkout.
• Lineage ProvisionsminorGTM or Marketing PartnerRound Up partner that raised donations during holiday campaigns, educating customers on regenerative agriculture through email and SMS.
• Clover SonomaminorGTM or Marketing Partner2.5K+ Acre Partner in the dairy category committed to regenerative practices.
• Natural FactorsminorGTM or Marketing Partner2.5K+ Acre Partner in the supplement and natural health products space.
• SPINSminorStrategic or Co-development Partner1K+ Acre Partner providing retail data and insights on regenerative products in the natural products industry.
• Humble BundleminorGTM or Marketing Partner1K+ Acre Partner in the digital entertainment space supporting regenerative agriculture.
• ZivaminorGTM or Marketing Partner1K+ Acre Partner in the wellness and meditation space.
• Buena Vida CoffeeminorStrategic or Co-development PartnerStrategic partner in the regenerative coffee space.
• Big Picture RanchcoreStrategic or Co-development PartnerKiss the Ground serves as official Impact Partner to Big Picture Ranch and filmmakers Josh and Rebecca Tickell on the groundbreaking documentary trilogy: Kiss the Ground, Common Ground, and Groundswell.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HowGood: Sustainability ratings and product intelligence company serving the CPG industry. Listed as a Kiss the Ground strategic partner providing regenerative product ratings; comparable adjacent infrastructure for the regenerative supply chain.
• 1% for the Planet: Larger nonprofit enabling brand commitments to environmental causes. Kiss the Ground is a strategic partner that member companies can direct funds to. Overlapping donor base and corporate partnership model but a broader environmental mandate.
• Patagonia: Environmental advocacy-focused apparel brand with deep investment in regenerative organic agriculture through its food and fiber sourcing. Comparable in pairing consumer brand storytelling with regenerative agriculture funding, though as a for-profit.

Direct peers

• Soil Health Academy: Nonprofit offering regenerative agriculture training and curriculum to farmers and ranchers. Directly comparable in the education segment with on-demand courses and instructor-led workshops covering regenerative principles.
• Regeneration International: Global nonprofit coalition promoting regenerative agriculture and land management. Comparable mission to Kiss the Ground in educating the public and supporting farmer transition, but with a more international scope.
• Rodale Institute: Nonprofit research and education organization focused on regenerative organic agriculture. Highly comparable as a US-based nonprofit advancing regenerative practices through farmer support, education, and public awareness, with overlapping audiences and grantmaking activity.
• Savory Institute: Nonprofit focused on regenerative grazing and holistic land management through education, accreditation, and brand partnerships. Comparable in combining education, storytelling, and corporate partnership models around regenerative practices.
• White Buffalo Land Trust: California-based nonprofit operating a working regenerative ranch and farmer education programs. Conn McMorrow of Kiss the Ground's team serves on its founding board, indicating direct programmatic overlap in California regenerative agriculture.
• Nature for Justice: Nonprofit focused on nature-based solutions and farmer inclusion, including the USDA-funded Soil Inventory Project led by Patrick Brown who also serves Kiss the Ground in Farmer Relations. Overlap in regenerative farmer support.

Emerging players

• Carbon Underground: Nonprofit focused on soil carbon sequestration and regenerative agriculture education. Comparable in regenerative advocacy and education but with a stronger emphasis on carbon markets than consumer-facing storytelling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kissthegroundCA
• YouTubeyoutube.com/kisstheground
• Facebookfacebook.com/kissthegroundCA
• LinkedInlinkedin.com/company/kiss-the-ground
• Instagraminstagram.com/kisstheground
• TikToktiktok.com/@kissthegroundorg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiss The Ground