Uncharted
Uncharted is a Singapore-based insurance Platform-as-a-Service founded in 2017 that enables digital transactions between global insurance carriers, brokers, and distributors, having acquired Shift Insurtech in 2020 and raised approximately $9 million across three funding rounds.
- Company typePrivate
- Founded2017
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Uncharted does
Uncharted is a Singapore-headquartered Platform-as-a-Service company founded in 2017 that operates in the insurtech sector, enabling digital insurance transactions between global insurance carriers, brokers, and distributors. The company has assembled a leadership team spanning commercial operations (Mark Painter, Chief Commercial Operations Officer), technology (Tobias Adamson, Chief Technology Officer), growth and product (Mike Eksteen), operations (Luke Macey), and people (April Shepherd), under founder and CEO Nick Macey and co-founder Joachim Backer — an organizational structure consistent with a B2B platform orchestrating multi-sided insurance workflows. Uncharted has executed an M&A-driven growth path, most notably acquiring Shift Insurtech in February 2020, and has raised approximately $9 million across three funding rounds between March 2017 and February 2020.
Uncharted firmographics
Firmographics- Name
- Uncharted
- Legal name
- Uncharted Startups Inc.
- Website
- https://uncharted.global
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Uncharted is a Singapore-based insurance Platform-as-a-Service founded in 2017 that enables digital transactions between global insurance carriers, brokers, and distributors, having acquired Shift Insurtech in 2020 and raised approximately $9 million across three funding rounds.
- Ownership category
- akta.pro rank
Uncharted industry classification
Industry- Product category
- Startup Advisory Services
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Uncharted is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices2 records
Markets served
Uncharted business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Professional Services - Retainer: 3-6 month renewable retainer engagements providing consistent, in-house-style support for ongoing product, brand, and go-to-market momentum. Ideal for founders needing durable partnership with predictable spend versus full-time hires.
- Professional Services - Scoped Projects: Fixed-scope project engagements for specific deliverables, providing near-term goals without forcing everything into one rigid scope. Built for changing priorities.
- Professional Services - Equity: Equity-based engagements for early-stage ventures, allowing startups with limited runway to access services in exchange for equity stakes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Retainer - Flexible partnership for ongoing needs |
| One time/ perpetual license | Pay-as-you-go | Scoped - Fixed scope for specific deliverables |
| Other | Multi-year contract | Equity - Exchange services for equity stakes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Uncharted product offering
Product offeringCore offering
Uncharted Studio is a startup services platform offering integrated brand, product, and go-to-market advisory for early-stage ventures. The firm delivers hands-on operator support covering brand identity, product design, and go-to-market execution through three flexible engagement models: retainer, scoped projects, and equity-based arrangements. The company is operated through Uncharted Startups Inc.
Product overview
Uncharted Studio is a single integrated services platform for early-stage startups, offering three core service areas—Brand, Product, and GTM (Go-to-Market)—through flexible pricing models (Retainer, Scoped, Equity). The platform positions itself as an operator-first team providing hands-on product thinking, design, storytelling, and GTM execution to help founders reach their next milestone. Case studies include FLX (brand identity), Sumit (marketing site), Consumrz (brand and marketing site), and OG1 (networking platform).
Differentiator
Problem solved
Functional benefit
Brands
- Uncharted Studio: Launch with confidence - integrated team helping early-stage ventures with brand, product, and GTM services
Products and services
- Uncharted Studio Integrated professional services platform for early-stage startups, providing brand, product, and go-to-market advisory through retainer, scoped project, and equity-based engagement models. Targeted at pre-seed/seed and Series A/B founders needing operator-level support without full-time hires.
Companies that use Uncharted
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Uncharted technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Uncharted partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Uncharted competitors and assessment
Company assessmentDirect peers
- Bold Penguin: Insurance marketplace platform connecting carriers, brokers, and agents through a digital exchange. Directly comparable to Uncharted's described PaaS model of enabling digital insurance transactions between carriers, brokers, and distributors.
- Cytora: AI-powered commercial insurance data platform serving carriers and brokers for risk assessment and underwriting workflows. Comparable as a B2B platform intermediary in the insurance distribution and underwriting value chain.
- Planck: Commercial insurance data platform providing underwriting intelligence to carriers. Comparable as a platform layer serving insurance carriers with data-driven decisioning, similar to Uncharted's carrier-facing platform positioning.
- Tractable: Computer vision and AI platform for insurance claims, connecting carriers and repair networks. Comparable as a B2B platform sitting between carriers and distribution/service partners in the insurance ecosystem.
- Next Insurance: Digital insurance platform enabling small businesses to purchase coverage online, connecting carriers with end customers digitally. Comparable as a digital-first platform reshaping insurance distribution.
- CoverWallet: Commercial insurance platform and marketplace connecting businesses with carriers and brokers. Comparable as a digital intermediary between insurance carriers, brokers, and end customers.
- Vouch: Digital insurance platform purpose-built for startups and technology companies. Comparable given Uncharted's early-stage startup customer base and insurtech positioning (Sumit is one of its Studio clients).
- Slice Labs: On-demand digital insurance platform enabling carriers to launch embedded insurance products via cloud APIs. Comparable as a platform-as-a-service provider intermediating between carriers and digital distribution.
Broad incumbents
- Duck Creek Technologies: Established insurance core systems platform serving P&C carriers with policy, billing, and claims software. Comparable as an insurance SaaS/PaaS incumbent in the carrier technology stack, though broader and more enterprise-focused.
- Sapiens International: Israel-headquartered insurance software platform serving carriers globally with core systems, underwriting, and claims solutions. Comparable as a geographically diversified insurance platform vendor, similar to Uncharted's Asia-Israel-US footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Uncharted social profiles
Digital presenceUncharted financial estimates
Financial estimateRevenue estimate
Valuation estimate
Uncharted leadership team
Management profileNumber of profiles
Profiles7 records
Uncharted funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Uncharted M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Uncharted
What does Uncharted do?
Uncharted Studio is a startup services platform offering integrated brand, product, and go-to-market advisory for early-stage ventures. The firm delivers hands-on operator support covering brand identity, product design, and go-to-market execution through three flexible engagement models: retainer, scoped projects, and equity-based arrangements. The company is operated through Uncharted Startups Inc.
Is Uncharted a public or private company?
Uncharted is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Uncharted founded?
Uncharted was founded in 2017. It employs 11 to 50 people.
Where is Uncharted based?
Uncharted is headquartered in Singapore, Singapore, in the Asia region.
How does Uncharted make money?
Three revenue lines are on record. Professional Services - Retainer is the primary driver. The others are professional Services - Scoped Projects and professional Services - Equity.
Who are Uncharted's main competitors?
Direct peers on record are Bold Penguin, Cytora, Planck, Tractable, Next Insurance, CoverWallet, Vouch and Slice Labs. Broad incumbents are Duck Creek Technologies and Sapiens International.
Does Uncharted have an API?
No public API is recorded for Uncharted.
What industry is Uncharted in?
Uncharted's product category is Startup Advisory Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 61171 and its SIC code is 7372.