Curana Health

What Curana Health does

Curana Health is a privately held, value-based care company that delivers on-site primary care, behavioral health, and palliative care to seniors living in senior housing communities (assisted living, independent living, memory care) and skilled nursing facilities across 33-34 U.S. states. Founded in 2013 (with a 2021 corporate history milestone) and headquartered in Austin, Texas, Curana reports serving more than 200,000-250,000 seniors annually through 1,400+ providers embedded in 2,000+ partnered communities. The company's core go-to-market is direct enterprise sales to senior living operators and skilled nursing facility chains, supplemented by a clinician recruitment channel offering affiliate, full-time, and M&A pathways for independent physicians, and an ACO affiliation model where primary care providers join Curana's MSSP and REACH ACO networks to access shared savings.

Curana's technology stack combines a value-based care platform with proprietary components: LINC (Live Information Network Connection), a HIPAA-compliant texting and care transition alert system; AI-driven risk stratification that prioritizes provider visits by patient acuity; remote patient monitoring that tracks vitals and movement via radio wavelengths; generative workflow prompting for clinical staff; and a connected patient portal. The company also publishes CMS Interoperability APIs to enable third-party application access to Medicare Advantage data under CMS-9115-F. Supporting modules include Care Concierge and Care Ally coordination services, medical directorship for SNFs, and remote patient monitoring.

Curana monetizes through multiple streams: shared savings from its MSSP ACO (no downside risk) and High Needs REACH ACO; capitation/premiums from Medicare Advantage Institutional Special Needs Plans operated under at least nine sub-brands including Align Senior Care, AgeRight Advantage, KeyCare Advantage, Lagniappe Advantage, LifeWorks Advantage, NHC Advantage, Perennial Advantage, Procare Advantage, and PruittHealth Premier; fee-for-service and per-visit revenue from on-site primary, urgent, and palliative care; and medical directorship fees. Quality outcomes reported include a 39% reduction in hospital readmissions, 39% reduction in polypharmacy, 30% reduction in falls, and 95% resident satisfaction across partner facilities. The company has been venture-backed by NEA, Oak HC/FT, Town Hall Ventures, Heritage Group, Ziegler, McKesson Ventures, and Health Enterprise Partners, and in 2025 was recognized on the Inc. 5000 (#147 nationally, #16 in Healthcare & Medical).

Name

Curana Health

Legal name

Curana Health

Website

https://curanahealth.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

101–250 employees

Short description

Curana Health is a privately held value-based care provider delivering on-site primary care, behavioral health, palliative care, and Medicare Advantage plans to 200,000+ seniors across 2,000+ senior housing communities and skilled nursing facilities in 33+ U.S. states, leveraging AI-driven risk stratification and ACO participation.

Ownership category

akta.pro rank

Product category

Value-Based Senior Healthcare Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (623110), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Comprehensive Geriatric Assessment & Care Planning (HLADALAA)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG), Caregiver Support & Respite Coordination (Assessment/Scheduling/Voucher Navigation) (HLADAKAJ)

Keywords

• Value-based primary care
• Senior living healthcare
• Medicare Advantage plans
• Accountable care organization
• Skilled nursing services

Headquarters

HQ city

Glen Allen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medicare Shared Savings Program (MSSP) ACO: Accountable Care Organization participation under CMS MSSP. Curana operates MSSP ACO for senior housing, sharing savings achieved through reduced hospitalizations and improved care quality with no downside risk.
2. High Needs REACH ACO: Realizing Equity, Access, and Community Health (REACH) ACO model targeting senior housing residents with complex needs. Providers participate in shared savings tied to quality outcomes.
3. Medicare Advantage Institutional Special Needs Plans (I-SNPs): Curana-operated Medicare Advantage plans designed for senior housing residents. Plans include benefits beyond Original Medicare, with lower out-of-pocket costs and shared savings opportunities for communities.
4. On-Site Primary Care Services: Fee-for-service primary, urgent, and palliative care delivered in senior living communities and skilled nursing facilities. Medical directorship and attending provider services for SNFs.
5. Medicare Advantage Special Needs Plans: Plans developed specifically for senior living and skilled nursing residents offered through Align Senior Care brand, with $0 premium options and additional benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Curana Health delivers on-site primary care, behavioral health, palliative care, and care coordination services to residents of senior living communities and skilled nursing facilities through embedded provider teams. The model is paired with CMS Accountable Care Organizations (MSSP and High Needs REACH) and Medicare Advantage Special Needs Plans (sold under brands such as Align Senior Care, AgeRight Advantage, and others) that share savings tied to quality outcomes for senior housing residents.

Product overview

Curana Health is a national value-based care organization delivering a platform of integrated healthcare services for senior housing residents. The core offering consists of on-site primary care, behavioral health, and palliative care services delivered by embedded provider teams in senior living communities and skilled nursing facilities. This care delivery platform is augmented by two Accountable Care Organizations (MSSP and REACH) for shared savings, and multiple Medicare Advantage Special Needs Plans (sub-brands including Align Senior Care, AgeRight Advantage, KeyCare Advantage, and others) that provide insurance benefits tailored to senior housing residents. Supporting modules include medical directorship services, LINC communication technology, remote patient monitoring, and Care Concierge/Care Ally coordination services. The company also employs AI-driven risk stratification and generative workflow prompting to power its care delivery model.

Differentiator

Problem solved

Functional benefit

Brands

• Align Senior Care: Medicare Advantage Special Needs Plans developed specifically for senior living and skilled nursing residents, offering benefits beyond Original Medicare.
• AgeRight Advantage
• KeyCare Advantage
• Lagniappe Advantage
• LifeWorks Advantage
• NHC Advantage
• Perennial Advantage
• Procare Advantage
• PruittHealth Premier

Products and services

• On-Site Primary Care Services

Quantifiable outcome

• 39% reduction in hospital readmissions
• +9 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Sodalis TampacoreStrategic or Co-development Partner · 1 April 2025Sodalis Tampa partnered with Curana Health in April 2025 to bring comprehensive, in-residence primary and urgent care services to assisted living and memory care residents. Partnership resulted in nearly 50% decrease in unnecessary hospitalizations and nearly doubled average length of stay within the first year.
• Presbyterian Senior LivingcoreStrategic or Co-development Partner · 1 January 2023Presbyterian Senior Living partnered with Curana Health to bring value-based, on-site primary care services to residents at Ware Presbyterian Village. Partnership includes preventive care, chronic disease management, sick/injury visits, comprehensive care coordination, and 24/7 access. Curana provides medical directorship and rounding providers for the skilled nursing facility.
• Hayes Barton PlacecoreStrategic or Co-development PartnerHayes Barton Place residents receive on-site primary care services from Curana Health providers. Residents benefit from quick response times, coordinated medication management, and convenient walk-to-doctor access instead of traveling off-site.
• Align Senior CarecoreGTM or Marketing PartnerAlign Senior Care is the Medicare Advantage Special Needs Plans brand operated by Curana Health. Plans offer $0 premium options and enhanced benefits for senior living and skilled nursing residents, including dental, vision, hearing, transportation, and OTC allowances.
• AgeRight AdvantagecoreGTM or Marketing PartnerMedicare Advantage Special Needs Plan (H1372) offered through Curana Health's insurance portfolio for senior housing residents.
• CMS Medicare Shared Savings Program (MSSP) ACOcoreOthersCurana operates an MSSP ACO for senior housing that ranked in top 1% nationally in its first year. The program enables shared savings opportunities with no downside risk for participating providers.
• CMS Realizing Equity, Access, and Community Health (REACH) ACOcoreOthersCurana operates a High Needs REACH ACO targeting senior housing residents with complex needs. Providers participate in shared savings tied to quality outcomes under this CMS model.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• agilon health: Public value-based care company that partners with primary care physicians to manage Medicare Advantage seniors. Directly comparable to Curana in targeting senior populations through risk-bearing arrangements and capitated revenue, although agilon works more broadly across geographies rather than exclusively through senior housing.
• Oak Street Health (CVS Health): Senior-focused value-based primary care provider, now owned by CVS Health, operating clinic-based models in underserved communities. Directly comparable to Curana in serving dual-eligible and Medicare-eligible seniors under full risk arrangements.
• ChenMed: Privately held family-owned senior-focused value-based primary care group serving low-to-moderate-income seniors. Closely comparable to Curana in taking full risk for senior panels, though ChenMed operates dedicated clinics rather than embedded community-based teams.
• P3 Health Partners: Public value-based care company managing seniors through partnered PCPs under MA capitation. Comparable to Curana in risk-bearing senior care and ACO-style arrangements, with similar exposure to MA and CMS economics.
• Bloom Healthcare: Value-based primary care provider focused exclusively on seniors living in senior living communities, assisted living facilities, and skilled nursing facilities. Closest direct peer to Curana, sharing an embedded provider model inside senior housing communities.
• Cano Health: Value-based primary care company delivering capitated care to seniors, primarily dual-eligible and Medicare Advantage members. Comparable to Curana in senior risk-bearing primary care and MA-aligned economics, though Cano operates clinic-centered locations rather than community-embedded teams.

Broad incumbents

• CenterWell Senior Primary Care (Humana): Humana-owned senior primary care platform operating value-based clinics for MA members. Comparable to Curana as a scaled senior VBC delivery platform, though CenterWell is clinic-based rather than embedded inside senior living communities.
• Alignment Health: Medicare Advantage insurer and care delivery company targeting seniors with MA plans and provider partnerships. Comparable to Curana's MA Special Needs Plan focus and senior VBC thesis, though Alignment's care delivery is through network/Vivify rather than fully embedded community providers.

Emerging players

• InnovAge Holding Corp. Public PACE (Program of All-Inclusive Care for the Elderly) operator providing capitated, multidisciplinary care for frail seniors. Comparable to Curana in dual-eligible, risk-bearing senior care, though delivered through PACE centers rather than embedded community providers.
• apree health: Value-based primary care company formed from the merger of Castlight Health and Vera Whole Health, serving employer and senior populations. Comparable to Curana in advanced primary care models and risk-sharing with payers, though apree's footprint is less concentrated in senior housing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/curana-health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries13 records

Funding overview

Funding rounds3 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curana Health