Bloom Healthcare

Name

Bloom Healthcare

Legal name

Physician Housecalls, LLC

Website

https://bloomhealthcare.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Bloom Healthcare is an employee-owned home-based primary care provider serving chronically ill, homebound seniors across Colorado, Texas, and Missouri through house calls, telemedicine, value-based Medicare contracts, ACO REACH, and the CMS GUIDE dementia program.

Ownership category

akta.pro rank

Product category

Home-Based Primary Care

NAICS

Home Health Care Services (621610), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

akta.pro secondary industry

Behavioral Health & Cognitive Support Day Programs (Geriatric Mental Health) (HLADAIAF)

Keywords

• Home-based primary care
• Geriatric medicine services
• Chronic care management
• Hospice and palliative care
• Value-based care

Headquarters

HQ city

Wheat Ridge

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medicare Fee-for-Service: Bloom Healthcare serves as a primary care provider billing Medicare for in-home primary care visits, routine care, and care management services for senior patients.
2. Value-Based Contracts (Medicare Advantage & CMS Innovation): Bloom is actively transforming its revenue model from fee-for-service to value-based arrangements with Medicare Advantage organizations, CMS Innovation Center Models (including ACO REACH and GUIDE), and other risk-bearing entities. These arrangements reward quality outcomes and reduced hospitalizations.
3. Medicare CCM Program: Bloom offers Chronic Care Management (CCM) services under Medicare's CCM program, with a care management team of certified NPs, pharmacists, and social workers. CCM patients have lower hospitalization and ER usage rates.
4. Commercial Insurance: Bloom Healthcare accepts some commercial insurance plans in addition to Medicare and Medicare Advantage plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bloom Healthcare provides in-home primary care to homebound seniors with chronic conditions across Colorado, Texas, and Missouri, delivered through house calls and EMT-led telemedicine visits. The core service includes personalized primary care, 24/7 provider access, chronic disease management, behavioral health, wound care, hospice coordination, and care management, billed through Medicare, Medicare Advantage, and select commercial insurance plans under both fee-for-service and value-based contracts.

Product overview

Bloom Healthcare operates a platform-based home healthcare delivery model anchored by in-home primary care services, augmented by specialized programs and modules. The core offering is In-Home Primary Care providing personalized, high-touch care for seniors with chronic conditions. This is supplemented by the GUIDE Model for dementia care, Chronic Care Management (CCM) and Advanced Primary Care Management (APCM) for enhanced care coordination, Specialized Wound Care, Behavioral Health Services, and Care Management Team support. The organization also operates Bloom Hospice as a sub-brand for end-of-life care and participates in ACO REACH through Bloom Health Network. EMT-Led Telemedicine extends reach through remote consultations.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home Primary Care Personalized primary care provided in patients' homes by medical providers trained in senior care, including 24/7 access, annual wellness visits, chronic disease management, medication management, and care coordination with specialists.
• GUIDE Model Program CMS Innovation program delivering individualized care navigation for patients living with dementia to help them remain safely at home, combined with caregiver education, emotional support, and respite services for family caregivers.
• Chronic Care Management (CCM)

Quantifiable outcome

• 30% reduction in hospitalizations for Bloom patients
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Senior Living Communities (Assisted Living, Independent Living, Memory Care)coreStrategic or Co-development PartnerBloom Healthcare partners with senior living communities across its operating markets to provide on-site primary care for residents. Bloom's Practice Ambassadors serve as liaisons helping with patient enrollment, community relations, and coordinated care. Bloom providers serve as the primary care provider for residents, reducing the need for external doctor visits and hospital send-outs. The company collaborates with thousands of residents across 6,000+ patients in private homes and congregate settings.
• Bloom Health Network (ACO REACH)coreStrategic or Co-development PartnerBloom Healthcare has formed its own ACO called Bloom Health Network (also doing business as Bloom Healthcare), participating in the ACO REACH model. This initiative brings together healthcare professionals to work with Medicare to provide more coordinated care and services. Bloom is voluntarily participating to provide better quality care for patients, coordinating care according to individual medical needs and reducing duplicate tests and paperwork.
• Medicare Advantage OrganizationscoreStrategic or Co-development PartnerBloom Healthcare contracts with Medicare Advantage plans to serve as an in-network primary care provider for plan beneficiaries. Bloom participates in value-based and innovation contracting opportunities with these payers, driving improved savings and quality outcomes for the payer partners.
• Bloom HospicecoreStrategic or Co-development PartnerBloom Hospice brings industry-leading hospice and palliative care resources to ensure a supported end-of-life experience for Bloom patients. Bloom's primary care team follows all patients on their end-of-life journey, with 85% of patients converting to hospice care and 96% passing away at home. John Freeman serves as President of Bloom Hospice and Co-founder.
• Colorado Health Information Exchange (HIE)coreTechnology or IntegrationBloom's data stack is integrated with the Colorado health information exchange to track and monitor patient hospitalizations daily. This integration enables proactive hospital event monitoring and supports 72-hour post-discharge follow-up protocols.
• CMS GUIDE ModelcoreStrategic or Co-development PartnerBloom Healthcare participates in the CMS GUIDE Model, a CMS Innovation program designed to improve care for people living with dementia and support their family caregivers. Bloom serves as the GUIDE provider, delivering individualized care navigation, caregiver education and respite services, and connecting healthcare providers, specialists, and caregivers through a coordinated care approach. The GUIDE Program launched on July 1, 2025.
• National Senior Living CompaniesminorStrategic or Co-development PartnerBloom Healthcare pursues organic growth through strategic partnerships with national senior living companies, expanding its service footprint across multiple markets through existing senior living operator relationships.
• Bloom Flourish Thrive FoundationminorOthersBloom Healthcare sponsors the Bloom Flourish Thrive Foundation, an employee-led foundation that helps patients and the community flourish and thrive. The foundation accepts donations to provide simple but cherished needs for vulnerable community members. It also hosts an annual golf tournament (Bloom 501) to raise funds.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ChenMed: Family-owned, physician-led primary care practice serving low-income seniors with complex chronic conditions via in-clinic and home visits under full-risk MA contracts; closely comparable to Bloom's model and ownership philosophy.
• VillageMD: Value-based primary care platform serving senior and complex-needs populations via in-clinic and home-based models, often co-located with Walgreens; comparable to Bloom in MA risk-bearing arrangements and senior chronic care focus.
• ArchWell Health: Senior-focused primary care group operating value-based clinics for Medicare beneficiaries, including those in senior living; comparable to Bloom's senior, chronic-care, value-based primary care offering.
• Oak Street Health (CVS Health): National value-based primary care provider focused on Medicare-eligible seniors, with a strong in-home and in-clinic care model and ACO REACH participation — directly comparable to Bloom's senior-focused, value-based home-based primary care model.
• CenterWell Senior Primary Care (Humana): Humana-owned senior-focused primary care platform delivering in-clinic and home-based care to MA beneficiaries; competes head-to-head with Bloom for MA contracts and senior patients in overlapping markets.

Emerging players

• Patina Health: Tech-enabled primary care provider for older adults delivering care in the home and via telehealth, with a value-based contracting model; competes with Bloom in the senior in-home primary care segment.
• Homeward Health: Value-based care provider focused on rural seniors, delivering in-home and virtual primary care with MA contracts; overlaps with Bloom's senior, home-based, value-based care delivery thesis.

Broad incumbents

• Amedisys: Large home health and hospice operator with national reach; comparable to Bloom's in-home care delivery capability and hospice vertical, though broader in scope across post-acute services.
• Encompass Health: National provider of post-acute and home health services with senior patient overlap; relevant peer for Bloom's home-based primary care and post-acute coordination model.
• Iora Health (Amazon One Medical): Originally a value-based senior primary care provider (now part of Amazon One Medical), with a similar focus on risk-bearing MA contracts and integrated chronic care for older adults.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bloomhealthcare
• Facebookfacebook.com/PrimaryCareAtHomeCO
• LinkedInlinkedin.com/company/bloom-healthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom Healthcare