Wild Earth

What Wild Earth does

Wild Earth is a Berkeley, California-based private company that develops and sells plant-based, nutritionally complete pet food, treats, and supplements for dogs and cats. Its core products include a Performance Formula dog food, a Maintenance Formula dog food (Classic Roast), Unicorn Pate cat food fortified with taurine, and a line of koji-fermented Superfood dog treats in three flavors (Peanut Butter, Strawberry & Beet, Banana & Cinnamon). Formulations are developed with veterinary and nutritional expertise and meet AAFCO Dog Food Nutrient Profiles; the koji (Aspergillus oryzae) fermentation process used in the treat line represents the company's most novel technical approach. Product pricing ranges from $24.99 for a 4 lb Maintenance Formula bag to $60.00 for the Unicorn Pate cat food.

The company sells primarily direct-to-consumer through a Shopify-powered storefront at wildearth.com, supplemented by wholesale distribution via the Faire marketplace for independent retailers and an affiliate marketing program. It targets three customer segments: health-conscious pet owners, vegan or ethically motivated pet owners, and households whose pets suffer from food allergies and sensitivities — positioning allergen-free, plant-based formulas as the differentiated value proposition. A Subscribe & Save subscription tier offers a 20% discount plus free shipping on recurring orders, creating a recurring revenue layer on top of one-time purchases. Wild Earth claims 50,000+ customers and 5,000+ five-star reviews, with reported customer-survey outcomes including 86% of dogs showing health improvements, 43% reduced itching, and >50% improved skin and coat condition.

The business has raised approximately $49 million in disclosed funding across multiple rounds from 2018 through 2023, with notable strategic participation from Mars Petcare and a broad syndicate of food-tech, impact, and venture investors. The company has invested in an owned content ecosystem (Dog Knowledge blog, Plant-Based Dogs 101, Ingredients with a Purpose, Find Your Meal Plan tool) and earned-media visibility through Shark Tank, Fast Company, and BBC features, along with a 2022 Veggie Award for innovation in plant-based pet food. Its commercial stack integrates Shopify (commerce), Intercom (live chat), AfterShip (order tracking), and standard paid acquisition on Meta and Google, with no disclosed AI/ML capabilities underpinning the product or operations.

Name

Wild Earth

Legal name

Wild Earth, Inc.

Website

https://wildearth.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild Earth is a Berkeley-based plant-based pet food company that sells nutritionally complete, AAFCO-compliant dog food, cat food, koji-fermented treats, and supplements directly to health-conscious, ethically motivated, and allergy-affected pet owners via D2C, subscription, and Faire wholesale channels.

Ownership category

akta.pro rank

Product category

Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111), Pet and Pet Supplies Retailers (459910)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Alternative Protein & Sustainable Pet Food (insect/plant/cell-based) (CRADAFAI)

akta.pro secondary industries

Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE), Freeze-Dried & Dehydrated Pet Food (AFADAFAD)

Keywords

• Plant-based pet food
• Vegan dog food
• Pet nutrition products
• Plant protein treats
• Pet food subscription

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales (D2C): Wild Earth sells its plant-based dog food, cat food, treats, and supplements directly to consumers through its e-commerce website wildearth.com. Customers purchase individual products or bundles at listed retail prices. The platform is powered by Shopify.
2. Subscribe & Save (Subscription): Customers can subscribe to regular deliveries of products with a 20% discount and free shipping. This recurring subscription model generates predictable recurring revenue and improves customer lifetime value.
3. Wholesale Distribution: Wild Earth sells its products in bulk to retail stores and independent retailers via the Faire wholesale marketplace, offering wholesale pricing to channel partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Wild Earth develops, manufactures, and sells nutritionally complete plant-based pet food, treats, and supplements for dogs and cats. Its core lines include Performance Formula and Maintenance Formula dog foods, Unicorn Pate cat food, and Koji-fermented Superfood dog treats, all formulated to meet AAFCO standards and free from top food allergens. The company sells primarily direct-to-consumer via its Shopify-powered website, with a Subscribe & Save subscription program offering 20% off and free shipping, plus a wholesale channel via Faire for independent retailers.

Product overview

Wild Earth is a plant-based pet food company offering nutritionally complete dog and cat food along with treats and supplements. The core product portfolio consists of two main dog food lines: Performance Formula (for active dogs) and Maintenance Formula (for everyday feeding, available in Classic Roast flavor). For cats, the company offers Unicorn Pate - a nutritionally complete plant-based cat food fortified with taurine. The treats line includes Superfood Dog Treats with Koji, available in three flavors: Peanut Butter, Strawberry & Beet, and Banana & Cinnamon. All products are vegan, vet-developed, and made in the USA, with claims of being free from top food allergens, no animal by-products, and cruelty-free. The company also offers a subscription service (Subscribe & Save) providing 20% discount and free shipping for recurring orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Formula Dog Food A plant-based, high-performance dog food formulated for active dogs, providing complete and balanced AAFCO-compliant nutrition from sustainable protein sources and free from the top food allergens. Available in 4lb and 18lb sizes starting from $29.99 (Veggie Supreme flavor).
• Maintenance Formula Dog Food A plant-based maintenance dog food formulated for everyday adult dog feeding, meeting AAFCO maintenance standards. Available in Classic Roast flavor at $24.99 (4lb) and in larger 28lb bags.
• Unicorn Pate Cat Food A nutritionally complete, plant-based cat food pate fortified with taurine, made with simple ingredients, no grains added, and no animal by-products. Priced at $60.00.
• Superfood Dog Treats with Koji Plant-based, koji-fermented dog treats marketed as Superfood treats, sold as a 3-pack at $30.00 with three flavors: Peanut Butter, Strawberry & Beet, and Banana & Cinnamon. Each bag is 5 oz.
• Wild Earth Supplements Collection Vegan and all-natural pet supplements sold through the All Supplements collection page on wildearth.com.
• Subscribe & Save Subscription Program Recurring monthly subscription service for Wild Earth dog food, offering 20% off and free shipping, with the ability to pause, edit, delay, or cancel anytime.

Quantifiable outcome

• 86% of dogs showed health improvements (based on 1,368 survey responses over 6 months)
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• ShopifycoreTechnology or IntegrationWild Earth's online store is powered by Shopify, which provides the e-commerce platform enabling product sales, payment processing, and order management.
• Google AnalyticssupportingTechnology or IntegrationWild Earth uses Google Analytics to understand how customers browse and interact with the website, helping to optimize the site and assess marketing campaign effectiveness.
• Facebook (Meta) / Google AdWordssupportingGTM or Marketing PartnerWild Earth uses Facebook and Google AdWords for targeted advertising and re-marketing campaigns. Third-party vendors use cookies to serve ads based on prior website visits, continuing to market to users who have shown interest.
• FairecoreChannel Partner/ Reseller/ DistributorWild Earth partners with Faire for wholesale distribution. Retailers can sign up via Faire for wholesale pricing with incentives including $100 off first order, free shipping for 1 year, 60-day payment terms, and free returns on first orders.
• IntercomsupportingTechnology or IntegrationWild Earth uses Intercom for live chat and customer communication functionality, enabling real-time support through its chat-box feature on the website.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Purina (Nestlé): Purina is the world's largest pet food manufacturer and a Nestlé subsidiary. Relevant as the dominant incumbent that Wild Earth competes against for shelf space and consumer mindshare, with growing alternative-protein and sustainability initiatives.
• Wellness Pet Food: Wellness Pet Food is a large natural pet food manufacturer offering premium kibble, wet food, and treats across dogs and cats. Comparable as a broad premium/natural incumbent with retail distribution that increasingly overlaps with Wild Earth's positioning.
• Mars Petcare: Mars Petcare owns Royal Canin, Pedigree, Whiskas, and other leading pet food brands and is a past strategic investor in Wild Earth. Directly comparable as the dominant incumbent whose plant-based initiatives and distribution Wild Earth must compete against or partner with.
• Halo Pet Food: Halo is a broader natural pet food brand that has expanded into plant-based and vegan product lines. Comparable to Wild Earth on the plant-based/holistic positioning but operates a much wider portfolio across meat-based and plant-based SKUs at mass-retail scale.

Direct peers

• Evolution Diet: Evolution Diet is a U.S. plant-based pet food manufacturer producing vegan dog and cat kibble and canned food. Directly competes with Wild Earth on category, product format, and ethical-consumer positioning, though with more limited brand awareness.
• Benevo: Benevo is a UK-based plant-based pet food brand offering vegan dog and cat food and treats. It is a direct category competitor to Wild Earth with similar values-based positioning (cruelty-free, sustainable, plant-based), primarily serving European markets.
• v-dog: v-dog is the closest direct competitor to Wild Earth: a U.S. plant-based/vegan dog food brand selling nutritionally complete dry kibble and treats through D2C e-commerce, targeting health-conscious and vegan pet owners with similar AAFCO-formulated positioning.
• Bramble Pet Food: Bramble is a UK plant-based dog food brand offering fresh, gently-cooked vegan recipes through D2C subscription. Comparable to Wild Earth on plant-based positioning, subscription model, and health-conscious target customer.

Emerging players

• Open Farm: Open Farm is a sustainable, ethically-sourced pet food brand with strong D2C and retail presence. Adjacent to Wild Earth on the sustainability/ethical-consumer value proposition, though primarily meat-based with traceability rather than plant-based.
• Castor & Pollux (Natural Ultramix / ORGANIX): Castor & Pollux's ORGANIX line is one of the leading certified-organic pet food brands in the U.S. Comparable to Wild Earth on the values-driven (organic, natural) positioning and premium price point, with broader retail distribution including major pet specialty chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/wildearthpets
• YouTubeyoutube.com/channel/UCPQB1ymjPvh2Sng2PH4DnYg
• Facebookfacebook.com/wildearthpets
• Instagraminstagram.com/wildearthpets
• TikToktiktok.com/@wildearthpets

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds8 records

Investors33 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Earth