urfuture
urfuture is a UK-based mobile and web platform using a proprietary behavioural matching algorithm to connect Gen Z jobseekers (16-24) with entry-level employers and apprenticeship providers, monetising via tiered B2B SaaS subscriptions and a freemium job-posting marketplace.
- Company typePrivate
- Founded2024
- HeadquartersPreston, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What urfuture does
urfuture (urfutureapp Ltd) is a Lancashire, UK-based mobile and web platform that matches Gen Z jobseekers (primarily aged 16-24, including school and college leavers) with entry-level roles and apprenticeship opportunities. Its core product is a cross-platform app (iOS, Android, web) that replaces traditional CV-based hiring with a profile-over-CV model: candidates complete a behavioural assessment, are scored against 70+ data points, and mapped to 18 career pathways via the proprietary Career Match algorithm. Employers post jobs and receive scored candidate matches out of 10 with transparent rationale, supported by in-app chat, video calling, and push notifications. A complementary B2B Apprenticeship Provider Platform (Total Talent Platform) serves UK training providers and FE colleges, bundling attraction, engagement, matching and management with white-label career pages, urRecruiter workflows, and integrations with LinkedIn, Indeed and Google.
The business is monetised through a freemium employer job-posting model plus tiered B2B SaaS subscriptions (Free, Growth, Scale, Enterprise) priced via custom quotes, and a separately launched white-labelled employer product that lets enterprises embed CV-free candidate screening under their own brand. Reach is amplified by urfuture's owned social channels — the UK's #1 most-watched careers channel on TikTok, YouTube and Instagram with 100M+ cumulative views and 50K+ followers — providing organic Gen Z acquisition that competitors cannot easily replicate. The company is founder-led by Tom Keighley (Co-Founder/CEO), Jayel Williams (Co-Founder) and Holly Hobbs (Co-Founder & CGO, founder of the June 2025-acquired Apprentivia agency), and has raised approximately £2.65M cumulatively across pre-seed, pre-launch and seed rounds, most notably a £1.7M seed led by River Capital in April 2026.
urfuture firmographics
Firmographics- Name
- urfuture
- Legal name
- urfutureapp Ltd
- Website
- https://urfuture.io
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- urfuture is a UK-based mobile and web platform using a proprietary behavioural matching algorithm to connect Gen Z jobseekers (16-24) with entry-level employers and apprenticeship providers, monetising via tiered B2B SaaS subscriptions and a freemium job-posting marketplace.
- Ownership category
- akta.pro rank
urfuture industry classification
Industry- Product category
- Entry-Level Recruitment Platform
- NAICS
- Employment Placement Agencies (561311)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Job Placement, Matching & Career Navigation Services (EDAAAOAL)
- akta.pro secondary industries
- Remote & Global/Multilingual Direct Hire (BPACAFAO), Digital Outplacement Platforms & Virtual Career Transition (BPACAOAL)
Keywords
Where urfuture is headquartered
LocationHeadquarters
- HQ city
- Preston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
urfuture business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription (Apprenticeship Provider SaaS tiers): Tiered subscription pricing for apprenticeship providers: Free (£0, 1 job/month, 1 user), Growth (quote, 10 jobs/month, 3 users), Scale (quote, 25 jobs/month, 10 users), Enterprise (quote, unlimited jobs and users). Recurring SaaS revenue from providers managing apprenticeship talent.
- Employer job posting & white-label product: Free entry-level job posting for employers to seed adoption, with a white-labelled employer product offering premium candidate screening and matching services (announced as part of the £1.7M seed round).
- Recruitment / managed services for employers: Custom-quote employer products (urRecruiter, custom aptitudes & tests, candidate job chat) bundled into paid tiers for higher-volume apprenticeship and entry-level hiring customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free provider tier |
| Subscription | Multi-year contract | Growth provider tier |
| Subscription | Multi-year contract | Scale provider tier (Most Popular) |
| Subscription | Multi-year contract | Enterprise provider tier |
| Freemium | Pay-as-you-go | Employer entry-level job posting |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels11 records
urfuture product offering
Product offeringCore offering
urfuture operates a mobile-first, two-sided hiring platform that connects Gen Z (16–24) candidates with UK employers hiring for entry-level and apprenticeship roles, replacing traditional CV-based screening with a scientifically validated, behavioural-matching algorithm. The consumer side is a free iOS/Android/web app where candidates build a single profile, complete Career Match (scoring across 18 career pathways using 70+ behavioural data points), swipe-apply, chat and video-call employers. The B2B side sells a tiered Apprenticeship Provider SaaS (Free, Growth, Scale, Enterprise) and an Employer Portal with white-label and API deployment options for screening candidates without CVs.
Product overview
urfuture is a unified Gen Z entry-level hiring platform consisting of a core cross-platform consumer app (iOS, Android, web) supported by an integrated B2B stack for employers and apprenticeship providers. The candidate-facing urfuture app centres on the Career Match and Job Matching algorithms, the CareerAI assistant, and the CareerFlix video library, all of which feed personalised job recommendations across 18 career categories. The B2B layer includes the Apprenticeship Provider Platform (Total Talent Platform), the Entry Level Job App / Employer Portal, urRecruiter, White Label Career Pages, and Social Attraction campaigns. The Apprentivia agency (acquired June 2025) is now part of this portfolio, adding social-first apprenticeship marketing to the platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- urfuture Mobile & Web App Cross-platform Gen Z job app available on iOS, Android and Web that lets candidates aged 16–24 create one profile, complete the Career Match assessment, swipe-apply to personalised entry-level jobs across 18 career categories, and communicate with employers via in-app chat and video calling. It is free for candidates and monetises via B2B SaaS subscriptions.
- Apprenticeship Provider Platform (Total Talent Platform) B2B SaaS platform for UK apprenticeship providers and FE colleges that centralises attract, engage, match and manage of Gen Z candidates across iOS, Android and web, with tiered plans (Free, Growth, Scale, Enterprise), white-label career pages, automated workflows, recruiter tools (urRecruiter), custom aptitudes/tests, and integrations with Indeed, LinkedIn and Google. Targets providers such as Remit Training, Estio, BPP and Firebrand.
- Entry Level Job App / Employer Portal Employer-facing hiring portal where UK employers post entry-level jobs for free, receive pre-matched Gen Z candidates with transparent 1–10 fit scores (rather than CV noise), engage applicants through in-app chat and video calling, and access engagement metrics. Acts as the land-and-expand entry point from freemium job posting into paid white-label screening and matched candidate services.
Quantifiable outcome
- Up to 40% reduction in time-to-hire for employers
- +4 more outcomes
Companies that use urfuture
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
urfuture technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature8 records
urfuture partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core (acquired company), channel partner (apprenticeship provider) and channel partner (training provider).
- Apprentiviacore (acquired company)urfuture acquired Apprentivia, the UK's leading social-first apprenticeship marketing agency; founder Holly Hobbs joined as Co-Founder & Chief Growth Officer to lead growth, employer campaigns and Gen Z attraction strategy.
- Remit Trainingchannel partner (apprenticeship provider)Remit Training is a UK apprenticeship provider using urfuture's Total Talent Platform; displayed as a 'tried, tested and trusted' logo partner.
- Estiochannel partner (apprenticeship provider)Estio Apprenticeship Provider is a UK apprenticeship training partner using urfuture's Total Talent Platform.
- BPPchannel partner (training provider)BPP is a UK apprenticeship provider / training partner using urfuture's Total Talent Platform and listed as a beta user.
- Firebrandchannel partner (training provider)Firebrand is a UK apprenticeship training partner using urfuture's Total Talent Platform.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
urfuture competitors and assessment
Company assessmentBroad incumbents
- Indeed: Global incumbent job board that urfuture explicitly benchmarks against. Both serve entry-level job seekers, but Indeed operates a CV-based, broad-market model whereas urfuture focuses on a CV-less, behaviour-matched Gen Z experience.
- LinkedIn: Dominant professional network and recruitment platform, named by urfuture as a benchmark competitor. While LinkedIn targets experienced professionals, it has expanded into early-internship and graduate hiring and competes for the same enterprise HR budget.
Direct peers
- CV-Library: UK-focused CV-driven job board that urfuture directly compares itself against on its website. Both target UK employers hiring across experience levels, but CV-Library is a traditional CV database whereas urfuture is profile-and-behaviour based.
- GetMyFirstJob: UK apprenticeship and early-careers job platform explicitly benchmarked by urfuture. Most directly comparable competitor given its focus on school leavers, apprentices and entry-level candidates in the UK.
- RateMyPlacement: UK student and graduate placement platform that connects undergraduates to internships, placements and graduate roles. Comparable in audience and geography to urfuture's apprenticeship and entry-level focus.
- Debut (by StudentEdge): UK early-careers app targeting students and graduates with employer discovery and application tools. Closely comparable mobile-first, Gen Z-focused candidate experience to urfuture.
- Target Jobs: UK graduate and student recruitment media brand with job board and employer content. Comparable UK early-careers audience to urfuture, though operating a more traditional content-and-listing model.
Emerging players
- Handshake: US-based early-careers and college-student recruitment platform. Comparable in its Gen Z focus and profile-over-CV model, but geographically distinct; useful proxy for the entry-level category urfuture is building in the UK.
- RippleMatch: US early-careers matching platform that uses candidate signals (rather than CVs) to connect students and recent graduates to employers. Closest US analogue to urfuture's behavioural-matching thesis.
Regional players
- Apprentify / Apprenticeship Guide (UK apprenticeship listings): UK government's Find an Apprenticeship service and similar apprenticeship listing platforms; comparable in audience (apprentices and providers) and in being free to candidates, but a public-sector incumbent rather than a commercial Gen Z-native product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
urfuture social profiles
Digital presenceurfuture compliance and trust
Trust signalCompliance1 record
urfuture financial estimates
Financial estimateRevenue estimate
Valuation estimate
urfuture leadership team
Management profileNumber of profiles
Profiles3 records
urfuture subsidiaries and ownership
Company hierarchySubsidiaries1 record
urfuture funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
urfuture M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about urfuture
What does urfuture do?
urfuture operates a mobile-first, two-sided hiring platform that connects Gen Z (16–24) candidates with UK employers hiring for entry-level and apprenticeship roles, replacing traditional CV-based screening with a scientifically validated, behavioural-matching algorithm. The consumer side is a free iOS/Android/web app where candidates build a single profile, complete Career Match (scoring across 18 career pathways using 70+ behavioural data points), swipe-apply, chat and video-call employers. The B2B side sells a tiered Apprenticeship Provider SaaS (Free, Growth, Scale, Enterprise) and an Employer Portal with white-label and API deployment options for screening candidates without CVs.
Is urfuture a public or private company?
urfuture is a private company. It is classified as venture growth investor backed and is currently operating.
When was urfuture founded?
urfuture was founded in 2024. It employs 11 to 50 people.
Where is urfuture based?
urfuture is headquartered in Preston, United Kingdom, in the Europe region.
How does urfuture make money?
Three revenue lines are on record. Subscription (Apprenticeship Provider SaaS tiers) is the primary driver. The others are employer job posting & white-label product and recruitment / managed services for employers.
Who are urfuture's main competitors?
Broad incumbents on record are Indeed and LinkedIn. Direct peers are CV-Library, GetMyFirstJob, RateMyPlacement, Debut (by StudentEdge) and Target Jobs. Emerging players are Handshake and RippleMatch. Apprentify / Apprenticeship Guide (UK apprenticeship listings) is listed as a regional player.
Does urfuture have an API?
Yes. urfuture offers an API that allows employers and apprenticeship providers to integrate their own tools and automate their talent journey for a customised experience. Limited technical details on auth, endpoints, or rate limits were disclosed in the source material.
What industry is urfuture in?
urfuture's product category is Entry-Level Recruitment Platform. Its primary akta.pro industry code is EDAAAOAL, Job Placement, Matching & Career Navigation Services, with a secondary code of BPACAFAO, Remote & Global/Multilingual Direct Hire. Its NAICS code is 561311 and its SIC code is 7361.