Firebrand
Firebrand is a Minneapolis-based behavioral marketing agency serving Fortune 100s, growth-stage startups, and social impact organizations with influence strategy, branding, behavior design, and full-service digital marketing grounded in social neuroscience.
- Company typePrivate
- Founded2000
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Firebrand does
Firebrand is a Minneapolis-based behavioral marketing agency that has operated as a private LLC since 2000. The firm positions itself as a full-service digital marketing and advertising partner that applies social neuroscience, applied anthropology, and evidence-based influence frameworks to design human-centric marketing experiences. It serves a hybrid client base spanning Fortune 100 enterprises, growth-stage startups (Series A and beyond), and social impact organizations, with documented concentration in transportation and logistics technology, software/SaaS, and insurtech verticals. Documented client engagements include Spartan Radar, Loadsure, ONE20, Arcserve, XRS (acquired by Omnitracs), Blue Zones, Spireon, MuHu, Tails to Pails, and the University of Minnesota CLA.
The agency's core offering is its influence strategy methodology combined with execution services across twelve named service lines: behavioral marketing strategy, influence strategy, branding, behavior design, digital strategy, content strategy and creation, experience design, social media, film and video production, web and app design and development, SEO/CRO/SEM, and lead generation. Implementation is centered on mainstream CMS platforms (WordPress, Drupal, Squarespace, WooCommerce) integrated with marketing automation and analytics stacks (Marketo, Google Analytics, Google Tag Manager). Named proprietary deliverables include the Blue Zones Vitality Compass interactive assessment tool, which won a Wall Street Journal award, and the MuHu branded platform, which earned Gartner Magic Quadrant placement for the client.
Firebrand generates revenue as a professional services firm through custom, quote-based engagements delivered as embedded extensions to client marketing organizations. The GTM motion is sales-led, with multi-year contracts and relationship-driven delivery spanning listening, architecture, build, launch, and continuous experimentation. Pricing is not publicly disclosed and no platform, SaaS, or productized revenue streams are indicated. The firm is independently held, with no disclosed funding rounds, parent entities, or institutional investors.
Firebrand firmographics
Firmographics- Name
- Firebrand
- Legal name
- Firebrand LLC
- Website
- https://firebrand.net
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Firebrand is a Minneapolis-based behavioral marketing agency serving Fortune 100s, growth-stage startups, and social impact organizations with influence strategy, branding, behavior design, and full-service digital marketing grounded in social neuroscience.
- Ownership category
- akta.pro rank
Firebrand industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Rebrand & Brand Refresh Programs (MPAAAEAJ)
- akta.pro secondary industries
- Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Naming & Verbal Identity (BPAFAEAB)
Keywords
Where Firebrand is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Firebrand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Agency Services: Firebrand operates as a full-service behavioral marketing agency providing strategy, creative, and digital services. Revenue is generated through professional service engagements with clients across various industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional service engagements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Firebrand product offering
Product offeringCore offering
Firebrand is a full-service behavioral marketing agency that provides strategy, creative, and digital services grounded in social neuroscience, applied anthropology, and behavioral science. The agency serves as an embedded extension of client marketing teams, delivering influence strategy, branding, behavior design, content, experience design, web/app development, SEO/CRO/SEM, and lead generation services. It works with hundreds of clients ranging from Fortune 100 enterprises to startups and social impact organizations.
Product overview
Firebrand is a behavioral marketing agency that operates as a services company rather than a software product company. Their core offering is an evidence-based marketing methodology grounded in social neuroscience, applied anthropology, and behavioral science. The service portfolio spans strategic offerings (Influence Strategy, Branding, Behavior Design, Digital Strategy, Content Strategy) and execution services (Experience Design, Social Media, Film + Video, Web + App Design, Web + App Development, SEO + CRO + SEM, Lead Generation). Beyond recurring service categories, they have developed named interactive tools such as the Blue Zones Vitality Compass (an award-winning healthy longevity assessment application) and branded platforms like MuHu. All offerings are delivered through a collaborative client engagement model, typically as embedded team extensions.
Differentiator
Problem solved
Functional benefit
Products and services
- Behavioral Marketing Strategy
- Influence Strategy
- Branding
- Behavior Design
- Digital Strategy
- Content Strategy and Creation
- Experience Design
- Social Media Services
- Film and Video Production
- Web and App Design
- Web and App Development
- SEO, CRO, and SEM
- Lead Generation
- Blue Zones Vitality Compass
- MuHu Brand Platform
Quantifiable outcome
- 615% increase in organic user acquisition for Loadsure client
- +5 more outcomes
Companies that use Firebrand
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Firebrand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Firebrand partnerships and signals
Strategic signalScale indicators10 records
Recent moves5 records
Expansion highlights5 records
Firebrand competitors and assessment
Company assessmentDirect peers
- Digital Third Coast: Minneapolis-based digital marketing agency offering SEO, paid media, content, and creative services to mid-market and enterprise clients. Highly comparable as a similarly sized, similarly located full-service digital agency competing for overlapping client profiles.
- Rise Interactive: Chicago-based digital marketing agency specializing in media, analytics, and customer experience for mid-market and enterprise brands. Comparable full-service digital agency model with overlapping paid media, SEO, and analytics capabilities.
- Big Spaceship: Brooklyn-based creative and digital agency focused on brand strategy, digital experiences, and content for established consumer brands. Comparable as a behaviorally-aware, mid-sized creative/digital agency serving Fortune 500 clients.
- Walker Sands: Chicago-based B2B marketing agency providing content, PR, demand generation, and branding services to technology and B2B clients. Comparable as a mid-sized digital marketing agency serving B2B SaaS and tech companies.
- Cuker Interactive: San Diego-based full-service digital agency providing web design, development, SEO, and digital marketing. Comparable as a similarly sized boutique digital agency with overlapping web/app development and SEO capabilities.
- Digital Operative: San Diego-based digital agency offering web development, eCommerce, SEO, and digital marketing services. Comparable as a similarly sized digital agency with overlapping web development, SEO, and CRO capabilities.
Broad incumbents
- R/GA: Global creative technology agency offering brand, experience, and marketing transformation across product, communications, and data. Comparable as a tech-forward creative agency serving Fortune 500s, but at materially larger scale and broader scope than Firebrand.
- Deloitte Digital: Global digital transformation consultancy within Deloitte offering creative, marketing operations, and technology services. Overlaps with Firebrand on enterprise digital strategy and customer experience work but at vastly greater scale and breadth.
- Accenture Song: Global customer experience and creative agency within Accenture offering brand, commerce, and marketing services. Comparable overlap on integrated digital and brand work for Fortune 500 clients, though at much larger scale.
- iCrossing: Global digital marketing agency (part of Hearst) offering SEO, paid media, content, and analytics. Comparable overlap on search-driven marketing, content strategy, and digital campaign execution for enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Firebrand social profiles
Digital presenceFirebrand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Firebrand leadership team
Management profileNumber of profiles
Profiles7 records
Firebrand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Firebrand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Firebrand
What does Firebrand do?
Firebrand is a full-service behavioral marketing agency that provides strategy, creative, and digital services grounded in social neuroscience, applied anthropology, and behavioral science. The agency serves as an embedded extension of client marketing teams, delivering influence strategy, branding, behavior design, content, experience design, web/app development, SEO/CRO/SEM, and lead generation services. It works with hundreds of clients ranging from Fortune 100 enterprises to startups and social impact organizations.
Is Firebrand a public or private company?
Firebrand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Firebrand founded?
Firebrand was founded in 2000. It employs 11 to 50 people.
Where is Firebrand based?
Firebrand is headquartered in Minneapolis, United States, in the North America region.
How does Firebrand make money?
One revenue line is on record: marketing Agency Services.
Who are Firebrand's main competitors?
Direct peers on record are Digital Third Coast, Rise Interactive, Big Spaceship, Walker Sands, Cuker Interactive and Digital Operative. Broad incumbents are R/GA, Deloitte Digital, Accenture Song and iCrossing.
Does Firebrand have an API?
No public API is recorded for Firebrand.
What industry is Firebrand in?
Firebrand's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAEAJ, Rebrand & Brand Refresh Programs, with a secondary code of MPAGAHAD, Product Launches & Brand Activations (Experiential Marketing). Its NAICS code is 54181 and its SIC code is 7311.