Waracle
Waracle is a UK-headquartered digital product consultancy delivering strategy, data & AI, digital product development, and platform engineering services to enterprise and public-sector clients across Financial Services, Health, Energy and Public Sector, operating from Dundee, Edinburgh, Glasgow, London and Sofia.
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Waracle does
Waracle is a UK-headquartered digital product consultancy, founded in 2007 and based in Dundee, that designs, builds and operates digital products for enterprise and public-sector clients across four regulated verticals: Financial Services, Health, Energy, and Public Sector. Its service portfolio is organised around four interlocking offerings — Strategy & Innovation, Data & Artificial Intelligence, Digital Product Development, and Platforms & Services — delivered through distributed teams embedded inside client organisations. Technology breadth spans mobile and web product development, voice experiences for Amazon Alexa and Google Assistant, AI/ML (predictive analytics, NLP, generative AI, process automation), and cloud platforms (GCP Partner); the company also publishes thought-leadership including an AI SDLC whitepaper.
The business operates a pure professional-services revenue model: bespoke, project-based and contracted engagements negotiated per engagement, with anchor multi-year, multi-million-pound deals such as the People's Partnership pension platform agreement running through 2027. Customer logos include Virgin Money, Royal London, NatWest, SunLife, Phoenix, Thredd, NHS Scotland, LifeArc, Roche, Imperial College London, Iberdrola, ScottishPower, Honeywell, Aggreko, Scottish Ambulance Service and SPEN, supported by ISO 27001 and Cyber Essentials Plus certifications. Growth to date has been acquisition-led rather than primarily organic: BGF-backed deals for Screenmedia (Glasgow, June 2024, 60 staff), HackSoft (Sofia, Bulgaria, November 2025, marking first international expansion) and Inov8 (Edinburgh, May 2026) have grown headcount to 280+ strategists, designers and developers across Dundee, Edinburgh, Glasgow, London and Sofia, and have added AI, design and data/cloud capabilities to the core proposition.
Waracle firmographics
Firmographics- Name
- Waracle
- Legal name
- Waracle Ltd.
- Website
- https://waracle.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Waracle is a UK-headquartered digital product consultancy delivering strategy, data & AI, digital product development, and platform engineering services to enterprise and public-sector clients across Financial Services, Health, Energy and Public Sector, operating from Dundee, Edinburgh, Glasgow, London and Sofia.
- Ownership category
- akta.pro rank
Waracle industry classification
Industry- Product category
- Digital Consultancy
- NAICS
- Computer Systems Design and Related Services (54151), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Computer Programming Services (7371), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Enterprise Architecture & Technology Roadmapping (BPAEAAAC)
- akta.pro secondary industries
- Lakehouse Platforms (HDAEABAB), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)
Keywords
Where Waracle is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Waracle business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital consultancy and professional services: Waracle generates revenue through bespoke digital consultancy and professional services engagements with enterprise clients, including long-term multi-million-pound contracts such as the People's Partnership agreement (until 2027). Revenue is project-based and contractual, supported by acquisitions that expand billable capacity.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Waracle product offering
Product offeringCore offering
Waracle is a digital product consultancy that designs, builds, and runs digital products for enterprise clients. It bundles strategy and innovation, data and AI, end-to-end digital product development, and managed platforms and services into multi-disciplinary engagements. Its delivery is organized around four vertical specialisms — Financial Services, Health, Energy, and Public Sector — and supported by 280+ staff across the UK and Bulgaria.
Product overview
Waracle is a digital product consultancy that delivers a portfolio of services spanning strategy, data & AI, digital product development, and platforms & services. The company collaborates with ambitious organizations in four specialized industries—Financial Services, Health, Energy, and Public Sector—to create digital products trusted by millions of users. Waracle operates distributed teams from offices in Edinburgh, London, Glasgow, Dundee, and Sofia (Bulgaria), deploying specialists directly into client businesses. The service architecture is organized around four interconnected offerings: Strategy & Innovation (consulting and roadmaps), Data & Artificial Intelligence (AI/ML and analytics), Digital Product Development (mobile, web, voice), and Platforms & Services (architecture and cloud). The company has pursued an aggressive acquisition strategy, recently acquiring Screenmedia (Glasgow-based design/engineering agency), HackSoft (Sofia-based software consultancy), and Inov8 (Edinburgh-based data/cloud consultancy) to expand capabilities in AI, design, and data engineering.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Innovation
Quantifiable outcome
- Waracle's People's Partnership engagement supports the UK's largest pension fund managing over £35 billion in assets, serving millions of pension savers.
- +1 more outcomes
Companies that use Waracle
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Waracle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature1 record
Waracle partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Inov8 (Edinburgh data and cloud consultancy)coreWaracle agreed to acquire an Edinburgh-based data and cloud consultancy (Inov8) in May 2026 as part of its growth strategy to further develop its data and artificial intelligence capabilities.
- HackSoftcoreHackSoft, a Sofia-based Bulgarian software development consultancy, was acquired by Waracle in November 2025 as its first international expansion. The acquisition strengthens Waracle's presence in the European tech market, enhances its talent pool, and expands capabilities in financial services, health, energy, and public sector. HackSoft continues to serve existing clients under the Waracle brand.
- People's PartnershipcoreWaracle secured a long-term, multi-million-pound agreement with People's Partnership to enhance digital platforms and apps for pension management until 2027. The engagement aims to improve transparency and engagement for pension savers, supporting the UK's largest pension fund managing over £35 billion in assets.
- ScreenmediacoreScreenmedia, a Glasgow-based design and software engineering agency with 60 employees, was acquired by Waracle in June 2024. The acquisition expanded Waracle into new sectors (transportation, retail, third sector), strengthened AI and design capabilities, and increased headcount to over 200 employees.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Waracle competitors and assessment
Company assessmentDirect peers
- AND Digital: UK-headquartered digital consultancy that builds and ships digital products with enterprise clients using embedded 'product squads' — same distributed-team, sector-fluent delivery model as Waracle across financial services, retail and energy.
- Thoughtworks: Global technology consultancy focused on custom software, data/AI and platform engineering for enterprise clients — closely matches Waracle's Digital Product Development, Data & AI, and Platforms & Services pillars.
- EPAM Systems: Global digital engineering services firm delivering custom software, data and AI solutions to enterprise clients in financial services, healthcare and energy — directly comparable to Waracle's vertical mix and delivery model at greater scale.
- BJSS: UK-based IT and digital consultancy delivering bespoke software, cloud and data engineering to enterprise and public sector clients — same UK home market, public-sector DNA and enterprise delivery orientation as Waracle.
- Endava: European-headquartered technology services firm with nearshore delivery in Central/Eastern Europe delivering custom software and digital transformation to banks, insurers and healthcare clients — comparable to Waracle on geography, verticals and delivery mix.
- xDesign: Edinburgh-based digital product and software engineering consultancy serving UK enterprise clients — same Scotland origin and product-engineering delivery model as Waracle.
Broad incumbents
- Accenture (Accenture Song / Industry X): Global systems integrator with large UK digital and AI practices serving the same Financial Services, Health, Energy and Public Sector clients as Waracle — broader portfolio but directly competes for Waracle's enterprise transformation mandates.
- Capgemini Engineering / Invent: Global IT services and digital transformation firm with deep UK and European delivery — overlaps Waracle's Financial Services, Energy and Public Sector engagements as part of a much wider portfolio.
- Sopra Steria: European IT services group with significant UK public sector, financial services and healthcare presence — a broader incumbent that competes for many of the same NHS, central government and bank engagements Waracle targets.
Regional players
- Maven (formerly Bluestone Technology): Scotland-focused digital and technology consultancy serving UK enterprise and public sector clients — comparable to Waracle in geographic anchoring and regulated-vertical mix, though smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Waracle social profiles
Digital presenceWaracle compliance and trust
Trust signalCompliance2 records
Waracle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waracle leadership team
Management profileNumber of profiles
Profiles9 records
Waracle subsidiaries and ownership
Company hierarchySubsidiaries3 records
Waracle funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waracle M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waracle
What does Waracle do?
Waracle is a digital product consultancy that designs, builds, and runs digital products for enterprise clients. It bundles strategy and innovation, data and AI, end-to-end digital product development, and managed platforms and services into multi-disciplinary engagements. Its delivery is organized around four vertical specialisms — Financial Services, Health, Energy, and Public Sector — and supported by 280+ staff across the UK and Bulgaria.
Is Waracle a public or private company?
Waracle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Waracle founded?
Waracle was founded in 2007. It employs 101 to 250 people.
Where is Waracle based?
Waracle is headquartered in London, United Kingdom, in the Europe region.
How does Waracle make money?
One revenue line is on record: digital consultancy and professional services.
Who are Waracle's main competitors?
Direct peers on record are AND Digital, Thoughtworks, EPAM Systems, BJSS, Endava and xDesign. Broad incumbents are Accenture (Accenture Song / Industry X), Capgemini Engineering / Invent and Sopra Steria. Maven (formerly Bluestone Technology) is listed as a regional player.
Does Waracle have an API?
No public API is recorded for Waracle.
What industry is Waracle in?
Waracle's product category is Digital Consultancy. Its primary akta.pro industry code is BPAEAAAC, Enterprise Architecture & Technology Roadmapping, with a secondary code of HDAEABAB, Lakehouse Platforms. Its NAICS code is 54151 and its SIC code is 7371.