Endava
Endava plc (NYSE: DAVA) is a UK-headquartered IT services and digital transformation company serving enterprise and mid-market clients across 14 verticals — primarily finance, payments, healthcare, retail, and insurance — via an AI-native delivery platform combining proprietary frameworks (Dava.Flow, Morpheus) with OpenAI, Cognition, and Miro integrations.
- Company typePublic
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Endava does
Endava plc (NYSE: DAVA) is a UK-incorporated public technology company headquartered in London that provides digital transformation and IT services to enterprise and mid-market clients across 14 industry verticals — primarily finance and banking, payments, healthcare and life sciences, retail, insurance, telecommunications, and government. The company operates a global delivery model with engineering and delivery centers in the UK (London), Romania (Bucharest), Australia (Sydney, Melbourne, Newcastle, Perth), Colombia (Bogota), and Vietnam (Hanoi), and employs approximately 12,000 people worldwide following the 2024 acquisition of US-based GalaxE Group for $405 million and prior acquisitions of Mudbath (Australia, 2023), Lexicon (Australia/Vietnam, 2022), and others.
Endava's core product is its AI-native delivery framework, anchored by the proprietary Dava.Flow platform and supplemented by Dava.X (tailored expertise offerings), Dava.Rise (enterprise innovation programme), Dava.Studios (rapid prototyping), and Morpheus (a multi-agent AI accelerator for regulated industries). These are integrated with third-party AI capabilities from tier-1 partners OpenAI (ChatGPT Enterprise, Codex), Cognition (Windsurf, Devin), and Miro (AI Innovation Workspace) to deliver autonomous code generation, automated code review, intelligent task routing, and governed agentic software delivery. The company monetizes primarily through project-based professional services, time-and-materials, fixed-price, and outcome-based contracts sold via direct enterprise field sales organized by industry vertical and via strategic partner channels including Mastercard, NatWest/Tyl, AWS, and Google Cloud.
Revenue is in decline: FY2026 guidance was cut to £721.8–725.8 million (~$915–921M USD) following three consecutive quarters of YoY declines, with adjusted PBT margin collapsing from 12.6% to 1.8% and a £394.4 million Q3 net loss driven by a £364.6 million goodwill impairment. AI-driven services grew from 5% to 15% of revenue YoY, and the company is in active execution of an AI-native delivery pivot funded by a £350 million unsecured revolving credit facility closed in February 2023.
Endava firmographics
Firmographics- Name
- Endava
- Legal name
- Endava plc
- Website
- https://endava.com
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Endava plc (NYSE: DAVA) is a UK-headquartered IT services and digital transformation company serving enterprise and mid-market clients across 14 verticals — primarily finance, payments, healthcare, retail, and insurance — via an AI-native delivery platform combining proprietary frameworks (Dava.Flow, Morpheus) with OpenAI, Cognition, and Miro integrations.
- Ownership category
- akta.pro rank
Endava industry classification
Industry- Product category
- IT Services and Digital Transformation Consulting
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Software Engineering & Application Modernization (BPAHAEAD)
- akta.pro secondary industries
- Digital Strategy & Transformation (BPAHAEAA), Business Process-Aligned IT Outsourcing (ITO + BPO Integrated) (BPAEAMAJ), End-to-End MLOps & ML Platform Suites (HDAAABAA)
Keywords
Where Endava is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
Endava business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services - Digital Transformation Consulting: Endava provides technology modernization, digital transformation, and IT consulting services to enterprise clients across multiple vertical industries. Revenue is generated through project-based professional services engagements, outcome-based contracts, and managed services agreements. The company operates on a global delivery model with nearshore capabilities.
- AI-Driven Services: Growing revenue stream from AI-native delivery services, agentic AI implementation, and AI-enabled digital transformation. This segment grew from 5% to 15% of total revenue year-over-year as of Q3 2026, representing a strategic shift toward higher-margin AI services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise IT Services - Custom Quoted |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Endava product offering
Product offeringCore offering
Endava is a technology-driven business transformation group that delivers AI-native digital transformation services, custom software development, and IT consulting to enterprise and mid-market clients globally. The firm combines proprietary delivery frameworks (Dava.Flow, Dava.X, Dava.Rise, Dava.Studios) with deep vertical expertise across finance, payments, healthcare, retail and other industries to modernize legacy systems, implement AI, and build digital products for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Dava.Flow
- Dava.X
- Dava.Rise
- Dava.Studios
- Morpheus (Agentic AI Industry Accelerator)
- Payments Gateway Accelerator
- Digital Transformation Consulting
- Managed IT Services
Quantifiable outcome
- AI-driven services grew from 5% to 15% of total revenue year-over-year
- +4 more outcomes
Companies that use Endava
Customer profileNamed customers16 records
Segments14 records
Ideal customer profiles4 records
Endava technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability10 records
Feature6 records
Endava partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- OpenAIcoreStrategic partnership making Endava one of the first large-scale implementers of AI agents in professional services. Deploying autonomous AI agents powered by OpenAI's ChatGPT Enterprise and Codex across Endava's organization for code generation, automated code reviews, intelligent task routing, and workflow orchestration. Partnership part of Endava's 'AI-native culture' transformation.
- MastercardcoreStrategic partnership to accelerate digital commerce. Endava is working with Mastercard on initiatives to advance merchant payments and digital transformation services. The partnership was highlighted in Q3 2026 results as part of Endava's AI-driven strategic shift.
- Tyl by NatWestcoreStrategic partnership to accelerate Tyl's merchant payments offering using Endava's AI-native Dava.Flow delivery model and Payments Gateway Accelerator. Partnership serves approximately 40,000 merchants with focus on improving payment acceptance capabilities and unlocking new revenue opportunities. Represents continued commitment to strengthen UK merchant payments sector.
- Google CloudcoreTechnology services company and Google Cloud premier partner. Endava highlighted at Google Cloud Next 2026 as emphasizing that organizations must begin AI adoption immediately. 75% of Google code now written by AI agents.
- RXmajorMulti-year managed services partnership delivering end-to-end IT support across service desk, infrastructure, field services, and applications management for international events organizer. Achievements include 97% of service desk calls answered within 60 seconds, supporting more than 5,800 monthly tickets internationally across RX's operations of 350+ events annually in 25 markets. Next phase includes AI-assisted workflows.
- CognitioncoreExpanded partnership integrating Cognition's Windsurf and Devin AI platforms within Endava's Dava.Flow delivery framework. Enables enterprises to safely scale agentic software delivery with governance and quality assurance. Early adoption demonstrated material reductions in task cycle times and meaningful time savings on repetitive engineering work. Includes joint go-to-market initiatives.
- MirocoreStrategic partnership to embed Miro's AI Innovation Workspace across Endava's global operations to enhance AI-native delivery model Dava.Flow. Partnership deploys Miro enterprise-wide across Endava's nearly 12,000 employees. Early adoption shows measurable improvements including reduction of certain processes from weeks to days through automated multi-step flows. Includes joint go-to-market initiatives.
- Nexus Global PaymentsmajorEndava, alongside AWS, supporting technical design and development for Nexus global payments infrastructure. Nexus scheme aims to connect domestic real-time payment systems across India, Malaysia, Philippines, Singapore, and Thailand. Technical development scheduled to begin early 2026 with go-live targeted for 2027. Endava providing technical expertise for cross-border instant payments scheme.
- PaysafemajorMulti-year strategic partnership focused on enhancing digital payment services and accelerating product innovation. Collaboration combines Paysafe's payment platform expertise with Endava's technology and AI solutions to improve speed, security, and digital experience of transactions for businesses and consumers. Includes digital community engagement initiatives.
- TRD U.S.A.majorExpanded partnership with TRD U.S.A. to deliver motorsports technology solutions. Partnership expansion adds IMSA in 2026 as Endava continues to support TRD's digital transformation initiatives in motorsports.
Scale indicators24 records
Recent moves6 records
Expansion highlights6 records
Endava competitors and assessment
Company assessmentBroad incumbents
- Accenture: Global IT services and consulting leader with deep digital transformation, cloud, and AI capabilities serving enterprise clients across the same verticals as Endava. A much larger incumbent offering a wider portfolio.
- Tata Consultancy Services (TCS): One of the largest global IT services firms offering application development, digital transformation, and AI services to enterprise clients. Directly comparable in business model and verticals.
- Infosys: Major Indian-heritage IT services and digital transformation provider with comparable application modernization, cloud, and AI offerings. Competes for similar enterprise transformation deals.
- Cognizant: Global IT services company focused on digital, cloud, and AI transformation for enterprise clients in financial services, healthcare, and other Endava-served verticals.
- Capgemini: European-headquartered IT services and consulting firm with strong digital transformation, AI, and engineering services practice comparable to Endava's Dava.Flow model.
- Wipro: Global IT services and consulting firm offering application development, cloud, and AI transformation services overlapping Endava's enterprise digital transformation offering.
Direct peers
- EPAM Systems: Digital engineering and software development services firm with similar nearshore delivery model, AI capabilities, and vertical focus on financial services and healthcare. Closest mid-tier peer to Endava.
- Globant: Latin American-rooted digital transformation and software engineering firm offering AI-native delivery and Studio-based innovation services similar to Endava's Dava.Studios and Dava.Flow frameworks.
- Thoughtworks: Technology consultancy specializing in custom software development, digital transformation, and AI engineering for enterprise clients. Closely comparable in delivery model and tech-forward positioning.
- Slalom: Technology and business consulting firm focused on digital transformation, cloud, and AI services for enterprise and mid-market clients. Similar vertical expertise and consulting-led delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Endava social profiles
Digital presenceEndava financial estimates
Financial estimateRevenue estimate
Valuation estimate
Endava leadership team
Management profileNumber of profiles
Profiles16 records
Endava subsidiaries and ownership
Company hierarchySubsidiaries3 records
Endava funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Endava M&A and investment
M&A and investmentM&A12 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Endava
What does Endava do?
Endava is a technology-driven business transformation group that delivers AI-native digital transformation services, custom software development, and IT consulting to enterprise and mid-market clients globally. The firm combines proprietary delivery frameworks (Dava.Flow, Dava.X, Dava.Rise, Dava.Studios) with deep vertical expertise across finance, payments, healthcare, retail and other industries to modernize legacy systems, implement AI, and build digital products for clients.
Is Endava a public or private company?
Endava is a public company. It is classified as public and is currently operating.
When was Endava founded?
Endava was founded in 2006. It employs 5,001 to 10,000 people.
Where is Endava based?
Endava is headquartered in London, United Kingdom, in the Europe region.
How does Endava make money?
Two revenue lines are on record. Professional Services - Digital Transformation Consulting is the primary driver. The others are AI-Driven Services.
Who are Endava's main competitors?
Broad incumbents on record are Accenture, Tata Consultancy Services (TCS), Infosys, Cognizant, Capgemini and Wipro. Direct peers are EPAM Systems, Globant, Thoughtworks and Slalom.
Does Endava have an API?
No public API is recorded for Endava.
What industry is Endava in?
Endava's product category is IT Services and Digital Transformation Consulting. Its primary akta.pro industry code is BPAHAEAD, Software Engineering & Application Modernization, with a secondary code of BPAHAEAA, Digital Strategy & Transformation. Its NAICS code is 541511 and its SIC code is 7370.