Games2win Media

What Games2win Media does

Games2win Media is a Mumbai-based global publisher of casual mobile games operating across Google Play and Apple iOS App Store. The company publishes over 50 proprietary mobile game titles spanning fashion and dress-up, driving and parking simulation, and interactive narrative story genres, with flagship titles including International Fashion Stylist (45M+ downloads), Driving Academy (40M+ downloads), Decisions (27M+ downloads; ranked #3 most downloaded interactive story game globally by App Annie), Super Wedding Stylist (16M+ downloads), and Dress Up Fashion Design Studio (7M+ downloads). Games are built primarily on the Unity3D engine and localized into 18+ languages using native translators augmented by AI-assisted translation tooling, supporting 550+ million cumulative downloads across 200+ countries with 12.5 million monthly active players.

The company operates an 'Owned Products as a Service' business model in which it retains full ownership of intellectual property across the value chain from development through publishing, capturing 99% of downloads through organic and viral channels with no paid user acquisition spend. Revenue is generated through in-game advertising and in-app purchases under a freemium model. Distribution is exclusively digital via app stores, with top revenue markets including the US, France, UK, Germany, Brazil, Russia, Canada, Australia, Italy, and Turkey; 80% of downloads and active users originate outside India. Internal capabilities include a proprietary '9 Jewels' mobile game analytics template set and a documented A/B testing framework used to optimize UI/UX, monetization screens, and store listings, with measurable outcomes such as a ~100% download lift from a single background-color test and 3-10% retention gains from gameplay screen iterations.

Founded in 2007 as part of the 2win group originally established by Alok Kejriwal in 1998, Games2win is currently completely owned by its founders after a buyback from prior investors Clearstone, Nirvana, Nexus, ICICI, and Saama. The management team includes Co-Founder and CEO Alok Kejriwal, Co-Founder and COO Mahesh Khambadkone (25+ years in computer gaming and multimedia), and CFO Satish Iyer (20+ years with the 2win group). Reported EBITDA run rate as of March 2021 was 30-35 crores INR; no more recent financial figures are disclosed. The company holds a #3 top publisher ranking from India by App Annie (over 100M downloads in 2020) and operates an active REPLAY Gaming Fund for investments in gaming startups.

Name

Games2win Media

Legal name

Games2win India Pvt. Ltd.

Website

https://games2winmedia.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Games2win Media is a Mumbai-based global publisher of casual mobile games, owning 50+ proprietary titles across fashion, driving, and interactive story genres, serving 12.5M+ monthly active players across 200+ countries with 99% organic downloads.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Hobby, Toy, and Game Retailers (45912), Amusement Arcades (71312)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

Keywords

• Casual mobile games
• Mobile game publisher
• Free-to-play games
• Interactive story games
• Fashion dress-up games

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. In-Game Advertising: Revenue generated through in-game advertisements displayed to players during gameplay sessions.
2. In-App Purchases: Revenue from players purchasing virtual items, cosmetics, or gameplay advantages within the mobile games.
3. In-App Revenue Model: The Decisions game implements a player-friendly model where players can progress through gameplay options rather than requiring real-money payments for advancement.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Games2win Media is a global publisher of casual mobile games that develops and owns 50+ proprietary game titles across fashion/dress-up, driving, and interactive narrative story genres. The games are distributed via Google Play Store and Apple iOS App Store to players in 200+ countries, monetized through in-game advertising and in-app purchases. The company operates an "Owned Products as a Service" business model, retaining full intellectual property ownership across its portfolio.

Product overview

Games2win Media is a global mobile game publisher operating as a multi-title casual gaming portfolio. The company publishes over 50 proprietary mobile games across fashion/dress-up, driving/parking, and narrative/interactive story genres, with flagship titles including International Fashion Stylist, Dress Up Fashion Design Studio, Driving Academy, Decisions, and Super Wedding Stylist. Games are distributed on Android (Google Play Store) and iOS (Apple App Store) platforms. The portfolio spans dress-up games (with over 200 million collective downloads), driving games, and story-based games, serving over 12.5 million monthly active players with 99% organic/viral downloads. The company operates an Owned Products as a Service business model, owning all IP and capturing full value chain revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• International Fashion Stylist

Quantifiable outcome

• 99% viral/organic downloads with no paid UA
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• Invictus GamesminorStrategic or Co-development PartnerGames2win partnered with Invictus Games to optimize and publish '4×4 JAM HD' game. Games2win applied their expertise to make it more addictive for users and commercially successful.

Scale indicators16 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Voodoo (Voodoo.io / Storm8): One of the world's largest mobile game publishers specializing in casual and hypercasual games, generating billions of downloads. Directly comparable to Games2win as a casual mobile game publisher with global reach and ASO-driven organic growth.
• Playrix: Leading casual mobile game developer behind Homescapes and Gardenscapes, with comparable revenue scale, IP ownership, and global distribution via app stores. Comparable as a top-tier casual mobile game publisher.
• Outfit7 (Talking Tom): Global mobile game publisher behind Talking Tom Gold Run and other casual titles with billions of downloads; comparable in monetization model (ads + IAP), app store distribution, and casual audience targeting.
• Epic Games: Publisher of Fortnite and the Epic Games Store; relevant comparator for understanding mobile app store economics, platform competition, and the publisher-developer model Games2win operates.
• Miniclip: Switzerland-based global casual mobile game publisher owned by Tencent, with comparable portfolio scale, casual audience targeting, and app-store-driven distribution model.

Direct peers

• CrazyLabs: Major casual and hypercasual mobile game publisher with strong ASO and organic growth expertise, competing for the same female-skewing casual audience and dress-up/time-management niches as Games2win.
• Decisions/Chapters (by Crazy Maple Studio / Episode): Episode Interactive (Crazy Maple Studio) operates in the same interactive story/visual novel mobile genre as Games2win's Decisions title, with comparable IAP monetization and story content models.

Regional players

• Nazara Technologies: India-headquartered publicly listed mobile gaming and sports media company; the most direct Indian-market peer to Games2win with overlapping casual and freemium mobile gaming operations.
• Moonfrog Labs: India-based mobile game developer focused on casual and social card/board games for the Indian and global market; comparable as an India-originated casual mobile game publisher serving global audiences.

Emerging players

• Roblox Corporation: Relevant platform peer given Games2win's active Roblox porting initiative; both operate in casual interactive entertainment and could converge as cross-platform distribution channels mature.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Games2Win
• LinkedInlinkedin.com/company/games2win-india-pvt-ltd
• Instagraminstagram.com/social_games2win
• Xx.com/games2winmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Games2win Media