Moonfrog Labs
Moonfrog Labs is a Bangalore-based mobile game studio, subsidiary of Sweden's Stillfront Group, that develops free-to-play social casino adaptations of classic Indian and Latin American board and card games (Teen Patti Gold, Ludo Club, Parchis Club, Rummy Gold) serving millions of casual mobile gamers globally.
- Company typePrivate
- Founded2013
- HeadquartersBangalore, India
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Moonfrog Labs does
Moonfrog Labs Private Limited is a Bangalore-headquartered mobile game studio founded in November 2013 by five former Zynga employees — Tanay Tayal, Ankit, Puspesh Kumar, Oliver, and Dimpalkumar Maisuriya — with a stated mission of making mobile gaming inclusive in India. The studio develops and operates a portfolio of free-to-play social casino games built on classic Indian and Latin American board and card games: Teen Patti Gold (the flagship card game, one of the highest-grossing games in India with over 6 million monthly active players globally), Ludo Club (board game launched September 2017), Parchis Club (board game targeting Latin American audiences), and Rummy Gold (card game explicitly positioned as non-real-money). All titles share a common platform layer including multiplayer matchmaking, in-game chat, competitive leagues, achievements, daily bonuses, and a virtual currency economy, and are distributed exclusively through Google Play and Apple App Store.
The underlying technology is a mobile-first multiplayer gaming platform with social features, virtual currency systems, in-app purchase infrastructure, and a content moderation stack that includes recorded audio and chat for safety review (per the October 2024 Audio and Chat Policy). The company also integrates third-party infrastructure such as the Bright Data peer-to-peer network inside Ludo Club, where users can opt in as data nodes in exchange for virtual currency. Moonfrog is a private Indian company, a subsidiary of Stillfront Group AB (publ), a Swedish gaming aggregator listed on Nasdaq First North Premier Growth Market, which provides group-level governance including shared data protection oversight.
Moonfrog monetizes exclusively through consumer freemium mechanics: free-to-play downloads with optional in-app purchases of virtual currency and in-game items (which have no real-world cash value and cannot be exchanged for money, keeping the games outside real-money gambling regulation), plus third-party interest-based advertising. Pricing of virtual item packages is set in-app and not publicly disclosed. The go-to-market motion is product-led growth through app store discovery, with the company's website serving as a top-of-funnel showcase and LinkedIn used for both marketing and recruitment. The primary customer segment is Indian mobile gamers seeking accessible, nostalgic classic-game experiences with social and competitive features, with secondary global reach into casual mobile gamers and Latin American Parchis players.
Moonfrog Labs firmographics
Firmographics- Name
- Moonfrog Labs
- Legal name
- Moonfrog Labs Private Limited
- Website
- https://moonfroglabs.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Moonfrog Labs is a Bangalore-based mobile game studio, subsidiary of Sweden's Stillfront Group, that develops free-to-play social casino adaptations of classic Indian and Latin American board and card games (Teen Patti Gold, Ludo Club, Parchis Club, Rummy Gold) serving millions of casual mobile gamers globally.
- Ownership category
- akta.pro rank
Moonfrog Labs industry classification
Industry- Product category
- Mobile Social Casino Games
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industry
- Sweepstakes/Free-to-Play & Social Poker Apps (MPAEAEAD)
Keywords
Where Moonfrog Labs is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Moonfrog Labs business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- In-app virtual item purchases: Players purchase licences to use virtual items (virtual currency, in-game items) with real money. Purchases are non-refundable. Virtual currency balances do not represent real-world credit or stored value. The Terms of Service explicitly state that virtual items have no real cash value and cannot be exchanged for real money or prizes. This is a social casino model — free to play with optional paid virtual items.
- Third-party advertising: The Service may feature Moonfrog or third-party advertisements. Third-party ad targeting is based on user behaviour and preferences, with interest-based advertising mentioned in the Privacy Policy as a lawful basis for processing user data.
- Interest-based and targeted advertising: Moonfrog delivers personalised content and offers based on in-game behaviour and preferences. This includes interest-based advertising delivered via third-party ad networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play with optional virtual item purchases |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Moonfrog Labs product offering
Product offeringCore offering
Moonfrog Labs develops and publishes free-to-play mobile social casino games based on classic Indian and Latin American board and card games. Its portfolio includes Ludo Club, Teen Patti Gold, Parchis Club, and Rummy Gold — distributed via the Google Play Store and Apple App Store and monetised through optional in-app virtual currency purchases and in-game advertising.
Product overview
Moonfrog Labs operates a portfolio of mobile social casino games centred on traditional Indian and Latin American board and card games. The core product suite comprises Ludo Club (classic Ludo board game), Teen Patti Gold (Indian card game), Parchis Club (Latin American board game), and Rummy Gold (Indian rummy card game). All games are free-to-play social casino experiences with virtual currencies and in-game purchases; none offer real-money gambling. The games share common platform infrastructure including multiplayer matchmaking, in-game chat, leagues, achievements, and daily bonuses, and are available on Android and iOS.
Differentiator
Problem solved
Functional benefit
Brands
- Teen Patti Gold: A popular household card game of Indian origin, one of the highest grossing games in India with over 6 million monthly active players globally. Players need both strategy and luck to win at this highly engaging and popular family card game.
- Ludo Club
- Parchis Club
- Rummy Gold
Products and services
- Ludo Club Mobile adaptation of the classic Ludo board game with multiplayer gameplay against global players, in-game chat, competitive leagues with badge progression, and daily bonus rewards. Free-to-play on Android and iOS.
- Teen Patti Gold Popular Indian-origin multiplayer card game with over 6 million monthly active players globally. Social casino card game where players win or lose virtual chips with no real cash value, combining strategy and luck. Free-to-play on Android and iOS.
- Parchis Club Mobile adaptation of the classic Parchis board game, a strategy game where players race pawns around the board. Features multiplayer matches, exclusive collectibles, achievements, and weekly events. Free-to-play on Android and iOS.
- Rummy Gold Free-to-play online Rummy card game providing a risk-free card game experience. Non real-money game that does not provide real money rewards. Features multiplayer gameplay on Android and iOS.
Quantifiable outcome
- Over 6 million monthly active players globally for Teen Patti Gold
- +1 more outcomes
Companies that use Moonfrog Labs
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Moonfrog Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Moonfrog Labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stillfront Group AB (publ)coreMoonfrog Labs is part of Stillfront Group AB (publ), a Swedish gaming company listed on Nasdaq First North Premier Growth Market. Moonfrog is a subsidiary under the Stillfront corporate umbrella, with shared governance (Data Protection Officer Peter Birgersson, Deloitte AB), group-level recruitment privacy policies, and group-wide recruitment administration.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Moonfrog Labs competitors and assessment
Company assessmentDirect peers
- WinZO Games: Indian mobile gaming platform hosting 100+ casual and card games including Teen Patti. Comparable audience, distribution model, and freemium monetization.
- Junglee Games: India-based mobile gaming studio focused on Teen Patti, Rummy, and other social card/board games. Operates a near-identical virtual-currency social casino model targeting Indian mobile gamers.
- Octro: Indian mobile game studio behind Teen Patti (3 Patti) and rummy titles. Directly comparable to Moonfrog in terms of target audience (Indian mobile gamers) and card-game social casino mechanics.
- Games24x7: India-headquartered online gaming operator spanning fantasy sports and casual card games (Teen Patti, rummy). Comparable customer base and mobile-first social gaming model.
- Mobile Premier League (MPL): Indian mobile gaming platform offering multiple casual and competitive game formats including card and board games. Targets the same Indian mobile gamer segment with a multi-game, virtual-item monetization model.
- Gametion (Ludo King): Indian developer of Ludo King, the dominant Ludo mobile game in India. Directly competes with Moonfrog's Ludo Club in the same cultural board-game category.
- Zupee: India-based mobile gaming company offering Ludo-based games with tournament-style formats. Competes head-to-head with Moonfrog's Ludo Club for Indian mobile gamers.
Broad incumbents
- Zynga: Global social casino and casual mobile gaming leader (Texas HoldEm Poker, Zynga Poker). Moonfrog's founders are Zynga alumni, and the social casino card-game DNA is directly comparable at a much larger scale.
- Nazara Technologies: Listed Indian mobile gaming publisher and gamified learning company with diversified gaming portfolio. Operates across adjacent categories and geographies with broader scope than Moonfrog's focused social casino titles.
- Peak Games: Turkish-origin social card and casual game studio (Toon Blast, Toy Blast) acquired by Zynga. Comparable social/mobile card-game portfolio heritage and regional-to-global expansion playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Moonfrog Labs social profiles
Digital presenceMoonfrog Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moonfrog Labs leadership team
Management profileNumber of profiles
Profiles9 records
Moonfrog Labs funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moonfrog Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moonfrog Labs
What does Moonfrog Labs do?
Moonfrog Labs develops and publishes free-to-play mobile social casino games based on classic Indian and Latin American board and card games. Its portfolio includes Ludo Club, Teen Patti Gold, Parchis Club, and Rummy Gold — distributed via the Google Play Store and Apple App Store and monetised through optional in-app virtual currency purchases and in-game advertising.
Is Moonfrog Labs a public or private company?
Moonfrog Labs is a private company. It is classified as corporate owned and is currently operating.
When was Moonfrog Labs founded?
Moonfrog Labs was founded in 2013. It employs 101 to 250 people.
Where is Moonfrog Labs based?
Moonfrog Labs is headquartered in Bangalore, India, in the Asia region.
How does Moonfrog Labs make money?
Three revenue lines are on record. In-app virtual item purchases are the primary driver. The others are third-party advertising and interest-based and targeted advertising.
Who are Moonfrog Labs's main competitors?
Direct peers on record are WinZO Games, Junglee Games, Octro, Games24x7, Mobile Premier League (MPL), Gametion (Ludo King) and Zupee. Broad incumbents are Zynga, Nazara Technologies and Peak Games.
Does Moonfrog Labs have an API?
No public API is recorded for Moonfrog Labs.
What industry is Moonfrog Labs in?
Moonfrog Labs's product category is Mobile Social Casino Games. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of MPAEAEAD, Sweepstakes/Free-to-Play & Social Poker Apps. Its NAICS code is 7132 and its SIC code is 7990.