What Tambo does

Tambo (legal entity Tiendas Tambo S.A.C.) is a Peruvian convenience store chain founded in 2015 and headquartered in La Molina, Lima, operating as part of the diversified Grupo Lindcorp. The company runs a hybrid physical-and-digital retail model, combining a network of convenience stores across Lima Metropolitan districts plus Callao, Áncash, and Ica (including select 24-hour locations) with an own e-commerce storefront at tambo.pe and a mobile application (Tambo+). It offers prepared foods (hamburgers, empanadas, pizzas, sandwiches), beverages, alcoholic drinks (beer, RTDs, spirits), snacks, pantry staples, ice cream, and own-brand merchandise under Originales de Tambo and Marcas Tambo, with a 30-minute home delivery promise in core Lima Metro districts.

The technology stack is not proprietary: ordering, delivery scheduling, and customer account management are powered by the Orion Eat platform from GetJusto (Justo). Pricing is per-unit in Peruvian Soles (PEN), ranging from roughly S/ 1.90 for snacks to S/ 76.90 for premium liquor combo packs, with promotional bundles delivering 10-50% discounts. Revenue is generated primarily through one-time retail product sales across both in-store and online channels; there is no subscription, marketplace, or licensing revenue disclosed. GTM is product-led, supported by social media (Instagram, Facebook, TikTok), in-store activations, sweepstakes, and partnerships with payments providers (Kasnet, Yape), financial institutions (Financiera Efectiva, Pluxee), and alcohol brands (Heineken, Diageo). The customer base is broad-based Peruvian consumers seeking fast meal solutions and impulse/convenience purchases, segmented horizontally rather than by enterprise contract.

Name

Tambo

Legal name

Tiendas Tambo S.A.C.

Website

https://tambo.pe

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Tambo is a Peruvian convenience store chain (Tiendas Tambo S.A.C., part of Grupo Lindcorp) operating physical stores plus an e-commerce and mobile app offering prepared foods, beverages, alcohol, snacks, and groceries with 30-minute delivery across Lima and select provinces.

Ownership category

akta.pro rank

Product category

Convenience Store Retail

NAICS

Convenience Retailers (445131), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH)

akta.pro secondary industries

Grocery, Food & Essentials Commerce Platforms (BPAMAGAF), Convenience Store QSR / Foodservice (Prepared Foods) (THAFAAAM)

Keywords

• Convenience store
• Prepared foods
• Home delivery
• Grocery retail
• Quick meals

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail product sales: Tambo generates revenue through direct retail sales of prepared foods, packaged snacks, beverages (soft drinks, juices, water, energy drinks), alcoholic beverages (beer, wine, spirits, RTDs), pantry staples, and impulse items. Sales occur both in-store and via online ordering with home delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Tambo operates a chain of physical convenience stores in Peru complemented by an online storefront (tambo.pe) and the Tambo+ mobile app, offering prepared foods (hamburgers, empanadas, pizzas, sandwiches), packaged snacks, soft and alcoholic beverages, pantry staples, ice cream, and own-brand merchandise. The platform supports online ordering with a 30-minute home delivery promise across Lima Metropolitan districts and delivers to additional provinces including Callao, Áncash, and Ica on extended windows.

Product overview

Tambo is a Peruvian convenience store chain operated by Tiendas Tambo S.A.C., part of Grupo Lindcorp. The company operates a platform-plus-physical-stores model consisting of tambo.pe e-commerce platform, the Tambo+ mobile app, and the Tambo Delivery Service offering 30-minute delivery. The product portfolio spans food/meals (hamburgers, empanadas, pizzas), beverages (soft drinks, juices), alcoholic drinks (beers, RTDs, liquors), snacks, pantry/groceries, ice creams, and proprietary merchandise under Originales de Tambo and Marcas Tambo sub-brands. The company runs promotional campaigns including Promos Mundialistas (World Cup themed) and Las Fijas del Finde (weekly specials), plus the LEALTAMBO loyalty program. Physical store formats include 24-hour locations with age restrictions on alcohol sales. The business model centers on rapid delivery of convenience items, prepared foods, and beverages to urban consumers in Lima, Peru.

Differentiator

Problem solved

Functional benefit

Brands

• Originales de Tambo: Tambo's own brand merchandise including clothing (polos, socks), footballs, and board games.
• Marcas Tambo

Products and services

• tambo.pe Online Storefront Tambo's e-commerce platform enabling consumers in Peru to browse the full product catalog, place orders, and schedule home delivery, with a 30-minute delivery promise across Lima Metropolitan districts and extended delivery windows for other provinces.
• Tambo+ Mobile App Mobile application complementing the web storefront, used by Peruvian consumers to order products, manage deliveries, and access promotions and the LealTambo loyalty program.
• Tambo Home Delivery Service 30-minute home delivery service in Lima Metropolitana covering multiple districts, with longer delivery windows for extended areas, fulfilled through the Orion Eat/GetJusto-powered stack.
• Tambo 24-Hour Stores Round-the-clock convenience store format at select locations, offering the full Tambo assortment with age-verified alcohol sales between 9am and 11pm and continuous access to prepared foods and essentials.
• LealTambo Loyalty Program Customer loyalty program providing free home-delivery benefits and other perks for repeat Tambo customers during promotional periods, accessed via tambo.pe and the Tambo+ app.
• Originales de Tambo (Tambo Originals) Proprietary branded merchandise line sold exclusively by Tambo, including clothing (Polo Oversize, Medias/Stockings), footballs (Pelota de Fútbol Tambo PVC), and board games (Tamblox, Verdad o Reto).
• Marcas Tambo House Brands Tambo's exclusive house-brand product line, featuring Jappy Snacks nachos and snacks, Dragenburg beer, and other packaged goods only available at Tambo stores and through tambo.pe.

Quantifiable outcome

• 30-minute delivery guarantee in Lima Metropolitan area
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Renzo GaribaldicoreStrategic or Co-development Partner · 1 January 2024Renzo Garibaldi is a premium Peruvian burger and food brand collaborating with Tambo on co-branded 'Prime' hamburger products. The Hamburguesa Prime line features collaborations such as Hamburguesa Prime de Res Tocino Queso and Hamburguesa Prime Chicken Diablo Renzo Garibaldi, sold exclusively at Tambo.

Scale indicators1 record

Recent moves4 records

Expansion highlights6 records

Direct peers

• OXXO: FEMSA-operated convenience store chain with strong presence in Peru. Direct competitor to Tambo on convenience retail format, prepared foods, alcohol, and household essentials — competing for the same Lima footfall and digital delivery occasions.
• Listo!: Peruvian convenience store chain operating small-format neighborhood stores with prepared foods, snacks, and beverages. Comparable to Tambo in scale, target customer (urban Peruvian), and product mix.
• Repshop: Peruvian convenience store chain offering prepared foods, snacks, and beverages through physical stores. Directly comparable to Tambo on convenience retail format, prepared hot food, and alcohol assortment.

Regional players

• Mass: Peruvian hard-discount retail chain under Grupo Romero. Operates in similar urban Peruvian neighborhoods but with a discount-grocery rather than convenience-format focus; overlaps on snack, beverage, and pantry staples.
• Plaza Vea / Vivanda: Peruvian supermarket chains under Intercorp. Compete with Tambo on pantry staples, beverages, and household essentials but in larger-format grocery rather than convenience — overlapping on impulse basket and delivery occasions.
• Wong: Premium Peruvian supermarket chain under Cencosud. Competes with Tambo's Despensa category on pantry staples and overlap on premium beverage assortment; larger format and higher-income demographic but comparable Peruvian urban consumer base.

Broad incumbents

• 7-Eleven (Peru): Global convenience chain with limited but growing Peru presence through master franchisees. Comparable on convenience format, prepared foods, and 24-hour operations — represents a scaled incumbent threat.
• Circle K: Global convenience retail chain with operations across Latin America. Comparable to Tambo on convenience format and prepared foods, with deeper capital and broader assortment capabilities as a scaled incumbent.

Others

• Justo / GetJusto: Technology vendor whose Orion Eat platform powers Tambo's e-commerce and delivery infrastructure. Not a direct competitor but a critical ecosystem participant whose roadmap directly affects Tambo's digital capabilities.
• Rappi: Latin American super-app operating in Peru for on-demand delivery of convenience, grocery, and prepared foods. Comparable delivery model and target customer; potential partner or competitor depending on Tambo's last-mile strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PractitiendasTambo
• Instagraminstagram.com/tiendas_tambo
• TikToktiktok.com/@tiendas_tambo
• Xx.com/tambotienda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tambo