7-Eleven
7-Eleven, Inc. operates 13,000+ North American convenience stores under the 7-Eleven, Speedway, and Stripes banners, plus 85,000+ stores globally under parent Seven & i Holdings, serving mass-market consumers with food, beverages, fuel, and QSR brands, supported by the 7REWARDS loyalty app, 7NOW delivery, and Gold Pass subscription.
- Company typePrivate
- Founded1927
- HeadquartersIrving, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What 7-Eleven does
7-Eleven, Inc. is a wholly-owned North American operating subsidiary of Seven & i Holdings Co., Ltd. (TYO: 3382), operating more than 13,000 convenience stores in the United States and Canada under the 7-Eleven, Speedway, and Stripes banners, with a broader global footprint of 85,000+ stores across 19 countries. The core retail proposition is 24/7 access to food, beverages, fuel, and everyday essentials, augmented by three in-store quick-service restaurant brands — Laredo Taco Company, Raise the Roost, and Speedy Café — and a private-label portfolio led by 7-Select, Slurpee, Big Gulp, and 7-Reserve coffee.
The technology layer centers on the 7-Eleven mobile app, which integrates the 7REWARDS loyalty program (9 million members, 10 points per dollar), 7-Eleven Wallet mobile payments (3X points, Apple Pay and Google Pay support), Mobile Checkout scan-and-pay, the Price Lock fuel feature (4-day price holds), the Gold Pass subscription ($9.95/month or $95/year), and the 7NOW delivery platform ($979M in FY2025 sales, ~25% four-year CAGR). Frictionless checkout pilots use AiFi computer vision in select US locations, and Serve Robotics autonomous delivery robots have been deployed for last-mile fulfillment. A Global Solution Center in India (900+ employees) provides enterprise technology, merchandising, finance, and cybersecurity services across the network, supported by Databricks AI agents for operational automation.
Revenue is generated through in-store merchandise sales (food, beverages, tobacco, convenience items), fuel sales across branded stations, franchise royalties and fees from franchised operators, Gold Pass subscription recurring revenue, 7NOW delivery transaction fees, and catering revenue through the ezCater partnership. North American fiscal Q3 2025 revenue was $12.8B with $470M operating income; Seven & i Holdings' total FY2025 sales were approximately $112.6B USD. The company is mid-transformation toward larger food-focused formats, with 1,300 new stores, 7,000+ remodels, and 2,600 franchise conversions planned by 2030, ahead of a delayed FY2027 North American IPO.
7-Eleven firmographics
Firmographics- Name
- 7-Eleven
- Legal name
- 7-Eleven, Inc.
- Website
- https://7-eleven.com
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- 7-Eleven, Inc. operates 13,000+ North American convenience stores under the 7-Eleven, Speedway, and Stripes banners, plus 85,000+ stores globally under parent Seven & i Holdings, serving mass-market consumers with food, beverages, fuel, and QSR brands, supported by the 7REWARDS loyalty app, 7NOW delivery, and Gold Pass subscription.
- Ownership category
- akta.pro rank
7-Eleven industry classification
Industry- Product category
- Convenience Store Retail
- NAICS
- Convenience Retailers (445131), Limited-Service Restaurants (722513)
- SIC
- Retail-Convenience Stores (5412), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared) (CRANAJAI)
- akta.pro secondary industry
- Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH)
Keywords
Where 7-Eleven is headquartered
LocationHeadquarters
- HQ city
- Irving
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
7-Eleven business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Merchandise Sales: In-store sales of food, beverages, snacks, tobacco, and convenience items across 13,000+ North American stores
- Foodservice and Quick Service Restaurants: Fresh prepared foods from Laredo Taco Company, Raise the Roost, and Speedy Café brands; catering services through ezCater partnership
- Fuel Sales: Gasoline and diesel fuel sales at branded fuel stations across North American footprint
- Franchise Royalties and Fees: Revenue from franchised store operations including royalties and franchise fees
- Gold Pass Subscription: Subscription program at $9.95/month or $95/year providing 7 free drinks monthly, 5 cents extra fuel savings, free delivery, and 10% cash back on orders
- 7NOW Delivery Service: Digital delivery platform generating $979 million in fiscal 2025 sales with 25% average annual growth over 4 years
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Gold Pass subscription for general consumers |
| Subscription | Monthly | Discounted Gold Pass for students and community members |
| Freemium | Pay-as-you-go | Free loyalty program membership |
| Unit Pricing | Pay-as-you-go | Limited-time promotional meal deals |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
7-Eleven product offering
Product offeringCore offering
7-Eleven operates convenience stores selling food, beverages, fuel, tobacco, snacks, and everyday essentials across more than 13,000 locations in North America under the 7-Eleven, Speedway, and Stripes brands. The company combines physical retail with on-site quick-service restaurants (Laredo Taco Company, Raise the Roost, Speedy Café), proprietary private-label products (7-Select, Slurpee, Big Gulp), the 7REWARDS loyalty program, 7NOW delivery service, and the Gold Pass subscription.
Product overview
7-Eleven operates a multi-format convenience retail platform combining physical stores (7-Eleven, Speedway, Stripes brands with over 13,000 locations) with digital services (7-Eleven app, 7NOW delivery, 7REWARDS loyalty). The core offering includes food, beverages, and fuel, supported by QSR restaurant brands (Laredo Taco Company, Raise the Roost, Speedy Café) and private label (7-Select). Digital monetization flows through the 7REWARDS loyalty program (9M members), 7-Eleven Wallet mobile payments, Gold Pass subscription ($9.95/month), 7NOW delivery ($979M revenue), and catering via ezCater. The company is transitioning toward food-focused formats with new store openings and remodeling programs ahead of a delayed North American IPO.
Differentiator
Problem solved
Functional benefit
Brands
- 7-Select: Private label brand offering packaged snacks, beverages, bakery items, and prepared foods
- 7-Reserve
- Slurpee
- Big Gulp
- FanLand
- 7Charge
Products and services
- 7-Eleven Convenience Stores Traditional convenience retail offering food, beverages, fuel, snacks, tobacco, and everyday essentials across 13,000+ company-owned, franchised, and licensed stores in the US and Canada under 7-Eleven, Speedway, and Stripes brands.
- 7NOW Delivery Mobile delivery service enabling customers to order convenience store items and restaurant food from Laredo Taco Company, Raise the Roost, and Speedy Café for home delivery. Reached $979 million in fiscal 2025 digital sales with 25% average annual growth over four years and is expanding to cover more than 50% of the US population by 2030.
- 7REWARDS Loyalty Program Free mobile-first loyalty program with 9 million members earning 10 points per dollar on qualifying purchases, redeemable for free snacks and drinks. Members save 5+ cents per gallon on fuel and access exclusive deals including Slurpee Happy Hour.
- 7-Eleven Gold Pass Subscription-based premium membership at $9.95/month or $95/year (with 40% discount for students, EBT holders, and verified community members at $5.95/month or $55/year). Benefits include 7 free drinks per month, unlimited $0 delivery fee, extra 5 cents per gallon fuel savings, and 10% 7-Eleven Cash on orders.
- 7-Eleven Catering (via ezCater) National catering program through partnership with ezCater enabling customers to order made-to-order food from Speedy Café, Laredo Taco Company, and Raise the Roost for office lunches, meetings, and group events.
- Laredo Taco Company Hispanic-inspired quick-service restaurant brand operated within 7-Eleven locations, offering tacos, burritos, quesadillas, and Tex-Mex items including exclusive items like El GOAL-AZO Tacos and Walking Tacos.
- Raise the Roost Chicken-focused quick-service restaurant brand within 7-Eleven offering crispy chicken sandwiches, wings, and fried chicken items including the G.O.A.T. Hot Chicken Sandwich.
- Speedy Café Quick-service café brand within 7-Eleven offering coffee, breakfast items, pizzas, salads, and lunch boxes prepared daily in on-site kitchens.
- Slurpee Iconic frozen carbonated beverage brand available in multiple flavors, celebrating 60th anniversary in 2026. Sold exclusively at 7-Eleven, Speedway, and Stripes stores.
- Big Gulp Large-format fountain drink brand available at 7-Eleven stores in sizes up to 32 oz with loyalty pricing available to 7REWARDS members.
- Kids' Meals Program All-new kids' meals at participating 7-Eleven, Speedway, and Stripes locations including Laredo Taco Company, Raise the Roost, and Speedy Café, priced starting at $3.99 with entrée, side, drink, and collectible Hot Wheels toy.
- Tamago Sando (Canada) Japanese-style egg salad sandwich launched at 7-Eleven Canada starting in Ontario and B.C. as part of a five-year strategy to expand presence and shift toward a fresh food/QSR model.
- 7-Select Private Label 7-Eleven's private label brand covering snacks, candy, bakery items, beverages, energy drinks, and prepared foods, including 7-Select Mini Donuts, Gummi Bears, Energy Fusion drinks, and coffee products.
- Fresh On-the-Go Coffee Freshly brewed and espresso-based coffee program with over 3,000 customization options, including 7-Reserve premium single-origin coffees and seasonal offerings.
- Branded Fuel Sales Gasoline and diesel fuel sales at branded fuel stations across the North American footprint, with Price Lock feature allowing app users to lock in low fuel prices for 4 days at participating locations.
Quantifiable outcome
- 23% traffic growth among higher-income consumers ($100,000+ households)
- +2 more outcomes
Companies that use 7-Eleven
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
7-Eleven technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature5 records
7-Eleven partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Kraft Heinz CanadaminorExclusive preview partnership for KD Ramen launch at 7-Eleven Canada locations in Toronto, Vancouver, Calgary, and Winnipeg from June 25-27 ahead of nationwide rollout.
- Coupang EatsminorSouth Korea 7-Eleven plans to launch 24-hour delivery through Coupang Eats as part of quick commerce expansion in the region.
- ezCatercoreNational catering program enabling customers to order made-to-order food from Speedy Café, Laredo Taco Company, and Raise the Roost for group events, meetings, and office lunches via online platform.
- NCR Voyixcore7-Eleven Philippines selected NCR Voyix POS for 4,500-store platform transformation. Pilot scheduled for Q4 2026 with broader rollout in 2027. Platform enables consistent software delivery, operational resilience, and loyalty, mobile, and payments integrations.
Scale indicators11 records
Recent moves9 records
Expansion highlights8 records
7-Eleven competitors and assessment
Company assessmentDirect peers
- Circle K (Alimentation Couche-Tard): Circle K is the second-largest convenience store chain globally, operating ~14,000 stores across North America, Europe, and Asia. Directly comparable to 7-Eleven as the only other global-scale convenience retailer with fuel, foodservice, and digital loyalty programs.
- Wawa: Wawa operates ~1,000+ convenience stores along the U.S. East Coast with strong private-label foodservice programs and a loyal customer base. Competes directly with 7-Eleven in the foodservice-led c-store segment and is widely cited as a foodservice quality benchmark.
- Casey's General Stores: Casey's operates ~2,900 convenience stores across 17 Midwestern and Southern U.S. states with a strong in-store foodservice program (pizza, donuts, prepared foods). Directly comparable to 7-Eleven in the foodservice-led convenience format with public-company financial visibility.
- Sheetz: Sheetz is a privately held convenience store chain with ~700+ locations across the Mid-Atlantic and Midwest, known for made-to-order foodservice and 24/7 operations. Competes with 7-Eleven in the same foodservice-and-fuel convenience format.
- QuikTrip: QuikTrip operates ~1,000+ convenience stores across the South, Midwest, and Southwest with strong private-label foodservice and a reputation for operational excellence. Directly comparable to 7-Eleven in the multi-format convenience segment.
- Murphy USA: Murphy USA operates ~1,750 fuel-led convenience stores primarily near Walmart locations across the U.S. Comparable to 7-Eleven's fuel-and-merchandise model and a public-company benchmark for fuel margin economics.
Regional players
- Lawson: Lawson is one of Japan's major convenience store chains, comparable to 7-Eleven Japan's conbini format, though Lawson is majority-owned by Mitsubishi and operates primarily in Japan and parts of Asia.
- FamilyMart: FamilyMart is a leading Japanese convenience store chain under Itochu, operating ~16,000 stores primarily in Japan and Asia. Comparable to 7-Eleven's conbini format in Asia-Pacific but does not directly compete in 7-Eleven's North American core markets.
Broad incumbents
- Pilot Flying J (Berkshire Hathaway): Pilot Flying J operates ~875 travel centers across North America under Berkshire Hathaway ownership. Comparable to 7-Eleven's fuel-and-foodservice highway and travel-focused segment, though specializing in larger-format travel centers rather than urban convenience.
- Costco Wholesale: Costco's in-store foodservice, fuel stations, and Kirkland private label represent broader retail pressure on convenience formats. While not a direct c-store competitor, Costco's growing food court and fuel offerings compete with 7-Eleven for similar consumer occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
7-Eleven social profiles
Digital presence7-Eleven financial estimates
Financial estimateRevenue estimate
Valuation estimate
7-Eleven leadership team
Management profileNumber of profiles
Profiles7 records
7-Eleven subsidiaries and ownership
Company hierarchySubsidiaries8 records
7-Eleven funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
7-Eleven M&A and investment
M&A and investmentM&A4 records
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 7-Eleven
What does 7-Eleven do?
7-Eleven operates convenience stores selling food, beverages, fuel, tobacco, snacks, and everyday essentials across more than 13,000 locations in North America under the 7-Eleven, Speedway, and Stripes brands. The company combines physical retail with on-site quick-service restaurants (Laredo Taco Company, Raise the Roost, Speedy Café), proprietary private-label products (7-Select, Slurpee, Big Gulp), the 7REWARDS loyalty program, 7NOW delivery service, and the Gold Pass subscription.
Is 7-Eleven a public or private company?
7-Eleven is a private company. It is classified as corporate owned and is currently operating.
When was 7-Eleven founded?
7-Eleven was founded in 1927. It employs 5,001 to 10,000 people.
Where is 7-Eleven based?
7-Eleven is headquartered in Irving, United States, in the North America region.
How does 7-Eleven make money?
Six revenue lines are on record. Merchandise Sales are the primary driver. The others are foodservice and Quick Service Restaurants, fuel Sales, franchise Royalties and Fees, gold Pass Subscription and 7NOW Delivery Service.
Who are 7-Eleven's main competitors?
Direct peers on record are Circle K (Alimentation Couche-Tard), Wawa, Casey's General Stores, Sheetz, QuikTrip and Murphy USA. Regional players are Lawson and FamilyMart. Broad incumbents are Pilot Flying J (Berkshire Hathaway) and Costco Wholesale.
Does 7-Eleven have an API?
No public API is recorded for 7-Eleven.
What industry is 7-Eleven in?
7-Eleven's product category is Convenience Store Retail. Its primary akta.pro industry code is CRANAJAI, Convenience Retail with Quick-Service Foodservice (Hot Food/Prepared), with a secondary code of CRAHABAH, Foodservice-Led Convenience Stores (QSR/Hot Food Focus). Its NAICS code is 445131 and its SIC code is 5412.