Fluid Focus
- Company typePrivate
- Founded2024
- HeadquartersBelfast, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Fluid Focus firmographics
Firmographics- Name
- Fluid Focus
- Legal name
- fluid focus™ Ltd.
- Website
- https://fluidfocus.app
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Fluid Focus industry classification
Industry- Product category
- Screen Time Management Software
- NAICS
- Other Amusement and Recreation Industries (7139)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industry
- Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)
Keywords
Where Fluid Focus is headquartered
LocationHeadquarters
- HQ city
- Belfast
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fluid Focus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Freemium App Model: Core app is free to download with gamification rewards system. Users earn Fluid Coins for reducing screen time which can be redeemed for charity donations, brand discounts, and prize entries. Revenue is likely generated through premium features, brand partnerships for rewards, and B2B institutional licensing.
- Institutional Licensing (B2B): Fluid Focus sells to educational institutions (universities, colleges, schools) and businesses through 'Book a Demo' sales motion. Institutions receive analytics dashboards to measure impact and can deploy the app to their student/employee populations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Individual consumer freemium with optional premium features |
| Subscription | Annual | Institutional/B2B subscription for organizations |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Fluid Focus product offering
Product offeringCore offering
Fluid Focus is a mobile application (iOS and Android) that gamifies healthier screen time habits by rewarding users with "Fluid Coins" for completing timed focus sessions and reducing use of distracting apps. The app bundles app blocking, science-backed focus music, guided meditation, and progress tracking, and is offered both to individual consumers (freemium via app stores) and to educational institutions and businesses (annual subscription with analytics dashboards).
Product overview
Fluid Focus is a single, unified mobile app (available on iOS and Android) that gamifies screen time reduction and productivity improvement. It features a Fluid Coin reward system redeemable for charity donations, wellness brand discounts, or prize giveaways, along with timed focus sessions, science-backed focus music and guided meditation, and app-blocking capabilities. The product is offered as one app targeting both individual consumers and institutional customers (universities, colleges, schools, and businesses), with no separate modules or sub-brands identified.
Differentiator
Problem solved
Functional benefit
Products and services
- Fluid Focus Mobile App Cross-platform mobile app (iOS and Android) that gamifies screen time reduction through timed focus sessions, app blocking, and a Fluid Coins reward system redeemable for charity donations, wellness-brand discounts, and cash-prize entries; available to individual consumers via app stores and to institutions via subscription licensing with analytics dashboards.
- Fluid Focus Institutional / B2B Subscription Annual subscription deployment of the Fluid Focus app for universities, FE colleges, secondary schools, and businesses, providing organization-wide rollout and an analytics dashboard for administrators to measure engagement and impact across students or employees.
Quantifiable outcome
- Users report 90% increased productivity after 2 weeks of consistent use
- +5 more outcomes
Companies that use Fluid Focus
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Fluid Focus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fluid Focus partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Xavier UniversitycoreUniversity's Health and Wellness Services launched Fluid Focus app, funded by a grant, to help students manage screen time. App features timed focus sessions, coin rewards, Myndstream music, and mental health resources.
- University of Liverpool (Dr. Paul Redmond)flagshipCollaboration with Dr. Paul Redmond, renowned generational theorist at University of Liverpool, to conduct landmark research on smartphone impact on education. Research involved 2,842 students from 18 academic institutions, conducted Jan-May 2025.
- MyndstreamcoreScience-backed study music provider integrated into Fluid Focus app. Myndstream provides focus music designed to enhance concentration and productivity during study or work sessions.
- Wellness Brands (New Balance, Waterhaul, etc.)minorBrand partners providing discounts redeemable with Fluid Coins earned through app usage. Includes New Balance, Waterhaul, and other wellness-focused brands creating cross-promotional value.
- 18 Academic Institutions (Schools, Colleges, Universities)flagshipCollaborative research partners including secondary schools, FE colleges, and universities that participated in the Smartphones in Education (SIE) Research Programme, surveying 2,842 students on screen time, study habits, social media, and wellbeing.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Fluid Focus competitors and assessment
Company assessmentDirect peers
- Forest: Forest is a gamified focus app that grows virtual trees during focus sessions. It is highly comparable to Fluid Focus's gamification-led approach to screen time reduction and study focus, with similar target users among students.
- Opal: Opal is a leading screen-time and focus app that blocks distracting apps and tracks focus sessions. It is the most direct competitor to Fluid Focus in the consumer screen-time management category, with similar app-blocking, focus-session, and analytics functionality.
- One Sec: One Sec is a screen-time management app that forces a breathing pause before opening distracting apps. It is a direct competitor in the screen-time intervention category with overlapping target users and similar behavioral-science framing.
- Freedom: Freedom is a cross-device website and app blocker for focus and productivity. It competes with Fluid Focus for users seeking to eliminate distractions during work or study, with stronger cross-device and enterprise positioning.
- Flora: Flora is a focus and productivity app that penalizes users for leaving focus sessions by killing a virtual plant. It directly competes with Fluid Focus in the gamified focus/screen-time category, particularly for student and study users.
Emerging players
- Be Focused: Be Focused is a Pomodoro-style focus and task management app. It overlaps with Fluid Focus's focus-session and productivity features for individual consumers, though it lacks the gamified rewards and institutional analytics differentiators.
Broad incumbents
- Headspace: Headspace is a leading meditation and mental wellness app with guided content and B2B institutional offerings. It overlaps with Fluid Focus's meditation features and B2B sales motion into universities and employers, although its core focus is mindfulness rather than screen time.
- Calm: Calm is a major meditation, sleep, and mental wellness app with B2B and consumer offerings. It competes with Fluid Focus's guided meditation feature and broader wellbeing positioning, though with a much larger content library and brand.
- Google Digital Wellbeing: Google's Digital Wellbeing suite provides Android-native focus modes and app timers. It is a broad incumbent alternative to Fluid Focus for Android users, integrated at the OS level and free of charge.
- Apple Screen Time: Apple's built-in Screen Time feature is the default iOS screen-time management tool. It is a broad incumbent that competes with Fluid Focus's app-blocking functionality as a free, OS-integrated alternative, posing material platform risk.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Fluid Focus social profiles
Digital presenceFluid Focus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fluid Focus leadership team
Management profileNumber of profiles
Profiles1 record
Fluid Focus funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fluid Focus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fluid Focus
What does Fluid Focus do?
Fluid Focus is a mobile application (iOS and Android) that gamifies healthier screen time habits by rewarding users with "Fluid Coins" for completing timed focus sessions and reducing use of distracting apps. The app bundles app blocking, science-backed focus music, guided meditation, and progress tracking, and is offered both to individual consumers (freemium via app stores) and to educational institutions and businesses (annual subscription with analytics dashboards).
Is Fluid Focus a public or private company?
Fluid Focus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fluid Focus founded?
Fluid Focus was founded in 2024. It employs 1 to 10 people.
Where is Fluid Focus based?
Fluid Focus is headquartered in Belfast, United Kingdom, in the Europe region.
How does Fluid Focus make money?
Two revenue lines are on record. Freemium App Model is the primary driver. The others are institutional Licensing (B2B).
Who are Fluid Focus's main competitors?
Direct peers on record are Forest, Opal, One Sec, Freedom and Flora. Be Focused is listed as an emerging player. Broad incumbents are Headspace, Calm, Google Digital Wellbeing and Apple Screen Time.
Does Fluid Focus have an API?
No public API is recorded for Fluid Focus.
What industry is Fluid Focus in?
Fluid Focus's product category is Screen Time Management Software. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons). Its NAICS code is 7139 and its SIC code is 7372.