Myndstream
Myndstream is a science-informed functional music streaming platform serving spas, hotels, healthcare, and wellness brands with curated soundscapes, zone-based audio control, and bespoke compositions. Founded in 2021 as a subsidiary of Cutting Edge Group and operating globally with 20 employees.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Myndstream does
Myndstream is a functional music streaming platform that delivers science-informed, evidence-based soundscapes to spas, hospitality, healthcare, and education environments. Founded in 2021 as a wholly-owned subsidiary of Cutting Edge Group (the music production company behind scores for Stranger Things, Bridgerton, and Whiplash), Myndstream leverages 25 years of music production expertise to produce a library of 100+ curated soundscapes designed for specific wellness outcomes such as relaxation, focus, recovery, and sleep. The company's core product, The Stream, is a cross-platform streaming service delivered via web, iOS, and Android apps with zone-based audio control, offline playback, and integration with Sonos, Dante, AirPlay, and Bluetooth systems. An SDK/API layer enables embedding into partner platforms such as hotel loyalty apps.
Myndstream operates a three-tier offering around its core platform: (1) The Stream for self-serve SMB and individual therapists at $26.99-$79.99/month; (2) My Stream, a co-branded B2B2C guest experience platform delivered via QR code or web without app download, monetized on a per-room-per-night annual subscription basis for hotels; and (3) Bespoke Services for custom music composition paired with world-class artists. The combination of a self-serve PLG motion for spas and a field sales motion for luxury hotel chains and healthcare systems supports a hybrid GTM. The company claims 850+ luxury properties as customers and lists Marriott, Hilton, Hyatt, Jumeirah, Accor, Six Senses, Rosewood, Forbes Travel Guide, and Mayo Clinic among its partners.
The company's go-to-market relies heavily on partnership-driven distribution, with co-branded products developed with skincare brands (111SKIN, Circadia), wellness equipment (Hyperice, Kohler, Oakworks), and celebrity talent (Timbaland, Jónsi of Sigur Rós). Marketing is concentrated around industry events (Global Wellness Summit, Forbes Travel Guide Summit), earned media coverage, and organic social. The business is privately held with no disclosed revenue; the only disclosed funding event is an undisclosed equity stake from Mayo Clinic in November 2025 to support clinical research collaboration. With 20 employees and a registered office in London, Myndstream operates globally across North America, Europe, the Middle East, and Asia.
Myndstream firmographics
Firmographics- Name
- Myndstream
- Legal name
- Mynd Group Limited
- Website
- https://myndstream.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Myndstream is a science-informed functional music streaming platform serving spas, hotels, healthcare, and wellness brands with curated soundscapes, zone-based audio control, and bespoke compositions. Founded in 2021 as a subsidiary of Cutting Edge Group and operating globally with 20 employees.
- Ownership category
- akta.pro rank
Myndstream industry classification
Industry- Product category
- Wellness Audio Streaming Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Sound Recording Industries (5122)
- akta.pro primary industry
- On-Demand Music Streaming Platforms (MPAIADAA)
- akta.pro secondary industries
- Music & Audio Streaming Platforms (BPAMAJAC), HiFi/Immersive & Premium Audio Streaming (MPAIACAD)
Keywords
Where Myndstream is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Myndstream business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Subscription Streaming (B2B - The Stream): Annual or monthly subscription for business use with tiered options based on zones: Single Zone for independent therapists, Multi Zone for spas with up to 3 zones, and Unlimited Zones for luxury spas and hotels. Fully licensed for global business use.
- Subscription Streaming (B2C - My Stream): Per-room-per-night annual subscription model for hotels and hospitality properties giving guests access to functional music experiences on personal devices.
- Bespoke Composition Services: Custom music composition services paired with brand vision and world-class artists for signature brand sound. Handles full creative process for unique brand audio identity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single Zone - For independent therapists |
| Subscription | Monthly | Multi Zone - For spas with multiple therapists or zones |
| Subscription | Monthly | Unlimited Zones - For luxury spas, hotels and resorts |
| Subscription | Annual | My Stream (Hospitality) - Per-room licensing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Myndstream product offering
Product offeringCore offering
Myndstream provides a science-informed functional music streaming platform (The Stream) that delivers fully licensed, intentionally designed soundscapes for spas, hospitals, hotels, schools, and wellness centers. The platform is offered via web app, iOS/Android apps, and SDK/API integration, and is paired with three service layers: Sensory Mapping (expert-led zone curation), My Stream (co-branded guest-facing experience), and Bespoke Services (custom music composition). Customers subscribe to tiered plans based on zones and use case, while hospitality clients license per-room-per-night for in-room access.
Product overview
Myndstream is a functional audio company offering a unified platform-plus-services architecture centred on The Stream, a music streaming platform delivering science-informed, evidence-based functional music for health and wellbeing. The core The Stream platform provides a vast library of curated soundscapes accessible via web app and mobile app, categorised by mood, outcome and duration for personalisation. Around this core platform, Myndstream offers three service tiers: Sensory Mapping (expert-curated zone management), My Stream (co-branded guest-facing digital experience), and Bespoke Services (custom music composition). The company also delivers partnership-specific products including bespoke soundscapes for brands like 111SKIN, recovery soundscapes for Hyperice, and signature treatments co-created with wellness practitioners. All music is artist-led, science-informed, and fully licensed for global business use.
Differentiator
Problem solved
Functional benefit
Brands
- The Stream: A vast library of intentionally designed, fully licensed functional music available via streaming platform for spas and wellness settings.
- My Stream
- Sensory Mapping
Products and services
- The Stream
- Myndstream Mobile App
- My Stream
- Bespoke Services
- Sound Escape Treatment
- Energy Revive Ritual
- Hyperice Recovery Soundscapes
- 111SKIN Bespoke Sonic Journeys
- Sigur Rós First Light Album
Quantifiable outcome
- Fully licensed globally - no risk of fines and artists are fully compensated
- +2 more outcomes
Companies that use Myndstream
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles5 records
Myndstream technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature6 records
Myndstream partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, flagship and minor.
- Christine ClintoncoreFirst-of-its-kind Energy Revive body ritual and self-guided training program. Integrates purpose-composed functional music from the first step. 60-minute standalone or 30-minute treatment version. Training bundle includes soundscape access, manual, and certificate of completion.
- 111SKINcoreLuxury skincare brand partnership creating bespoke sonic soundscapes for international spa locations. Two exclusive sonic journeys: Pre-Treatment Ritual and Reparative Journey. Debut at Mandarin Oriental Downtown Dubai, expanding to Mandarin Oriental partnerships globally and The Plaza New York.
- Mayo ClinicflagshipGroundbreaking healthcare collaboration with Mayo Clinic including equity stake. Working with Dr. Dawn Mussallem's team to research clinical applications of functional music in healthcare settings for patient recovery and clinician wellbeing. Knowledge-sharing collaboration exploring how music can reduce stress, support recovery, and enhance health outcomes.
- HypericecoreCo-created multi-sensory recovery solution combining Hyperice Normatec compression technology with Myndstream's functional music. Three dedicated soundscapes (Rest, Recovery, Revive) plus Full Mind/Body Sync session. Partnership spans across Accor, Hilton, Maybourne Group, and Third Space.
- CircadiacoreGlobal aesthetics brand partnership creating immersive sonic skincare journeys. Bespoke soundscapes mirror the intent, rhythm, and therapeutic goals of signature treatments including Dream Protocol. Also developed exclusive soundscapes for oncology protocols.
- Shared Beauty SecretscoreLaunched immersive Sound Escape massage treatment combining seamless touch massage with bespoke soundscapes. Partnered with Spa Connect, launching at InterContinental Hotel London Park Lane. Music designed to trigger parasympathetic nervous system response.
- Forbes Travel GuideflagshipOfficial Audio Partner and Brand Official. Myndstream is the first music provider to join Forbes Travel Guide's prestigious Brand Officials list. Myndstream brings innovation to sound design across multiple luxury verticals, raising the bar for guest audio experiences at Star-Rated properties.
- Jónsi (Sigur Rós)coreRelease of score album 'First Light' via Myndstream and Lakeshore Records. Music resonating with wellness community, securing #1 spots across Amazon and Spotify editorial playlists. Jónsi's ethereal compositions designed for wellness contexts.
- SanctumcoreMindful movement partnership creating The Sanctum Anthem - a sonic embodiment of the Sanctum practice. Fusion of electronic soundscapes, spoken word, and orchestral elements. Anthem performed at Frequency Festival in London and part of every Sanctum experience.
- TimbalandflagshipMulti-Platinum Grammy Award-Winning super-producer partnership to create wellness music projects. Announced at 2023 Global Wellness Summit. Timbaland brings unique perspective on frequency and tone affecting mood and creating physical/mental shifts.
- Global Wellness SummitcoreOfficial Audio Partner for the annual Global Wellness Summit. Myndstream infuses music throughout summit programming, fostering connection and showcasing audio's role in five-star hospitality experiences.
- SongtradrminorMusic for wellbeing label partnership with Songtradr entering the wellness space.
- Marriott Hotels, Resorts and SuitescoreIn-room wellness music experiences across Marriott properties globally.
- Hilton Hotels & ResortscoreGuest wellness music experiences across Hilton properties.
- HyattcoreFunctional music for guest experiences at Hyatt properties.
- JumeirahcoreWellness music for hospitality properties in the Middle East.
- AccorcoreGlobal hospitality wellness music partnerships across Accor's portfolio.
- Six SensescoreSpa and wellness music for holistic massage treatments at Six Senses properties.
- Rosewood Hotels & ResortscoreSignature massage treatments with bespoke soundscapes for Rosewood properties.
- KohlercoreWellness music experiences integrated with Kohler products.
- LATHERcoreLuxury amenities partner collaborating on in-room wellness experiences including bath butler rituals combining aromatherapy and functional music.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Myndstream competitors and assessment
Company assessmentBroad incumbents
- Spotify: Spotify is the global leader in music streaming with a growing B2B Soundtrack business and significant wellness/ambient content. As a broad incumbent, it could subsume functional music use cases if it prioritized that category.
Direct peers
- Soundtrack (Your Brand): Soundtrack provides music streaming for businesses - originally backed by Spotify - focused on restaurants, retail, hotels, and gyms. It directly overlaps with Myndstream's B2B SaaS subscription model and zone-based playback.
- Cloud Cover Music: Cloud Cover Music offers fully licensed streaming background music for businesses including hotels, spas, and wellness centers. It competes for the same B2B subscription wallet and operates a similar self-serve SaaS motion.
- Rockbot: Rockbot provides licensed streaming music and messaging for businesses including hospitality, fitness, and retail chains. It directly competes for the same in-venue music budget with a multi-zone SaaS platform.
- Stingray Business: Stingray Business delivers in-store music, digital signage, and curated audio for retail, hospitality, and quick-service restaurants globally. It is a direct B2B background music competitor with comparable multi-zone commercial deployment.
- Endel: Endel delivers AI-powered personalized soundscapes for focus, sleep, and relaxation, serving both direct consumers and B2B partners. It is the most direct comparable in functional music for wellness and productivity contexts.
- Mood Media: Mood Media is the largest global provider of in-store music, AV, and customer experience solutions for businesses including hotels, retail, and restaurants. It is the broadest B2B background music competitor serving similar commercial verticals.
- Brain.fm: Brain.fm uses AI to compose functional music designed to modulate brain activity for focus, sleep, and relaxation. It is a direct functional music competitor with a science-informed positioning similar to Myndstream's evidence-based claims.
Emerging players
- Calm: Calm is a leading meditation and wellness app with original music and soundscapes for sleep and relaxation. It is a broader wellness audio player with overlapping functional content but a primarily consumer D2C model rather than Myndstream's B2B focus.
- Headspace: Headspace offers meditation, sleep, and focus audio content with a B2B enterprise motion serving employers and healthcare systems. It intersects with Myndstream's healthcare and workplace wellness ambitions but lacks dedicated functional music expertise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Myndstream social profiles
Digital presenceMyndstream financial estimates
Financial estimateRevenue estimate
Valuation estimate
Myndstream leadership team
Management profileNumber of profiles
Profiles1 record
Myndstream funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Myndstream M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Myndstream
What does Myndstream do?
Myndstream provides a science-informed functional music streaming platform (The Stream) that delivers fully licensed, intentionally designed soundscapes for spas, hospitals, hotels, schools, and wellness centers. The platform is offered via web app, iOS/Android apps, and SDK/API integration, and is paired with three service layers: Sensory Mapping (expert-led zone curation), My Stream (co-branded guest-facing experience), and Bespoke Services (custom music composition). Customers subscribe to tiered plans based on zones and use case, while hospitality clients license per-room-per-night for in-room access.
Is Myndstream a public or private company?
Myndstream is a private company. It is classified as corporate owned and is currently operating.
When was Myndstream founded?
Myndstream was founded in 2021. It employs 11 to 50 people.
Where is Myndstream based?
Myndstream is headquartered in London, United Kingdom, in the Europe region.
How does Myndstream make money?
Three revenue lines are on record. Subscription Streaming (B2B - The Stream) is the primary driver. The others are subscription Streaming (B2C - My Stream) and bespoke Composition Services.
Who are Myndstream's main competitors?
Spotify is listed as a broad incumbent. Direct peers are Soundtrack (Your Brand), Cloud Cover Music, Rockbot, Stingray Business, Endel, Mood Media and Brain.fm. Emerging players are Calm and Headspace.
Does Myndstream have an API?
Yes. Myndstream offers SDK and API integration for business clients (Integration Partners). The music streaming service can be embedded via Software Development Kit (SDK) or Application Programming Interface (API) in applications or platforms operated by business clients. For hospitality brands, My Stream can integrate directly into existing rewards and loyalty apps via SDK integration.
What industry is Myndstream in?
Myndstream's product category is Wellness Audio Streaming Software. Its primary akta.pro industry code is MPAIADAA, On-Demand Music Streaming Platforms, with a secondary code of BPAMAJAC, Music & Audio Streaming Platforms. Its NAICS code is 5162.