What Fresh Vine Wine does

Fresh Vine Wine is a US-based premium wine producer founded in 2019 and headquartered in Charlotte, North Carolina. The company's core product is a line of low-carb, low-calorie premium wines positioned for health-conscious consumers, distinguishing it within the broader premium wine category. Prior to November 2024, Fresh Vine Wine operated as an independent wine brand with a workforce of 11-50 employees.

In November 2024, Fresh Vine Wine executed a definitive merger agreement with Amaze Software, a creator-powered commerce technology company. The strategic combination was designed to enable digital content creators and influencers to launch their own branded wine selections by pairing Amaze's e-commerce infrastructure with Fresh Vine Wine's wine sourcing, production expertise, and supply chain. The combined entity operates a creator-powered commerce platform that distributes wine and spirits through creator audiences, generating revenue via product sales and transaction fees on creator-branded wine selections.

Following the merger, Amaze Holdings, Inc. acquired Amaze Software and related Food Channel assets, with Fresh Vine Wine continuing to operate within Amaze Holdings as a 'legacy wine business' alongside the creator commerce platform. The company's website is currently displaying a 'down for maintenance' notice, indicating limited or paused direct-to-consumer activity. Disclosed leadership includes a President (Rick Nechio) and overlapping CFO designations (Ellen Scipta and James Spellmire), reflecting integration-related leadership transitions. No revenue figures are publicly disclosed, and reported financial data in third-party sources contains apparent inconsistencies that cannot be reconciled with the company's operational scale.

Name

Fresh Vine Wine

Legal name

Fresh Vine Wine

Website

https://freshvinewine.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Fresh Vine Wine is a US-based premium producer of low-carb, low-calorie wines that merged with Amaze Software in November 2024 to form a creator-powered commerce platform enabling content creators to launch branded wine selections, now operating within Amaze Holdings.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Wine Production & Winemaking (AFAFAAAB)

Keywords

• Premium wine production
• Low calorie wines
• Low carb wines
• Creator commerce platform
• Branded wine selections

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Premium Wine Product Sales: Revenue generated from premium wine products, now expanded through creator-powered commerce model enabling creators to launch branded wine selections

Go-to-market motion1 record

Distribution channels1 record

Core offering

Fresh Vine Wine produces and sells low-carb, low-calorie premium wines in the United States. Following its November 2024 merger with Amaze Software, the company now distributes its wine catalog through Amaze's creator-powered commerce platform, enabling content creators to launch and sell their own branded wine selections directly to consumer audiences.

Product overview

Fresh Vine Wine operates as a premium wine company that merged with Amaze Software, forming a creator-powered commerce platform. The combined entity offers a wine and spirits catalog alongside commerce technology, allowing creators to launch branded wine selections. Fresh Vine Wine represents the core product and brand, integrated with Amaze Software's commerce technology capabilities to enable the creator commerce offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Vine Wine

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Amaze SoftwarecoreStrategic or Co-development Partner · 6 November 2024Amaze Software and Fresh Vine Wine executed a definitive merger agreement in November 2024. The merger united Amaze's creator-powered commerce technology with Fresh Vine Wine's premium wine expertise. The strategic combination enabled creators to launch their own branded wine selections and expanded wine and spirits into Amaze's product catalog, redefining the creator-powered commerce landscape.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Winc: Winc is a direct-to-consumer wine subscription and brand company that ships curated wines to consumers online. It is directly comparable to Fresh Vine Wine's premium, DTC-led wine model and shares the challenge of scaling a digitally native wine brand.
• Bright Cellars: Bright Cellars is a wine subscription club that personalizes monthly wine shipments to consumers. Like Fresh Vine Wine, it combines a curated, digitally native go-to-market with its own private-label wine production, making it a close model peer.
• Scout & Cellar: Scout & Cellar is a clean-crafted wine DTC brand focused on wines made without added sugar or synthetic additives. Its health/wellness positioning around ingredient quality is conceptually adjacent to Fresh Vine's low-carb, low-calorie premium positioning.
• Skinnygirl Wines: Skinnygirl, founded by Bethenny Frankel and now part of Beam Suntory, built a wine brand explicitly around low-calorie and lifestyle positioning aimed at female consumers. It is the closest historical analog to Fresh Vine Wine's low-carb, low-calorie premium positioning.
• Wine.com: Wine.com is the largest online wine retailer in the U.S., offering a broad catalog and direct-to-consumer shipping. It is comparable to Fresh Vine Wine as a digital-native wine commerce business targeting U.S. consumers, with similar regulatory and logistics constraints.

Broad incumbents

• Cupcake Wines: Cupcake Wines, owned by The Wine Group, is a major mass-premium U.S. wine brand with broad retail distribution. It represents the scaled-incumbent counterpart to Fresh Vine Wine's premium positioning and illustrates the distribution scale Fresh Vine would need to achieve.
• Barefoot Wine: Barefoot, owned by E&J Gallo, is the largest wine brand in the U.S. and dominates the affordable premium tier. It is a relevant incumbent benchmark for how a differentiated wine brand is built, marketed, and scaled nationally—useful as a 'ceiling' peer for Fresh Vine Wine.
• Total Wine & More: Total Wine & More is the largest independent retailer of wine, beer, and spirits in the U.S. While a retailer rather than a producer, it is a critical channel partner and competitive benchmark for any DTC or premium wine brand trying to build shelf presence.
• The Prisoner Wine Company: The Prisoner Wine Company, part of Constellation Brands, is a premium U.S. wine portfolio known for distinctive branding and on-premise strength. It represents a relevant premium-wine incumbent peer and an aspirational branding/positioning benchmark for Fresh Vine Wine.

Emerging players

• Vivino: Vivino is a global wine marketplace and crowdsourced wine-rating app with a strong e-commerce layer. It is comparable to Fresh Vine Wine as a technology-enabled, consumer-facing wine commerce platform, though Vivino focuses on a broad catalog versus Fresh Vine's owned brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/freshvinewine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresh Vine Wine