ActivityHero
- Company typePrivate
- Founded2012
- HeadquartersPalo Alto, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
ActivityHero firmographics
Firmographics- Name
- ActivityHero
- Legal name
- ActivityHero, Inc.
- Website
- https://activityhero.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ActivityHero industry classification
Industry- Product category
- Kids' Activities Marketplace
- NAICS
- Fitness and Recreational Sports Centers (71394), Child Care Services (6244)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Bootcamp & Intensive Program Aggregators/Marketplaces (EDAFAIAF)
Keywords
Where ActivityHero is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ActivityHero business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketplace Transaction Fees: Providers pay to list and process registrations through the platform. Commission or transaction fees apply to bookings completed on ActivityHero.
- Paid Provider Plans (MarketingHero, SuperHero): Tiered subscription plans for activity providers offering enhanced marketing, analytics, and feature access. Higher-tier plans include premium placement and promotional tools.
- Sponsored Placements: Search boost purchases allowing providers to appear in sponsored positions within search results for additional visibility.
- Enterprise Childcare Benefits: Partnership with UrbanSitter enabling employers to offer stipends covering camp, after-school, and backup care services across integrated platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic listing for activity providers |
| Subscription | Monthly | MarketingHero plan |
| Subscription | Monthly | SuperHero plan |
| Unit Pricing | Pay-as-you-go | Activity registration prices |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
ActivityHero product offering
Product offeringCore offering
ActivityHero operates a two-sided online marketplace where families discover and register for kids' camps, classes, and enrichment activities across in-person, live online, and on-demand formats. For activity providers, the platform provides registration management, schedule synchronization, Stripe-based payments, and tiered marketing/subscription tools, while schools are served with Out-of-School Time (OST) and California ELO-P compliance software.
Product overview
ActivityHero operates as a two-sided marketplace platform connecting families with kids' activity providers. The core offering is the ActivityHero Marketplace, where parents search and register for camps, classes, and after-school programs. For providers, the platform offers Registration Software for managing listings, sessions, and registrations, along with Marketing Solutions including search boost advertising. The company also serves schools through specialized Out-of-School Time (OST) Software and Expanded Learning Opportunities Program (ELO-P) Software. Additional value-added services include ActivityHero Scholarship for financial aid, Hero Rewards Loyalty Program for repeat customers, and Gift Cards for gifting.
Differentiator
Problem solved
Functional benefit
Products and services
- ActivityHero Marketplace Consumer-facing marketplace where parents discover and register for kids' camps, classes, and after-school activities across in-person, live online, and on-demand formats; features search by location, age, interest, and timing, real parent reviews, and unified checkout.
- Provider Registration Software Dashboard and management system for activity providers to create listings, manage activities, sessions, registrations, discount configuration, registration form customization, team member access controls, and Stripe-based payments.
- Provider Marketing Solutions (MarketingHero and SuperHero) Tiered marketing and subscription tools for providers including search boost advertising for sponsored placements, promotional tools, business overview analytics, and logo linking to provider website, offered through MarketingHero and SuperHero plans.
- Out-of-School Time (OST) Software Software designed for schools to manage out-of-school time programs, including enrollment, attendance tracking, scheduling, and reporting for extended learning opportunities.
- Expanded Learning Opportunities Program (ELO-P) Software Specialized compliance software for California's Expanded Learning Opportunities Program, supporting before- and after-school expanded learning opportunities with state reporting and program management.
- ActivityHero Gift Cards Digital gift cards purchasable on ActivityHero and redeemable by recipients for camp and class registrations on the platform.
Quantifiable outcome
- 46% of parents report childcare issues regularly impact work
- +2 more outcomes
Companies that use ActivityHero
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles4 records
ActivityHero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
ActivityHero partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- UrbanSittercoreStrategic partnership providing employer-sponsored childcare benefits that integrate camp, after-school programs, and backup care for school-age children. Employers can offer stipends usable across both platforms. The partnership positions ActivityHero as a recruitment and retention tool for employers while expanding UrbanSitter's service breadth.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ActivityHero competitors and assessment
Company assessmentDirect peers
- Sawyer (HiHo): Sawyer is a two-sided marketplace for booking kids' classes, camps, and activities with provider management software, directly overlapping ActivityHero's core consumer marketplace and provider SaaS offerings.
- Outschool: Outschool operates an online marketplace for live classes and enrichment for kids, competing for the same parent demand for high-quality children's activities and using a similar marketplace commission and provider payout model.
- UrbanSitter: UrbanSitter runs a childcare and sitter marketplace and is ActivityHero's strategic partner for employer-sponsored benefits; the platforms overlap on backup care, after-school, and family-side engagement, with integrated stipends across both.
Broad incumbents
- Care.com: Care.com is a broad incumbent marketplace for childcare, senior care, and household services, competing for the same parent demand for trusted care providers and increasingly for employer-sponsored benefits distribution.
- KinderCare Learning Companies: KinderCare operates a national network of daycare and early learning centers, serving as both a major supply-side competitor and a potential enterprise partner for employer-sponsored childcare benefits.
- Varsity Tutors: Varsity Tutors runs a broad online learning and enrichment marketplace with tutoring, classes, and camps for kids, competing with ActivityHero on the parent demand for enrichment and supplemental learning activities.
Emerging players
- Wonderschool: Wonderschool is a marketplace and software platform for early childhood education and daycare providers, overlapping ActivityHero on childcare discovery and provider operating tools, though more focused on in-home daycare.
Others
- Brightwheel: Brightwheel provides childcare management software (enrollment, billing, attendance) for providers and schools; it is an adjacent platform competing for the same provider SaaS wallet as ActivityHero's registration and OST products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ActivityHero social profiles
Digital presenceActivityHero financial estimates
Financial estimateRevenue estimate
Valuation estimate
ActivityHero leadership team
Management profileNumber of profiles
Profiles2 records
ActivityHero funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ActivityHero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ActivityHero
What does ActivityHero do?
ActivityHero operates a two-sided online marketplace where families discover and register for kids' camps, classes, and enrichment activities across in-person, live online, and on-demand formats. For activity providers, the platform provides registration management, schedule synchronization, Stripe-based payments, and tiered marketing/subscription tools, while schools are served with Out-of-School Time (OST) and California ELO-P compliance software.
Is ActivityHero a public or private company?
ActivityHero is a private company. It is classified as venture growth investor backed and is currently operating.
When was ActivityHero founded?
ActivityHero was founded in 2012. It employs 11 to 50 people.
Where is ActivityHero based?
ActivityHero is headquartered in Palo Alto, United States, in the North America region.
How does ActivityHero make money?
Four revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are paid Provider Plans (MarketingHero, SuperHero), sponsored Placements and enterprise Childcare Benefits.
Who are ActivityHero's main competitors?
Direct peers on record are Sawyer (HiHo), Outschool and UrbanSitter. Broad incumbents are Care.com, KinderCare Learning Companies and Varsity Tutors. Wonderschool is listed as an emerging player. Brightwheel is listed as an others.
Does ActivityHero have an API?
Yes. ActivityHero offers a Registration API and a Schedule API for activity providers. The Registration API allows syncing ActivityHero registrations into a provider's own database. The Schedule API is a webhook-based integration that uses SHA256 signature verification for secure data transfer, enabling providers to automatically sync their external schedules into the ActivityHero database. Both APIs support integration with Zapier for no-code workflow automation. Developer documentation is at help.activityhero.com/api.
What industry is ActivityHero in?
ActivityHero's product category is Kids' Activities Marketplace. Its primary akta.pro industry code is EDAFAIAF, Bootcamp & Intensive Program Aggregators/Marketplaces. Its NAICS code is 71394 and its SIC code is 7900.