Give and Go
Give & Go is a Toronto-based manufacturer of fully-finished sweet baked goods sold under six proprietary brands to North American retailers and foodservice operators. Operating as a Mondelēz subsidiary since 2020, it runs seven production facilities in the Greater Toronto Area serving in-store bakery and foodservice channels.
- Company typePrivate
- Founded1989
- HeadquartersToronto, Canada
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Give and Go does
Give & Go Prepared Foods Corp. is a Toronto-based manufacturer of fully-finished sweet baked goods, founded in 1989 and operating as a majority-owned subsidiary of Mondelēz International since April 2020. The company produces frozen, thawed, and ready-to-serve products that require no further preparation by the buyer — eliminating the need for in-store baking infrastructure, bakery labor, or foodservice prep labor on the customer side.
Give & Go's product portfolio spans six proprietary consumer brands organized around four consumption occasions: Celebration Solutions (Kimberley's Bakeshoppe® gourmet cupcakes, decorated treats, Create-A-Treat® decorating kits), Breakfast Solutions (two-bite® cinnamon rolls, muffins, croissants, scones, Worthy Crumb pastries), Everyday Treats (two-bite® brownies, cookies, danish, tarts), and Better For You Snacking (Mason St. Bakehouse® granola, Uncle Wally's Bake Shoppe®). Core manufacturing is concentrated in seven production facilities plus two co-pack/warehouse facilities and a dedicated frozen goods distribution center in the Greater Toronto Area, with North American reach into retail in-store bakery and foodservice channels (hotels, restaurants, catering, convenience stores, coffee shops).
The business model is B2B sales of branded baked goods through direct sales relationships with leading retailers and foodservice operators across North America. Go-to-market is sales-led via dedicated sales representatives (separate contacts for US foodservice, Canadian foodservice, and retail) and supported by foodservice distribution channels. The company is currently investing in a portfolio-wide transition to naturally derived colors under Project TrueHue, with full North American adoption targeted by January 1, 2027. As of January 1, 2026, the US subsidiary Give and Go Prepared Foods (U.S.A.) Corp. ceased to be a subsidiary of Give & Go, indicating a corporate restructuring of the US legal entity.
Give and Go firmographics
Firmographics- Name
- Give and Go
- Legal name
- Give and Go Prepared Foods Corp.
- Website
- https://giveandgo.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Acquired
- Headcount range
- 1,001–5,000 employees
- Short description
- Give & Go is a Toronto-based manufacturer of fully-finished sweet baked goods sold under six proprietary brands to North American retailers and foodservice operators. Operating as a Mondelēz subsidiary since 2020, it runs seven production facilities in the Greater Toronto Area serving in-store bakery and foodservice channels.
- Ownership category
- akta.pro rank
Give and Go industry classification
Industry- Product category
- Commercial Bakery / Baked Goods Manufacturing
- NAICS
- Bread and Bakery Product Manufacturing (31181), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Cookie and Cracker Manufacturing (311821)
- SIC
- Bakery Products (2050), Cookies & Crackers (2052)
- akta.pro primary industry
- Frozen Bakery Products Manufacturing (AFAKAAAF)
- akta.pro secondary industries
- Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)
Keywords
Where Give and Go is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Give and Go business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Baked Goods Sales: Sale of fully-finished, sweet baked goods to retailers and foodservice operators. Products marketed under proprietary brands including two-bite, Create-A-Treat, Kimberley's Bakeshoppe, Uncle Wally's Bake Shoppe, Mason St. Bakehouse, and The Worthy Crumb Pastry Co. Products sold across four key consumer consumption occasions: Celebration Solutions, Breakfast Solutions, Everyday Treats, and Better For You Snacking.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Give and Go product offering
Product offeringCore offering
Give & Go manufactures fully-finished, thaw-and-serve sweet baked goods (brownies, cupcakes, cinnamon rolls, cookies, croissants, granola, muffins, danish, scones, tarts, macaroons) under proprietary brands such as two-bite®, Kimberley's Bakeshoppe™, Create-A-Treat®, Mason St. Bakehouse®, Uncle Wally's Bake Shoppe®, and The Worthy Crumb Pastry Co.™. The company sells these products on a B2B basis to leading retailers for their in-store bakery departments and to foodservice operators across North America, with seven production facilities and a frozen goods distribution center in the Greater Toronto Area.
Product overview
Give & Go is a manufacturer of fully-finished, sweet baked goods operating as a subsidiary of Mondelēz International since 2020. The company produces items across four key consumer consumption occasions: Celebration Solutions, Breakfast Solutions, Everyday Treats, and Better For You Snacking. The product portfolio includes multiple proprietary brands: two-bite® (brownies, cinnamon rolls, cookies, croissants, Danish, macaroons, mini cupcakes, scones, and tarts), Kimberley's Bakeshoppe™ (gourmet cupcakes), Mason St. Bakehouse® (granola and cereal clusters), The Worthy Crumb Pastry Co.™ (muffins and croissants), Create-A-Treat® (decorating kits), and Uncle Wally's Bake Shoppe® (regional baked goods). Products are sold to leading retailers and foodservice operators throughout North America, with operations located in the Greater Toronto Area.
Differentiator
Problem solved
Functional benefit
Brands
- two-bite®: Mini brownies and sweet baked goods brand, including brownies, cinnamon rolls, cookies, danish, cupcakes, macaroons, tarts, scones, and croissants
- Create-A-Treat®
- Kimberley's Bakeshoppe®
- Uncle Wally's Bake Shoppe®
- Mason St. Bakehouse®
- The Worthy Crumb Pastry Co.®
- Homestyle™
- Uncle Wally's
Products and services
- two-bite® Brownies
- two-bite® Cinnamon Rolls Cinnamon swirl rolls with brown sugar and honey glaze, available with sweet drizzle or cream cheese frosting options; for retail and foodservice channels.
- two-bite® Cookies Soft, chewy cookies made with premium and natural ingredients, available in snack packs for grab-and-go occasions.
- two-bite® Croissants Light, fluffy croissants made with authentic laminated pastry dough, available in Chocolate and Cinnamon flavors.
- Kimberley's Bakeshoppe™ Gourmet Cupcakes Premium gourmet cupcakes in flavors such as Vanilla Bean, Triple Chocolate, Red Velvet, and seasonal varieties, targeted at celebration occasions.
- two-bite® Danish Mini Danish pastries with fruit filling or cream cheese dipped in honey glaze, suited for breakfast and snack occasions.
- Mason St. Bakehouse® Granola Small-batch granola and granola clusters made with whole grain rolled oats, seeds, and fruits; positioned as a Better For You product with no artificial flavors, colors, or preservatives.
- two-bite® Macaroons Soft, chewy coconut macaroons available with chocolate coating or drizzle.
- two-bite® Mini Cupcakes Bite-size cupcakes in flavors such as vanilla, chocolate, red velvet, and salty caramel, suited for catering and banquet operations.
- The Worthy Crumb Pastry Co.™ Muffins Muffins with gourmet streusel toppings, available from mini to large sizes in bulk or individually wrapped formats; sold to retail and foodservice.
- two-bite® Scones Triangular scones with sweet glaze and inclusions such as blueberries, cranberries, and vanilla beans, targeted at breakfast and snack occasions.
- two-bite® Tarts Mini tarts in golden pastry shells with pecan butter or fruit fillings such as raspberry and lemon.
- Create-A-Treat® Decorating Kits Cookie and gingerbread house decorating kits brand offering seasonal decorating products for celebration occasions.
- Uncle Wally's Bake Shoppe® Premium Baked Goods Regional baked goods brand offering premium brownies and other sweet treats, primarily in the US market.
Companies that use Give and Go
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles2 records
Give and Go technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Give and Go partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Give and Go competitors and assessment
Company assessmentDirect peers
- Rich Products Corporation: Rich Products is one of North America's largest frozen, fully-finished bakery manufacturers, supplying retail in-store bakery and foodservice operators — directly comparable to Give & Go's thaw-and-serve value proposition and B2B go-to-market model.
- Flowers Foods: Flowers Foods is a major US packaged baked goods producer (Nature's Own, Wonder, Dave's Killer Bread) with deep relationships with mass and grocery retailers across North America, competing with Give & Go for retail in-store bakery and packaged sweet treats shelf space.
- Aryzta: Aryzta is a Swiss-headquartered frozen and par-baked bakery manufacturer serving retail in-store bakery and foodservice customers across North America and Europe — a direct competitor in frozen, fully-finished baked goods for retail and foodservice channels.
- Hostess Brands: Hostess Brands produces branded sweet baked goods (Twinkies, CupCakes, Donettes) distributed through US and Canadian retailers and convenience outlets, competing head-to-head with Give & Go in celebration snacks and impulse-purchase sweet treats.
- Dawn Foods: Dawn Foods is a global bakery manufacturer and ingredients supplier serving retail in-store bakery, foodservice, and artisan bakeries across North America, competing with Give & Go for bakery and foodservice accounts in donuts, muffins, cookies, and breakfast pastries.
- Bimbo Bakeries USA: Bimbo Bakeries USA is the largest commercial baker in the United States, supplying in-store bakery and branded packaged baked goods to leading North American retailers — directly overlapping Give & Go's core retail in-store bakery channel and B2B foodservice customers.
- McKee Foods (Little Debbie): McKee Foods is a leading US manufacturer of individually wrapped snack cakes, brownies, and cookies sold through retail and vending channels — directly competing with Give & Go's two-bite and Everyday Treats portfolios on convenience-store, retail, and foodservice shelves.
Emerging players
- Chipita: Chipita is a Mondelēz-owned European croissant and pastry brand — a sister-portfolio bolt-on analogous to Give & Go and useful for benchmarking cross-region expansion potential for North American sweet baked goods brands within Mondelēz's portfolio.
- Tate's Bake Shop: Tate's Bake Shop is a Mondelēz-owned premium cookie brand acquired in 2018 alongside Give & Go's parent — a sister-portfolio company and indirect competitor that benchmarks premium baked-goods brand-building potential within Mondelēz's North American snacks strategy.
Broad incumbents
- Pepperidge Farm (Campbell Soup Company): Pepperidge Farm is the branded baked goods and frozen dessert business of Campbell Soup, offering cookies, crackers, breads, and frozen pastries in US retail — a broad incumbent with overlapping retail and frozen channels even though it does not specialize in mini treats.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Give and Go social profiles
Digital presenceGive and Go financial estimates
Financial estimateRevenue estimate
Valuation estimate
Give and Go leadership team
Management profileNumber of profiles
Profiles4 records
Give and Go subsidiaries and ownership
Company hierarchySubsidiaries1 record
Give and Go funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Give and Go M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Give and Go
What does Give and Go do?
Give & Go manufactures fully-finished, thaw-and-serve sweet baked goods (brownies, cupcakes, cinnamon rolls, cookies, croissants, granola, muffins, danish, scones, tarts, macaroons) under proprietary brands such as two-bite®, Kimberley's Bakeshoppe™, Create-A-Treat®, Mason St. Bakehouse®, Uncle Wally's Bake Shoppe®, and The Worthy Crumb Pastry Co.™. The company sells these products on a B2B basis to leading retailers for their in-store bakery departments and to foodservice operators across North America, with seven production facilities and a frozen goods distribution center in the Greater Toronto Area.
Is Give and Go a public or private company?
Give and Go is a private company. It is classified as corporate owned and is currently acquired.
When was Give and Go founded?
Give and Go was founded in 1989. It employs 1,001 to 5,000 people.
Where is Give and Go based?
Give and Go is headquartered in Toronto, Canada, in the North America region.
How does Give and Go make money?
One revenue line is on record: baked Goods Sales.
Who are Give and Go's main competitors?
Direct peers on record are Rich Products Corporation, Flowers Foods, Aryzta, Hostess Brands, Dawn Foods, Bimbo Bakeries USA and McKee Foods (Little Debbie). Emerging players are Chipita and Tate's Bake Shop. Pepperidge Farm (Campbell Soup Company) is listed as a broad incumbent.
Does Give and Go have an API?
No public API is recorded for Give and Go.
What industry is Give and Go in?
Give and Go's product category is Commercial Bakery / Baked Goods Manufacturing. Its primary akta.pro industry code is AFAKAAAF, Frozen Bakery Products Manufacturing, with a secondary code of THAFAFAF, Wholesale / Commercial Bakeries (B2B Supply). Its NAICS code is 31181 and its SIC code is 2050.