Gartenhaus

What Gartenhaus does

Gartenhaus (legal entity GartenHaus GmbH, branded commercially as Gartenhaus.com) is a German direct-to-consumer e-commerce retailer of bulky outdoor living products, founded in 2002 and headquartered in Hamburg with a main warehouse in Steinfeld (Oldenburg). The company's catalog spans garden houses and storage sheds (wood, metal, WPC), indoor and garden saunas including barrel and infrared variants, hot tubs and pools, children's play equipment, carports and garages, pavilions, greenhouses, and accessories. It targets residential consumers across German-speaking and broader European markets — Germany, Austria, Switzerland, Belgium, France, and the Netherlands — with localized websites and a phone-based sales consultation team. Differentiation is built on direct sourcing from manufacturers (enabling a permanent low-price guarantee), computer-controlled CNC production that supports a custom-sizing configurator, a 5-year warranty, FSC/GD-Holz sustainability certifications, and a professional assembly service add-on. In 2024 the company rebranded from GartenHaus GmbH to Gartenhaus.com as its primary consumer identity.

The business model is product sales (one-time purchases) through an owned e-commerce storefront, with revenue diversified across core structures, accessories and add-ons, custom manufacturing via the Konfigurator, Komplettsets bundles, and optional professional assembly. Marketing relies on extensive content (product advisors, magazine, photo contests), email promotions, referral incentives, and SEO rather than paid channel scale. The company self-describes as 'Testsieger & Marktführer' with a 4.5-star Trustpilot rating and claims to create 'over 25,000 new favorite places annually.' Leadership includes founder/CFO/MD Sönke-Timo Kisker, CTO Sebastian Fritzsche, and Managing Director/CEO Sebastian Arendt. The company reports 51–100 employees and operates as a private GmbH under German law.

Name

Gartenhaus

Legal name

GartenHaus GmbH

Website

https://www.gartenhaus-gmbh.de/

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Gartenhaus.com is a German D2C e-commerce retailer (founded 2002) selling garden houses, sheds, saunas, hot tubs, carports, play equipment, and greenhouses directly from manufacturers to consumers across six European countries.

Ownership category

akta.pro rank

Product category

Garden Structures & Outdoor Buildings

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

akta.pro secondary industry

Camping & Overlanding Equipment Retail (CRAMAAAC)

Keywords

• Garden structures
• Outdoor buildings
• Garden sheds
• Sauna equipment
• Garden houses

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer online retail of garden structures including garden houses, garden sheds, saunas, hot tubs, children's play equipment, carports, garages, pavilions, and greenhouses. One-time purchase model with products shipped directly to customers. Direct purchasing from manufacturers enables competitive pricing.
2. Professional Assembly Services: Optional professional mounting/assembly service for purchased products, providing installation expertise as an add-on revenue stream.
3. Accessories and Add-ons: Sales of complementary products including roof coverings, gutters, floor panels, furniture, paints/stains, sauna stoves, sauna accessories, and replacement parts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Gartenhaus.com is a direct-to-consumer e-commerce retailer selling garden houses, garden sheds, saunas, hot tubs, children's play equipment, carports, garages, pavilions, and greenhouses to residential customers primarily in German-speaking markets. The company purchases directly from manufacturers and resells under its own brand, offering custom-sized configurations via an online product configurator, pre-bundled complete sets, optional professional assembly service, and accessories such as roof coverings, gutters, floor panels, and wood care products.

Product overview

Gartenhaus.com operates as an e-commerce platform specializing in outdoor living products, with garden houses and garden sheds as the core offering. The product portfolio spans eight main categories: Gartenhäuser (garden houses in wood/metal/WPC with various styles), Gerätehäuser (storage sheds), Saunas (indoor and garden saunas including barrel and cabin types), Hot Tubs & Pools, Children's Play Equipment, Carports & Garages, Garden Pavilions, and Greenhouses. The company also offers complementary services including custom manufacturing via configurator, professional assembly services, and complete set packages. Founded in 2002, the company acts as a direct importer purchasing directly from manufacturers with computer-controlled production for precise fit. The online platform also provides extensive advisory content through guides covering garden houses, saunas, carports, greenhouses, and other outdoor products.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Houses (Gartenhäuser) Traditional garden houses and sheds available in wood, metal, and WPC materials, offered in styles including classic, Scandinavian, modern, and English designs, with customizable wall thicknesses (19mm to 70mm+), base areas, and roof types (saddle, pent, flat, peaked, hip). Designed for residential homeowners seeking outdoor structures for storage, hobby rooms, guest accommodations, or garden offices.
• Garden Sheds (Gerätehäuser) Storage sheds and equipment houses in wood, metal, and WPC materials for garden equipment storage, bicycle garages, and waste container enclosures, available in various sizes and configurations. Targeted at residential customers needing weatherproof outdoor storage.
• Saunas (Indoor & Garden) Complete sauna offerings including indoor saunas (Finnish, corner, glass-front, mini), garden saunas (barrel, sauna houses with anteroom, wood-burning, design, panorama), sauna stoves (3.6 kW, 6 kW, 9 kW, bio, wood-burning), and infrared cabins. Designed for residential customers seeking home wellness and heat therapy.
• Hot Tubs & Pools Bathing barrels, hot tubs with massage whirlpool functions, above-ground pools (wood pools, oval pools), outdoor showers, and solar showers for garden wellness and relaxation. Targeted at residential customers seeking home spa and pool amenities.
• Children's Play Equipment (Kinderspielgeräte) Playground equipment including swings, playhouses, play towers, climbing frames, slides, and sandboxes for children's outdoor play areas. Designed for families seeking safe, engaging outdoor play structures for home gardens.
• Carports & Garages Wooden carports (single, double, with storage shed, for motorhomes, flat-roof variants) and wooden garages (single and double) for vehicle shelter and storage. Targeted at homeowners seeking covered parking and weather protection for vehicles.
• Garden Pavilions (Gartenpavillons) Garden pavilions available in sizes 3x3, 3x4, and 4x4 in wood and steel materials for outdoor shade and entertainment areas. Designed for residential customers seeking decorative outdoor structures for seating and entertaining.
• Greenhouses (Gewächshäuser) Greenhouses in glass and polycarbonate materials, including lean-to greenhouses, tomato greenhouses, and raised beds for year-round gardening. Designed for residential gardening enthusiasts.
• Garden House Accessories (Gartenhaus Zubehör) Standalone accessories for garden houses including roof coverings (Dacheindeckungen), gutter sets (Dachrinnen), floor panels (Gartenhausböden), garden house furniture, and colors/wood care products. Available for individual purchase to complement garden house installations.
• Custom Garden House Manufacturing (Gartenhaus Maßanfertigung) Custom-designed garden houses manufactured to customer-specified dimensions and requirements via an online configurator (Gartenhaus Konfigurator). Computer-controlled CNC production ensures precise fit for individually configured products. Targeted at residential customers needing non-standard sizes.
• Professional Assembly Service (Montageservice) Professional assembly and installation services for purchased garden products, including insurance coverage options. An add-on service for customers who prefer not to assemble structures themselves.
• Garden House Complete Sets (Komplettsets) Pre-bundled garden house complete sets including all necessary components (walls, roof, and accessories) for streamlined ordering and assembly, offering savings versus individual component purchase. Targeted at customers seeking a simplified purchasing experience.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AlpholznotableChannel Partner/ Reseller/ DistributorAlpholz is one of the most popular brands for garden houses sold through Gartenhaus.com. The company highlights Alpholz products as a key brand in their garden house catalog.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alpholz: German online retailer of garden houses, saunas, and outdoor structures sold in wood, metal, and WPC. Already partners with Gartenhaus and competes for the same DACH DIY consumer with comparable configurator-driven product lines and direct-to-consumer e-commerce model.
• Palmako: Baltic-based manufacturer of wooden garden houses, pavilions, and saunas selling across Europe. Closely comparable product portfolio (wooden garden houses, sheds, saunas, pavilions) and similar DTC and dealer-channel go-to-market to Gartenhaus.
• Weka Holzbau: German manufacturer of prefabricated wooden garden houses, saunas, and carports. Competes in the same German-speaking market with comparable product categories and serves both end consumers and resellers—the same supply/retail dynamic Gartenhaus operates within.
• Finnhaus Wolff: German retailer/manufacturer of Finnhaus-style wooden garden houses, log cabins, and saunas. Highly comparable to Gartenhaus on product (wooden outdoor structures) and customer (DACH homeowners), positioning it as a direct competitor.
• Karibu: German manufacturer and retailer specializing in garden houses, saunas, and carports with an online configurator. Operates in the exact same category as Gartenhaus, supplying both direct and through resellers, and competes head-to-head in DACH garden-structure e-commerce.

Emerging players

• Wayfair: Global online home-furnishings marketplace expanding into outdoor structures, sheds, and garden buildings in Europe. An emerging marketplace player that competes with Gartenhaus in the online discovery and purchase funnel for garden/outdoor products, though with much broader assortment and weaker specialization.

Broad incumbents

• OBI: Major German DIY chain with garden structures (sheds, carports, pavilions, greenhouses) alongside full home-improvement assortment. Overlaps with Gartenhaus on category and customer but as part of a broader general-merchandise retailer, not a specialist.
• Hornbach: Large pan-European DIY and garden retailer with extensive garden house, shed, and carport assortments plus nationwide physical stores. A broad incumbent offering overlapping SKUs as part of a much wider home-improvement portfolio, competing with Gartenhaus on convenience, price, and immediacy of pickup.
• Bauhaus: Pan-European DIY and workshop retailer carrying garden houses, carports, and outdoor storage. Functions as a broad-line incumbent competing with Gartenhaus for the same DIY homeowner but with the strength of a 270+ store physical footprint.

Regional players

• Holz-Haus.de: German online specialist for wooden garden houses, log cabins, and saunas. Highly comparable product focus and DTC model to Gartenhaus but operates with narrower geographic reach and smaller catalog, making it a regional direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GartenhausGmbH

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gartenhaus