Umbler
Umbler is a Brazilian cloud services company offering usage-based web hosting, professional email, and domain registration to SMBs and digital agencies, extended by a WhatsApp Business API platform with AI agent automation.
- Company typePrivate
- Founded2015
- HeadquartersGravataí, Brazil
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Umbler does
Umbler is a Brazilian cloud services company that provides web hosting, professional email, and domain registration to small and medium-sized businesses and digital agencies, with a pay-as-you-go, credit-based billing model that explicitly avoids fixed plans and renewal markups. The technical stack centers on container-based elastic hosting (vertically scalable RAM, SSD, and CPU) and dedicated server hosting, supported by managed MySQL databases, free Let's Encrypt TLS/SSL, and integrated Cloudflare CDN. Pricing begins at $2/mo for entry-tier Elastic hosting and scales to ~$150/mo for the top dedicated tier; professional email is offered on a freemium model with paid tiers at $5/mo and $19/mo.
The company's go-to-market combines a self-serve product-led motion (7-day free trial, no credit card required) with a partner channel — the Umbler Prime agency program and the consumer-facing 'Indique e ganhe' (Refer and earn) initiative, which together with the uCommunity forum and Umbler blog have built a reported base of 60,000+ active companies and 1,200+ agency partners in Brazil. Umbler has extended the platform beyond hosting with Umbler Talk, a WhatsApp Business API product that enables multi-agent simultaneous customer conversations on a single WhatsApp number and now includes an AI agent (Agente IA) and chatbot automation, plus adjacent tools like Contate.me (WhatsApp link/QR generator) and Goodbye.host (migration utility).
Umbler is organized as UMBLER INTERNET LTDA (CNPJ 30.655.874/0001-48), headquartered in Florianópolis, Santa Catarina, Brazil, and remains a privately held company with no disclosed institutional control. Operations are single-country (Brazil), the headcount band is 11–50 employees, and the company has raised approximately $2.06M across three disclosed rounds (2019, 2020, 2022), with Bossa Invest as the recurring investor alongside Brasil Venture Debt and Namari Capital.
Umbler firmographics
Firmographics- Name
- Umbler
- Legal name
- UMBLER INTERNET LTDA
- Website
- https://umbler.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Umbler is a Brazilian cloud services company offering usage-based web hosting, professional email, and domain registration to SMBs and digital agencies, extended by a WhatsApp Business API platform with AI agent automation.
- Ownership category
- akta.pro rank
Umbler industry classification
Industry- Product category
- Cloud Web Hosting
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- akta.pro primary industry
- Cloud Managed Services (Operations, Monitoring, Patching) (BPAEACAF)
Keywords
Where Umbler is headquartered
LocationHeadquarters
- HQ city
- Gravataí
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Umbler business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Hosting services (Elastic & Dedicated): Revenue from container-based and dedicated server hosting plans, charged on a usage-based credit system. RAM, SSD, CPU resources are tiered and billed as customers deploy sites and applications.
- Domain registration and renewal: Domains are registered and renewed at cost price, with no markup. This attracts customers and drives cross-sell of hosting and email services, with minimal direct margin on domains.
- Professional email (Umbler Mail): Professional email hosting with free tier (1 alias, webmail only) and paid tiers at $5/mo (10 alias, shared calendars/folders) and $19/mo (30GB, full access).
- Umbler Talk (WhatsApp Business platform): WhatsApp customer service platform with CRM, chatbots, and AI agents for businesses managing customer conversations at scale.
- Partner / affiliate program: Umbler shares revenue with agency partners who refer new customers, providing recurring commissions and lead referrals as part of their GTM motion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Elastic 512 MB – Entry container hosting |
| Usage-based | Pay-as-you-go | Elastic 4 GB – Mid container hosting |
| Usage-based | Pay-as-you-go | Elastic 16 GB – High container hosting |
| Usage-based | Pay-as-you-go | Dedicated 3 GB – Entry dedicated server |
| Usage-based | Pay-as-you-go | Dedicated 39 GB – Mid dedicated server |
| Usage-based | Pay-as-you-go | Dedicated 150 GB – High dedicated server |
| Usage-based | Pay-as-you-go | Dedicated 300+ GB – Top dedicated server |
| Freemium | Monthly | Professional email – Free tier |
| Subscription | Monthly | Professional email – Starter paid |
| Subscription | Monthly | Professional email – Business paid |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Umbler product offering
Product offeringCore offering
Umbler provides pay-as-you-use cloud hosting through elastic container-based and dedicated server plans, professional email with custom domains, domain registration at-cost pricing, and Umbler Talk—a multi-agent WhatsApp customer service platform featuring chatbot, CRM, and AI agent capabilities for Brazilian agencies, SMBs, and individual entrepreneurs.
Product overview
Umbler is a Brazilian cloud services company offering a platform-plus-modules architecture centered around web presence solutions. The core platform includes Umbler Hosting (elastic and dedicated web hosting with container technology), Umbler Mail (professional email with custom domains), and domain registration at cost pricing. The Umbler Talk suite extends the platform with WhatsApp-focused customer service tools including multi-operator simultaneous support via WhatsApp Business API, ChatBot automation, AI Agent capabilities for 24/7 automated lead handling, and CRM integration. Additional products include specialized WordPress and PHP hosting for agencies, plus Contate.me for WhatsApp link and QR code generation. The company targets entrepreneurs and agencies with a pay-as-you-go billing model.
Differentiator
Problem solved
Functional benefit
Brands
- Umbler Talk: WhatsApp customer service and sales platform enabling multi-agent simultaneous support through a single WhatsApp number
- Umbler Mail
- Goodbye.host
- Contate.me
- Umbler Prime
- Indique e Ganhe
Products and services
- Umbler Hosting (Hospedagem Umbler)
- Umbler Talk
Quantifiable outcome
- 60,000+ companies and 300,000+ businesses served across Brazil
- +3 more outcomes
Companies that use Umbler
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Umbler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature7 records
Umbler partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Let's EncryptcoreLet's Encrypt is integrated as a free, built-in TLS/SSL certificate provider on all Umbler hosting plans. This eliminates the manual cost and complexity of SSL procurement for Umbler's customers.
- CloudflarecoreCloudflare CDN is available as a ready-to-use, built-in add-on on all Umbler hosting plans at no extra cost, accelerating site performance and global delivery.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Umbler competitors and assessment
Company assessmentDirect peers
- Locaweb: Brazil's largest incumbent hosting, email and domain registrar serving SMBs and agencies. Directly comparable to Umbler's hosting, email and domain portfolio and the legacy 'plan-and-renewal' model that Umbler explicitly attacks.
- HostGator Brasil: Brazilian arm of HostGator offering shared, VPS and dedicated hosting plus domains and email. Comparable SMB/agency hosting customer base and overlapping product scope.
- King.host: Brazilian hosting provider offering shared, cloud and dedicated hosting with a developer-friendly focus. Comparable in target segment (developers/agencies) and product mix to Umbler.
- Vultr: Cloud computing provider offering virtual servers, dedicated servers and bare metal on hourly billing. Closely comparable to Umbler's pay-as-you-use dedicated and elastic hosting model.
- Take Blip: Brazilian conversational AI and chatbot platform with strong WhatsApp Business API focus. Closely comparable to Umbler Talk's multi-agent WhatsApp customer-service positioning.
- Zenvia: Brazilian/LatAm omnichannel CX platform offering WhatsApp Business API, chatbots and automation for SMB and enterprise. Comparable to Umbler Talk and a relevant benchmark for WhatsApp-driven SaaS in Brazil.
Broad incumbents
- DigitalOcean: Global cloud infrastructure provider focused on developers and SMBs with droplets (VMs), managed databases and simple pricing. Comparable to Umbler's elastic container hosting product and target developer/agency segment.
- Linode (Akamai): Cloud hosting provider (now part of Akamai) with virtual servers, managed databases and object storage on simple pricing. Directly comparable to Umbler's elastic and dedicated server offerings.
- Cloudflare: Global cloud platform offering CDN, DNS, SSL and Workers for developers/SMBs. Comparable layer of Umbler's stack — Umbler bundles Cloudflare CDN and Let's Encrypt SSL into its plans.
- Heroku (Salesforce): Managed PaaS for deploying apps with containers and managed databases. Comparable to Umbler's developer-focused PHP/WordPress container hosting for SMBs and agencies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Umbler social profiles
Digital presenceUmbler financial estimates
Financial estimateRevenue estimate
Valuation estimate
Umbler leadership team
Management profileNumber of profiles
Profiles1 record
Umbler funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Umbler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Umbler
What does Umbler do?
Umbler provides pay-as-you-use cloud hosting through elastic container-based and dedicated server plans, professional email with custom domains, domain registration at-cost pricing, and Umbler Talk—a multi-agent WhatsApp customer service platform featuring chatbot, CRM, and AI agent capabilities for Brazilian agencies, SMBs, and individual entrepreneurs.
Is Umbler a public or private company?
Umbler is a private company. It is classified as venture growth investor backed and is currently operating.
When was Umbler founded?
Umbler was founded in 2015. It employs 11 to 50 people.
Where is Umbler based?
Umbler is headquartered in Gravataí, Brazil, in the Latin America region.
How does Umbler make money?
Five revenue lines are on record. Hosting services (Elastic & Dedicated) is the primary driver. The others are domain registration and renewal, professional email (Umbler Mail), umbler Talk (WhatsApp Business platform) and partner / affiliate program.
Who are Umbler's main competitors?
Direct peers on record are Locaweb, HostGator Brasil, King.host, Vultr, Take Blip and Zenvia. Broad incumbents are DigitalOcean, Linode (Akamai), Cloudflare and Heroku (Salesforce).
Does Umbler have an API?
Yes. Umbler exposes a public API. Developer documentation is at www.umbler.com/en/api.
What industry is Umbler in?
Umbler's product category is Cloud Web Hosting. Its primary akta.pro industry code is BPAEACAF, Cloud Managed Services (Operations, Monitoring, Patching). Its NAICS code is 5182.