Gray Digital
Gray Digital is a privately-held, New York-based digital investment firm founded in 2022 that aims to offer institutional-grade investment products and management services to a broad audience, operating at a small (11–50 employee) scale with limited public footprint.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Gray Digital firmographics
Firmographics- Name
- Gray Digital
- Website
- https://graydigital.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gray Digital is a privately-held, New York-based digital investment firm founded in 2022 that aims to offer institutional-grade investment products and management services to a broad audience, operating at a small (11–50 employee) scale with limited public footprint.
- Ownership category
- akta.pro rank
Gray Digital industry classification
Industry- Product category
- Digital Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Other Financial Vehicles (52599)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI)
Keywords
Where Gray Digital is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Gray Digital business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Gray Digital product offering
Product offeringCore offering
Gray Digital is a digital investment firm that offers institutional-grade investment products and investment management services. Per its stated positioning, the firm extends access to institutional-quality investment offerings and ongoing portfolio management to a broader audience.
Differentiator
Problem solved
Functional benefit
Products and services
- Institutional-Grade Investment Products
- Investment Management
Companies that use Gray Digital
Customer profileIdeal customer profiles1 record
Gray Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gray Digital competitors and assessment
Company assessmentDirect peers
- Betterment: One of the largest U.S. robo-advisors offering automated, goal-based investment management to retail and mass-affluent customers. Directly comparable to Gray Digital's stated mission of bringing institutional-grade investing to a broad audience.
- SoFi Invest: Digital wealth and brokerage platform bundled with SoFi's broader financial super-app, offering self-directed and managed investing to a mass-market audience. Comparable business model and target customer.
- Stash: Subscription-based investing app offering fractional shares, managed portfolios, and banking to beginner and mass-affluent retail investors. Comparable in targeting first-time and broad-market investors with simplified products.
- Wealthfront: Leading automated investing platform providing diversified portfolio management, financial planning, and cash management products to retail and high-earner not-yet-rich investors. Closely matches Gray Digital's 'investment products to everyone' positioning.
Emerging players
- M1 Finance: Digital wealth and brokerage platform combining self-directed investing with automated portfolio rebalancing ('pies'). Comparable hybrid managed/self-directed model aimed at retail investors.
- Titan: Mobile-first investment app offering actively managed portfolios and other strategies to retail investors. Comparable as a tech-forward, venture-backed entrant into the digital investment space.
- Ellevest: Digital investment platform historically focused on women investors, offering managed portfolios and financial planning. A smaller, niche digital wealth manager with similar retail-investor orientation.
Broad incumbents
- Personal Capital (now Empower): Hybrid robo-advisor plus human-advisor wealth management platform, now part of Empower. Comparable as a digital investment/wealth management service targeting mass-affluent through high-net-worth clients.
- Fidelity Go: Fidelity's automated managed-account product, offered alongside one of the largest U.S. brokerage platforms. An incumbent comparable illustrating the distribution and trust advantages that large incumbents enjoy in digital wealth.
- Schwab Intelligent Portfolios: Charles Schwab's robo-advisory product, leveraging a large incumbent brokerage's custody, products, and brand. Represents the scale and credibility benchmark Gray Digital would need to compete against.
Market position
Customer concentration
Gray Digital social profiles
Digital presenceGray Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gray Digital leadership team
Management profileNumber of profiles
Gray Digital funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gray Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gray Digital
What does Gray Digital do?
Gray Digital is a digital investment firm that offers institutional-grade investment products and investment management services. Per its stated positioning, the firm extends access to institutional-quality investment offerings and ongoing portfolio management to a broader audience.
When was Gray Digital founded?
Gray Digital was founded in 2022. It employs 11 to 50 people.
Where is Gray Digital based?
Gray Digital is headquartered in New York, United States, in the North America region.
Who are Gray Digital's main competitors?
Direct peers on record are Betterment, SoFi Invest, Stash and Wealthfront. Emerging players are M1 Finance, Titan and Ellevest. Broad incumbents are Personal Capital (now Empower), Fidelity Go and Schwab Intelligent Portfolios.
Does Gray Digital have an API?
No public API is recorded for Gray Digital.
What industry is Gray Digital in?
Gray Digital's product category is Digital Wealth Management. Its primary akta.pro industry code is FSAGAEAI, High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking). Its NAICS code is 523940 and its SIC code is 6282.