Artfinder
Artfinder is a B Corp-certified online marketplace, founded in 2010 in London, connecting more than 2,000 independent artists globally with individual and trade buyers of original art across paintings, prints, photography, sculpture, drawing, and collage.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Artfinder does
Artfinder is a B Corp-certified online marketplace, founded in 2010 and headquartered in London, that connects more than 2,000 independent artists from over 50 countries directly with art buyers worldwide. The platform lists original artworks across six primary categories — paintings, prints, photography, sculpture, drawing, and collage — with each piece priced individually and ranging from under €500 to more than €20,000. Artfinder monetizes primarily by taking a marketplace commission on each transaction, with supplementary revenue from value-added services such as Personal Shopping, bespoke Commission an Artist, Gift Cards, and the B2B Artfinder Trade program for designers, hotels, and corporate buyers.
The underlying technology is a standard e-commerce marketplace stack built around artfinder.com, with a granular taxonomy across medium, subject, style, and price to drive SEO and on-site discovery. Editorial curation (Editors' Picks, seasonal collections, artist spotlights) replaces algorithmic recommendation as the primary discovery layer. The platform integrates a broad set of payments — Stripe, PayPal, Klarna, Visa, Maestro, American Express, Discover, Apple Pay, and Google Pay — supports USD, EUR, and GBP currencies, and offers free global returns with artists shipping directly to buyers.
Artfinder's go-to-market is product-led and self-serve, relying on PR/earned media (BBC, Bloomberg, CNN, FastCompany, House & Garden, The Sunday Times), editorial content, SEO, newsletter capture (with a 10% new-subscriber discount), and organic social to acquire both artists and buyers. The customer base is dominated by individual art collectors and home decor buyers, with a smaller Trade program serving enterprise/professional buyers. The company is privately held, has 11-50 employees, and has raised roughly $3.85M cumulatively across rounds between 2011 and 2022 from Wellington Partners, Oxford Capital, Cambridge Angels, and Crowdcube. Leadership consists of CEO Michal Szczesny and Chairman Sherry Coutu.
Artfinder firmographics
Firmographics- Name
- Artfinder
- Legal name
- Artfinder
- Website
- https://artfinder.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Artfinder is a B Corp-certified online marketplace, founded in 2010 in London, connecting more than 2,000 independent artists globally with individual and trade buyers of original art across paintings, prints, photography, sculpture, drawing, and collage.
- Ownership category
- akta.pro rank
Artfinder industry classification
Industry- Product category
- Online Art Marketplace
- NAICS
- Art Dealers (459920), Art Dealers (45992)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Online Collectibles Marketplaces & Auction Retail (CRALAGAO)
- akta.pro secondary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Artfinder is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Artfinder business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Art Sales Commission: Artfinder operates as a marketplace platform where independent artists list and sell original artworks. The platform takes a commission on each transaction between artists and buyers. Artists pay to list and sell their work, while buyers pay for the artwork with the platform facilitating the transaction, authentication, and shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual artwork purchases with variable pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Artfinder product offering
Product offeringCore offering
Artfinder operates an online art marketplace that connects independent artists worldwide with buyers seeking original art. The platform enables direct purchase of paintings, prints, photography, sculpture, drawings, and collages from over 2,000 artists across more than 50 countries, with artists shipping directly to buyers globally. The marketplace is supplemented by art advisory services, custom commission services, gift cards, a B2B trade program, and curated editorial collections.
Product overview
Artfinder is a B Corp certified online art marketplace operating as a unified platform that connects independent artists globally with art buyers. The core offering is the Artfinder Marketplace, a digital platform enabling direct purchase and sale of original artworks. The platform organizes its inventory across six main product categories: Paintings (including acrylic, oil, watercolor, gouache, mixed media), Prints (handmade techniques like etching/lithograph/screenprint and digital prints including Giclée), Photography (black & white, color, manipulated), Sculpture (bronze, clay, stone, wood, mixed media, relief), Drawing (charcoal, ink, pastel, pencil), and Collage. Artfinder supplements its core marketplace with value-added services including Personal Shopping (art advisory), Commission an Artist (custom artwork creation), Gift Cards (digital gift cards for art purchases), Artfinder Trade (B2B program for interior designers and businesses), and Editors' Picks Collections (curated themed artwork selections). The platform emphasizes direct artist-buyer connections, supporting independent artists in building careers while providing buyers with authentic, handmade art from over 2000 artists worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Artfinder Marketplace The core online marketplace platform that enables buyers to discover and purchase original artworks directly from independent artists. Hosts over 2,000 artists from more than 50 countries offering paintings, prints, photography, sculpture, drawings, and collages.
- Personal Shopping
Companies that use Artfinder
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles2 records
Artfinder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Artfinder partnerships and signals
Strategic signalScale indicators5 records
Recent moves2 records
Expansion highlights5 records
Artfinder competitors and assessment
Company assessmentDirect peers
- Saatchi Art: Direct competitor operating a global online art marketplace connecting independent artists with buyers. Closely comparable business model—commission-based marketplace spanning original paintings, prints, photography, and sculpture—directly overlapping Artfinder's value proposition and target customer.
- Artsy: Online art marketplace and discovery platform connecting collectors with galleries, auction houses, and artists. Comparable as a global, online-first art marketplace; Artsy skews more gallery/auction-influenced while Artfinder is more independent-artist focused, but they overlap in product and buyer base.
- Singulart: Online art gallery/marketplace selling original work from independent artists worldwide. Closely comparable commission-based marketplace model and product categories (painting, sculpture, photography, drawing), directly competing for the same SMB and prosumer art buyer.
- Artmajeur: European-headquartered online art marketplace selling original paintings, sculptures, and prints from independent artists. Comparable marketplace model and similar mid-market price positioning, directly competing in Artfinder's European home market.
- Rise Art: UK-based online art gallery and marketplace offering original work from independent artists, with advisory and trial services. Highly comparable to Artfinder's London base, curated approach, and Personal Shopping/Trade-style services.
Broad incumbents
- Etsy: Major handmade and vintage marketplace with a sizable 'Art & Collectibles' vertical. While much broader than Artfinder, Etsy is a competing destination for buyers searching for original and prints, and competes for the same long-tail independent-artist supply.
- 1stDibs: Online marketplace for luxury items including original art, antiques, and design. Comparable as a curated online art marketplace serving collectors and trade buyers; broader portfolio but directly overlaps at the higher end of Artfinder's price range.
- Redbubble: Global print-on-demand and artist marketplace for art prints and merchandise. Comparable long-tail independent-artist supply model and e-commerce mechanics, though focused on prints/merch rather than original art.
- Society6: Online marketplace where independent artists sell prints, art, and home décor. Comparable independent-artist marketplace and e-commerce GTM, with overlapping artist-supply pool and similar entry-level price points.
- Artnet: Established online art marketplace and auction database with gallery and auction-house network. Comparable online art commerce infrastructure, but Artnet skews higher-end/auction and broader in scope than Artfinder's SMB/consumer focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Artfinder social profiles
Digital presenceArtfinder compliance and trust
Trust signalCompliance1 record
Artfinder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artfinder leadership team
Management profileNumber of profiles
Profiles2 records
Artfinder funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artfinder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artfinder
What does Artfinder do?
Artfinder operates an online art marketplace that connects independent artists worldwide with buyers seeking original art. The platform enables direct purchase of paintings, prints, photography, sculpture, drawings, and collages from over 2,000 artists across more than 50 countries, with artists shipping directly to buyers globally. The marketplace is supplemented by art advisory services, custom commission services, gift cards, a B2B trade program, and curated editorial collections.
Is Artfinder a public or private company?
Artfinder is a private company. It is classified as venture growth investor backed and is currently operating.
When was Artfinder founded?
Artfinder was founded in 2010. It employs 11 to 50 people.
Where is Artfinder based?
Artfinder is headquartered in London, United Kingdom, in the Europe region.
How does Artfinder make money?
One revenue line is on record: art Sales Commission.
Who are Artfinder's main competitors?
Direct peers on record are Saatchi Art, Artsy, Singulart, Artmajeur and Rise Art. Broad incumbents are Etsy, 1stDibs, Redbubble, Society6 and Artnet.
Does Artfinder have an API?
No public API is recorded for Artfinder.
What industry is Artfinder in?
Artfinder's product category is Online Art Marketplace. Its primary akta.pro industry code is CRALAGAO, Online Collectibles Marketplaces & Auction Retail, with a secondary code of THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 459920 and its SIC code is 5945.