Lizzy Care

What Lizzy Care does

Lizzy Care is a US-based dementia care platform founded in 2022 and headquartered in New York. The company delivers a comprehensive dementia care solution combining in-home support services (companionship, home care, clinical oversight) with a proprietary digital platform consisting of the Lizzy Care mobile app, the web-based Care Portal, and a real-time Care Feed for care team communication. Services target families caring for individuals with dementia across every stage of the disease journey, with the core value proposition of enabling aging at home rather than nursing home placement. The company is a certified participant in the CMS GUIDE Model, an 8-year Medicare payment initiative launched July 1, 2024, which makes GUIDE-eligible services fully covered by Medicare and creates a CMS-reimbursed revenue stream alongside private-pay and long-term care insurance options.

The technology stack centers on care coordination: the app provides daily logging, messaging, assessments, medication reminders, and a Progress tracking feature; the Care Portal serves as a web-based management hub; and the Care Feed enables real-time updates among caregivers and families. Lizzy Care employs what it describes as data-driven screening technology to identify undiagnosed dementia members within partner populations. The platform is supported by scientific advisors including Dr. Russell Swerdlow (brain energy metabolism in Alzheimer's) and Dr. Richard Isaacson (director, FAU Center for Brain Health), lending clinical credibility to the offering.

Lizzy Care operates a hybrid go-to-market combining direct-to-consumer acquisition (website, phone, email, free intro sessions, content marketing, and SEO targeting dementia caregiver keywords) with a B2B partnership channel targeting other GUIDE Model care providers as a turnkey solution. The company raised $2.6 million in February 2025 led by Boomerang Ventures, employs 1-10 people, and currently operates in Manhattan and Morris County. HIPAA compliance is indicated on the company website. Pricing is not publicly disclosed; Medicare coverage is available through the GUIDE Model for eligible individuals.

Name

Lizzy Care

Legal name

Lizzy Care

Website

https://hilizzy.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Lizzy Care is a New York-based dementia care platform combining in-home support services with proprietary care coordination technology (app, Care Portal, Care Feed) for families navigating dementia. A certified CMS GUIDE Model participant, the company delivers Medicare-covered care management and respite services across the US Northeast.

Ownership category

akta.pro rank

Product category

Dementia Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro industry

PRIMARYHSABAEAJ

Dementia Care Coordination & Care Planning

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHSABAEAB

Dementia Personal Care (ADLs) Support

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

SECONDARYHLADALAF

Dementia/Alzheimer’s Care Management & Behavioral Support

Healthcare & Life Sciences/Elder Care & Long-Term Care/Senior Care Coordination & Case Management (Geriatric Care Management)

SECONDARYHSABAEAA

Dementia Companion & Engagement Care

Home & Personal Services/Elder Care & In-Home Care Services/Dementia & Alzheimer’s In-Home Care

Keywords

• Dementia care services
• Memory care coordination
• In-home caregiver support
• Elder care management
• Caregiver coaching services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. CMS GUIDE Model Reimbursement: Lizzy Care participates in the CMS GUIDE Model as a certified participant. The GUIDE program costs are fully covered by CMS (Centers for Medicare & Medicaid Services). Home care agencies can receive payment for providing respite care services. For ACOs, the GUIDE program is outside of the ACO REACH benchmark for 2024.
2. Medicare Coverage: Services are now covered by Medicare. Families can check eligibility through the company's eligibility check tool.
3. Private Pay / Family Payment: The company acknowledges that dementia care is expensive and helps families optimize their spending. Long-term health insurance may also cover a portion of care at home.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lizzy Care provides in-home dementia care services combining trained caregivers, clinical oversight, and memory care coaching with digital tools (an app, family care portal, and real-time care feed). The company serves families living with dementia and partners with healthcare organizations through GUIDE Model-certified programs.

Product overview

Lizzy Care is a dementia care platform combining human support with digital tools. The core offering consists of the Lizzy Care App and Care Portal, which provide app-based care coordination, real-time Care Feed updates, and 24/7 support access. The platform integrates memory care coaching, home care companionship, and clinical oversight services. Lizzy Care is a certified CMS GUIDE Model participant, offering a comprehensive dementia care program that includes respite services, caregiver support groups, and care navigation. The product portfolio includes the mobile app (with Progress tracking feature), web portal, and a suite of coaching and care services designed to support families throughout the dementia care journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Lizzy Care App
• Family Care Portal
• Care Feed
• Home Care and Companionship
• Memory Care Coaching
• Clinical Oversight
• Care Navigation and Guidance
• 24/7 Support Line
• GUIDE Model Program
• Lizzy Care Partner Program

Quantifiable outcome

• Delay nursing home admission by enabling aging at home with proper support
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CMS (Centers for Medicare & Medicaid Services) GUIDE ModelcoreStrategic or Co-development Partner · 1 July 2024Lizzy Care is a certified GUIDE Model participant. The GUIDE Model is an 8-year CMS payment initiative launched July 1, 2024, designed to support dementia care management, respite care, and caregiver support. GUIDE program costs are fully covered by CMS. For ACOs, the GUIDE program is outside of the ACO REACH benchmark for 2024.
• Other GUIDE Model Care ProviderscoreStrategic or Co-development PartnerLizzy Care partners with other GUIDE Model care providers, offering a turnkey solution that integrates seamlessly with their workflows, supercharges team capabilities, and ensures top-quality care. Services include detailed assessments, personalized care plans, 24/7 support, integrated technology, respite services, caregiver support groups, and care navigation.
• Dr. Russell SwerdlowminorOthersWorld-leading scientific advisor and pioneer in brain energy metabolism in Alzheimer's Disease. His work was recently recognized with an Oskar Fischer Prize for innovation in Alzheimer's research.
• Dr. Richard IsaacsonminorOthersWorld-renowned neurologist and researcher, currently serves as director of the FAU Center for Brain Health at the Schmidt College of Medicine. Provides scientific advisory support to ensure Lizzy Care is up-to-date on latest dementia and Alzheimer's research.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Honor Technology: Honor operates a tech-enabled home care platform for aging adults, combining caregiver matching, care management, and a software platform for agency partners. Comparable in pairing home care delivery with technology and partnership-led distribution.
• Rippl Care: Rippl Care is a dementia care company combining 24/7 clinician support, care navigation, and tech-enabled care for seniors living with dementia. Closely mirrors Lizzy Care's combination of human support, clinical oversight, and family-facing tooling.
• CareLinx: CareLinx is a tech-enabled home care marketplace specializing in senior care, including dementia and Alzheimer's support. Comparable business model to Lizzy Care's in-home caregiver matching and family-facing coordination.
• Isaac Health: Isaac Health is a dementia-focused virtual care platform providing specialist neurology, care navigation, and cognitive assessments. Directly comparable to Lizzy Care as a tech-enabled dementia care provider targeting families and health plan partners.
• Hometeam: Hometeam provides in-home senior care with iPad-based family communication and caregiver matching. Directly comparable tech-and-human-support approach to dementia and senior care families.

Broad incumbents

• BrightSpring Health Services: BrightSpring is a large home and community-based health services provider including home health, hospice, and personal care. Comparable as a broad incumbent in home-based dementia and elder care delivery with national reach.
• Amedisys: Amedisys is one of the largest U.S. home health and hospice providers. Comparable as a broad incumbent in home-based clinical services that overlaps with Lizzy Care's clinical oversight and care navigation offering for dementia patients.
• WellSky: WellSky provides software and analytics for home health, hospice, and post-acute providers. Comparable as an incumbent platform whose tools increasingly enable dementia and GUIDE Model workflows similar to Lizzy Care's Care Portal.

Others

• Alzheimer's Association: National nonprofit providing dementia care resources, education, and 24/7 helpline that complements Lizzy Care's caregiver support offerings. Relevant as a partner, referral source, and ecosystem anchor rather than a direct competitor.

Emerging players

• Papa: Papa connects older adults with companions for in-home non-medical support, often paid through Medicare Advantage plans. Adjacent overlap with Lizzy Care's companion and caregiver services, particularly around payer-funded senior support.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/wearelizzy
• Facebookfacebook.com/wearelizzy
• Instagraminstagram.com/wearelizzy
• LinkedInlinkedin.com/company/lizzycare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lizzy Care